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Revolutionizing Modern Sportswear: Gym Aesthetics Innovative Fitness Apparel Hits the US Market

Gym Aesthetics

NEW YORK, USA - Media OutReach - 22 November 2021 - Over the past two decades, fitness and athleisure apparel have dominated the industry to usher in a new era of functional fashion. However, the vast majority of fitness and athleisure brands lack the symbiotic relationship of versatility, durability, variety, and comfortability. While many names have emerged throughout the years, few have found the perfect balance to being acclaimed as leading innovators in fitness and sportswear. Since 2013, one brand has dominated the Germany market, revolutionizing modern fitness apparel. Gym Aesthetics is proud to announce that they are taking their mission across the pond with the long-anticipated expansion of their e-shop into the United States market. Founded on the belief that fitness and sportswear play an integral role in one's fitness journey, Gym Aesthetics aims to curate more than just sportswear, but breathe life into a lifestyle that feeds off fighting spirit, discipline, health, pride, self-presentation, and a sense of belonging. 6-in1 multi-functional high-tech outfits Popular amongst both men and women, Gym Aesthetics has cultivated a dazzling reputation for their proprietary 6-in1 multi-functional high-tech outfits designed for optimal performance and unmatched style. Each piece features: Sweat-wicking technology Anti-static properties to prevent discomfort Anti-bacteria (powered by Rudolf) materials to eliminate bacteria and odor Anti-UV (powered by Huntsman) to protect against harmful UV Cool touch (powered by Rudolf) technology for temperature control 360 degree stretch (powered by Lycra) to retain shape for maximum comfort Quantum Mirac reversible compression leggings At the forefront of sportswear innovation, Gym Aesthetics Quantum Mirac high-efficiency reversible compression leggings are strategically designed with matrix of silicone dots in 6 different densities placed all around generating targeted acupressure, while promoting blood circulation and sweat production. The first of its kind to hit the market, the Quantum Mirac collection elevates any workout in both efficiency and style. The butt lifting and leg shaping designed Quantum Mirac leggings deliver the most comfortable and functional bodybuilding journey to sports enthusiasts. "Mighty Me" women's collection Dedicated to positive empowerment, the Gym Aesthetics "Mighty Me" women's collection has rapidly become a fan favorite for their high-fashion functional styles that flatter all shapes and sizes. Featuring supportive sports bras, breathable tech mesh tops and leggings, high-neck tank tops, and much more, the "Mighty Me" line pays homage to the fearless fighter within every powerful woman. "People are looking for clothes which they can wear to the gym as well as look great on them for normal daily dressing. We want to inspire and support customers for fitness activities and daily social events with our functional and fashionable outlook apparels. This is our first key step to enter the USA market. We believe USA customers would enjoy our athleisure products." - Miranda Wong, managing director of Gym Aesthetics. Through proof of concept, dedication to innovation, and unwavering commitment to filling the unmet needs within the fitness community; Gym Aesthetics' purpose-driven vision has come to fruition with the expansion to the United States market. To learn more about Gym Aesthetics, please visit: http://us.gymaesthetics.com Black Friday Deals Gym Aesthetics is currently promoting Black Friday deals. Starting from Nov 15 until Nov 30, 2021, all existing products are up to 40% off. http://us.gymaesthetics.com/ About Gym Aesthetics Gym Aesthetics is a fashionable and dynamic fitness and athleisure brand based in Germany, serving a worldwide clientele. Founded in 2013 by two Bosch engineers, Phil and Aleks, and two professional YouTubers and athletes, Karl and Ralf; Gym Aesthetics is more than a sports fashion, it is always about lifestyle - a sporty attitude to life that feeds off fighting spirit, discipline, health, pride, self-presentation and a sense of belonging. Featuring men, women, and unisex styles, Gym Aesthetics is dedicated to bridging the gap between innovation and access within the worldwide fitness community. Contact Details Gym Aesthetics Roy Tsang usa@gymaesthetics.com

November 22, 2021 09:00 AM Eastern Standard Time

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SAINT LAURENT RIVE DROITE SUPER73

