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TIM HORTONS® U.S. LAUNCHES THE DONUT DISGUISE BOX FOR MOTHER’S DAY SO MOMS CAN FINALLY ENJOY THE TREATS THEY DESERVE ALL TO THEMSELVES

Tim Hortons

May 4, 2021 – New York – Tim Hortons® knows moms love sweets just as much as their kids do. That’s why this Mother’s Day, Tim Hortons U.S. is introducing the Donut Disguise Box so Mom can enjoy all the sweet treats she loves all by herself. The Donut Disguise Box looks like a book on the exterior but inside, reveals a six-pack of Mom’s favorite Tim Hortons donuts. Available in two book titles, Glazed Expectations and Twenty Thousand Timbits® Under the Sea, Tim Hortons’ Donut Disguise Box ensures kids will steer clear of Mom’s sweet treats. The Mother’s Day Donut Disguise Box is available on May 8 and May 9 with the purchase of a six-pack of donuts at the recommended price of $5.49** at four select Tim Hortons U.S. locations in the Buffalo, Columbus and Detroit metro areas, while supplies last. Simply ask for the Donut Disguise Box at the counter or in the drive thru at any of the four available locations*. It is the perfect gift for any donut-loving mom and even makes a great treat for Mom to give herself. For Moms that do want to share their Tim Hortons donuts with the family, the brand is bringing back the Mother’s Day DIY Donut Kit. This year’s kit features beautiful flower-shaped donuts that the whole family will enjoy decorating and eating. The DIY Donut Kit includes six bloom yeast donuts and four containers with fondant and sprinkles for decorating, at the recommended price of $6.99**. Available from May 5 through May 9 at all Tim Hortons U.S. restaurants while supplies last, the DIY Donut Kit is a delicious gift and fun family activity all in one. *5035 Southwestern Blvd, Hamburg, NY; 5816 S Transit Rd, Lockport, NY; 3331 Rochester Rd, Troy, MI; 9007 Columbus Pike, Lewis Center, OH **Price and participation will vary. About TIM HORTONS ® Tim Hortons ® is one of North America's largest restaurant chains operating in the quick service segment. Founded as a single location in Canada in 1964, Tim Hortons appeals to a broad range of guest tastes, with a menu that includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos, espresso, teas and our famous Iced Capps™), fresh baked goods, hot breakfast sandwiches, breakfast snacking items, and other food products. Tim Hortons has more than 4,800 system wide restaurants located in Canada, the United States and around the world. More information about the company is available at www.timhortons.com. Contact Details Adrianna Lauricella +1 212-230-1800 tims@abmc-us.com Company Website https://www.timhortons.com/

May 04, 2021 07:02 AM Eastern Daylight Time

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Seen #TeacherTok? Osmo For Schools Gifts 4 Lucky Teachers $500 Gift Cards For TikTok Videos, For National Teacher Appreciation Week

