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LambdaTest rallies global investors raising US$16m Series B funding as it rapidly scales

Stockwood Strategy

Cloud-based browser testing platform LambdaTest today announced it has secured US$16 million in Series B funding led by Sequoia Capital India. Telstra Ventures, MENA region investor Wamda Capital and a leading sovereign wealth fund also joined the series B round. Founded in 2017 by Asad Khan and Jay Singh, San Francisco-based LambdaTest is a cloud-based testing infrastructure company that allows users to seamlessly test their websites’ and apps’ look, feel and performance on over 2,000 different browsers and by operating systems and device combinations. The proliferation of devices and browsers has made it increasingly complex for developers to test their websites and apps. LambdaTest solves this problem by enabling developers to run a variety of tests through their cloud-based platform, spotlight concerns, share immediately with teams and remedy issues quickly. LambdaTest exists to support the developer community to identify defects in code much earlier in the release cycle. These defects present one of the biggest challenges and costs facing businesses. Indeed, the cost of fixing these defects once in production and release is 30x higher than addressing earlier in the development cycle. Since its launch, LambdaTest has attracted over 500,000 developers in 132 countries who have performed more than 20 million tests. Customers include SMEs and Fortune 500 companies such as Xerox, Cisco, Microsoft, Deloitte, Media.net, Coca Cola, Trepp, SurveyMonkey, Capgemini, HBR, 23andme and Dashlane. Asad Khan, CEO of LambdaTest commented: “Companies are increasingly competing on customer experience 1 and as such are releasing software updates faster, more frequently to remain relevant. In doing so, there is a greater demand for continuous testing to ensure quality releases in the production environment. In just six short months since the series A round in 2020, LambdaTest has doubled revenues and increased customer numbers by 20%. In that time headcount has doubled in size from 70 people pre-Series A to 150 today across the engineering, sales, and customer success teams. Harshjit Sethi, Principal at Sequoia India commented: “As every company is becoming a software company and deployment cycles are shrinking, testing is becoming an increasingly important part of the software development cycle. Additionally testing is now happening earlier and earlier in the development cycle as part of the ‘Shift Left’ movement that companies like LambdaTest are enabling. Operating in a USD 35 billion market for testing software and services, LambdaTest has emerged as the go-to platform for its users in browser testing, evident from its best-in-class ratings across review sites. Sequoia Capital India is excited to continue partnering with the LambdaTest team as they execute on their vision of building an end-to-end testing system for developers to enable companies to release more reliable software faster.” The number of software tests run by developers has almost doubled from 12m to over 20m in six months at LambdaTest. As developers shift to cloud-based testing, this number will grow exponentially. This trend has been accelerated by the adoption of the Shift Left approach, as more developers are testing code early before they ship to the testing cycles. “LambdaTest’s vision is to empower 23 million developers and testers worldwide with a powerful, comprehensive and secure continuous quality test platform. Our upcoming product lines will enable tech teams to ship high quality code seamlessly boosting their release velocity” added Asad Khan. Steve Schmidt, General Partner at Telstra Ventures commented: “We have an opportunity to build a very large scale and independent testing company with a modern approach to software development and that’s very exciting. Lambdatest has already signed several customers in Australia without having any local presence and we look forward to helping them build out a local APAC team to meet this demand”. The funding advances LambdaTest’s commitment to scaling the testing ecosystem and building next-generation cloud infrastructure for users. To this end, LambdaTest is broadening its reach with the tester community by engaging with developers as it launches a suite of products in 2021 designed for them to perform tests on scale. “We’ve had an exciting period of growth and there is more to come as we expand our platform capabilities and go deeper in global markets. This funding round validates our efforts in building a robust cloud testing platform that is truly resonating with the testing and developer community globally. We pride ourselves in delivering a highly reliable, stable and secure infrastructure for them to achieve success. This success is born out in the numbers as our customers have been able to increase release velocity by over 60% and half the time to market” concluded Asad Khan. About LambdaTest LambdaTest is a cloud testing infrastructure company that allows users to run both manual and automated tests on their websites and webapps across 2000+ different browsers, browser versions and operating system environments. The platform has been used to perform over 20 million tests in just three years, and is now being used by over 500,000 users across 132 different countries. Contact Details LambdaTest Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://www.theeditldn.com/