SUPER73

Keeping the timeless and characteristic style of Saint Laurent and the exciting design of the SUPER73-S2 electric bike, this Limited Edition version asserts itself through its finishes. From the matte black frame and black stainless steel bolts to the custom padded leather seat, the black leather handles, and black chain, this electric bike has been conceived and designed by Anthony Vaccarello. By revisiting a classic model of the brand, Anthony Vaccarello wanted to combine design and functionality. Yielding a unique riding experience for both short and long rides, this bike advocates an adventurous lifestyle by combining motorcycle heritage and youth culture. Available exclusively in Saint Laurent Rive Droite stores and on ysl.com SAINT LAURENT RIVE DROITE is a creative and cultural destination curated by Anthony Vaccarello, located at 213, rue saint Honoré 75001 Paris, and extended at 469 Rodeo Drive, Los Angeles. Named ‘RIVE DROITE’ as a nod to SAINT LAURENT rive gauche line that helped to democratize fashion and luxury in the sixties. SAINT LAURENT RIVE DROITE introduces a brand new retail destination for expression, exchange, and lifestyle, showcasing a wide range of products including exclusive pieces, limited editions, library, vintage, music, photography combined with art, performances, exhibitions, events and cultural exchanges. Conceptualized by Creative Director Anthony Vaccarello, the extensive and diversified offer from different creative and design fields, are imagined and embraced in new ways to enlarge the universe and the DNA of Saint Laurent. SAINT LAURENT RIVE DROITE represents an amusing and chic version of today’s Saint Laurent universe. saintlaurentrivedroite.com @ysl #saintlaurentrivedroite @anthonyvaccarello EDITOR’S NOTE High-resolution images of the Saint Laurent x SUPER73-S2 are available here: https://www.dropbox.com/sh/484umar2jekkvfc/AACKa0IeKDQ8RR8BCz8HlvnBa?dl=0 Editors wishing to review a SUPER73 electric motorbike for editorial purposes should use the Media Contacts below. MEDIA CONTACTS SUPER73 – Christiana Mullen ( christiana@super73.com ) ID Agency – Greg Emmerson ( greg@theidagency.com ) ABOUT SUPER73® SUPER73® is an American lifestyle adventure brand based in Orange County, CA that develops products to help fuse motorcycle heritage with youth culture. Founded in 2016, SUPER73 has quickly grown into one of the most recognizable electric vehicle brands in the world with a passionate customer base including A-list celebrities, professional athletes, and many more. For more information, visit super73.com or on social media @super73. Contact Details Christiana Mullen +1 714-659-4883 christiana@super73.com Company Website https://super73.com

November 22, 2021 05:55 AM Pacific Standard Time

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Osmo Kicks Off Black Friday With Up to 60% Off Exclusive Kits & Bundles at PlayOsmo.com (11/25 - 11/29), and Cyber Monday Deals of Up to 40% Off at Amazon

