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Center for the Study of Capitalism at Wake Forest University Hosts Diversity & Inclusion Webinar

LEVICK

Wake Forest University’s Center for the Study of Capitalism will host a July 15 webinar titled, “Doing the Right Thing: How Companies Lead in the New Age of Diversity & Inclusion.” The event will focus on potential diversity and inclusion initiatives for businesses currently rethinking their policies and communications tactics. The panel’s evolution was prompted by the recent focus on the Black Lives Matter protests that have generated far more conversation than all other social issues – abortion, immigration, gun control, #MeToo – combined . The panel will be hosted by the Center for the Study of Capitalism at Wake Forest University, a research and teaching center and a trusted source of information about well-functioning democratic capitalism. The panel will be hosted by Richard Levick, Chairman and CEO of LEVICK and Executive Affiliate of the Center for the Study of Capitalism. Webinar panelists include: Neil Foote, Foote Communications Kurt Bardella, LEVICK William Ide, Akerman Chris Jackson, Ipsos Derede McAlpin, LEVICK “Since the murder of George Floyd and the Battle of Lafayette Square, diversity and inclusion have dominated our society’s debate in ways they haven’t since the great Civil Rights movement of the 1960s,” Levick said. “All the CEOs, general counsels and board members we have spoken with recognize this historic nature of this moment and tell us ‘We want to do the right thing, but we don’t fully know what or how.’ This webinar is designed to provide the pathway.” While some companies have made significant changes to their policies policy to respond to the Black Lives Matter movement and the public’s outcry for corporate action, many are still asking how and what to do while others are unnecessarily immobilized by past actions or inactions. The webinar will include communications and legal experts who will examine the internal and external changes that companies need to adopt given societal upheaval. For more information on the webinar, visit https://capitalism.wfu.edu/events/doing-the-right-thing-how-companies-lead-in-the-new-age-of-diversity-inclusion/ About the Center for the Study of Capitalism The Center for the Study of Capitalism at Wake Forest University is a research and teaching center and a trusted source of information about well-functioning democratic capitalism. Contact Details Maria Stagliano +1 404-245-0899 mstagliano@levick.com Company Website https://www.levick.com

July 10, 2020 09:30 AM Eastern Daylight Time

Americans Blindsided by Medical Bills During COVID-19

YourUpdateTV

Most Americans do not know the prices of their healthcare prior to receiving the care. This can lead to unforeseen medical bills that can be financially devastating to Americans and their families. Recently, Cynthia A Fisher, Founder of PatrientRightsAdvocate.org partnered with YourUpdateTV to discuss the importance of healthcare price transparency. A video accompanying this announcement is available at: https://youtu.be/l0EX546XbLs System-wide healthcare price transparency can become law by passing the Healthcare Price Transparency Act, which requires hospitals and insurance companies to reveal their discounted, cash prices and secret, negotiated rates, as part of the next COVID-19 stimulus package. This is a bi-partisan issue. 90% of all Americans surveyed want to know prices and be able to shop for the best quality at the lowest price – driving down the costs of care and coverage. Businesses contracting directly with price transparent providers for care and coverage, are already saving 30-50% for their employees and their families. Economists estimate that this bi-partisan measure will save over $1 trillion per year for the United States. Healthcare price transparency is the key to lowering America’s devastatingly high healthcare costs through informed, empowered consumers. For more information, please visit PatientRightsAdvocate.org About Cynthia A. Fisher Cynthia A. Fisher is a life sciences entrepreneur, independent investor, and corporate board director. She founded WaterRev, LLC to invest in novel technologies that enable sustainable practices in water use. She serves on the public company boards of The Boston Beer Company (SAM) and Easterly Government Properties, Inc. (DEA). Cynthia is best known for her pioneering work as Founder and CEO of ViaCord, Inc., a leading umbilical cord blood stem cell banking service which she started in 1993. In 2000, she co-founded and was President of the cellular medicines company, ViaCell, Inc. (Previously to founding ViaCord, Cynthia ran the Blood Bank Division of Haemonetics Corporation, a medical equipment manufacturer. She began her career in sales at IBM focusing on healthcare IT, insurance, and defense industries. Cynthia holds an MBA from Harvard Business School, as well as an Honorary Doctorate of Science and BS in Biophysics from Ursinus College. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content, produced by award-winning video communications firm. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 10, 2020 09:30 AM Eastern Daylight Time

