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The Adventures of Little Billy “In Search of the Magic Tree” Book, is Released

The Adventures of Little Billy

In The Adventures of Little Billy, “In Search of the Magic Tree,” best-selling business and leadership book author Barry Farber captures so many traits that highly successful leaders have, told through a wonderful children’s story. Within the story, the secrets that little Billy discovers on his adventure seem like common sense to most. But, in truth, offer up valuable life lessons for children on how they can create more meaningful friendships, deeper happiness and be on the path to greater success. The story has five key animals who all interact with Billy on his journey to find the Magic Tree. Each of the animals have been given the essential secrets of the key chapters in Farber’s Diamond in the Rough, his best-selling business book that incorporates five traits of highly successful leaders. “I believe that it’s never too early for kids to learn and understand important life values and traits on how they can be happier and more successful as they grow and mature. This book is all about giving them something fun to read, while providing strong values parents will appreciate,” said Farber. “For example, from the beginning, Lawrence the Owl speaks to helping all the animals regardless of who they are and Ruppert the Toad emphasizes that Billy needs to look on the inside of those he sees.” The Adventures of Little Billy is set to become an animated series and will be developed to be a television story soon. With that, Farber has brought in known celebrities to play each character based on how each is viewed in society. Sherman the Turtle will be played by Ottis Jerome “O.J.” Anderson, The Amazing Kreskin is set to play The Magic Tree and Bobby Collins will take on the role of Bosco the Bear. And starring in the role of Little Billy is Eden Kontesz, who at only 10 years-old, has already made a name for herself singing and acting in TV shows such as The Simpsons and Transparent. High-res scans to your specifications are available upon request. The Adventures of Little Billy was illustrated by Glen A Schofield. Color transformation was done by Shoshanna Sommer. Barry Farber is a best-selling author of 14 business and inspirational books in over 30 languages. Farber is also an award-winning radio and television host, as well as an agent and marketing consultant for corporations, professional athletes and entertainers. Learn more about Farber at www.barryfarber.com Contact Details Hot Paper Lantern Courtney Moed cmoed@hotpaperlantern.com

November 15, 2021 08:59 AM Eastern Standard Time

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Holiday Gifts That Won’t Break the Bank