Osmo for Schools

Osmo for Schools, a division of Tangible Play, Inc., focuses on building in-classroom usage of Osmo’s award-winning educational systems. Using proprietary AI technology, these systems help teachers foster collaboration, communication, creativity, critical thinking, and increased engagement in learning, in students. Osmo is used in more than 30,000 schools in North America. Tangible Play is headquartered in Palo Alto, California. For more information about Osmo for Schools and its products, visit schools.playosmo.com. Osmo for Schools, the educational division of Tangible Play, Inc. and part of the award-winning consumer STEAM brand Osmo, announces it has selected 4 lucky teachers on TikTok to each receive a $500 gift card, for their creative and inspiring videos, in honor of National Teacher Appreciation Week (May 1-7, 2021). “Throughout this past year, we were thrilled to see so many teachers who used their creativity to the max to get kids to learn during this challenging time, and we loved the heartwarming videos they posted on social media, to tell the world what they did and how,” says Jan Richards, head of education sales and marketing at Osmo for Schools, which promotes in-classroom usage of Osmo’s tools and recently received the 2021 EdTech Award for Curriculum and Instruction Solution. “We laughed a lot when the videos were funny, admired their dedication, and got inspired by so many. Osmo for Schools selected 4 teachers who present themselves as heroes going the extra mile during the pandemic.” The 4 winning teachers are: Tristan Campbell @trissssss10 Clamentia Hall, Jr. @mrclementineteach Mandy Curley @mandycurley1 Claudine James @iamthatenglishteacher Says kindergarten teacher Clamentia Hall, Jr., “Osmo has taken educational technology and teacher appreciation to an unprecedented level! It has been an absolute pleasure to share a bit of humor and joy with educators who could use a little morale boost. Osmo has affirmed that educators everywhere deserve an incredible amount of appreciation for the hard work they do.” On July 1, 2021, Osmo for Schools, in partnership with Osmo Cares, the charitable arm of Osmo, will begin accepting applications for its first-ever mini-grant consisting of $2000 worth of Osmo for Schools’ educational technology. A total of 20 in-kind, mini-grants will be awarded to U.S. public schools in time for the fall semester. The mini-grant is intended to help schools which lack needed funding to purchase educational technology. Mini-grant recipients, who will be announced Aug. 9, 2021, will be able to choose from a selection of Osmo for Schools products; only one recipient will be selected per school. Schools must already have appropriate tablets on hand, or a plan to purchase tablets--they are not included. For further details about the mini-grant and application process, visit here: schools.playosmo.com/grants. About Osmo for Schools Osmo for Schools, a division of Tangible Play, Inc., focuses on building in-classroom usage of Osmo’s award-winning educational systems. Using proprietary AI technology, these systems help teachers foster collaboration, communication, creativity, critical thinking, and increased engagement in learning, in students. Osmo is used in more than 30,000 schools in North America. Tangible Play is headquartered in Palo Alto, California. For more information about Osmo for Schools and its products, visit schools.playosmo.com. Contact Details Carolyn Kamii PR +1 310-251-0550 carolynkpr@gmail.com Company Website http://schools.playosmo.com

May 03, 2021 04:00 AM Pacific Daylight Time

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iTradeNetwork Adds Sales Leaders To Executive and Operations Staff

iTradeNetwork

iTradeNetwork, the global provider of supply chain management solutions for the food and beverage industry, announced two new key additions to its team today. Theresa Trees was named Executive Vice President of Commercial Sales and Amy Mi was appointed Vice President of Sales Operations. “Theresa and Amy bring us a deep understanding of sales in the supply chain and technology industries. iTradeNetwork is experiencing tremendous growth, and welcoming these two strong sales leaders will help us reach ambitious goals,” said Rhonda Bassett-Spiers, CEO of iTradeNetwork. Theresa brings more than 17 years of experience in sales and 11 years in supply chain solutions to iTradeNetwork. As EVP Commercial Sales, she is building a strong team to help drive iTradeNetwork’s growth. Before iTradeNetwork, Theresa worked in sales at SPS Commerce, Salesforce and Wells Fargo. Amy has more than 25 years of experience in sales operations and strategies, sales and marketing finance, commercial finance, corporate FP&A and business consulting. She has spent most of her career in the high-tech industry. As VP of Sales Operations, she is enhancing her team’s capabilities to help the front-line sales team optimize their efforts and maximize results. Prior to iTradeNetwork, she worked at Anaplan, Netgear, Polycom and Nvidia. ABOUT ITRADENETWORK iTradeNetwork, Inc. is the leading global provider of supply chain management solutions for the food and beverage industry, with more than 8,000 active customers. Suppliers and resellers connect on iTradeNetwork’s technology platform to create active partnerships and easily transact. The platform also provides one-stop-shopping for freight, food traceability, fresh inspection and supply chain compliance, which creates efficiencies for buyers and sellers alike. For more information, visit: www.itradenetwork.com. Media please note: Visual assets, photos and interviews are available by contacting Robin Carr at (415) 971-3991or itn@landispr.com. Contact Details Landis Communications Inc. Robin Carr +1 415-971-3991 itn@landispr.com Company Website https://www.itradenetwork.com/

April 28, 2021 02:02 PM Pacific Daylight Time

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Silicon Valley SaaS Luminaries Open Seed Round for Enterprise AI Startup CIPIO