Infrawear’s RxBra Introduces RxMask, Protective Face Mask Made of Fabric Interwoven with Far-Infrared Technology for Comfort, Protection and Skin Health Benefits

Infrawear LLC

Infrawear LLC, the health and wellness provider today announces the availability of RxBra’s new RxMask, a tubular seamless headband-styled protective face mask made from yarn embedded with biophotonic nano-technology that emits far-infrared rays. Far-infrared is a specific wavelength that has been shown to increase microcirculation and muscle oxygenation. Consequently, the mask is comfortable, antimicrobial, durable and anti-odor. The mask is made from the same fabric as Infrawear’s successful RxBra, which helps breast health immediately after surgery and for years to come because the technology will never wash out. The RxMask has the addition of AG+ yarn, a silver ion yarn technology with antimicrobial properties. The fibers in both the RxMask and RxBra modify visible and infrared light, recycling them into energy that the body can use more effectively. "There are many non-medical grade masks on the market, and we know that not all masks are created equal,” said Rachael McCrary, co-founder and President of Infrawear. “The RxMask helps eliminate bacteria growth and offers health and beauty benefits. Infrawear prides itself on being an agile, forward-thinking company. Once we realized that the same fabric and infrared technology that goes into the RxBra could be used for masks during the COVID-19 crisis and beyond, we knew that we could fulfill a need for those who realize the importance of wearing a protective mask and also want the health, beauty and anti-aging benefits.” When wearing the mask, consumers can easily pull down their mask and reposition it without needing to adjust the earholes, making it suitable for use during exercise, dance, and yoga. Available in black, cream, red and blue for the fashion-conscious wearer and are designed to become part of your daily wardrobe. The masks are also designed to have wellness properties. Most spas and tanning salons have infrared treatments and in the aftermath of COVID-19, many spas remain closed and consumers cannot receive these anti-aging skin treatments. The RxMask is engineered to improve skin appearance and reduce the risk of skin irritation, mask acne or ‘maskne’ caused by sweat, skin oils, and bacteria being trapped on the fabric or on the skin under the mask. The RxMask is available through RxBra.com and is priced at $USD 25.00. About Infrawear, LLC Infrawear, LLC is the go-to resource for medical professionals, hospitals and first responders for critical PPE and COVID-19 testing and antibody kits. We have a passion for innovation and an established track record for getting things done quickly and efficiently. As an FDA IV.D (4D) notify listed and registered Class 2 medical device importer, the company leverages its deep operational supply chain experience to source and import critical PPE and supplies such as N95 masks, gowns, testing kits and antibody tests. As the exclusive distributor and partner for Genesprint Group Ltd. Infrawear provides access to their sought after rapid COVID-19 tests, including NCOV-19 IGM/ IGG antibody test kit as well as its PCR Swab Test for COVID-19. Infrawear is also the parent company of RxBra, which manufactures proprietary vertical, and post-surgical garments to plastic surgeons. Our company is recommended by the American Hospital Association and is well-known for providing ease of access to high-demand supplies, putting them in the hands of those in need for today’s ever and rapidly-evolving medical demands. Infrawear LLC is a US-based company headquartered in Los Angeles, with offices in New York and Ohio. Learn more by visiting: Infrawear.com . Contact Details NRPR Group, Nicole Rodrigues +1 650-815-5069 nicole@nrprgroup.com Company Website https://www.infrawear.com/