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/84NvZOIljwI Almost a quarter of Americans worry holiday shopping will leave them in debt, but that’s not stopping consumers from spending at a fast and furious pace. Beauty and Lifestyle Expert, Alle Fister, has compiled a holiday shopping guide filled with a few gift ideas that won’t break the bank and one way to pay for it all before ringing in the New Year. SHOP & PAY OFF DEBT EARLY: Early shopping is a big trend this year with the added challenge of inventory concerns. Fister says consumers are combating the issue by being smart and savvy with their online or in-store shopping behaviors. She points to a new survey from Afterpay, the leading ‘buy now, pay later’ platform, that finds one-in-three people are setting a strict budget and plan to wrap up shopping before Thanksgiving. The lifestyle expert urges consumers to be wise and stay out of debt. She says one way to manage holiday finances is by paying off purchases early. Afterpay has declared November 19th ‘Done Day’—the official day to wrap up holiday shopping in order to complete buy now, pay later installments before 2022. Fister recommends turning to Afterpay, which partners with thousands of brands to offer interest-free installment payments, because it allows shoppers the ability to buy gifts and pay over time, without the worry of revolving debt posed by credit. She touts that, “Shopping early has never been easier.” Consumers can expect deals to be announced weekly throughout the season to help them shop early. For more information, go to the Afterpay app or Afterpay.com www.Afterpay.com Facebook: @afterpayusa Instagram: @afterpayusa Twitter: @ afterpayusa FAMILY-SIZED GIFTING: Fister’s holiday gifting guide also includes presents the entire family can enjoy together. She admits, “As a mom, I love bringing everyone together for those warm and cozy moments. One gift idea that instantly comes to my mind is Koolaburra by UGG slippers. The brand’s approachable price points make for a perfect gift the whole family, or financially focused fashionista, can appreciate.” According to the beauty and lifestyle expert, these slippers are made of high-quality materials that don’t sacrifice on style, quality, or comfort. She adds, “Personally, I’m in love with the Riley Shimmer Kid’s Slipper. Keeping those little feet warm this season never looked better.” She even thinks they’re perfect for the men in your life, “The Tipton Emboss Men’s Slipper is perfect for the guys, whether they’re making breakfast or settling in for a quiet night.” As for Fister, “I can’t get enough of the Batya and Lezly Perf Women’s Slippers. They’re so stylish and comfy! And you know, I am a Southern CA based gal—and I just really connect with Koolaburra by UGG as UGG’s little sister brand that offers a southern California cool vibe for the whole family. Effortless, easy, and exactly what I’ll be asking my husband for this holiday season!” For more information, go to Koolaburra.com. Koolaburra by UGG® Official Site | Koolaburra.com Instagram: @Koolaburra Facebook: Koolaburra by UGG - Home | Facebook GIFT GIFTS THAT GIVE BACK: These days conscious consumers are paying attention to more than price tags. Fister highlights how important it is to think of ways to pamper loved ones while using one’s purchasing power to give back to the world we live in. “One great gift idea comes from the female-founded beauty brand, Josie Maran, she is the pioneer of Argan-oil-powered beauty. They’ve partnered with the CORAL Reef Alliance to create a limited edition Pro-Retinol Body Butter in a naturally derived Grapefruit scent.” Fister says those who know “It’s cool to care,” can rest assured knowing 10% of all sales of the Body Butter will be donated to CORAL, which is focused on saving the world’s coral reefs. The Pro-Retinol Body Butter will be available in a grapefruit scent, while containing safe and healthy pro-retinol derived from pink algae to give the same benefits of a retinol with zero irritation. For more information, go Ulta.com. https://www.ulta.com/p/whipped-argan-pro-retinol-body-butter-coral-reef-alliance-collaboration-pimprod2028603 Instagram: @JosieMaran & Coral_Org Facebook: @ JosieMaran & CoralReefAlliance Hashtags: #JosieMaranxCORAL & #ItsCooltoCare THE GIFT OF RELAXATION: Given the state of the world over the past year-and-a-half, Fister suggests giving the budget-friendly gift of relaxation as we head into 2022. She says, “There has been too much stress for too long of a time,” while pointing to a few of her favorite self-care items from the brand This Works. The lifestyle expert says with This Works, shoppers can give the gift of sleep and less stress this holiday season with their holiday gift sets that contain award-winning and 100% natural, aromatherapeutic blends that truly “work.” One example is the large gift set called DREAM TO SLEEP. It is made up of a trio of sleep saviors including a shower gel, body lotion, and celebrity-favorite DEEP SLEEP PILLOW SPRAY. Fister says she’s such a fan of this product, “You just spray your pillow or mist your PJs before you retire to bed and the 100% natural essential oil fragrances of lavender, chamomile, vetiver help you fall asleep faster and wake up feeling refreshed.” There are mini sets available with pocket-sized pillow sprays and items from their Stress Check line that help manage stress. For more information, go to Nordstrom.com. https://www.nordstrom.com/s/thisworks-soothe-sleep-set/6474152?origin=category-personalizedsort&breadcrumb=Home%2FBrands%2Fthisworks%C2%AE&color=000 Instagram: @ thisworks About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 12, 2021 05:45 PM Eastern Standard Time

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The Rise of ‘Revenge Travel’