June 02, 2021 05:00 AM Eastern Daylight Time

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News Release

Say No to the Wardrobe Police: Don’t Criminalise Millions of Fur Wearers

British Fur Trade Association

The body that represents the fur sector in the UK has warned that the Government risks introducing measures in potentially outlawing the sale and wearing of fur that would see it effectively policing people’s wardrobes and criminalising millions of Brits who wear natural fur. The warning comes following the launch of a call for evidence launched by the Environment Department, Defra, that seeks to understand the nature of the UK fur sector. The move could be seen as the first step to introducing measures that could restrict the import, sale or wearing of natural furs in the UK. A Spokesman for the British Fur Trade Association said: “If the Government decided to introduce restrictions on the sale or wearing on fur it would effectively be telling us what we could and could not wear and what we should have in our wardrobes. We would have the unpalatable prospect of the police checking whether the coat or hat that someone was wearing was real or fake. This is a step too far and is a draconian gross invasion of consumer choice. There is no support for ban on ethically produced fur in the UK and individuals should be free to make up their own minds. “It is also clear that restrictions on fur would be the thin end of the wedge and would simply open the door for restrictions and bans on other animal products including wool, leather and silk as well as modern farming methods. Animal rights activists want to see an end to all use of all products or materials from animal entirely. Their views do not represent the majority of the people of this country. "There are exacting standards and rules in place governing the fur sector, banning natural fur would therefore do nothing to improve standards in animal welfare and is a purely symbolic move pushed by animal rights activists. It would lead to thousands of job losses and closed businesses. It would also damage London as a global fashion hub with many designers and brands using fur and would be the start of a slippery slope to other restrictions on animal products including leather, wool and silk. Fur remains popular with sales increasing over the last decade, it is also a natural, sustainable material, far better for the environment than oil based non-synthetic fast fashions." Contact Details Giles Roca +44 7747 486479 groca@iftf.com Company Website https://britishfur.co.uk/

June 02, 2021 03:32 AM Eastern Daylight Time

Jennifer Lang Financial Services Launches Nationwide Retirement Planning Campaign.

Jennifer Lang Financial Services, LLC

Contact Details Jennifer Lang Financial Services, LLC. Jennifer Lang +1 877-487-8926 mail@jenniferlangfinancialservices.com Company Website https://www.jenniferlangfinancialservices.com

June 01, 2021 10:05 AM Eastern Daylight Time

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British online store The Edit LDN transforms prized sneaker industry as sales soar