CIPIO.ai

CIPIO, a B2C Subscription Customer Success company, today announced that Tony Alika Owens and Marge Breya have joined its board of directors and started its seed round. Owens, who previously served as President of Sales Force and Group Vice President of Oracle will be the resident SaaS Growth expert at CIPIO. Having led the launches of multiple Salesforce Portfolio Products, including Einstein, Owens has gathered priceless knowledge on how to roll out and rapidly scale AI-powered SaaS products – a skill that will prove indispensable to CIPIO as it accelerates innovation and growth in the coming months. Breya currently serves as a strategic advisor for 8X8, a leading VoIP solution provider and her leadership in B2B Marketing and Customer Success Strategies for multiple high-growth startups and enterprises will be indispensable in CIPIO’s product roadmap and market expansion. She has extensive B2B GTM and Customer Success expertise spanning over 25 years as a General Manager, Chief Operating Officer, and Chief Marketing Officer – as well as a board veteran – at some of the world’s leading software companies, including SAP, MicroStrategy, Ionic Security, Informatica Corporation, and HP. Breya has also held public company board positions at Jive Software, LSC Communications, and Document Sciences Corporation. “There is no better way for a startup like CIPIO to come out of stealth mode and launch than with a vote of confidence from Tony and Marge,” said Sundeep Sanghavi, Co-Founder and Chairman of CIPIO. “These two powerhouses are proven experts at building, leading, and scaling SaaS companies fast. Their joint decision to invest in CIPIO and kick off our seed round is a strong validation of our team, unique IP, and massive opportunity in one of the fastest growing economies of B2C Subscription.” B2C Subscription Economy is predicted to be @ $478B by 2025 at 68% CAGR, yet its churn rate is double its counterparts in B2B SaaS Economy. CIPIO is uber obsessed with driving growth for B2C Subscription companies through its Domain Infused Data Apps Platform™. “We no longer live in a world where customer lifecycles are linear,” said Owens. “With massive shifts in consumer behavior, B2C Subscription companies need better solutions to minimize churn and boost upsell opportunities. CIPIO’s domain infused Data Apps enables B2C Subscription companies to analyze customer triggers faster, proactively address engagement blindspots and maximize customer impact for repeatable growth and lifetime value.” “CIPIO is determined to bring the power of customer acquisition and retention machine learning to high-churn consumer subscription markets,” said Breya. “Two out of three B2C Subscription companies lack a robust strategy to prevent customer churn. CIPIO’s unique algorithms predict and recommend who, when, what, why, where, and how across mediums and channels enabling B2C Subscription companies to retain customers and drive continuous growth, regardless of transient market dynamics.” About CIPIO: CIPIO is pioneering the Industry's first domain-infused Data Apps Platform™ that humanizes and automates predictions and recommendations to increase Subscriber engagement, retention, and growth for B2C Businesses. CIPIO's early adopters include Crunch Fitness, Industry's Gym, Xponential Fitness, Motor City Church, Pure Barre, Club Pilates, AKT, YogaSix, NCFit, Cyclebar, RowHouse, Stretch Lab, and Stride who have witnessed a significant return on investment in a short time. Contact Details CIPIO Chris Foudy +1 831-238-1905 chris@cipio.ai Company Website https://cipio.ai/

April 27, 2021 01:18 PM Eastern Daylight Time

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Dynasty Owner To Livestream, Provide Commentary on First Round of NFL Draft

Dynasty Owner

Dynasty Owner, a leading fantasy platform that merges the skill of fantasy sports with operational and financial aspects of real NFL franchises, announced that it will be livestreaming its expert commentary during the first round of the NFL Draft on Thursday, April 29. The livestream will start at 8 p.m. ET and be available on YouTube through the following link: Live Stream - https://www.youtube.com/watch?v=sUK6KWBa3V4 Dynasty Owner CEO and fantasy analyst Tim Peffer will be joined by Head of Content and fantasy football expert Steve Van Tassell to discuss how each selection in the first round will impact dynasty players including potential salary cap impacts and draftee production expectations for dynasty owners in relation to cap hit. “Fantasy sports aren’t realistic,” said Peffer. “We built Dynasty Owner to provide an opportunity for our users to not only enjoy an engaging game experience but to also truly operate within the financial parameters that real NFL GMs deal with. This is the most realistic GM experience that you’ll get outside of being in the war room on draft night.” Unlike traditional fantasy sports that allow teams to reset every year, Dynasty Owner users run their teams year over year by leveraging real NFL contracts and salaries into the management of their teams and leagues. “As there is no offseason in Dynasty Owner, our users embrace how a real GM thinks in terms of production vs. cap hit year round, not just at your fantasy draft in August,” said Van Tassell. “The commentary during the livestream will lay out big picture strategies for the dynasty owner. For instance, because the NFL lowered the salary cap in 2021, Trevor Lawrence’s rookie salary of nearly $8.6 million is a tremendous value when you look at past top draftees like Kyler Murray at $8.9 million and Joe Burrow’s last year at $9.05 million. When putting together teams using real salary caps, these financial outcomes and where players are drafted become major operational decisions.” For more information and to play Dynasty Owner visit: DynastyOwner.com Dynasty Owner NFL Draft First Round Livestream WHEN - Thursday, April 29 at 8 p.m. ET WHERE - https://www.youtube.com/watch?v=sUK6KWBa3V4 SOCIAL - @Dynasty_Owner Founded in 2019, Dynasty Owner is a leading fantasy platform where fantasy football meets the front office. Unlike traditional fantasy sports that allow teams to reset every year, users run their teams year over year by leveraging real NFL contracts and salaries into the management of their teams and leagues. For more information please visit: DynastyOwner.com Contact Details Hot Paper Lantern Michael Adorno +1 212-931-6143 madorno@hotpaperlantern.com Company Website https://dynastyowner.com/