YourUpdateTV

A s borders begin to open and with holiday deals season right around the corner, travel is coming back in full force. Recently, travel and cruise expert and Editor-in-Chief of Cruise Critic, Colleen McDaniel, teamed up with Norwegian Cruise Line on a satellite media tour to discuss “Revenge Travel” and how travelers can take advantage of some of the holiday season’s best deals. A video accompanying this announcement is available at: https://youtu.be/1h7yQHbpQgQ “Revenge Travel” has come to mean the strong desire to vacation and explore the world even more than before the onset of travel restrictions, resulting in pent-up consumer demand to travel freely again. As destinations get ready to welcome back tourists, cruising is a great way for consumers to travel and visit the destinations they’ve been dreaming about for the last year and a half. Cruising provides travelers the opportunity to visit multiple destinations in one trip. Norwegian Cruise Line’s 17-ship fleet sails to more than 300 destinations worldwide offering a wide variety of itineraries to buck-list destinations in addition to boasting world-class dining options, Broadway-caliber onboard entertainment and one-of-a-kind at sea attractions such as racetracks and laser tag experiences. With Black Friday and Cyber Monday right around the corner, it’s a great time to take advantage of the best holiday deal at sea before booking that highly anticipated vacation. Norwegian Cruise Line has opened for sale the most sailings in its history where consumers can book their dream cruise vacation now through 2024. Beginning Nov. 16, 2021, the Brand unveils its greatest deal ever providing travelers with exceptional value featuring 70 percent off the second guest fare as well as seven free offers including: Free Open Bar Free Specialty Dining Free Wifi Free Excursions Free Extra Guests Free Air for the 2nd Guest Free $250 onboard credit Giving avid and new cruisers the next generation in cruise travel experience, the Company also announced its newest ship – Norwegian Prima – will set sail summer 2022. The first of six vessels within NCL's all new Prima Class, will offer guests exciting itineraries, the highest staffing levels and space ratio of any new cruise ship in the contemporary and premium cruise categories. For those travelers who want to be the first on board, the ship’s new itineraries to Northern Europe, Caribbean and Bermuda are already on sale. Consumers can visit www.ncl.com to learn more about available itineraries and onboard attractions to begin planning their long-awaiting vacation at sea. About Colleen McDaniel: Colleen McDaniel is Editor-in-Chief of Cruise Critic, the world’s largest online cruise resource. She considers cruising to be a true passion, having traveled the world by water – from Alaska, the Caribbean and Hawaii, to Europe’s rivers, Antarctica and Africa – on ships of all ships and sizes. She’s regularly quoted as a cruise expert in media outlets across the country, including outlets like The Associated Press, Good Morning America, CNN, FOX Business, CNBC, The New York Times, Travel + Leisure and Skift. About Cruise Critic: Cruise Critic is the world’s largest cruise reviews and information site, offering a comprehensive resource for cruise travelers -- from first-time cruisers to avid cruise enthusiasts. The site features more than 50M+ opinions, reviews & photos and hosts the world's largest online cruise community. Cruise Critic is a subsidiary of TripAdvisor, Inc. About Norwegian Cruise Line: As the innovator in global cruise travel, Norwegian Cruise Line has been breaking the boundaries of traditional cruising for 55 years. Most notably, the cruise line revolutionized the industry by offering guests the freedom and flexibility to design their ideal vacation on their preferred schedule with no assigned dining and entertainment times and no formal dress codes. Today, its fleet of 17 contemporary ships sail to over 300 of the world’s most desirable destinations, including Great Stirrup Cay, the company’s private island in the Bahamas and its resort destination Harvest Caye in Belize. Norwegian Cruise Line not only provides superior guest service from land to sea, but also offers a wide variety of award-winning entertainment and dining options as well as a range of accommodations across the fleet, including solo-traveler staterooms, mini-suites, spa-suites and The Haven by Norwegian®, the company’s ship-within-a-ship concept. For additional information or to book a cruise, contact a travel professional, call 888-NCL-CRUISE (625-2784) or visit www.ncl.com. For the latest news and exclusive content, visit the media center and follow Norwegian Cruise line on Facebook, Instagram and YouTube @NorwegianCruiseLine; and Twitter and Snapchat @CruiseNorwegian. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 12, 2021 05:00 PM Eastern Standard Time

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Kids Who Move, Move the World: Nike’s New Footwear and Inclusive Line of Sports Apparel for Kids