Stockwood Strategy

The UK’s leading online store for limited edition sneakers and high end streetwear The Edit Man London has become The Edit LDN. The name change reflects the rapidly growing female appeal for new and pre-loved sneakers and streetwear as sales grow 60% month-on-month in the last 12 months. The Edit LDN is an online consignment store that sells new and pre-loved goods from a variety of brands including Yeezy, Jordan, Louis Vuitton, Dior, Off-White, Supreme, Fear of God among others to a wide community of fashionistas, collectors and investors. Just as premium sites like Farfetch address the fashion world, The Edit LDN is the leading destination for limited edition sneakers and high end streetwear. They connect premium resellers with a highly engaged, price agnostic and eager audience. Through partnerships with styling services such as Thread.com and various concierge companies, THE EDIT LDN has expanded its community of buyers from TV and film celebrities to professional footballers and royal families around the world. Moses Rashid, founder and CEO of The Edit LDN commented: “As a brand we want to remain current and relevant to our community, our new name now fairly represents and embraces our diverse community but is true to its origins. We dropped the ‘Man’ from the name simply because the number of women buying had been steadily increasing since launch in January 2020 and passed 50% in March this year. It was the right thing to do.” The Edit LDN has established itself as a trusted source of authenticated and high quality new and pre-loved streetwear and sneakers. Their unabating focus on speed (to deliver purchased goods), customer service engagement and ensuring all goods are authenticated has been testament to the growth of the platform and community. “We set out to create a destination that opens up and levels up the opportunity for anyone wishing to own extremely limited edition goods. Essentially we make Inaccessible, accessible. Previous means to buy these goods have been riddled with issues such as sending payments to random resellers found on social media, authenticity issues when buying online and long delivery times on purchases from global marketplaces. The Edit LDN addresses all these concerns and is transforming the customer experience and industry simultaneously, added Moses ”. In 2021 (to April), The Edit LDN attracted more traffic, transactions and revenue than in their first year of trading (2020). With 60% month-on-month growth and mounting interest, the business is set to take-off. “We’re regularly selling sneakers and streetwear worth £1,500 each. Recently, we sold a Gucci TNF jacket for £9,200. It’s not only the variety of goods we offer but the speed at which we send purchases. Just last year we managed to source and sell 44 Playstation 5 games consoles to the England U21 football team within 24 hours, literally dispatching them in Ubers to their homes” said Moses. Looking ahead, Moses added: “This is a marketplace worth $6b a year globally and will grow 5x by 2030. By the end of this year, The Edit LDN will be worth £10m and given the hyper growth rate of our sales and revenues, we will 3x our valuation by the end of 2022 for sure. In meeting the needs of this rapid scaling, we will seek to raise funds this year to propel us as we launch in new markets”. The Edit LDN has its community and social conscious front of mind. They have raised funds and awareness against gun crime, mental health and sustainability issues. In 2020, the company collaborated with the artist McCrow as part of the One Less Gun campaign to create a sneaker with bullet shells from an AK-47 rifle. Working with Gary James McQueen in aid of MIND mental health charity, they raised funds with an exclusive T-shirt drop featuring the famous McQueen Vanitas skull. In owning their sustainability agenda, they turned their focus to the circular economy by selling pre-owned (or pre-loved) goods through the platform. In addition to this, they are a paperless company and only ship products using recycled packaging. “At the heart of The Edit LDN proposition is a focus on social and economic issues. These are matters that are important to us and our community, so we recognise that we’re in a super hot market right now so we want to use our platform to make a long lasting impact where possible” concluded Moses. About The Edit LDN Founded in 2020, The Edit LDN has quickly become the UK’s leading online consignment store for limited edition sneakers and high end streetwear, both new and pre-loved items. Their innovative platform connects premium resellers to a global audience offering a deluxe experience from discovery, packaging and delivery. Brands include Jordan, Yeezy, Louis Vuitton, Dior, Off-White, Supreme, Fear of God among others. The platform is fast becoming synonymous with speed of service, authenticity, diverse selection of secure payment methods, and first class customer service. The Edit LDN is the leading destination for resellers and their premium sneakers and streetwear. Through partnerships with styling services such as Thread.com and various concierge companies, The Edit LDN has a community of buyers celebrities to professional footballers and royal families around the world. Contact Details The Edit LDN Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://www.theeditldn.com/

May 27, 2021 05:00 AM Eastern Daylight Time

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MYBUNDLE.TV EXPANDS STREAMING VIDEO MARKETPLACE PLATFORM WITH LAUNCH OF ‘PROFILES’ FOR BROADBAND PROVIDER PARTNER NETWORK