April 27, 2021 10:01 AM Eastern Daylight Time

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Sixty-Nine BIPOC-Owned Small Businesses In Washington To Receive Free Computer Equipment and Internet Services or Advertising from Comcast RISE

Comcast Washington

Comcast today announced it will award technology, and, or marketing resources to 69 Black, Indigenous, and People of Color (BIPOC)-owned small businesses statewide as a part of the company’s latest round of grants from its Comcast RISE program. These recipients are part of roughly 2,500 entrepreneurs nationwide who have been selected as awardees since the program’s inception in November, including approximately 100 in Washington state. According to a National Bureau of Economic Research study, the number of Black business owners plummeted last year from 1.1 million to 640,000 in four months — a 41% loss. Other communities of color also experienced deep losses, including immigrant (a 36 percent drop), Latinx (32 percent), and Asian (26 percent) business owners. Comcast RISE was formed in 2020 to give BIPOC-owned small businesses the tools needed to not just survive, but thrive. The program provides grants to Black and BIPOC-owned small businesses nationwide, which includes Hispanic and Asian American-owned businesses, among others. Comcast also announced a goal to support 13,000 small businesses by 2022 through the program with a TV campaign, production of a TV commercial or consulting services from Effectv; or computer equipment, internet, voice or cybersecurity from Comcast Business; or a monetary grant. “Our small businesses are incredibly resilient, and have adapted to constant change over the past year. Seattle is a technology hub, however, we quickly realized that some small businesses—many of which are owned by Black, Indigenous and other people of color—did not have the same level of technological infrastructure that other businesses had when it was time to quickly pivot to an online based business model” said Pamela Banks, Interim Director of the Seattle Office of Economic Development, and Director of Recovery and Equitable Investments. “Comcast has been a critical partner for OED, as we have worked together to respond to the digital divide that is impacting our small businesses owned by people of color, immigrants, and refugees. These grants will be a game changer, as we move forward in a world so heavily reliant on technology and marketing capabilities.” Through Comcast RISE, the company creates sustainable impact and meaningful support for communities that have been hit hardest by the global pandemic and the BIPOC-owned small businesses that shape them. More BIPOC-owned small businesses throughout Washington are encourage d to apply now and take advantage of this opportunity Eligible businesses can apply directly online at www.comcastrise.com/apply/. Eligible businesses can apply for the following: Marketing Services: The following services from Effectv, the advertising sales division of Comcast Cable, and its creative agency, Mnemonic, are designed to help recipients with their marketing and media campaigns, including: Media: A linear TV media campaign to run over a 90-day period. Creative Production: Turnkey 30-second TV commercial production, plus a media strategy consultation and a 90-day linear TV media campaign. Consulting: Advertising and marketing consultations with local Effectv marketing, research and creative teams to gain insights on how to drive business. Technology Makeovers: The state-of-the-art equipment and technology upgrade from Comcast Business includes computer equipment as well as internet, voice and cybersecurity services for up to a 12-month period. (Taxes and other fees may still apply for tech makeover services.) Monetary Grants: The Comcast RISE Investment Fund will provide $5 million in grants to 500 BIPOC-owned small businesses in five cities: Philadelphia/Chester, Houston, Atlanta, Chicago and Detroit. Comcast plans to expand that monetary support to other cities across the country over the next year. “Congratulations to all of the grant recipients across our state today. Comcast Business is dedicated to lifting up businesses and providing a human touch that offers them the support they need, and we are truly proud to be able to support these owners through Comcast RISE,” said Robert Brenner, VP of Comcast Business in Washington. “We have now been able to offer 100 grants to businesses across our state since we launched this program in November, and we’ve seen firsthand how marketing and technology resources can have a true impact on owners and help them bounce forward into 2021.” Quotes from Comcast RISE Winners Across the Puget Sound Region “It was a pleasant surprise to be chosen as one of the first Comcast RISE winners in Washington! Comcast gave Your Money Matters Mentoring technology and equipment that will be a tremendous help for our organization. Being a nonprofit mentorship program for youth this support helped us tremendously as we have had to go digital to continue to provide our financial training programs. The work we do in the community is about empowering youth, particularly young people from communities of color, by helping them understand how to set themselves up for a