July 09, 2020 06:00 AM Pacific Daylight Time

As COVID-19 Restrictions Lift Americans Return to Travel

YourUpdateTV

According to the U.S. Travel Association, more than two-thirds of consumers miss traveling and can’t wait to get out again, and one in four are already planning a future vacation. A video accompanying this announcement is available at: https://youtu.be/TsJdJ3quJLE Travelers will drive, rather than fly, and hence take shorter trips closer to home. Choice Hotels’ has nearly 6,000 franchised hotels across America conveniently located near drive-to destinations and therefore well-positioned to support the resurgence of the American road trip this summer. Americans will have different comfort levels when they first venture out in this new travel environment and will be looking for indications from restaurants, hotels and attractions that they are committed to prioritizing travelers’ health and safety. Choice’s Commitment to Clean initiative is designed to help give guests added peace of mind when booking a stay. Commitment to Clean is the company’s holistic approach to supplying hotel owners and their employees with the tools they need to help Choice-branded hotels worldwide achieve superior levels of cleanliness. As part of the initiative, every Choice-branded hotel is designating a “Commitment to Clean Captain,” each of whom is responsible for completing applicable best-in-class cleanliness training and communicating new protocols and best practices to the rest of each hotel’s staff. Travelers will be looking to make the most of their travel budgets. Choice Privileges, the company’s award-winning loyalty program, is currently offering a Stay Twice, Earn a Free Night promotion, designed to help guests maximize their travel budgets as they return to the open road. Choice Privileges also recently announced a series of enhancements that help provide members with the flexibility to use their benefits as soon as they are ready to travel. Updates include reducing the number of nights required to earn elite status; pausing the expiration of loyalty points until Dec. 31; and initiating upgrades, extensions and bonuses for current elite members. For more information on what Choice Hotels is doing to help travelers this summer, visit www.ChoiceHotels.com About Choice Hotels: Choice Hotels International, Inc. is one of the largest lodging franchisors in the world. With more than 7,100 hotels, representing over 590,000 rooms, in over 40 countries and territories as of March 31, 2020, the Choice® family of hotel brands provide business and leisure travelers with a range of high-quality lodging options from limited service to full-service hotels in the upscale, midscale, extended stay and economy segments. The award-winning Choice Privileges® loyalty program offers members benefits ranging from everyday rewards to exceptional experiences. For more information, visit www.ChoiceHotels.com . About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 08, 2020 11:00 AM Eastern Daylight Time

Ergo21 Announces New Bicycle Seat Cushion Cover Provides Health Benefits and Comfort

Ergo21

Ergo21 today announced its new custom-made seat cushion cover is now available and ready to ship. The seat uses LiquiCell technology to reduce hot spots and improve blood flow. "If you want to ride forever without the butt burn, the Ergo21 Bicycle Seat Cushion is the perfect choice for regular and exercise bikes. The secret ingredient is the LiquiCell Membrane on top of an open cell foam and covered by a soft fabric"" explains Steve Gambhir, designer, and product specialist at Ergo21. Positive Customer Impact Ergo21 interviewed bicyclists, gym goers and spin enthusiasts and found most people were not happy with their seats. "We researched and evaluated the most popular brands and discovered they used molded foam, which is approximately 30% cheaper to manufacture since it simply requires some sewing. The trade-off is that it's closed-pore foam and it feels hard when you ride," said Gambhir. LiquiCell Blood Flow Technology Ergo21 sourced a custom density open cell foam from a local USA foundry designed to absorb road vibrations while not feeling hard on sitting bones. Custom made LiquiCell Membrane is then placed on top to protect sensitive skin tissues from breaking down while optimizing blood flow. "The biggest challenge we had since the foam was not molded is that it needed special manual double stitching. After several months of trying different stitching methods, we finally were able to come out with what we consider the Best Bicycle Seat Cushion out there! Better than a Gel bicycle seat cushion or foam bicycle seat cushion" said Gambhir. The seat is double-stitched, available in 2 sizes, fits almost any seat, slips on easily and enables cycling or stationary bikes enthusiasts to simply tighten the draw-cord and go. Founded in 2010, Ergo21 offers wide range of Seat Cushions designed for office, driving, home, wheelchairs, and travel. For more information on LiquiCell Blood Flow Technology: https://www.ergo21.com/bicycle-seat-cushion/ ### Ergo21 and LiquiCell are registered trademarks in the United States of the respective owners. Contact Details Steve Gambhir +1 949-975-8219 steve@ergo21.com Company Website https://www.ergo21.com/

July 08, 2020 07:00 AM Pacific Daylight Time

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Law Firm Major, Lindsey & Africa Shares Diversity & Inclusion Insights on LEVICK Podcast "In House Warrior"