MyBundle.TV

MyBundle.TV, the premier online platform connecting consumers, streaming services, and broadband partners with tools to simplify streaming television, expanded its broadband provider solutions with the launch of “Profiles,” a personalized interactive streaming TV guide for consumers in MyBundle.TV’s broadband provider network. MyBundle.TV currently has more than 30 broadband partners totaling more than 5.7 million customers, including industry leaders CenturyLink, WOW!, MetroNet and EPB. Introducing MyBundle.TV’s Find My Bundle and Streaming Marketplace The addition of Profiles is an extension of MyBundle.TV’s industry-leading “ Find My Bundle ” tool. Find My Bundle is an easy-to-use, free service that connects consumers with personalized, money saving streaming TV alternatives to traditional pay-TV packages. MyBundle.TV also offers Find My Bundle as a customized, white-labeled experience for broadband providers, helping broadband-first companies win new and retain existing high-speed data (HSD) subscribers by making it easy for consumers to get their traditional TV content through smaller streaming bundles. Profiles adds a level of personalization and interactivity to the MyBundle.TV powered “Streaming Marketplace,” a showcase for the more than 150 streaming services available through MyBundle.TV, where HSD customers can explore and sign up quickly for these services through an easy-to-use virtual video store. Now, in addition to finding new streaming services, consumers can search for and discover new TV shows and movies, identify them on their favorite streaming apps, create watchlists and more. “MyBundle.TV is a trusted resource for broadband providers looking to help their customers navigate the streaming TV world,” said Jason Cohen, Co-Founder and CEO of MyBundle.TV. “Now, in addition to helping broadband partners increase conversion of new customers and retain existing subscribers, our new Profiles offers easy-to-use tools their entire customer base can utilize to simplify streaming, save money and increase overall satisfaction.” "WOW!'s partnership with MyBundle.TV is helping our customers navigate and transition to the exciting world of streaming TV," said Roger Seiken, senior vice president of video programming for WOW!. "With our broadband-first strategy, we provide our customers with numerous video options and MyBundle.TV’s integrated discovery and recommendations tools and marketplace makes it easy for them to find and enjoy the content they're most passionate about and stream it using WOW!'s fast and reliable high-speed data network." Cohen continued, “The media ecosystem is changing rapidly, and with so many streaming services available, the marketplace is overwhelming for even the most tech-savvy consumer. Ultimately, the consumer wins from all the choice available, but we know they need some help. By bringing together consumers, leading broadband providers and streaming services, MyBundle.TV has created a symbiotic ecosystem for all three constituencies.” MyBundle.TV Profiles Features Access to a personalized streaming content hub where they can discover and locate content from across all their streaming apps in one easy to use destination The ability to receive tailored Movie and TV Show recommendations, as well as suggestions for new Streaming Apps, based on their viewing habits and interests A way to plan what they want to watch and monitor what they’re currently watching with custom Watchlists What to Watch Next - A social feature that generates a list of binge-worthy shows from across their apps and interests that their friends can vote on A means to easily track and manage their streaming expenses About MyBundle.TV MyBundle.TV offers the industry-leading consumer and enterprise platform simplifying streaming TV. MyBundle.TV’s free and easy-to-use tools help consumers cut the cord, discover new streaming services and find content to watch across their services. Incorporating more than 150 streaming services and partnering with more than 30 broadband providers serving 5.7 million customers and growing, the MyBundle.TV platform helps consumers navigate the streaming video world and enables new growth opportunities for programmers and high-speed data distributors alike. Contact Details ICR for MyBundle.TV Eric Becker +1 303-638-3469 eric.becker@icrinc.com Company Website https://www.mybundle.tv

May 26, 2021 09:02 AM Eastern Daylight Time

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Osmo Announces New Retail Partnership: Families Traveling Through U.S. Airports Memorial Day Weekend Can Purchase Osmo’s STEAM Products at InMotion Stores