Osmo

Osmo announces an exciting holiday sale that encourages kids ages 3 to 10+ to explore reading, writing, math, coding, drawing, creative problem-solving, and more. From 11/21 through 12/4, get 30% off bestselling kits and games at PlayOsmo.com, Amazon, Target, Best Buy, Meijer, PC Richard’s, Kohl’s, and select InMotion airport locations. To kick off Black Friday, Osmo offers up to 60% off select kits and bundles at PlayOsmo.com from 11/25 to 11/29; and on Cyber Monday, Osmo offers special deals of up to 40% off select products through its Amazon store. From 11/21 to 11/27, Target offers a Black Friday deal on an Osmo bestseller, while Walmart offers holiday rollbacks on eight Osmo exclusives through 1/15/22. Bestselling kits and games at 30% off through 12/4 at PlayOsmo.com, Amazon, Target, Best Buy, and other retailers include: Genius Starter Kit (base included) Little Genius Starter Kit (base included) Coding Starter Kit (base included) Creative Starter Kit (base included) Pizza Co. (base required) Detective Agency (base required) Super Studio Disney Mickey Mouse & Friends (base required) Super Studio Disney Princess (base required) Super Studio Disney Frozen 2 (base required) Math Wizard and the Magical Workshop (base required) Math Wizard and the Secrets of the Dragons (base required) Exclusive Black Friday / Cyber Monday Deals at PlayOsmo.com From 11/25 to 11/29, Osmo offers exclusive deals of up to 60% off specific kits and bundles at PlayOsmo.com, which include: Essential Math Bundle (60% off) Early Literacy Bundle (60% off) Ultimate Expansion Bundle (60% off) Kindergarten Starter Kit (60% off) Super Osmonaut Starter Kit (40% off) Preschool Starter Kit (40% off) Genius Family Starter Kit (40% off) Explorer Starter Kit (40% off) Math Wizard Bundle (up to 30% off) Pretend Play Bundle (30% off) The full list of Black Friday and Cyber Monday deals at PlayOsmo.com can be viewed here. Exclusive Cyber Monday Deals at Amazon Osmo’s Amazon Deal of the Day runs on Cyber Monday (one day only)--starting at 12:01 AM Pacific Time--and features 30% off several items, including the bestselling Genius Starter Kit for iPad (includes base set), in addition to 40% off Genius Starter Kit + Family Game Night for Fire Tablet (includes base set). The full list of Black Cyber and Monday deals at Amazon can be viewed at Osmo’s Amazon store. Exclusive Black Friday Deals at Target Target offers a Black Friday deal of 40% off the Little Genius Starter Kit for iPad from 11/21 to 11/27. The full list of Osmo‘s Black Friday and Cyber Monday deals at Target can be viewed here. Exclusive Holiday Deals at Walmart Through 1/15/22, Walmart offers holiday rollbacks of 13-20% on these items: Super Studio Disney Princess Starter Kit for iPad Super Studio Disney Mickey Mouse & Friends Starter Kit for iPad Sticks & Rings Starter Kit for iPad Monster Starter Kit for iPad Words Starter Kit for iPad Numbers Starter Kit for iPad Pizza Co. Starter Kit for iPad Detective Agency Starter Kit for iPad The full list of Osmo’s holiday specials at Walmart can be viewed here. About Osmo Osmo is an award-winning STEAM brand whose products are used in over 50,000 classrooms and 2.5 million homes. It is building a universe of hands-on play experiences that nourish the minds of children by unleashing the power of imagination. The company brings physical tools into the digital world through augmented reality and its proprietary reflective artificial intelligence. Osmo is headquartered in Palo Alto, California, and is part of BYJU’S, a global leader in online learning. Learn more at PlayOsmo.com. For information about its educational division, Osmo for Schools, visit schools.playosmo.com. Contact Details Carolyn Kamii +1 310-251-0550 carolynkpr@gmail.com Company Website http://www.playosmo.com

November 22, 2021 03:00 AM Pacific Standard Time

Getting into the Holiday ‘Spirit’

YourUpdateTV

To celebrate of the upcoming holiday season, independent spirits brand, Lobos 1707 Tequila & Mezcal launched an exciting program, Build a Bigger Table x Friendsgiving. As part of Lobos 1707’s ongoing mission to “build a bigger table,” this new and charitable initiative encourages consumers to give back to local communities. Recently, Founder & Chief Creative Officer for Lobos 1707 Tequila, Diego Osorio, and Partner and Mixologist at The Honey Well in New York City, Marcio Ramos, participated in a nationwide satellite media tour to discuss the new initiative and popular drinks for the holiday season. A video accompanying this announcement is available at: https://youtu.be/iiCt_5JYiP8 During the month of November, Lobos 1707 will support World Central Kitchen (WCK) in their mission to end hunger. For every bottle of Lobos 1707 purchased on Reservebar.com, one meal will be donated to World Central Kitchen. Founded in 2010, World Central Kitchen uses the power of food to nourish communities and strengthen economies in times of crisis and beyond. For every bottle of Lobos 1707 purchased on Reservebar.com, one meal will be donated to World Central Kitchen. A bottle of tequila can always make a memorable gift for anyone from the expert mixologists or someone just starting to explore agave spirits. People are starting to learn that tequila is not just made for a typical margarita, as more offerings become more available for all kinds of preferences like the bright and bold Joven, refined Reposado, the masterfully crafted top shelf Extra Añejo or sultry Mezcal Artesanal. The brand uses half a century old PX Sherry barrels from Spain to finish tequila and mezcal made from 100% pure Mexican agave; it’s how they achieve the unique taste and quality of the liquid. This holiday season try the ‘All for the Pack’ cocktail. The libation hits all the check marks, featuring holiday flavors like apple and cinnamon, with the deep and slightly spicy 1707 Mezcal Artisanal. If you’re making this for a group of close friends and family you can definitely add some flair with a simple trick of torching the cinnamon stick sure to get the crowd going. For more information, visit lobos1707.com About Diego Osorio: Diego Osorio is the Founder and Chief Creative Officer of Lobos 1707, a tequila brand that launched in 2020. Ten years ago, Diego discovered the story of his namesake great-great grandfather's legacy as a Spanish Viceroy King, who transported Pedro Ximénez Sherry barrels from Spain to Mexico. Once the sherry depleted, they filled the empty barrels with an agave spirit (now known as tequila), allowing the tequila to barrel age during their journey home. Diego made it his mission to replicate the traditional agave-based recipe enjoyed by his forefathers for centuries. With Lobos 1707, his goal is to create a brand that encourages unity, legacy, and authenticity, and represents the endangered subspecies of humans who are intentional, audacious, and balance the art of being unapologetically genuine while still caring for the greater good of the pack. Osorio is an avid polo player, co-founder of the non-profit ONE MILE ONE SMILE, travel addict, adventure-seeker, sports enthusiast, music aficionado and designer. About Marcio Ramos: Partner and mixologist of The Honeywell, Marcio Ramos has been serving up drinks for years and has utilized his skillset by breathing life into various bars throughout NYC and being a brand ambassador to some of the most respected spirit brands in the world. Offering more than just a reminiscent interior and recently opened garden area, The Honeywell offers up some great crafty and signature cocktails along with quick bites that pair lovely. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 19, 2021 12:00 PM Eastern Standard Time

