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GIFT IDEAS TO DELIGHT EVERY MOM IN YOUR LIFE

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/UxM5jvVZJQ4 Mother’s Day is one of the biggest retail holidays of the year and consumers are expected to spend more than $25 billion in 2022. A few of the most popular gifting trends include flowers, jewelry, and sweets. Although, spa visits, restaurant gift certificates, and electronics continue to see record levels of spending. Sunday, May 8 th is Mother’s Day, the perfect time to think about and celebrate the mothers and mother figures in your life. According to a recent survey, many moms are happy with a greeting card or a special experience with their family. In fact, staycations are another growing trend, whether visiting a local green space, movie theater, or museum, moms are asking for more quality time with loved ones. Braun-Silva has some of the best bets to make moms happy this Mother’s Day. SHOP & DELIVER: Braun-Silva says once you know this year’s top gifts, it’s important to know how to get them into your mom’s hands. The Lifestyle Expert recommends DoorDash, saying, “It has everything you need to treat mom this Mother’s Day, including those restaurant meals, groceries, baked goods, retail gifts, alcohol, and now—flowers.” This Mother’s Day, consumers are able to order mom a beautiful bouquet of flowers through DoorDash. The popular service has partnered with more than 4,000 local and national florists across the country for on-demand delivery. Braun-Silva explains, “The way I see it, this is the perfect way to send flowers to all the moms in your life—whether you want to schedule a delivery in advance, send a bouquet across the country, or have flowers delivered on-demand. DoorDash makes gifting so easy and convenient. For more information, go to DoorDash.com. Direct link: https://www.doordash.com/ Social media handles: @doordash NEVER GO OUT OF STYLE: Braun-Silva acknowledges that many moms sacrifice on beauty and style to focus their attention on their families. That’s why she wants to help women feel like the best version of themselves. She admits to knowing the feeling, “I’m the mom of two boys that bring me so much happiness. However, sometimes I want to get dressed up and do a day with my girls.” This Mother’s Day, she recommends finding cute and fashionable dresses for every woman on your list, adding, “Now that it’s getting warmer, I can’t wait to put on a dress. So, I turn to Kohl’s.” Whether you’re attending a brunch or want to give the gift of must-have staples to rotate throughout the season, she says Kohl’s exclusive Draper James RSVP, Simply Vera Vera Wang and Lauren Lane x Sonoma collections will have something for everyone. She points out that, “The florals look fantastic, and stripes and patterns are always a fun way for moms to express their personal style and taste in clothing.” The lifestyle expert highlights another trend, saturated colors, like Kelly green, hot pink, and tangerine. As Mother’s Day approaches, she says Kohl’s is here to make shopping a breeze for everyone, especially all the moms in your life. For more information, go to Kohls.com. Direct link: https://www.kohls.com Social media handles: Facebook Instagram TikTok Twitter Hashtag: #KohlsFinds HAIR WITH A FLARE: Another category Braun-Silva wants consumers to consider when gifting is Beauty. She says Mother’s Day is always about women feeling their best as they spend time with their loved ones, adding, “If we feel good on the inside, we want to show it on the outside.” She steps away from the obvious, skincare routines, and focuses on hair. The lifestyle expert says, “I may not be on a curly journey, but, a few of my girlfriends are—they have naturally curly hair. And, for curls that transform through heat, color, protective styling and more, the DevaCurl® CurlBond™ product line allows you to Live Your Curls without the fear of damage in just one wash.” One product she recommends, the DevaCurl CurlBond Mask, includes DevaCurl’s Patented CurlBond Complex, which is dermatologist co-developed, backed by science and stylist approved. It repairs broken bonds & recoils curls from the inside-out, helping curls to flex through heat, color, detangling, and everything in between with improved strength. The brand attracts conscious consumers and moms, because all the DevaCurl CurlBond products are formulated with everything curls love and nothing they don’t! They are vegan, cruelty-free, and made without SLS/SLES sulfates, silicones, parabens, and gluten. For more information, visit Devacurl.com. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

May 03, 2022 02:00 PM Eastern Daylight Time

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Popular Gifting Trends for Mother's Day

