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2022 Holiday Gift Guide: Picking the Perfect Gift for Tech Lovers

YourUpdateTV

According to the Consumer Technology Association, more than 60% of Americans – about 191 million people – plan to give someone a tech-present this year. But finding the right tech gifts – and staying within your budget – can be a challenge. Recently, Tech and Lifestyle Expert Stephanie Humphrey participated in a nationwide satellite media tour to discuss the hottest tech gifts this holiday season. A video accompanying this announcement is available at: https://youtu.be/XW8HKAWu0Wk Home Office Must-Haves With more Americans working from home than ever before, there has been increased demand for productivity tools and technologies that can help make us more efficient. So, whether you’re shopping for someone working remotely full-time, or someone on a hybrid schedule, it’s important to look for devices and gadgets that can help them stay organized. Stephanie really likes the smart and ultra-compact ScanSnap iX1300 Scanner, which helps users digitize, organize and share documents with the press of a button. With its compact size, the scanner fits on any size desk or remote office space and it’s WiFi enabled to help you stay organized wherever you need it. It’s a great resource for managing work or tax documents, and also comes in handy as way to digitize kids’ artwork when they bring their latest masterpieces home from school. Managing Your Holiday Budget Budgeting and finding the best tech gifts for your friends and family can be challenging – but by planning ahead and knowing what payment options are available to you, you can avoid the unnecessary stress of holiday shopping. To help give yourself more flexibility, turn to PayPal Pay Later, which lets you spread out payments over time to better suit your budget. PayPal Pay Later provides options to break purchases into four payments every two weeks or monthly payments for larger purchases, so you can select the option that works best for your budget and enjoy the holiday season. Experience Over Things Over the last few years, it seems more and more people are leaning toward gifts that provide a meaningful and memorable experience. Whether you’re are buying tickets to a show, booking a vacation, or picking up a gift card to someone’s favorite restaurant, these types of gifts truly keep on giving. And here’s one you probably didn’t think of – Rosetta Stone. Rosetta Stone is a unique and meaningful gift for anyone who wants to learn a language, connect with loved ones on a deeper level, or learn some helpful phrases before their next international trip. Rosetta Stone teaches you through bite-sized lessons that feature interactive activities and real-life scenarios to get you ready for conversation with real people. It’s available on Apple and Android devices, so you can learn anytime, anywhere. Gadgets for Kids When it comes to gadgets for kids, it’s a good idea to always looking for something that will stimulate brains and develop healthy habits. Kindle Paperwhite Kids is the perfect option for kids and is purpose-built for reading, which means there are no distractions from other apps, games, or videos. When a child sits down with their Kindle, they read on average more than an hour a day and with a 1-year subscription to Amazon Kids+, kids can gain access to thousands of books at their fingertips, from timeless classics to the most recent popular titles. Give the gift of reading and help establish healthy reading habits no matter where you are this holiday season. For more information, follow Stephanie on Instagram or Twitter at @techlifesteph About Stephanie Humphrey Technology and Lifestyle Expert Stephanie Humphrey is a former engineer who merges her passion for lifestyle media with in-depth tech expertise to show everyday people how empowering, enriching and fun technology can be. Stephanie is currently a technology contributor for ABC News where she works as part of the nationally-syndicated Strahan Sara & Keke team.Her expertise is built upon more than a decade as a Senior Systems Engineer at Lockheed Martin. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 28, 2022 12:54 PM Eastern Standard Time

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Holiday Gifts 101

News Media Group, Inc.

Contact Details News Media Group Karl Wayne +1 334-440-6397 karl@newsmg.com Company Website https://newsmg.com/

November 25, 2022 02:00 PM Eastern Standard Time

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Retention Cloud Leader CleverTap Launches CleverTap for Startups