LEVICK

In LEVICK's new podcast for general counsels, In House Warrior , Major Lindsey & Africa Transform Advisory Services, one of the world’s leading consultants to law firms and legal departments, provides insights into diversity, inclusion and leadership during a period of civil unrest, greater awareness and a thirst by hundreds of law firms and legal departments to provide leadership. Listen here About In House Warrior In partnership with the Corporate Counsel Business Journal , LEVICK distributes its daily five-minute podcast In House Warrior to CCBJ’s readership of 40,000 in-house legal professionals. On each episode, host Richard Levick, Chairman & CEO of the global crisis and litigation communications firm LEVICK, explores some of the challenges facing professionals in the office of General Counsel. House Warrior is carried on all major podcast channels, including Spotify, Apple Podcasts and Stitcher. In addition to daily distribution via the Corporate Counsel Business Journal, In House Warrior is hosted on www.levick.com , and is distributed via Today , LEVICK’s weekly e-newsletter with a circulation of over 30,000 corporate, legal and insurance executives. Subscribe here Contact Details Maria Stagliano +1 404-245-0899 mstagliano@levick.com Company Website https://www.levick.com

July 07, 2020 02:00 PM Eastern Daylight Time

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National Family Support Finds Help with BlueIron

Family Support of South Carolina, Inc

National Family Support, Inc announced today that it has filed its first patent, filed through BlueIron . National Family Support is rolling out a suite of services for managing child support payments. National Family Support's program separates a non-custodial parent's responsibility of child support payments with the custodial parent's need for reliability and consistency. A parent who is required to pay child support can apply for a loan for delinquent payments, which is immediately paid to the custodial parent. Going forward, the custodial parent's payments are guaranteed. "With billions of dollars of delinquent child support payments nationally, we will arrange loans to parents who are behind and will guarantee all future payments. This means money goes right to the children it needs to help," says Dee Benedict, President of Family Support of South Carolina, Inc., that is implementing the first in the nation program in South Carolina. "Our IP portfolio lets us grow nationwide to address the child support crisis," says Frank Kristan, President of National Family Support, Inc., "It is all about the children - and BlueIron makes this possible." "Financial technology or 'fintech' is a difficult field to get valuable patents," says Russ Krajec, CEO of BlueIron. "Our investment came after a lot of due diligence and study of the marketplace and existing IP. National Family Support's innovation solves a huge problem in a very creative and protectable way." About Family Support: Family Support of South Carolina, Inc., is a private service company organized to assist in the financing of child support payments. National Family Support, Inc. is its parent company. Information is at http://www.familysupportofsc.com and e-mail: info@familysupportofsc.com. About BlueIron: BlueIron provides patent-related financing for companies ranging from startups to publicly traded companies. BlueIron finances the cost to create IP portfolios, insures those portfolios for enforcement and defense, and can provide $2-5M loans using IP as collateral. Information is at https://blueironip.com and email: russ.krajec@blueironip.com. FORWARD-LOOKING STATEMENTS: This press release may contain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Statements other than statements of historical facts included in this press release may constitute forward-looking statements and are not guarantees of future performance or results and involve a number of risks and uncertainties. Contact Details Frank Kristan +1 843-801-6384 info@familysupportofsc.com Company Website https://familysupportofsc.com

July 07, 2020 11:55 AM Eastern Daylight Time

Center for the Study of Capitalism at Wake Forest University to Host Best Selling Author and Brand Expert Martin Lindstrom and Crisis Communications Expert Richard Levick