Osmo

According to parents, kids love playing Osmo at school, at home, and even while they are on vacation. To reach families with school-aged kids (3-10 years) who love to shop while traveling, award-winning STEAM brand Osmo announces a new exclusive partnership with the country’s largest airport-based electronics retailer, InMotion, plus its sister venues iStore and Soundbalance, which offer cutting-edge and diverse premium electronics for tech-savvy business and leisure travelers. Starting May 29, 2021, four of Osmo’s best-selling kits will be available for purchase at InMotion, Soundbalance and iStore airport and resort locations across the country. “We’re thrilled to be launching our best-selling STEM/STEAM kits for iPad at so many InMotion locations across the country, during one of the busiest and most anticipated travel holidays, and this pivotal reopening time,” says Richard Ryan, Senior Director of U.S. Omnichannel Sales at Osmo. “Today’s parents feel that traveling with technology is a must, even for their kids, who are looking for the best products and entertainment to use while on the road. And, with tablet technology being easier to operate while in flight, kids can easily play with Osmo’s engaging array of learning games.” “The travel industry’s resilience is clear, and we are ready for the pent up demand for travel. The toy industry is experiencing a 16% increase over last year and InMotion is intent on delivering gaming technology to all ages. Osmo is the ideal kids’ system for engagement and happiness while traveling and we’re elated to introduce our exclusive partnership to the traveling consumers. Families are traveling more as virtual education is more readily available. Families look to toys to help keep their children engaged, active, and delighted,” says Eden Goldberg, Divisional Vice President of Marketing and Business Development at InMotion Entertainment Group, LLC. Almost half of the retail locations will feature Osmo’s STEAM kits stacked in floor displays, while over half of the locations will showcase a powered display with video, interactive display, and all four Osmo kits. Orlando, Detroit and New York City/LaGuardia airport locations will soon offer interactive displays that allow families to sit and test out products, while shopping. The four Osmo products currently offered by InMotion, Soundbalance and iStore, are: Little Genius Starter Kit for iPad (retail $79) Genius Starter Kit for iPad (retail $99) Creative Starter Kit for iPad (retail $69) Coding Starter Kit for iPad (retail $99) InMotion, Soundbalance, and iStore airport locations currently carrying Osmo include: Atlanta, Austin, Boston, Charlotte, Dallas, Detroit, Ft. Lauderdale, Miami, Newark, Orlando, Philadelphia, Phoenix, Pittsburgh, Sacramento, Salt Lake City, Seattle, San Diego, San Francisco, Windsor Locks (CT), Baltimore, Washington D.C./Dulles, Washington D.C./Reagan, and New York City/LaGuardia. InMotion casino locations carrying Osmo include: Forum Shops at Caesar’s Palace, Las Vegas. About InMotion InMotion Entertainment Group is the largest airport-based electronics retailer with more than 120 locations throughout the United States. Together with Marshall Retail Group, InMotion is a part of world-renowned retailer WH Smith. InMotion operates in 44 of the top performing U.S. airports as InMotion, Soundbalance, Headphone Hub, and iStore. With access and insight into the latest technologies for business and leisure travelers, InMotion offers lifestyle products and electronics that include a wide breadth of headphones, mobile power, Bluetooth speakers and travel accessories. InMotion has been the recipient of numerous industry awards that include recognition by Airport Experience News for "Best Specialty Retailer" and "Best Concessions, Highest Regard for Customer Service" for four years running. It has been acknowledged by USA Today as one of the "10 Best" Airport Concession Stores nationwide. InMotion Entertainment Group also remains the only airport retailer to appear in the two industry indexes: Dealerscope's Top 101 Consumer Electronics Retailer List for nine consecutive years, along with ranking in the Top 50 of Twice Magazine's Top 100 CE Retailers. The award-winning, knowledgeable sales associates provide an exceptional experience, with live demonstrations of every product in the store to help travelers choose the best products for their journey. For more information and real-time updates, visit InMotion online at InMotionStores.com. Follow the conversations on LinkedIn, Facebook, Twitter and Instagram. About Osmo Osmo is an award-winning STEAM brand whose products are used in over 50,000 classrooms and 2.5 million homes. It is building a universe of hands-on play experiences that nourish the minds of children by unleashing the power of imagination. The company brings physical tools into the digital world through augmented reality and its proprietary reflective artificial intelligence. Founded in 2013 by ex-Google engineers Pramod Sharma and Jerome Scholler, the Osmo Play System fuses digital gameplay and physical interaction to create fun and nutritious play experiences designed for all kids. Osmo is headquartered in Palo Alto, California. Learn more at playosmo.com. Contact Details Carolyn Kamii PR Carolyn Kamii carolynkpr@gmail.com Osmo Karen O'Dell karen@playosmo.com Company Website http://www.playosmo.com

May 26, 2021 04:00 AM Pacific Daylight Time

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News Release

Apple Named in Federal Antitrust Lawsuit Filed by Entertainment Company

Primary Productions, LLC

Primary Productions LLC recently charged Apple with antitrust violations of the Sherman Act, alleging restraint of trade for how the technology giant inhibits developer access to Apple’s App Store and userbase. The suit seeks class-action status on behalf of millions of software developers that are blocked from the App Store in favor of apps developed by Apple and its cronies. The complaint states it is first-to-file such a case protecting developers of free apps. In 2018, the group developed an app designed to educate the public about blockchain wallets by distributing hundreds of millions of dollars of free digital blockchain encryption currency, aka cryptocurrency. Apple killed the app before release because it allegedly threatened Apple’s low-price gaming Apple Arcade. Anticompetitive exclusion from a marketplace, such as that of smartphone enhanced internet commerce, is prohibited by civil and criminal code formalized as the Sherman Act of 1890. The lawsuit states that “Apple has so far distanced the independent developer from direct access to his or her audience, that critical commerce is restrained in violation of the Sherman Act.” The lawsuit further states that “in 2021 alone, as of filing, Apple has already rejected one million apps, representing millions of person-hours of lost work, all to appease the Apple giant.” “Apple is a monopsony retail buyer of apps, and hence underpays developers, even those of free apps, when it disallows them or suppresses their ranking on the App Store,” said attorney Keith Mathews. “Broader than existing Apple antitrust litigation, this case finally protects independent developers of free apps.” As for solutions beyond monetary damages, which could exceed $100 billion, the lawsuit demands an injunction requiring Apple to permit due process before denying an app, via an “App Court” to act independently and thereby avoid the problem of favoritism and cronyism. Attorney Mathews’ firm, Associated Attorneys of New England, seeks to join the New Hampshire-based Coronavirus Reporter app lawsuit to create a multi-district national litigation effort. That app, despite being designed by Dr. Robert Roberts, who consulted for NASA, developed the quantitative test that has been used to diagnose heart attacks, and chaired the prestigious Fields Medal committee, was blocked by Apple from being the first COVID-19 app in February 2020. Download a copy of the complaint here and at www.LawsuitPressRelease.com. Contact Details LawsuitPressRelease.com John P. David +1 888-859-6637 john@lawsuitpressrelease.com