better financial future. Change can’t come for our underserved youth and for minority-owned businesses without people and organizations in our community coming together to support one another. It is great to see a big public company like Comcast helping in this effort, and we are grateful for their support.” – Clinton Taylor, Founder and Executive Director of Your Money Matter Mentoring in Auburn “When COVID-19 hit, I found myself starting over. I made the tough decision to close a consulting business I had led for 20 years. But challenges like this bring new beginnings, and I set out to create a new business over the last year that combines my Latinx roots and my passion for creating something that our community loves. I'm honored to share Komadre Kombucha with friends and neighbors in Tacoma. It has been a fantastic journey, and community partnerships and support from organizations like Comcast have helped turn this dream into a reality. We are excited to open our doors this year, and I know that the technology resources from Comcast will help us serve the community con sabor (with flavor).” – Julie Davidson, Owner-Operator of Komadre Kombucha in Tacoma “As a Black-owned business, we are honored to be selected by Comcast to receive this award. We plan to use this award to continue providing world-class service at our client-focused firm.” –KD Hall, the CEO and Principal Consultant at KD Hall Communications in Federal Way. “COVID continues to make it difficult for our staff to meet with each other and clients in-person, so technology is essential to help us get work our done and keep everyone collaborating from afar. “We greatly value our clients and the technology makeover from the Comcast Rise program will help us be able to communicate with them and each other better than ever. And that’s good for business.” – Janelle Bailey, owner of Washington Injury Law in Seattle. "Blessings is so grateful to be a recipient of the Comcast Business Grant! This grant provided exactly what Blessings needed and just in the nick of time!" – Delphia Brewton, Blessings From My Heart to your Table in Tukwila Comcast RISE also invests in ongoing mentorship and resources to help businesses succeed over the long-term. The program has partnered with Ureeka, an online platform for entrepreneurs, to provide grant recipients with business coaching to help build skills in company foundation, growing customers and financial stability. All Comcast RISE recipients will also have a specialized online networking community within Ureeka with access to educational resources, sources of capital, and vetted experts such as U.S. Black Chambers, National Asian Pacific Islander Chamber of Commerce & Entrepreneurship, U.S. Hispanic Chamber of Commerce, Association for Enterprise Opportunity, Walker’s Legacy and Operation Hope. A key part of Comcast RISE is ensuring business sustainability. As such, Comcast has already invested more than $2 million in more than 20 community-based organizations and diverse chambers of commerce to provide additional support to BIPOC-owned small businesses. About Comcast Business About Comcast Business Comcast Business offers Ethernet, Internet, Wi-Fi, Voice, TV and Managed Enterprise Solutions to help organizations of all sizes transform their business. Powered by an advanced network, and backed by 24/7 customer support, Comcast Business is one of the largest contributors to the growth of Comcast Cable. Comcast Business is the nation’s largest cable provider to small and mid-size businesses and has emerged as a force in the Enterprise market; recognized over the last two years by leading industry associations as one of the fastest growing providers of Ethernet services. For more information, call 866- 429-3085. Follow on Twitter @ComcastBusiness and on other social media networks at http://business.comcast.com/social. About Effectv Effectv, the advertising sales division of Comcast Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their business. It provides multi-screen marketing solutions to make advertising campaigns more effective and easier to execute. Headquartered in New York with offices throughout the country, Effectv has a presence in 66 markets with nearly 30 million households with video service. For more information, visit www.effectv.com. About Comcast Corporation Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company that connects people to moments that matter. We are principally focused on broadband, aggregation, and streaming with over 56 million customer relationships across the United States and Europe. We deliver broadband, wireless, and video through our Xfinity, Comcast Business, and Sky brands; create, distribute, and stream leading entertainment, sports, and news through Universal Filmed Entertainment Group, Universal Studio Group, Sky Studios, the NBC and Telemundo broadcast networks, multiple cable networks, Peacock, NBCUniversal News Group, NBC Sports, Sky News, and Sky Sports; and provide memorable experiences at Universal Parks and Resorts in the United States and Asia. Visit www.comcastcorporation.com for more information. Contact Details Comcast Nick McDonald +1 425-977-5565 Nick_McDonald@Comcast.com Comcast Andy Colley +14252485438 Andy_Colley@Comcast.com