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/SdtdOyh8kmE Sunday, May 8 th is Mother’s Day, the perfect time to honor all the moms in your life. According to the National Retail Federation, shoppers planned on spending about $220 on Mother’s Day gifts in 2021. That number is expected to go up this year, due in part to limited COVID restrictions, various consumer deals, and the popularity of online shopping—including free shipping and easy return policies. Online searches have determined a few of this year’s biggest Mother’s Day gifting trends. As expected, flowers, jewelry, and sweets topped the list. However, restaurant-related searches and electronics are seeing record levels of spending this year. A recent Microsoft survey discovered more than 20% of mothers said they would like a spa visit. This is aligned with another shopping trend, which is shopping and supporting local businesses. Industry insiders say Mother’s Day is one of the biggest retail holidays of the year and expect to see more than $25 billion in spending in 2022. Fister has some gifting tips to help make mom’s heart melt this upcoming Mother’s Day. SKIN IS IN: Mother’s Day is less than a week away and Fister say’s it’s always a good idea to think outside of the box. Skincare is one of the first things that comes to her mind for this year’s Mother’s Day. The Beauty Expert says, “I’m really loving the high-performance Korean skincare brand, Sulwhasoo,” pointing out their Bestsellers Trial Kit, which features a few favorites, including their #1 selling First Care Activating Serum. It’s a radiance enhancing, anti-aging serum that also helps boost the absorption of following skincare products used on top.” The First Care Radiance Set is a limited edition 4-piece set of bestsellers that either clears impurities, amplifies hydration, or smooths one’s complexion for an everlasting glow. Finally, Fister says the Concentrated Ginseng Renewing Cream Set is a luxury gift set featuring new and improved silky-soft, anti-aging Concentrated Ginseng Renewing Cream. For more information, go to US.Sulwhasoo.com. Direct link: Bestsellers Trial Kit: https://us.sulwhasoo.com/collections/korean-skin-care-sets/products/bestsellers-trial-kit-1 First Care Radiance Set: https://us.sulwhasoo.com/collections/korean-skin-care-sets/products/first-care-radiance-set Concentrated Ginseng Renewing Cream Set: https://us.sulwhasoo.com/collections/korean-skin-care-sets/products/concentrated-ginseng-renewing-cream-set Social media handles: Facebook: @ sulwhasoo.us Instagram: @ Sulwhasoo.us PRIORITIZE HEALTH & WELL-BEING: Health and well-being have really become a priority over the past two years. The beauty and lifestyle expert says, “Now’s the time to help moms live happier and healthier lives.” As a mom, Fister points out that finding balance is incredibly important. This includes everyday feelings of being run down, stressed out, or in need of a little R&R. Fister’s view on self-care is loud and clear, “I’m loving The Good Patch.” This brand makes plant-powered wearable wellness patches for life’s everyday struggles, such as sleep and stress. Fister highlights that the patches are easy to use. The consumer just peels & sticks the patch to their wrist (or any venous area). The B12 Awake patch gives a user’s day a boost. It’s made with caffeine, green tea, and vitamin B12. Perfect for getting through that afternoon slump. The Relax patch is perfect for unwinding and decompressing on stressful days. It’s made with ashwagandha, passionflower, and rhodiola. “Perfect for dealing with the “joys” of parenting,” Fister jokes. The Dream patch is for getting some quality sleep. It’s made with 10mg melatonin, valerian root, and hops. This is ideal for travel, red-eyes, or even just a good nap. Fister says The Good Patches can be worn all day, delivering a sustained release of ingredients over 8-12 hours. They are available at Target, ULTA, and CVS. For more information, go to TheGoodPatch.com Direct link: https://thegoodpatch.com/ Social media handles: Facebook, Instagram, and TikTok: @thegoodpatch KEEP IT SOFT & STYLISH: The popularity of athleisure in the fashion industry continues to boom. Fister says it will definitely be noticeable this Mother’s Day, adding, “Who doesn’t love stylish leggings, sweatpants, and loungewear? They’ve become staples to our wardrobes… have they not, ladies?!? This year, she says a fun idea is for moms to coordinate with their mini, otherwise known as their daughter. “A brand I love is Spiritual Gangster,” says Fister, adding, “This brand is my go-to for leggings, soft fleece sweats, and fun graphic styles all rooted in optimism which I think we can all use more of right now. They also have a fantastic Mini Me Collection.” The beauty and lifestyle expert says the feminine floral active set has a matching girls legging that are both made from eco-conscious performance fabric— a super soft blend of recycled fibers and cooling yarns. Fister points out, “I also love the girl’s pink sweats! Made to match the women’s style —the girl’s Bridget raglan pull-over sweatshirt made in soft and cozy cotton terry pairs perfectly with the matching sweat pant. It’s a pretty in pink moment moms and daughters will both love.” For more information, go to SpiritualGangster.com Direct link: https://spiritualgangster.com/collections/mini-me-kids Social media handles: Facebook: @ SPIRITUALGANG Instagram: @ SPIRITUALGANGSTER Pinterest: @SPIRITUALGANGSTERLOVE STAY ON TREND: Fister says this year’s Mother’s Day gifting ideas even includes a new fashion trend. “This year, it’s really all about embracing vibrancy and joy—bold prints, micro-textures, and florals. It’s the season for moms to look and feel fabulous,” Fister adds, “From mothers and daughters to sisters and friends, Ramy Brook is a woman-owned business with styles that can be worn by women of all ages.” Ramy’s signature use of silk fabrics, lively colors, and sophisticated silhouettes immediately caught Fister’s eye. She is impressed by the collections intent to be a day-to-night solution in a woman’s wardrobe. She continues, “Another thing that means so much to me, is how the brand’s vision is for women to feel beautiful and confident—knowing they’re sexy, wearing something special, and looking their absolute best. Ramy Brook has timeless styles that truly transcend generations.” For more information, go to RamyBrook.com. Direct link: https://www.ramybrook.com/ Social media handles: Facebook: @ Ramy Brook Instagram: @ ramybook Pinterest: @ ramybrook TikTok: @ ramybrookny Twitter: @ ramybrook Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