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Startup Looks to Disrupt the Supplement Industry's Dirtiest Secret

Root’d

With the leading gummy and hydration supplements containing over 60% sugar, LA-based startup Root’d is looking to disrupt a $55 Billion industry addicted to sugar and announce a new Whole Foods Market partnership. Root’d, the world's first full-spectrum multivitamin powder infused with sugar-free electrolytes, has announced a new national distribution partnership with Whole Foods Markets, with distribution across over 400 of their stores. Root’d was born to address the supplement industry's addiction to sugar, effectively delivering a long-overdue 3 rd option to supplement users' pill, gummy, and sugar-dominated routines. Root’d is available now at Whole Foods Markets, Sprouts Farmers Markets, Rootd.com, and MOM’s Organic Markets. According to Root’d, the supplement industry has a dirty little secret it doesn’t want you to know. It’s addicted to sugar. Not just a little sugar either, insane amounts of sugar! The leading gummy multivitamins and hydration powders are over 60% pure sugar, one of the world's most unhealthy ingredients, yet most consumers have no idea. Root’d aims to get sugar out and bring health back. Root’d was brought to life by supplement insiders, who obsessed over different iterations and options for two years until Root’d was finally born. They found that when you combine the nutrition of a full-spectrum multivitamin with the hydration power of electrolytes and then add organic superfoods and probiotics, our body's natural flow absorbs the nutrients as one to give a hydrating nutrition BOOST to our day, all without the sugar. According to Nutrition Business Journal, the supplement market represents $55.7 Billion in the US alone, growing at over 14%. With an estimated 70% of North American consumers actively trying to reduce sugar in their diets, and, according to a recent 10-year study conducted by the FDA, a further 20% of consumers having difficulty swallowing pills, a sugar-free powder option was long-overdue. “People trust our industry to help them get healthier, and with all this sugar, we’re failing. Our mission at Root’d is to bring health back and get sugar out!” said, Adams Chimera, Founder of Root’d. “We spent over 2 years crafting the perfect MULTI, and we’re so excited to partner with Whole Foods to give expanded access to a sugar-free powder option to more of the US.” “I am thrilled with how much more energy I have while taking my Root'd daily. It has helped in so many ways.” Said Tara Folks of Indianapolis, IN. “I can honestly feel a difference if I skip more than one day of the vitamin pack. I highly recommend this as an alternative to swallowing 20 or more pills a day to get all of these wonderful, helpful vitamins.” Root’d starts at as little as $30 for a 24 pack, with formulations crafted for the unique needs of Her, Him, and prenatal Mom’s to be. To learn more about Rootd, visit rootd.com, or head to your local Whole Foods or Sprouts Farmers Market. About Root’d As founder Adams Chimera entered his 30’s injuries started to take over his life, putting him on a health journey to eliminate the bad from his diet, most notably sugar. As an existing leader in the supplement space, he was frustrated by the crazy amount of sugar the industry used, with the top gummy and hydration supplements containing over 60% sugar. It had to change. Root’d was born by an obsession to bring health back to supplements and is the world’s first full-spectrum multivitamin infused with a hydration powder, all in one amazing sugar-free drink mix. Root’d gives supplement users a long-overdue third option to their pill, gummy, and sugar-dominated routines, and stays Root’d to their mission to help people and our planet get healthier with sugar-free, sustainable supplements. The Root’d vision is to disrupt this $55 billion industry addicted to sugar by bringing health back, and getting sugar out, one healthy drink mix at a time. To learn more, visit Rootd.com. Contact Details Adams Chimera adams@rootd.com Company Website https://rootd.com/