CleverTap

CleverTap, the modern, integrated retention cloud today announced the launch of CleverTap for Startups (C4S). Through this initiative, CleverTap will offer a full stack retention platform to all budding digital-native brands, in order to help them personalize and optimize all customer touchpoints, improving user engagement and conversion. Till date, thousands of large digital-native brands have benefited from CleverTap’s platform which has solved their needs at scale, speed, and security. The aim now is to make solutions even more affordable for pre-launch, early-stage startups, or companies with limited monthly active users. New and early-stage businesses have very different needs from larger, well-established brands. They require more flexibility, affordability, and a partner that provides seamless support fuelling their growth plans. CleverTap has currently partnered with more than 50 venture capital firms, incubators, and business accelerators including Sequoia Surge, Techstars, Y-combinator, AWS Activate, Accel and others to provide exclusive discounts and resources to early-stage startups through this initiative. The C4S initiative was undertaken a year back and the offerings have now been fine tuned following feedback from 1000+ startups and is now ready to launch. Through this initiative, CleverTap aspires to be a growth partner for more than 100,000 new businesses by the end of 2025. Through this initiative, early stage startups can opt for a flexible plan with no minimum scale requirement, and can make use of the platform with as low as 5000 monthly active users. The platform is designed realizing the requirement of SMBs/startups. Additionally, customers will have the option to customize the platform with add-ons and will have the ability to only pay for the services they use. Speaking about the initiative Anand Jain, Co-Founder & Chief Product Officer, CleverTap said, “Every small business needs an ecosystem of stakeholders that are supportive and will help them get on their growth journeys. Be it small or big, startups can use all the help they can get. In our effort to bolster new businesses globally we are excited to launch CleverTap for Startups. Customer retention for consumer brands is one of the key components to building a successful business. By offering our solutions to startups at a lower cost with flexible options, we want to create an atmosphere where we can support new businesses from their 0 to 1 and then 1 to 100 journeys.” About CleverTap CleverTap is the World's #1 Retention Cloud that helps app-first brands personalize and optimize all consumer touch points to improve user engagement, retention, and lifetime value. It's the only solution built to address the needs of retention and growth teams, with audience analytics, deep-segmentation, multi-channel engagement, product recommendations, and automation in one unified product. The platform is powered by TesseractDB™ - the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.CleverTap is trusted by 1500 customers, including Gojek, ShopX, Electronic Arts, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco. Backed by leading investors such as Sequoia India, Tiger Global, Accel, and CDPQ the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Singapore, and Jakarta. For more information, visit clevertap.com or follow on LinkedIn and Twitter Forward-Looking Statements Some of the statements in this press release may represent CleverTap's belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release. Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction. Contact Details CleverTap Sony Shetty sony@clevertap.com Company Website https://clevertap.com/

November 25, 2022 08:22 AM Eastern Standard Time

UK fintech Atoa secures $2.2M as it kills Visa and Mastercard fees for businesses