April 27, 2021 06:03 AM Pacific Daylight Time

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YoReSpot - A NEW Social Media Platform Available for both Apple and Android Smart Phones

YoReSpot

The world of social media has opened up yet again with another app and website. YoReSpot is a new app designed around two concepts – unity and community. Unlike many social media services, YoReSpot is against censorship, negativity, and a closed mind. Even those with conflicting views have the opportunity to come, have a voice, and use it without fear of repercussion. Founder Brandon Irlbeck grew weary of watching opposing views to social media moguls and giants censored. Irlbeck’s background in computer science, a drive to be better than the others, a strong sense of family, and 100 percent unbiased towards anyone’s views, personal identifications, religion, or much anything else. The only things absolutely censored are anything inappropriate for children. Irlbeck is a father of four, one of whom is non-verbal autistic. YoReSpot is 100 percent independent and is hosted on a secure and private server. This means there is no 3rd party interference with the app, website, or users. The system also allows for video calling, live streaming, blogs, groups, pages, a marketplace, and videos. There is no charge to sign up, and doing so only takes a few seconds. Irlbeck summed it up best, “giving back to our members is something that YoReSpot is proud of. We want to make sure that our members know we are all about how we can help each other as a community.” Many would see this as empty words from a new social media platform trying to gain traction against established giants. Irlbeck has so far proven to many this is not the case and will continue to do so as YoReSpot continues to grow and thrive. Recently, as part of the app’s official launch, Irlbeck held a raffle for his family car. The proceeds went to help the Bayard Public Library in Irlbeck’s hometown. Colton Truitt of Ankeny, Iowa, was the winner of the 2006 Chevy Uplander. Amanda Cole of Carroll, Iowa, won the $1,000.00 prize. Irlbeck and his family are soon to set out in their RV. They are planning to travel and assist users of YoReSpot in any way they can. Their goal is to share the platform with as many people as possible and help as many as possible along the way. Their first stop is Marion, Iowa, home of Adrian Hicks. The Irlbeck’s plan on helping Hicks with roofing his home before moving onto the next person and YoReSpotter in need. YoReSpot is available on Android and iOS. Download, or visit https://yorespot.com for details. Contact Details YoReSpot Kelly Bennett +1 949-463-6383 kelly@bennettunlimitedpr.com Company Website https://yorespot.com/

April 27, 2021 05:03 AM Eastern Daylight Time

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Make Mother’s Day Personal with Shutterfly