May 20, 2021 03:00 PM Eastern Daylight Time

Social Video-At-Scale Platform StoryTap Scales Up With Seed Round led by Refinery Ventures and StandUp Ventures

StoryTap Technologies Inc.

StoryTap, whose patented video storytelling platform enables well-known brands to engage and grow by harnessing the power of authentic social video stories at a global scale, has announced a seed funding round, led by Refinery Ventures and co-led by StandUp Ventures. Refinery Ventures Managing Partner Tim Schigel and StandUp Ventures Managing Director Michelle McBane have joined the StoryTap Board. The US$2.3 million round will enable StoryTap to meet a growing demand for its video storytelling platform in North America and around the world at a time when about 20% of total global commerce activity has shifted online, and marketers are seeking ways to engage consumers. With e-tail now representing a $26.7 trillion market according to the UN Conference on Trade and Development, the company, which enables major consumer brands to source, produce. curate, and distribute on-brand customer-generated content like video reviews, video Q&A and video content experienced 450% growth in the number of brands using its platform in 2020. “COVID-19 accelerated the rapid shift of businesses around the world from physical to online, so brands needed to quickly figure out how to humanize their e-commerce experience and pivot from an in-store experience to virtual. As the economy begins to reopen, e-tail buying shows no signs of slowing. Our customers are seeking authentic ways to build trust by educating, engaging and serving shoppers, and we are able to deliver a scalable, automatic authentic video storytelling solution for them at a time when society couldn’t get together in real life,” said Bernadette Butler, CEO of StoryTap. “We’ve grown by powering one brand after another, demonstrating how genuine consumer-generated videos can drive engagement and sales, and imbue companies with a true seal of approval. The growth and adoption of StoryTap in the past year has given us a glimpse of the massive opportunity that is in front of us, and the investment and network from Refinery and StandUp will enable us to bring our solution to even more brands on a global stage.” The company, founded by Butler and CTO Sean Braacx, bootstrapped the development and growth of its patented, scalable and secure video storytelling platform over five years. StoryTap works with major consumer products, retail and education companies, and customers include Reckitt Benkiser’s Enfamil, Cepacol, Veet, K-Y and Durex brands, numerous departments at UCLA, as well as for TELUS, the major telecommunications company. StoryTap enables retailer CanadianTire to generate video product reviews for Dyson, Instapot, Greco and Dewalt. In addition, enterprise companies now depend on StoryTap’s secure enterprise video marketing platform, launched this Spring, to help them generate authentic, on-brand customer and employee-specific video stories. Brands also rely on StoryTap’s video content to drive traffic, search engine optimization and engagement. “We are beyond excited to support the vision of StoryTap. The team identified a big problem for brands and marketers, which is to control the story about their brand and the voices of their customers, in an authentic and meaningful way. Video conveys so much more information for consumers” said Tim Schigel, Managing Partner at Cincinnati-based Refinery Ventures and founder of ShareThis. “Our decision to back StoryTap was simple: our investment strategy is focused on woman-led businesses, because data shows they deliver better returns,” said Michelle McBane, Managing Director at Toronto-based StandUp Ventures. “We were impressed with Bernadette’s vision, leadership style and proven track record as a marketer, as well as the opportunity before this team and this technology to grow exponentially.” About StoryTap StoryTap Technologies Inc. is a woman-led company founded in 2016 with teams in Vancouver and Toronto. The company’s patented and secure video storytelling technology enables a global roster of brands to engage consumers and employees to grow by sourcing, producing, curating and distributing authentic, user-generated video storytelling content. StoryTap content also helps brands drive traffic, increase search engine optimization, build engagement and conversions. StoryTap is a Techstars and Lazaridis ScaleUp company. For more information about StoryTap, visit www.storytap.com or follow them on LinkedIn, Twitter, and Instagram. Contact Details Kite Hill PR for StoryTap +1 917-816-5773 storytap@kitehillpr.com Company Website https://storytap.com/