YourUpdateTV

This month, Nike is launching a new footwear and inclusive sports apparel based on insights from girl basketball players: Nike Air Zoom Crossover and Inclusive Basketball Apparel Collection. It’s Nike Kid’s first collection of inclusive sports footwear and apparel, helping all kids, however they identify, bring their full and authentic selves to the game! During the nationwide media tour, Lisa Leslie, All-Star Basketball Player, Olympic Gold Medalist, 3X WNBA MVP and Karie Conner, Vice President of North America Nike Kids, discussed the importance of listening to kids - especially girls - to build products and programs that make sport more inclusive. Highlights include: By listening to the voice of kids, Nike created the Nike Air Zoom Crossover shoe to give all kids the best fit possible for any possible movements they make while still providing space for growing toes to move and spread during play. All-inclusive sizing so that any kid (him, her, they) can wear anything, increasing easy on and off solutions for athletes of all abilities so that Nike Kids product is the go-to item they grab and want to wear. Focus on style and gender expression through a full spectrum of choice so every kid can express themselves authentically. Parents and caregivers also know that active kids do better in school and in life. That’s why Nike invests in programs and initiatives that educate kids about the power of play and how they can inspire play within their own communities: Nike Game Growers: A program, in collaboration with the WNBA and NBA, that gives eighth-grade girls the tools and resources they need to increase girls' participation in sports in their local communities. Throughout the program, girls will attend online workshops and connect directly with their participating WNBA or NBA team to develop their idea. In 2022, the program will launch its third season with more than 40 participating WNBA and NBA teams. Girls can apply for Game Growers online at gamegrowers.com/apply before the competition closes on November 15, 2021. Nike PLAYlist: A sport-inspired series where kids and pro athletes come together to do what they do best: PLAY. The interactive content series is filled with creative activities for kids to do at home or outside. From creative games to challenges and awesome athlete interviews, kids are welcome to freely explore and interact with sports however they see fit. The next season of PLAYlist launches on October 23 and new episodes air every Saturday on YouTube. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 12, 2021 05:00 PM Eastern Standard Time

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Innovative Startup Develops Unique Method to Remove Plastics from our Oceans

Our Cleaner Planet

Our Cleaner Planet, a non-profit startup with an innovative technique to remove plastics from our oceans, announced today that it has successfully completed prototype testing of its first plastic harvester and is now ready to move forward with larger unit testing. The program is scheduled to launch the first of its full-sized, plastic harvesters into ocean operation in 2025. Pat Marshall, founder of Our Cleaner Planet, says that he and the development team are very encouraged by the results of the prototype tests. “The test parameters for our 1:164-scale prototype were set up to evaluate speed and control and the first stage of the filtration process,” he said. “We exceeded on all levels and we are excited to move on to our larger scale, test model.” The next step is a 1:12-scale unit that the team expects to start testing in early 2022. Marshall, an accomplished aerospace engineer and executive with many years of research and development experience in the aerospace sector, created Our Cleaner Planet with the mission to harvest plastics from our oceans by developing innovative, sustainable methods that leverage proven engineering to create a cleaner, healthier planet. Our Cleaner Planet has a patent-pending design that is focused not only on the larger, macroplastics, but also on the much smaller micro- and nanoplastics. This is an important distinction because many current cleanup efforts focus solely on the larger pieces of plastic leaving the smaller pieces to continue damaging the ocean ecosystem and our global environment. “The problem has become much more impactful than just the sheer mass of plastic now in our oceans. Plastic does not biodegrade. Instead, it breaks down into smaller pieces. These smaller pieces continue to get smaller and more toxic, creating a domino effect of damage extending from the fragile ecosystems in our oceans to our global environment and all the way up the food chain to human ingestion,” Marshall revealed. “Removing plastics from the oceans is only part of the solution to this problem, but it is the important first step that Our Cleaner Planet will take.” In its efforts to attack this wide-ranging plastic problem, Our Cleaner Planet’s system will include a large ship that utilizes an ocean-borne, plastic debris harvesting process. The process will not only remove the macro- and microplastics, but it will also introduce a unique method of removing nanoplastics down to 5 microns in size. The system will extend from surface level to a depth of 60 feet, allowing Our Cleaner Planet to remove the much smaller plastics more effectively and at much deeper levels of the ocean. The company expects to develop a fleet of ships with each vessel capable of removing up to 1000 metric tons of plastics from the oceans each year. Marshall explained that Our Cleaner Planet is targeting a net zero harvesting system. “Harvested plastics will be further processed into fuel onboard and each ship will be outfitted with CO 2 scrubbers. Ash will be the sole byproduct of the process and excess ash will be further utilized in other industries finally completing the lifecycle of the harvested plastic,” he said Our Cleaner Planet was founded as a non-profit organization in 2018, but Marshall has been working on the problem and his patent-pending solution for more than eight years. He has assembled a team of professionals with decades of experience piloting complex projects from research and development to commercial release. Marshall says this gives them an extra advantage in development and implementation. “Instead of rushing to the ocean with an unproven design, wasting crucial time and investment capital, my team and I have been adamant about proving our concept and testing the design before we went public,” he said. Marshall and his team are currently seeking funding and additional support and expect to launch Our Cleaner Planet’s first full-sized ship in early 2025. For more information on Our Cleaner Planet, the plastic pollution problem, or to find ways to support the program, please visit www.ourcleanerplanet.com. About Our Cleaner Planet Our Cleaner Planet is a non-profit organization on a mission to harvest plastics from our oceans by developing innovative, sustainable methods that leverage proven engineering to create a cleaner, healthier planet, and empower a truly circular economy through scalable and profitable solutions. Established in 2018, the company has an innovative method and patent-pending design to remove plastic from our oceans. Our Cleaner Planet has successfully tested its 1:164-scale prototype proving the efficiency and effectiveness of its design. It expects additional model demonstrations and tests in early 2022 and is scheduled to launch its first full-sized plastic harvester in early 2025. For more information on Our Cleaner Planet, the Plastic Problem, Our Cleaner Planet’s unique solution, or its development timeline, visit www.ourcleanerplanet.com. Contact Details Our Cleaner Planet Jeff Dronen +1 254-274-5333