YourUpdateTV

After a year like no other, no one deserves to be celebrated quite like mom. Whether for a new mom, grand-mom, pet mom or plant mom, the best way to celebrate the mom in your life is to give something unique and personalized. In fact, a recent survey conducted by Shutterfly revealed that when talking to consumers about personalized gifts more than 85% believe that giving a personalized gift is more meaningful and almost one-third do so to connect with others. A personalized gift is a great way to share all of the moments- both big and small that were missed with family or friends this past year. Jim Hilt, President of Shutterfly Inc. conducted a nationwide media tour in conjunction with YourUpdate Tv to share his recommendations for the best ways to honor and celebrate mom (or any special person) this Mother’s Day. Here are some of the favorites perfect for any mom: Photo Tiles: (From $14.99) Transform your most memorable photos or best “mom quotes” into works of art with lightweight, portable photo tiles. The high-quality metal tiles are hung with a double-sided adhesive, which means no tools, nails or hooks required. Customized Blanket: (From $34.99) Wrap your mom or someone special in cozy fleece. Personalize with your favorite photos, names, or quote for a one- of-a-kind blanket and share a “hug” even if you’re still physically apart this year. Breakfast plates: ($ 9.99) Serve mom breakfast in bed on a plate that’s uniquely to her. Just add your favorite photos or words to add personalization to these ready-made designs. Photo Books: (From $9.99) Remember all the moments of the last year that are hard to forget with a personalized photo book. Available in a multitude of styles and sizes, this is a perfect gift for moms who haven’t seen their loved ones in quarantine. Drinkware: (From $8.50) From coffee to wine, mom can sip from the cup of her choice and indulge in that all-too-important “me time.” Personalized Jewelry: (From $41.99) Custom jewelry designed by you is a unique gift for anyone on your list. From bar necklaces to charm bracelets and key rings, these one-of-a-kind pieces of customized jewelry will be treasured forever. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

April 23, 2021 03:00 PM Eastern Daylight Time

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Embracing Diversity in Haircare

YourUpdateTV

Diversity in haircare is a lot more than just putting someone with curly hair in a campaign. It's about understanding what that hair really needs to look its best and making sure those needs are met. Recently, Matrix Artistic Director and Ulta Senior Vice President, Store & Services Operations, Nick Stenson, teamed with YourUpdateTV on a satellite media tour to discuss the importance of brands embracing diversity in haircare and some popular new trends and products. A video accompanying this announcement is available at: https://youtu.be/wHiK92Bzu1s Haircare giant Matrix is rebranding, and a major part of its overhaul is making serious moves to address the fact that the country is getting increasingly more diverse. With more and more people embracing their natural hair textures, it's crucial for haircare brands to make sure that everyone's hair-care needs are served. Enter the "Hair Diversity Matrix”. The system, created in collaboration with internal labs, hairstylists, and the brand's education community, consists of four key dimensions: level, underlying pigment, diameter, and pattern. The Hair Diversity Matrix ensures that all products and education materials are developed to address the needs of every hair type. Nick’s favorite new product? The Unbreak My Blonde Collection. Now salon clients can take home an effective survival kit, designed to strengthen, nourish, and revive lightened, bleached, colored and chemically-treated hair after they leave the salon. The new MATRIX Total Results Unbreak My Blonde three-part system leaves hair 3x stronger after lightening, highlights or any in-salon chemical service and works for all hair types and textures. The innovative, sulfate-free formulas feature citric acid, which reinforces the structural bonds that are often compromised by hair color, bleach, and texturizing chemicals. For more information, visit Matrix.com About Nick Stenson: As an international beauty expert and celebrity stylist, Nick Stenson advises a wide range of celebrity clients, film directors, theatre touring companies, network news programs and the elite of New York’s Fashion Week. He routinely flexes his fashion muscle to establish an ever-changing vogue in beauty trend innovation for both hair and skin. As the Chief Artistic Director for ULTA Beauty, Nick has the privilege of setting the course for salon and services direction through trend development, as well as for training and advising stylists at over 950 salons and stores across the country. As the Chief Artistic Director for ULTA Beauty, Nick has the privilege of setting the course for salon and services direction through trend development, as well as for training and advising stylists at over 950 salons and stores across the country. As Artistic Director and celebrity stylist for Matrix, a L'OREAL brand, Nick serves as a platform artist and spokesperson to some of the world’s best stylists at national venues such as Matrix Imagination, Destination Premiere, America’s Beauty Show and other industry trade shows. About Matrix: MATRIX, the leading professional haircare and haircolor company in the United States, is part of L’Oréal USA's Professional Products Division. Founded in 1980, MATRIX is committed to the development of the salon professional and offers a wide range of products including: COLORGRAPHICS, COLORINSIDER, SOCOLORSync, Logics, Oil Wonders, SOBOOST, SOCOLOR, Style Link, and Total Results (MATRIX professional products are available only in salons and can be guaranteed authentic when purchased from authorized retailers.) Visit Matrix.com for hairstyle and haircolor inspiration as well as MATRIX trends and tips! About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

April 23, 2021 12:00 PM Eastern Daylight Time

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