May 20, 2021 12:02 PM Eastern Daylight Time

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COVID-19 crisis will lead to a new period of rapid, transformative growth and prosperity: Studio 44 reveal 10 key insights for business leaders

Stockwood Strategy

As we recover from the COVID pandemic, environmental, social and technological trends are converging, leading to rapid, disruptive and transformative change, the likes of which we have not experienced for more than a generation, argues Simon Sear, CEO and founder of Studio 44. Leaders need to ensure that they and their organisation are ready to innovate and transform. Sear said: “The COVID crisis will lead to a new period of rapid, transformative growth and prosperity just like the First World War led to the roaring twenties, the Second World War to the golden age of capitalism and the recession of the late 1970s to the expansive growth of the 1980s. Spring always follows winter.” Combining with this natural economic cycle are major tailwinds, such as society’s demand for more progress on racial and gender equality, social mobility and mental wellbeing, Studio 44 argues. Governments and wider society have reached a tipping point on progress with environmental sustainability, while technologies including artificial intelligence (AI), hyper-automation and the Internet of Things (IoT) are supercharging change. These converging trends will result in rapid, disruptive and transformative change, the likes of which we have not experienced for more than a generation. Sear added: “Economists are predicting record growth and leaders need to ensure that their organisations are bold, more agile and quicker to change than at any time in history in order to deliver competitive performance in terms of cost efficiency, revenues and return on capital” Studio 44 has identified ten key insights by working with leaders during the challenging times of COVID, ranging from experimentation to mindset, technology to organisational culture. Sear concluded: “The crisis has highlighted many insights into how leaders can prepare for this next phase of growth and the journey ahead. They are at a once in a generation inflection point, opportunity is coming, and they need to ensure that they and their organisation are ready to innovate and transform.” Here is a summary of Studio 44’s top ten insights: Create a common mission: Often, in non-crisis times, organisations pay lip service to their mission. It’s written down, but no one really buys it. If the crisis did one thing very well, it was to provide a focus. The need for speed: The pace of change had been increasing, but the crisis supercharged this. Leaders need to focus their organisation on being able to respond quicker and with more agility than ever before. Change the corporate mindset: Many companies have long-held beliefs that limited their ability to respond and transform assumptions that need to be put in the bin. Make bold investments: The successful businesses of the last 12 months were the ones that had historically invested in new ways of working and bold new propositions. Experiment: In a decade that will be defined by rapid change and transformation, inexpensive, fast experimentation needs to be in the DNA of an organisation. Allocate your best people to your best opportunities: The pace of change is becoming ever faster and the war for talent continues to heat up. Leaders need to balance the need for transparency and fairness with quickly getting the right people in the right roles to optimise the chances of an organisation’s success. Teach more than new digital skills: In building on the successes of working from home and a period of change and disruption, it's crucial to teach employees new cognitive strategies and behaviours to enable them to adapt. Break the silos: During the COVID crisis innovative leaders gathered a multi-skilled team, incentivised them all for success in the same way and gave them the space to make it happen. Many leaders are now thinking about how they can maintain this kind of operating model and not return to older ways of working and the inefficiencies they create. Keep communicating: The pace of disruption and uncertainty in the next decade means that people will often feel unsettled and will seek reassurance. These are the same needs team members faced during the COVID crisis. Practice stakeholder capitalism: Leaders need to take a cooperative model into the next period of transformation. They need to take a long-term view, to have a strategy that not only ensures financial performance in the short term, but invests, and is seen to invest, in longer-term positive outcomes for all stakeholders. About Studio 44 Studio 44 is creating the future. It is a next generation consultancy that helps senior business leaders create step-out growth, disrupt markets and transform their culture and ways of working. It brings together smart people from tech, the arts, business and science with a common mission to create growth for clients with a focus on people and the planet. By bringing diverse thinking and the spirit and energy of a start-up to corporate clients Studio 44 radically shifts the operating model of a traditional consultancy. Contact Details Studio 44 Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://studio44.io/

May 19, 2021 05:00 AM Eastern Daylight Time

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