November 11, 2021 09:00 AM Pacific Standard Time

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Skyscanner’s Guide to Holiday Travel Tips, Trends, and Ways to Save

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/0ZioIW8kiuM It's that time of year again. The holiday travel season. Flying to be with family and loved ones, trying to squeeze in a vacation after a long year. So, how do you travel safe and get the best deals? Everyone knows planning a trip can be complicated even under the best of circumstances so now is the time to turn to an expert for trends, insights, tips, and ways to save. Travel looks a little different this year, and it’s worth considering new ways to shop for your next trip and get out into the world safely and at the best price. Travel is all about freedom. So, it makes sense that planning and booking your trip should be simple, not a chore. Skyscanner harnesses a powerful search of thousands of providers for the best prices, flexible fares, exact departure and return times, most direct routes and more. Customizing your trip can often provide the best value for money. This is why Skyscanner develop new tools for their app and website to ensure that travelers’ booking experience is straightforward and efficient. Feeling flexible? Search ‘Everywhere’ to see where you can go for a great price. Got a destination in mind? Use Skyscanner Price Alerts to be alerted when the price drops. Simply looking for the best price? Use Skyscanner’s “cheapest month” search function to see the lowest fare for your desired route. Unsure of the rules for travel abroad? Use Skycanner’s interactive map which features a country-by-country breakdown of international travel rules and guidance. Now available with different views for vaccinated and unvaccinated travelers. And once you know when and where you’re going, book in just a few quick steps, whether on the Skyscanner app (which has over 110 million downloads) or website -- both of which are available in more than 30 languages. About Skyscanner: Founded in 2003, Skyscanner is a leading travel marketplace dedicated to putting travelers first. Skyscanner helps millions of people in 52 countries and over 30 languages find the best travel options for flights, hotels and car rental every month. Skyscanner is available on desktop, mobile web and its highly rated app has 110 million downloads. Working with 1200 travel partners, Skyscanner’s mission is to lead the global transformation to modern and sustainable travel. For more information, visit: https://www.skyscanner.com/about-us About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 10, 2021 05:00 PM Eastern Standard Time

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Helping Seniors Feel Less Isolated and More Connected