May 03, 2022 11:00 AM Eastern Daylight Time

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Banyan Water Releases 2022 W.A.T.E.R. Report Analyzing Costly Water Mismanagement and Historic Droughts

Banyan Water

Banyan Water, the leading provider of data-driven water conservation software for the built environment, today released its 2022 Banyan Water Analysis Trends and Emerging Risk (W.A.T.E.R.) Report. Banyan’s report analyzes 2021 data from its portfolio of properties, identifying major enterprise-level water risks jeopardizing large-scale conservation amidst historic droughts. The report also identifies the millions of dollars in hidden costs properties face due to water mismanagement coupled with rising regional water rates. “Severe droughts threatening water reserves are not just an issue du jour. We’re combating a full crisis,” said Gillan Taddune, CEO of Banyan. “Corporations can no longer put water management on the back burner. Insights from our report underscores the importance of Banyan’s data-first water management system that eliminates costly risks for U.S. enterprises.” The report explores market data on water usage and climate in the U.S. to reveal: Water leaks critically impact enterprise-level risk: Banyan identified—and stopped—hundreds of leaks, preventing more than 58 million gallons of water waste and cost. Landscaping inefficiencies lead to unnecessary water waste: Changing from turf to xeriscape can result in 50% to 100% reduction in water consumption. Rising regional water rates drive property expenses: Banyan reported an increase in water rates across the U.S.—many cities are experiencing triple digit rate increases due to drought and infrastructure upgrades. Unpredictable water flow rates lead to unforeseen costs: Water rates are highly variable making it difficult to anticipate water related expenses throughout a property’s lifetime. To access the full report, click here. About Banyan Water Founded in 2011, Banyan Water is the leading provider of data-driven water conservation software for the built environment. Using smart devices and real-time monitoring and analytics, Banyan protects Earth’s most precious resource while significantly reducing expenses for clients. Since the company’s inception, Banyan has saved more than 4.5 billion gallons of water—enough to supply households in the city of Los Angeles for about a month during the current water crisis. The company also secured the esteemed EPA WaterSense label on select products, and, in 2021, increased customer asset value by $20 million. For more information, visit www.banyanwater.com. Contact Details Julie Springer +1 512-422-1902 Julie.springer@banyanwater.com