Atoa Payments

There are more than 4 million small businesses in the UK which have no viable alternative to debit card payments and are reliant on Mastercard or Visa payment rails. Challenging this status quo, UK fintech Atoa Payments is announcing a $2.2M pre-seed funding round to reduce by 70% the payment fees and offer a new approach to making payments. The funding round was led by Leo Capital and Passion Capital and also included well regarded angel investors such as Matt Robinson (co-founder of GoCardless and Nested) alongside Moon Capital Ventures. Anil Stocker, Co-Founder & CEO of MarketFinance also serves as a company advisor. Mastercard and Visa payment rails have an effective duopoly in the market which enables them to get away with net margins as high as 51% at the expense of small merchants and their customers. On top of this, card machine providers charge small businesses up to 1.75%. Atoa is building a truly viable alternative for small businesses to accept payments at a fraction of those costs and to improve their cash flow meaningfully at the same time. Using Atoa is seamless. Businesses simply download the Atoa app and securely connect their merchant bank account. Set up takes less than 5 minutes, after which the merchant can accept payments via SMS, Pay-by Link or by displaying a QR code on their Atoa App or physical QR stand next to their till. At the same time, their customers do not need to download a separate app to pay which removes a substantial point of friction inhibiting merchant options until now. Any customer with a UK mobile banking app on their phone can securely pay a merchant who is using Atoa. Without requiring a separate consumer app, the customer simply scans the merchant’s QR code or clicks on the link sent by the merchant, selects their bank and then is redirected to their existing mobile bank app to approve the payment, meaning that the merchant receives the funds instantly. Sid Narayanan, Co-Founder of Atoa Payments said, “We are grateful to have the support and partnership of such strong investors validating our plans to break the card payment duopoly in the UK and to improve cash flows and economics for the country’s small merchants. At a time of record inflation and in the midst of a cost-of-living crisis, the UK’s small and medium merchants are struggling to contain their costs, provide great service to the customers, and maintain profit margins. Atoa is here to empower merchants and to improve their cash flow and bottom line.” Atoa Instant Bank Pay allows small merchants to receive payments at a flat fee which is up to 70% cheaper than card machines provided by SumUp, Zettle or Square. The merchants then receive funds in their bank accounts instantly instead of having to wait 1-2 days as is the usual case with card machines and debit cards. Using Atoa involves no contracts (pay as you go), no hardware fees and no chargeback fraud risk (all payments are approved via bank app and have Strong Customer Authentication). By contrast, small retailers today are locked into contracts and typically have far from transparent fees to pay including authorisation fees, hardware fees, PCI compliance fees and more which all eat into their margins. Hardware fees can be as high as £29/month. Robert Dighero, Partner at Passion Capital, said “Atoa has come to the UK market at the right time to leverage open banking and bring to small and medium sized merchants a truly viable alternative to payment cards and card machines that can be deployed in-store within minutes. We’re delighted to work with the Atoa team after their first fintech success and look forward to partnering with them as they achieve even greater heights with Atoa. Shwetank Verma, Partner at Leo Capital, said “Leveling the playing field for independent, small and medium sized merchants is an obvious opportunity which benefits everyone, not least of which consumers. We have seen this business model succeed in India and SEA and we’re looking forward to working with the Atoa team to help them build another successful business in a massively growing market.” Since going live in June, the company has experienced more than 100% month on month growth in terms of both Total Payment Volume (TPV) and number of merchant customers. Over time, the founders’ ambitions are to become a mainstream small business friendly payment method replacing payment cards. About Atoa Payments Atoa was co-founded by Sid Narayanan, Cian O’Dowd and Arun Rajkumar, who all previously founded Singapore based fintech, KlearCard, which was acquired last year by Validus. Their first successful enterprise has motivated them to seek even greater heights and to have greater impact and to focus on one of the largest merchant retailer markets in the world, the UK. After securing their pre-seed funding round, the co-founders relocated to the UK and have achieved outstanding traction since summer 2022. About Passion Capital Passion Capital (passioncapital.com, @passioncapital) was established in 2011 to bring founder-friendly operationally-minded venture investing to the UK and Europe. Founded by former entrepreneurs instead of traditional asset fund managers, Passion was one of the first operator-led dedicated early-stage venture funds in Europe. Additionally, it was the first in the world to publish and use a plain English language term sheet and not to charge its portfolio companies any of its own legal or other fees, the first in Europe to publish fund infographics and to host joint office hours (for pitching sessions), and the first to manage a coworking office space. Over the last decade the team has invested in some of the strongest European founding teams including those from GoCardless, Monzo Bank, Lendable, Marshmallow, Tide Banking, Digital Shadows, Smarkets, Tray.io, urban, Spotahome, Butternut Box, Nested, PolyAI, Causal, Fertifa, Screenloop, Sequence, True Circle and many more. About Leo Capital Leo Capital is a Singapore based early stage venture fund, built by serial entrepreneurs with global experience. Leo Capital backs companies powering a software-enabled world and supports their founders on the journey from great founder to great CEO. We are excited about partnering with founders building the iconic companies of tomorrow. Please see http://www.leo.capital/ for more details. Contact Details Atoa Payments Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://paywithatoa.co.uk/

November 24, 2022 06:00 AM Eastern Standard Time

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Holiday Countdown

News Media Group, Inc.

Contact Details News Media Group Karl Wayne +1 334-440-6397 karl@newsmg.com Company Website https://newsmg.com/

November 22, 2022 11:00 AM Eastern Standard Time

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Minuteman Press Franchisees Dawn and Dean Seifert Celebrate 15 Years in Youngstown, Ohio