YourUpdateTV

The ongoing pandemic has increased the likelihood that seniors feel more isolated, making tech-savviness both essential and a determinant of health. Recently, Senior Director at Care.com, Jill McNamara, teamed with YourUpdateTV on a satellite media tour to discuss the importance of getting seniors actively engaged online through technology. A video accompanying this announcement is available at: https://youtu.be/nNHYsVdQjZY The COVID-19 pandemic continues to challenge our aging population in numerous ways. They are feeling more isolated than ever and helping them stay engaged and socially connected has never been more important. According to Care.com’s 2021 Senior Care Outlook Survey, while aging in place remains their preference, the prolonged crisis has increased their desire to have more help at home. This results in a dire need to hire help with tasks within the home, such as meal preparation and light housekeeping. Both of these pandemic challenges are making tech-savviness essential and a key determinant of our seniors’ emotional and physical health going forward. This is why Care.com, the world’s leading online platform for finding family care, and GetSetUp, the largest social learning platform that helps older adults learn new skills and have new experiences, are collaborating to offer live online caregiving classes, such as how to find and pay for the care they need. Through this partnership, GetSetUp and Care.com will help older adults overcome any fears and reluctance they have in using tech to enhance their overall well-being. For those interested in learning more, please visit www.getsetup.org and search ‘ Care.com ’. About Jill McNamara: Jill McNamara is the Senior Director of Care@Work for Care.co m, the world’s largest online destination for finding and managing high-quality family care. Since joining Care.com in 2011, Jill has expanded the company’s senior care services nationally, and has assisted in growing the Senior Care Planning program for Care.com ’s enterprise arm Care@Work, which builds customized family care benefits packages for employers supporting the caregiving responsibilities of their employees. The program provides families with customized and comprehensive guidance, strategies, and local resources to meet individual needs. Jill started her social work career working with adults with mental and physical disabilities and continued to provide in-home counseling in and around the Boston area to families facing an array of complex challenges. Guided by her professional and personal experiences in senior care, she is extremely passionate about helping families and individuals navigate their own journey in senior care. Jill has her Masters in Social Work, is a Licensed Independent Clinical Social Worker, and a Certified Advanced Social Work Case Manager. She received her Bachelor of Arts degree in Social Work from Gordon College and obtained her Master of Social Work from Simmons College School of Social Work. About GetSetUp: GetSetUp is on a mission to help those over 55 learn new skills, connect with others and unlock new life experiences. The social learning platform helps over 3 million older adults in 160 countries stay mentally and physically fit, creates economic opportunities through jobs and reskilling, and provides a community where people find meaning and purpose by sharing their knowledge and passions and forming new connections. Classes are taught by older adults on a highly interactive, custom-built video platform where older adults can connect during and in between classes. Classes are taught in English, Spanish, Hindi, and Mandarin. Learn more at https://www.getsetup.org About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 10, 2021 05:00 PM Eastern Standard Time

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Home Maintenance Tips for the Winter: How to Know if You Need to Call an Expert

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/2UPtX1CdE1s Ready or not, winter is on its way. Depending on where you live, you might've already felt the temperature drop, which means it's a good time to start preparing your home for the coldest months ahead. But if you’re not an expert in DIY home maintenance, knowing where to look and knowing what to look for can be difficult. It may be time to call in the real experts. On Thursday, November 4 th, Chief Operating Officer of One Hour Heating & Air Conditioning, Benjamin Franklin Plumbing and Mister Sparky Electric, Mark Dawson conducted a nationwide media tour to share helpful tips on preparing your home for winter and for the influx of family and friends this holiday season. For more information, expert and licensed professionals at Benjamin Franklin Plumbing, One Hour Heating & Air Conditioning and Mister Sparky are ready to assist and service homeowners across the country. To request a service, visit: https://www.mistersparky.com/ https://www.benjaminfranklinplumbing.com/ https://www.onehourheatandair.com / About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 10, 2021 04:54 PM Eastern Standard Time

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Fine Fragrance House LilaNur Parfums Launches in US Market