November 18, 2021 09:00 AM Pacific Standard Time

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MEDIHEAL to Offer Big Holiday Savings On Amazon

Mediheal

MEDIHEAL, a global cosmetic brand, is offering big holiday savings this year on select products sold on Amazon. It is the biggest Amazon sale of the season for the brand. The sale includes iconic products such as MEDIHEAL’s top selling mask 10 packs and a large selection of gift sets, including the new Baobab Soothing Moisture Serum & Mask Set and Tea Tree Biome Blemish Cica Ampoule & Mask Set. Amazon shoppers can stock up on their favorite masks and skincare. Just about everything is on sale during these holiday blockbuster sales. From November 22 – 29, Amazon Prime members can enjoy up to 40% off on select products. Link to shop: Black Friday Sale N.M.F Intensive Hydrating Mask 10 Pack – 35% off Tea Tree Essential Blemish Control Mask 10 Pack – 35% off Hydro Advanced Capsule Hydration Treatment 5 Pack - 40% off Tea Tree Biome Blemish Cica Ampoule – 40% off N.M.F Intensive Hydrating Jumbo Pack, 30 Masks – 40% off From December 11 – 18, Amazon shoppers can enjoy 35% off select products with the code 35MEDOFF. Link to shop: December Holiday Sale Baobab Soothing Moisture Serum & NMF Intensive Hydrating 5 Mask Set – 35% off Tea Tree Biome Blemish Cica Ampoule & Tea Tree Essential Blemish Control 5 Mask Set – 35% off N.M.F Triple Step Power Hydration Routine Set – 35% off N.M.F Skincare Hydrating Starter Set – 35% off Baobab Soothing Moisture Cream – 35% off From December 19 – 24, Amazon Prime members can enjoy 30% off select products. Link to shop: Jingle Sale Sheet Mask Heroes, 6 Pack – 30% off Collagen Essential Lifting & Firming Mask 10 Pack – 30% off H.D.P Photoready Tightening Charcoal Mask 10 Pack – 30% off Baobab Soothing Moisture Foam Cleanser – 30% off Baobab Soothing Moisture Serum – 30% off Available while supplies last. Some exclusions may apply. Listed products do not reflect the full sale product assortment. Product assortment and discounts may vary during the specified promotional time periods. For more information on MEDIHEAL, please visit MEDIHEAL on Amazon About MEDIHEAL MEDIHEAL, Korea’s #1 selling sheet mask brand*, is an established, global beauty brand specializing in providing step-by-step skincare routines at an affordable price. Known for their sheet masks, MEDIHEAL's portfolio of skincare has grown to include clean beauty and dermatologically tested products for all skin types and concerns. *Copyright© Worldpanel™, Kantar 2018 Contact Details Rell Marketing & Communications | PapePR Kaitlyn +1 215-870-8193 kaitlyn@incommn.co Company Website https://medihealus.com/

November 18, 2021 08:04 AM Eastern Standard Time

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National Study from Perfitly Reveals Consumers Eager for Online Fitting Room Solutions to Try Before They Buy, Reduce Hassle of Returns