Minuteman Press International Inc

Dawn and Dean Seifert, owners of two Minuteman Press franchises in Youngstown and Warren, Ohio, are celebrating 15 years in business for their Youngstown location, which opened in May 2007. Minuteman Press in Youngstown is located at 3200 Belmont Avenue, Youngstown, OH 44505. In January 2020, Dawn and Dean purchased Minuteman Press in Warren located at 2460 Elm Road NE, Unit 500, Warren, OH 44483. Prior to franchising with Minuteman Press, Dean grew up in a family-owned print shop while Dawn worked in banking. They decided to own a business “to set our own destiny,” says Dawn. When asked about their success and longevity over the past 15 years, Dean says, “There are 4 keys to our business: Being able to have two of our four children work with us in the family business. Our customer service – we never tell a client that something can’t be done. We update our equipment when needed to make sure we operate efficiently. Following the Minuteman Press franchise system and marketing to our clients and community.” Dawn adds the following insights on how they have successfully marketed the business. She says, “There are 4 primary ways we have grown our business: Getting involved in the community and sponsoring various local events. Visiting our clients on a regular basis. Providing customers with our branded promotional items. Utilizing email marketing campaigns.” For Dawn and Dean, their high-demand products from clients include “custom printed brochures, branded promotional products, and full-scale direct mail marketing campaigns that include graphic design, printing, and mailing.” Dean says, “People still like to have something to hold onto and printing is the perfect way to put your brand in their hands and make a lasting impression.” Today, the local business community is looking bright. Dean shares, “We are excited to be part of a community along Liberty’s Belmont Avenue Business Corridor, which is the Mahoning Valley’s home base for many family-owned businesses. We are local businesses supporting each other and our customers. One of the biggest rewards of owning this business is building real relationships with our clients and having them become part of our family.” As part of the Minuteman Press franchise system for 15 years, Dawn and Dean share their three key benefits of franchising: “The corporate and local regional offices are always just a phone call away. The training was perfect for us and laid the foundation for how we operate our business. The Minuteman Press FLEX software helps us manage our business – it is easy to learn and operate/maintain.” As for what advice they would give to other businesses owners right now, Dean says, “Don’t try to do everything yourself. Also, treat your employees right and share your growth with them.” For more information about Minuteman Press in Youngstown, Ohio, visit https://minuteman.com/us/locations/oh/youngstown/ For more information about Minuteman Press in Warren, Ohio, visit https://minuteman.com/us/locations/oh/warren/ Learn more about #1 rated Minuteman Press franchise opportunities and to see Minuteman Press franchise reviews, visit https://minutemanpressfranchise.com Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

November 17, 2022 10:00 AM Eastern Standard Time

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dbx-tv’s Total Cal Recognized as 2023 CES Innovation Awards Honoree

dbx-tv

dbx-tv® today announced Total Cal®, a patent-pending in-home audio tuning system has been selected as a CES Innovation Award Honoree. Total Cal was selected for its ability to improve the sound of televisions, soundbars, and portable/home speakers. The announcement was made in conjunction with the 17 th annual CES Unveiled New York event, an intimate, invitation only event showcasing what’s to come at CES 2023--the most influential tech event in the world. dbx-tv’s Total Cal gives TV, soundbar, and home speaker end-customers the ability to fine-tune the audio performance of their equipment for their individual listening environment. Controlled via a user-friendly app, Total Cal detects and corrects for acoustic issues in the home, ensuring all material sounds exactly the way it was intended. “The Total Cal system represents a breakthrough in consumer audio, bringing in-home tuning technology to budget-friendly electronics. Total Cal makes it easy for every consumer to experience high quality, accurate, and customized sound without the need for any audio expertise or complex A/V equipment“ says Les Tyler, the inventor of automatic equalization technology and President of dbx-tv. Based on dbx-tv’s professional audio measurement and calibration algorithms, Total Cal measures the device’s performance in the room at a variety of listening positions then re-tunes the audio parameters to provide customized, accurate sound quality. “dbx-tv’s sole focus is improving the sound of consumer electronics through clever audio processing--without increasing hardware costs for manufacturers or consumers. By harnessing the power of cloud computing and the mobile devices consumers already own, Total Cal works with the industry standard SoCs and DSPs manufacturers already design around, enabling them to deliver high-end audio processing in cost-conscious products” said Timothy Brault, Director of Sales and Marketing for dbx-tv. dbx-tv offers Total Cal to TV & speaker OEM/ODM manufacturers as a companion application to the company’s Total Sonics audio post-processing. Products utilizing Total Cal are expected to reach consumers early in 2023. Total Cal, along with dbx-tv’s other audio processing technologies, will be on display and available for demonstration at CES 2023 in suite 306 of the Westgate Las Vegas Resort and Casino. About dbx-tv dbx-tv has over 40 years of experience improving audio in TVs and other small speaker devices. Born from the pro audio legacy of dbx, dbx-tv has earned multiple television audio technology awards and has improved sound in over a billion devices worldwide. Learn more at www.dbx-tv.com. Contact Details Rainier Communications Jenna Beaucage +1 508-340-6851 jbeaucage@rainierco.com Company Website https://dbx-tv.com