LilaNur Parfums

India is alive with scent; from the aromatic rose fields of Aligarh, to the jasmine fields of Tamil Nadu and the peppery spice gardens of Kerala, dozens of exquisite ingredients used in fine fragrances are cultivated in these regions, stretching over centuries, back to the time when India was famed for its art and sophisticated use of perfumery. Still, there has yet to be an exceptional fine fragrance line from India; until now. The launch of LilaNur Parfums as India’s first luxury fragrance house, celebrates the country’s abundant flora and olfactory riches, expressed through the lens of French master perfumery. Born in Madurai and crafted in Grasse, LilaNur Parfums is India’s scented love letter to the world. The story begins with Anita Lal and her deep fascination with the vivid colors and heady scents that punctuate everyday life across the subcontinent. She founded Good Earth, India’s leading design house in 1996 to celebrate the designs and stories of India. It has been Anita’s dream to create a fine fragrance brand based on the authenticity of Indian ingredients, modern perfumery expertise and the reintroduction of the sensual tradition of scenting with Attars; perfumed-oils. In Paul Austin - who Anita commissioned to help her create LilaNur Parfums - she found a kindred spirit with a love for Indian flora and deep expertise in international perfumery and brand development. Formerly the Senior Vice President for the Fine Fragrances division at Givaudan, he founded Austin Advisory Group, an award-winning creative agency focused on storytelling and the senses, while on a research trip to India in 2009. LilaNur Parfums embodies his dedication to spotlighting the terroir of natural ingredients, and his admiration for the beauty, craft, and cultural traditions of India. The story of LilaNur Parfums began in the fragrant flower fields of Southern India, where the house soon forged a deep relationship with the proprietors of Jasmine C.E., India’s largest source of floral absolutes for the international fine fragrance industry. These Indian flowers - distilled and extracted for use by the world’s most renowned master perfumers - are grown and harvested by a community of 5000 women. Propelled by Anita’s belief that community is at the heart of culture, and at the heart of India’s floriculture are the communities of flower growers and harvesters, she established the Rosabagh Foundation. Its mission is to help sustain the livelihoods of this community by initiating various social impact programs aimed at enhancing the quality of their lives and providing access to social enterprise. By pairing agricultural expertise and extraction know-how at the source, along with perfumery expertise from Grasse, LilaNur Parfums was able to develop each scent with an unbroken and traceable line from cultivation to creation. The LilaNur Parfums range includes seven Eau de Parfums and three alcohol-free, oil-based scents, called Attar Absolus. For the Eau de Parfums, four of France's most revered perfumers - Honorine Blanc, Olivier Cresp, Fabrice Pellegrin, and Clément Gavarry - each with a shared passion for the fragrance culture of India - were invited to compose a scent using iconic Indian ingredients as their muse and starting point. Six of the Eau de Parfums have been composed around Indian ingredients such as Jasmine Sambac, Tuberose, Rose Centiolfia, Vetiver, Davana, and Agarwood. The seventh Eau de Parfum - named Incarnation - embodies the design dialogue between India and France. Attars are a uniquely Indian scenting tradition used for centuries to scent the body and enrich the soul. LilaNur Parfums has collaborated with the Firmenich Naturals Innovation Group in Grasse to develop a modern attar formulation using a proprietary infusion process in which pure floral absolutes and sustainably sourced sandalwood are macerated together for over 100 days. The result is a collection of Attar Absolu oils that are unparalleled in their purity, intensity, and luminosity when glossed onto the skin. LilaNur Parfums is available exclusively at Bergdorf Goodman and lilanur.com. Prices range from $275 (100ml Eau de Parfums) to $420 (30ml Attar Absolus). “True luxury is in the details of everyday living. It is in being surrounded by pure and natural scents and materials that have been handcrafted and thoughtfully designed to engage the spirit.” - Anita Lal, Founder LilaNur Parfums For more information on LilaNur Parfums, visit lilanur.com or find them on Instagram @lilanurparfums ### CONTACT: Laura Schroeder; BPCM lschroeder@bpcm.com M: 631-885-2464 Contact Details BPCM Laura Schroeder +1 631-885-2464 lschroeder@bpcm.com Company Website https://www.lilanur.com/

November 10, 2021 10:00 AM Eastern Standard Time

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