Perfitly

Perfitly, a virtual reality/augmented reality (VR/AR) and AI-powered virtual fitting room solution that is being integrated into the e-commerce platforms of the nation’s leading retailers, today announced the results from its 2021 Virtual Shopping Habits Report. The study examines shoppers’ attitudes, behaviors and expectations from online shopping, and the types of services that would increase the effectiveness of the digital channel and ease shopper pain points going into the holiday shopping season. Conducted by Perfitly, the study surveyed more than 1,200 respondents, representative of consumers in all main geographical areas of the U.S. Key findings show the pervasiveness of online clothes shopping, shaped by the pandemic; the ongoing struggle by the vast majority of online shoppers to find the right, well-fitting purchase; and the high degree of willingness to use ecommerce tools, such as virtual fitting rooms, to select the right garment and reduce returns. The following is a breakdown of top-level data points: Online Shopping Behavior Survey data shows that the majority of shoppers purchase clothing online, motivated by both the ability to save time and the wide selection of options to choose from. More than 53% of respondents purchase at least 40% or more of their clothing online. The majority of respondents have recently purchased an article of clothing online, with 34% making online purchases within the past 2 weeks and a further 25% within the past month. Only 11% reported that they have not purchased clothes online at all in 2021. Online Shopping Hesitations and Returns The largest concern shoppers have with e-commerce is the inability to try on clothing before purchasing. Additionally, the biggest single reason shoppers return garments purchased online is due to receiving an improper fit. 48% say the inability to try clothes on is their biggest concern with online shopping; 3x more than any other cited reason. 73% of online clothes purchases are returned because of the inability to try it on; 7x more than any other cited reason. Outlook on Virtual Fitting Rooms While the majority of shoppers have not used e-commerce tools to help the selection process, they find the ability to choose a correctly sized garment as the most appealing aspect of virtual fitting rooms. More than half of the respondents have used traditional size charts with measurements, while others have used techniques such as sizing questionnaires and AR filters, showing a desire for online fitting solutions. 44% say the ability to find the correct sized garment is why they’d use a virtual fitting room; 3x more than any other cited reason. While only 7% of respondents have used a virtual fitting room, 76% say they would be more inclined to use virtual fitting room technology if it helps their selection experience and to avoid returns. More than half of respondents prefer to see a representation of themselves in virtual avatars. Holiday Shopping Plans With holiday shopping on the horizon, most shoppers are likely to shop for garments online, aiming to complete their holiday purchases by mid-December. 63% are likely or very likely to purchase clothes online this holiday season. 22% aim to complete holiday shopping by late November, and only 4% have already completed holiday shopping at the time of the survey. 21% plan to shop in early December, with 16% holding off until mid-late December. Kash Vyas, Chief Technology Officer and Co-founder at Perfitly, said, “Retailers are currently looking at a unique opportunity to increase their online presence and harness the demand for effective and engaging online shopping experiences that provide customers with the ability, and peace of mind, to purchase garments that will fit correctly and match their style expectations. Looking ahead, data suggests there’s a growing appetite for everyday shoppers to find better ways to visualize garments to take online shopping to the next level, one that mimics the in-person shopping experience along with the many conveniences of shopping online.” To learn more, please visit www.perfitly.com. About Perfitly: Perfitly is a virtual reality and augmented reality (VR/AR) and AI powered virtual fitting room solution that is being integrated into the e-commerce platforms of the nation’s leading retailers. Perfitly’s cutting-edge size recommendation and visualization platform serves fashion brands and retailers to help increase sales and conversion and reduce returns, while enhancing sustainability. Perfitly enables shoppers to try on clothes, find their perfect fit and look, and purchase with confidence - all from the comfort of their homes. To learn more, please visit: www.perfitly.com. Contact Details Paige Blair +1 732-233-2273 perfitly@n6a.com Company Website https://www.perfitly.com/

November 17, 2021 09:07 AM Eastern Standard Time

ILONA Beauty Celebrates 50 Years of Skin Care with the Return of the Budapest Cocktail

ILONA Beauty

Ilona's story is truly fascinating. One of the original vanguards of skincare, Ilona, a young girl, escaped Communist Hungary in 1956. She landed in a refugee camp in New Jersey with 33 cents to her name and no understanding of the English language. Originally working in a handbag factory, she decided a job as a waitress was a better way for her to learn the language. That same year, she met and married George Meszaros, her lifelong business partner. Taking all of the precious and effective techniques Ilona had learned and perfected in Hungary, together in 1971 they began to build their multi-million dollar empire, opening Skin Care Institutes in New York, Dallas, Houston, Chicago, Palm Springs and Costa Mesa. Ilona personally trained each and every esthetician in her own method and techniques. In 1982, the Park Avenue Institute in New York opened to much fanfare. As word spread, of Ilona’s arrival the appointment book overflowed, and a long wait list ensued. Celebrities, socialites, and notables from around the globe clamored to have Ilona tend to their skin. National expansion, product development and mail-order fulfillment soon followed to service clients across the US and internationally. Throughout the decades, Ilona has been guided by her 7 touch points of skincare - performance, efficacy, texture, touch, luxury, aroma and quality. She understood early that beauty is intangible and fluid. It changes with each generation. Today, 50 years later, the company has evolved from its original focus on treatments and services and is strictly devoted to formulating the most advanced skincare products for at home use. Ilona herself is involved in every formulation. She is known to say, “any product that has touched your skin has first touched mine.” Still family owned, she and her son Robert, CEO, together run the business. Ilona of Hungary has since evolved into ILONA Beauty, as it is known today. Digging into the company archives from its early decades, one of the most popular add-on treatments at the Institute was known as the Budapest Cocktail. It was custom blended by Ilona, refrigerated and dispensed via a CO2 whipped cream-like dispenser. It was a cocktail of royal jelly, propolis, hyaluronic acid, various herbs, calendula, ginseng, coveted serum ampoules and imported mineral water from Hungary. It was applied at the end of the treatment and left clients with Ilona’s signature glowing complexion. In honor of the brands' 50th Anniversary, ILONA is relaunching the Budapest Cocktail as a modern conduction foil sheet mask for in-home use. The unique 3 layer, 2-part sheet mask uses foil conduction technology to help cocoon and warm the skin, coaxing the absorption of all the vital elements. Developed with a prestigious laboratory, Budapest Cocktail contains many of the original, beloved ingredients. Contact Details Spotlight Beauty PR Dianne Vavra +1 917-331-4869 spotlightbeautypr@gmail.com Company Website https://ilona.com/