November 17, 2022 08:13 AM Eastern Standard Time

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New Alvarez & Marsal Fall 2022 Consumer Sentiment Report - Highlights Impacts of Inflation, Weak Optimism

Alvarez & Marsal Consumer and Retail Group

Category spend down y-o-y for basic needs, experiences, gifts & indulgences 7 in 10 Consumers plan to spend less on holiday shopping Rising prices create concern across all age groups New York, NY —November 16, 2022— Global professional services firm Alvarez & Marsal’s Consumer and Retail Group (A&M CRG) today released its newest consumer report, Consumer Sentiment Survey Fall 2022, which looks at the impacts of inflation and resultant changes in consumer spending over the last year, as well as spending expectations into the holidays and for the coming six-month period. This is the third chapter of its bi-annual Consumer Sentiment Report, based on a survey of 1,500+ consumers matching the U.S. adult population according to gender, age, ethnicity, region and income. The report covers various changing behaviors in response to inflation, including around consumers’ holiday spending plans, shopping priorities by category, concerns over rising prices, other factors that will affect holiday purchase decisions, and more. “Our objective was to understand how inflation is affecting the American consumer in terms of their optimism or lack thereof, their buying patterns and expectations, and their preferred shopping channels – especially as we go into the holiday season” noted Jonathan Sharp, Managing Director at Alvarez & Marsal’s Consumer and Retail Group, and lead author of the study. “What we found is that extended inflationary pressures are causing U.S. consumers to retrench further and curtail even more their discretionary spending – even categories that had seemed somewhat immune in spring 2022 are now under pressure.” Additionally, many fear that inflation has yet to peak, with 65% of consumers expecting prices to continue to rise in the next 6 months. The study found that: Almost 9 in 10 consumers have adopted new habits in response to inflation; 7 in 10 are altering their holiday shopping habits Among shopping priorities by category, only grocery was up, vs. dining out, which was down by 40% Concerns over rising prices rise with age, as do plans to spend less on indulgences Consumer expectations on things getting better, saving more, having more money, and plans to spend the same or more on basic needs were all down year-over-year This year’s holiday season looks like it will also be impacted by consumer spending reticence. The most significant changes people are making is a reduction in their overall gift spending; 1 in 3 shoppers plan to spend less on gifts this holiday season. The report provides insights into the factors that will have an impact on purchase decisions this holiday, including shipping fees, more limited return policies, potential upcoming sales, holiday availability, and Buy Now Pay Later options. “Smart retailers will remain agile in responding to deal-hungry, penny-pinching consumers,” added Jonathan Sharp. “Inventory management, pricing and cost management will continue to be severely challenged.” To download a pdf of Consumer Sentiment Survey Fall 2022, please visit: https://alvarezandmarsal-crg.com/insight/am-crg-consumer-sentiment-survey-fall-2022/ The Alvarez and Marsal Consumer and Retail Group (CRG) is a management consulting firm that tackles the most complex challenges and advances its clients, people, and communities towards their maximum potential. CRG combines the best of A&M’s broader firm's bias toward action and practicality with deep consumer and retail industry experience. CRG partners with businesses across a wide range of categories including Food & Beverage, Beauty & Personal Care, Grocery, Mass Merchandise, and Apparel & Footwear to drive significant performance improvement. Contact Details David Schneidman dschneidman@alvarezandmarsal.com Company Website https://www.alvarezandmarsal.com/industries/retail/retail