LEVICK

Wake Forest University’s Center for the Study of Capitalism will host a July 9 webinar titled, “The End of Brand Neutrality: How to Be Good Corporate Citizens in an Age of Civil Unrest.” Bestselling author and one of the world’s leading experts on brand and culture transformation, Martin Lindstrom, and crisis communication expert Richard Levick, will participate in a conversation with the Center for the Study of Capitalism’s Executive Director Christina Elson. They will explore how companies standing at a pivotal crossroads can reevaluate their brands and cultures to secure transformative outcomes. Martin Lindstrom is one of the world's foremost business and culture transformation experts. He is a New York Times best-selling author and speaker, as well as a consultant to numerous brand-leading companies. TIME Magazine has recognized him as among the Top 100 Most Influential People in the World. His book Brand Sense was hailed by The Wall Street Journal as “one of the five best marketing books ever published,” Small Data was praised as “revolutionary” and TIME Magazine wrote this about Buyology : “a breakthrough in branding.” Richard S. Levick, Esq. Chairman and CEO of LEVICK , an award-winning global communications firm, recently joined the Center for the Study of Capitalism as an Executive Affiliate. Levick is a pioneer of litigation communications, as well as an author, noted television news contributor on crisis and public affairs and regular columnist for multiple publications. He is a sought-after global keynote speaker and is a professor at both the Fordham and Wake Forest Schools of Law. “Companies today can no longer be neutral,” Levick said. “Nor can they handle the issue of unrest and cultural non-inclusion exclusively through advertising, social media, nascent recruiting, and corporate social responsibility. This historic moment requires new approaches to leadership.” This webcast is part of the series, “The Future of Capitalism,” hosted by the Center for the Study of Capitalism. “The goal of this effort is to confront the high-speed impact of unprecedented current events on society and the economy,” Elson said. The event is free and can be viewed live at bit.ly/CSCwebcast-corporatecitizens at 1:00 PM EDT on Thursday, July 9, 2020. For additional information on this event and the panelists, visit the website at capitalism.wfu.edu/upcoming-events . About the Center for the Study of Capitalism The Center for the Study of Capitalism at Wake Forest University is a research and teaching center and a trusted source of information about well-functioning democratic capitalism. Contact Details Maria Stagliano +1 404-245-0899 mstagliano@levick.com Company Website https://www.levick.com

July 06, 2020 12:47 PM Eastern Daylight Time

Navigating Summer Fun with Ereka Vetrini

YourUpdateTV

This summer is going to look a lot different than past summers but that doesn’t mean summer 2020 has to be a letdown. There is still plenty of fun to be had and family time to enjoy inside and outside. TV Host and Lifestyle Expert, Ereka Vetrini, reveals her tips to help us scratch that summer entertaining itch. A video accompanying this announcement is available at: https://youtu.be/ZJU6yYIrTXg Tips for enjoying time outside this Summer: Time outside means fun time and in order to have ample amounts of fun, the entire family needs to be protected from UV rays. Banana Boat Sunscreen is all about #ProtectingTheFun, anywhere under the sun! And while Summer may look a little different this year, staying protected from the sun’s rays remains equally important. The Banana Boat Ultra Sport Lotion Sunscreen SPF 50+ is water and sweat-resistant, making it perfect for families who don’t want to be slowed down when playing outside. The lightweight formula is also available in other forms like a stick or a spray, so whatever your preference, the Ultra Sport collection provides clinically proven UVA/UVB protection that lasts as long as the fun does. Banana Boat offers SPF options for everyone in the family and every preference - making it easier to say “yes” to more outdoor family activities and keep the fun going with protection you can trust. Instagram: @BananaBoatBrand Facebook: @BananaBoatUS Twitter.com: @BananaBoat #ProtectTheFun Summer Treats to Enjoy with your Family: July is National Ice Cream Month, and what better way to celebrate than with one of life’s best desserts: Ice Cream Cake! For birthdays, summertime fun or “just because,” cakes from I Love Ice Cream Cakes are sure to bring on the smiles, and make every moment a touch sweeter! Coming in lots of different sizes and fun flavors, like Carvel®, OREO® and REESE’S, they are a delicious treat and easy to have on hand in the freezer. You can find a variety of ice cream cakes in the bakery or freezer section of your local grocery store AND you can also order them online. Just go to ILoveIceCreamCakes.com and click on the Product Locator. Available in grocery stores nationwide: https://iloveicecreamcakes.com/product-locator/ https://iloveicecreamcakes.com/ Facebook: @ILoveIceCreamCakes Instagram: @LoveIceCreamCakes Health and wellness tip to help us kick off the Summer: The start of the summer is a great time for a healthy reset. Life gets busy, and sometimes it’s hard to maintain balance. The first-place to concentrate on is gut health. According to the Mayo Clinic, our bodies are home to TRILLIONS of bacteria and 80% of your body's immune cells reside in your gut. FRISKA’s has a lineup of 10 products that all feature a clinically proven probiotic and proprietary blend of digestive enzymes to make the nutrients in your food more bio-available Remember, if you’re looking for overall wellness, there is no place better to start than gut health! $29.99 available nationwide at CVS, Whole Foods Amazon and www.getfriska.com *Promo Code* FRISKA20 for 20% off your entire purchase till July 13th. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 06, 2020 12:30 PM Eastern Daylight Time

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