November 17, 2021 08:03 AM Eastern Standard Time

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AppYea takes steps for Future Growth

Appyea

Provides the following letter to its shareholders from its Chairman Boris Molchadsky: "I am pleased with the progress AppYea/SleepX has been making this year. As part of the long terms objective, AppYea Inc. (OTCPINK: APYP) took the initial step to advance the prospects of the Company. As disclosed in our quarterly report yesterday to the OTC for the recently completed fiscal quarter, the reverse stock split, for which we are awaiting FINRA approval, is a proactive measure that we believe will better position us for success, and ultimately generate value for all of the Company’s stockholders. The ultimate aim is to raise our stock’s visibility within the investment community by improving long-term liquidity and creating a trading environment attractive to institutional investors in the hopes of broadening our shareholders. We are confident of the prospects of the anticipated commercialization of the SleepX DreamIT X3 in 2022". Mr. Molchadsky continued: “In conjunction with the corporate actions, AppYea has secured funding sources who we believe will asist the Company to restructure prior highly dilutive debt and providing the necessary capital to enable the Company to move forward on several fronts, including: 1. Closing of the merger between AppYea and SleepX—we are awaiting the required necessary regulatory approvals. 2. Completion of development and commencement of manufacturing the first product for snoring treatment. SleepX intends to start a pilot in December with a leading hardware manufacturer after withstanding the Company's endurance tests. 3. Preparation for starting clinical trials of the product for the treatment of Sleep Apnea. 4. Locating and acquiring synergetic technologies and broadening products variety in the sleeping and respiration field. Looking ahead, the primary focus of the Company is to ensure the long-term success of the Company by acting in the best interest of all of our shareholders. Thank you for your continued support and patience”. Legal Notice Regarding Forward-Looking Statements This release includes forward-looking statements. Such statements involve risks and uncertainties which could cause actual results to differ materially from those set forth herein. No statement herein should be considered an offer or a solicitation of an offer for the purchase or sale of any securities. Although APYP believes that the expectations reflected in the forward-looking statements and the assumptions upon which they are based are reasonable, it can give no assurance that such expectations and assumptions will prove to have been correct. Forward-looking statements, which involve assumptions and describe our future plans, strategies, and expectations, are generally identifiable by use of the words "may," "will," "should," "could," "expect," "anticipate," "estimate," "believe," "intend," or "project" or the negative of these words or other variations on these words or comparable terminology. The reader is cautioned not to put undue reliance on these forward-looking statements, as these statements are subject to numerous factors and uncertainties, including but not limited to adverse economic conditions, intense competition, entry of new competitors and products, adverse federal, state and local government regulation, inadequate capital, unexpected costs and operating deficits, increases in general and administrative costs, unanticipated losses, financial condition and stock price, inability to carry out research, development and commercialization plans and other specific risks. APYP does not undertake any obligation to publicly update any forward-looking statement. Neither APYP nor SLEEPX are subject to the reporting requirements of the Securities and Exchange Commission under the Securities and Exchange Act of 1934 as amended. Contact Details AppYea Inc. Asaf Porat info@appyea.com Company Website http://www.appyea.com

November 16, 2021 09:09 AM Eastern Standard Time

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