November 16, 2022 11:47 AM Eastern Standard Time

Arey Closes Oversubscribed $4.15 Million Seed Fund Round

Arey

Arey, an e-commerce business poised to disrupt the hair care industry, is pleased to announce that it has closed an oversubscribed $4.15 million Series Seed financing round, far exceeding its original $2 million target. Female Founders Fund and Greycroft acted as the lead investors. Funds generated through this round of investment are expected to be focused on R&D and distribution expansion. Arey is one of the first functional beauty brands that targets aging hair with a proactive and science-driven approach, with a specific focus on grey hair. Scientists have identified that genetics only account for approximately 30% of grey hair. Grey hair can be a message from the body about what may be lacking. Vitamin deficiencies due to diet and lifestyle choices associated with oxidative stress, and even chemicals in the dyes used to cover grey hair can be contributors. Arey was co-founded by CEO Allison Conrad, a leading entrepreneur who ideated the company based on her own hair journey and Jay Small, a former Paul Mitchell protege and top professional celebrity hair stylist aligned with educating clients on hair color loss. Along with their team of medical advisors including internal medicine MDs, dietitians and chemical engineers, the brand offers a range of products, including The System which incorporates an inside-out and outside-in approach with a supplement + hair serum, The Duo of shampoo + conditioner that work together to restore hair health including reducing the likelihood of increased grey hair growth as well as thicker, fuller and more vibrant hair. Arey gets to the root of the problem with a proactive hair care system that can be implemented at the first signs of grey by preserving and even restoring pigment. Tapping into a clear demand, the brand has experienced 1100% YOY growth since its 2021 inception. Products are available via one-time purchase or subscription basis. With the latter, Arey saw 975% subscription growth in the last year, making up over 70% of their revenue. Conrad states, “we are not anti-grey, but rather want to provide both men and women an alternative to the current reactive option of hair dye. We are the wrinkle cream of hair care targeting those looking to prevent aging hair and customers who are in the early stages of greying hair.” Speaking to those who have already turned grey Small adds, “Nearly 85% of women have colored their hair, 78% of which is at home. For years, the response to grey hair has been to cover it. Unfortunately, once this cycle begins, it's likely that each time you apply hair color chemicals to your scalp, healthy production of hair is stifled,” he explains. “The average person covering grey will have to maintain color every 4 weeks, and will likely overuse hair color on areas of the hair that do not need coverage. This frequency and overexposure are a high payload of oxidative stress and could be contributing to an increase in gray hair with every application.” Arey has proven successful in decreasing this need, thwarting the aging process of hair. Anu Duggal, Founding Partner at Female Founders Fund, shares, “We are thrilled to co-lead Arey Grey’s seed round in bringing a much needed science-driven system for addressing aging hair to consumers. The hair care category has been ripe for innovation and co-founders Allison and Jay have taken a preventive approach to hair health by creating a solution that both slows the greying process while also re-pigmenting hair color. Since launch they have seen tremendous organic demand from both female and male consumers with exciting product development in the pipeline. With a big vision to offer better solutions to consumers for hair care, we are excited to be backing this stellar team in their vision to transform hair health.” “Arey’s science-driven, efficacious solutions and elevated education-based branding speak to consumers across genders in a differentiated way,” said Greycroft Principal Alaina Hartley. “The Greycroft team is excited to support co-founders Allison and Jay as they build the category-defining brand in aging hair care.” “We built the business with strong unit economics from the beginning and a focus on profitability. We are thrilled that Female Founders Fund and Greycroft recognize the huge potential in this growing category we have created,” Conrad adds. About Arey: Launched in 2021, Arey offers science-driven products formulated with vitamins, antioxidants and peptides to help delay and re-pigment grey hair from the inside-out and outside-in, while also helping you grow thicker, fuller, healthier hair overall to consumers in North America and Canada. With 6 current products in their portfolio, the company’s direct-to-consumer, subscription-based business model provides an easy refill plan, ensuring consumers are able to easily maintain a continued high level of hair health. For more information, please visit arey.com and follow @areygrey social media for updates. About Female Founders Fund: Female Founders Fund is the pre-eminent early-stage fund investing in female-founded technology companies with $100M under management across three funds. Since its founding in 2014, Female Founders Fund has invested in over 70 of the fastest growing female-led companies nationwide. These include category leaders like Maven Clinic, Tala, ELOQUII, Real, Peanut, BentoBox, Billie, Co--Star, and more. For more information visit www.femalefoundersfund.com About Greycroft: Greycroft is a seed-to-growth venture capital firm that partners with entrepreneurs of all backgrounds to build category-defining companies. We have deep experience investing in consumer, enterprise, digital health, and fintech sectors around the globe and work as a team to support and advise entrepreneurs, empowering them to execute on their visions. Greycroft manages over $2 billion in capital raised and has made over 300 investments since inception. For more information, please visit https://www.greycroft.com. Contact Details Amanda Smeal Consulting, Inc. Amanda Smeal amanda@amandasmeal.com Sunshine Sachs Robert Busweiler, busweiler@sunshineandsachs.com Aimee Moss aimee@aimeemoss.net Company Website https://areygrey.com

November 16, 2022 09:04 AM Eastern Standard Time

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