May 03, 2022 08:00 AM Pacific Daylight Time

FORGET FLOWERS, GIFT MOM THE TIM HORTONS® U.S. MOTHER’S DAY TIMBIT® ARRANGEMENT

Tim Hortons

Typical Mother’s Day gifts like flowers, brunch, and jewelry are nice, but are they the most satisfying gift you can give to Mom? This year, select Tim Hortons restaurants in the U.S. are introducing a new twist to its unforgettable Donut Bouquet with a new Timbit Arrangement made exclusively for Mother’s Day. The arrangement features 20 Timbits which can be customized based on Mom’s favorite flavors in a round, red box, all for the price of a 10-pack using the Timbit BOGO offer. With luxurious packaging similar to those expensive, long-lasting floral arrangements, the Timbit Arrangement is even sweeter because it can come with a variety of different Timbit flavors including birthday cake, chocolate glazed, honey dip, and more. After Mom enjoys her Timbits, the arrangement box can be repurposed to decoratively display household items. “Moms are the sweetest and they deserve a gift to match on Mother’s Day,” says Jay Pritchett, Head of Marketing, of Tim Hortons U.S. “The Timbit Arrangement is a sweet surprise of flavorful Timbits perfect for Mom, and if she’s feeling generous, to share with the entire family.” The limited-edition Timbit arrangement is available only at select Tim Hortons restaurants* on Mother’s Day, Sunday, May 8, and includes 20 Timbits all for the price of a 10 pack. To get the arrangement, ask a team member for the Timbit arrangement BOGO offer using code 1512. If you can’t get your hands on the Timbit® arrangement, Tim Hortons is offering the same BOGO deal of buy 10 Timbits get 10 Timbits free, with the same code – 1512, only on May 8 th. Contact your closest Tim Hortons restaurant to confirm availability. *Selected Restaurants: 6850 Hospital Dr, Dublin, OH, 9007 Columbus Pike, Lewis Center, OH, 790 Center Street, Lewiston, NY, 748 Niagara Falls Blvd, North Tonawanda, NY, 1700 Richmond Ave, Staten Island, NY, 1905 E Maple Rd, Troy, MI, 180 N Cass Lake Rd, Waterford, MI, 1562 Hylan Blvd, Staten Island, NY, 223 W End Ave, Raritan, NJ, 57 White Horse Pike, Stratford, NJ About Tim Hortons Tim Hortons® is one of North America's largest restaurant chains operating in the quick service segment. Founded as a single location in Canada in 1964, Tim Hortons appeals to a broad range of guest tastes, with a menu that includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos, espresso, teas and our famous Iced Capp® beverages), fresh baked goods, hot breakfast sandwiches, breakfast snacking items, and other food products. Tim Hortons has more than 4,800 system wide restaurants located in Canada, the United States and around the world. More information about the company is available at www.timhortons.com. Contact Details Alison Brod Marketing & Communications Adrianna Lauricella +1 212-230-1800 tims@abmc-us.com Company Website https://www.timhortons.com/

May 03, 2022 07:02 AM Eastern Daylight Time

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Youth Nicotine Vaping is a Mental Health Crisis

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/PzinsT6mmYA Two health crises among youth — a mental health crisis and a vaping epidemic — pose increasing threats to a generation of young people. A recently published study in the Journal of the American Medical Association (JAMA) shows that youth depression and anxiety doubled during the pandemic, compared to pre-pandemic estimates. Meanwhile, youth vaping remains at epidemic levels with nearly 20% of high schoolers vaping nicotine, with nearly 40% of those who use e-cigarettes, doing so on a regular basis. Truth Initiative ®, the organization behind the highly effective truth ® youth smoking, vaping and nicotine public education campaign organized a Moment of Action for Mental Health as part of its latest Breath of Stress Air effort to bust the fantasy that vaping nicotine is a stress reliever. The Moment of Action for Mental Health comes on the heels of Surgeon General Vivek Murthy issuing an advisory on the state of mental health among young people as an “urgent public health crisis,” and coincides with the on-going youth e-cigarette epidemic. According to the latest December 2021 Monitoring the Future Survey (MTF) report, nearly 20% of high school seniors used e-cigarettes in the past 30 days. A Truth Initiative survey found that 93% of e-cigarette users reported that vaping negatively affected their lives because it made them feel more stressed, depressed, or anxious, while 90% of those who quit said they felt less stressed, anxious, or depressed. Young people nationwide can text “ ACTION ” to 88709 to participate and join in the movement. Those looking to get help quitting e-cigarettes can get free and anonymous help from This is Quitting from truth. It is a free and anonymous, text-message based quit vaping program designed for young people. Teens and young adults can join for free by texting “ DITCHVAPE ” to 88709. Learn more about Truth Initiative, the Moment of Action for Mental Health and see get resources by visiting truthinitiative.org. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

May 02, 2022 01:00 PM Eastern Daylight Time

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Spiceology Kicks Off Barbecue Season With ‘Golden Tongs Sweepstakes’

Spiceology

Spiceology, the fastest-growing spice company in America, is kicking off National Barbecue Month with its first-ever Golden Tongs Sweepstakes. Known for its innovative spice blends and barbecue rubs, Spiceology is giving three lucky flavor fans a chance to create a BBQ blend worthy of joining the ranks of the Spiceology ‘Grill Greats’ like Derek Wolf, Christie Vanover and Chad White. Through May 31, 2022, any purchase made directly from Spiceology.com will automatically enter customers into the sweepstakes. Fans can also enter by sending their name, address, and phone number to goldentongs@spiceology.com, with entries limited to one per person. Taking a page out of Willy Wonka’s playbook, the sweepstakes will grant the winners a pair of golden BBQ tongs and a trip to Spokane, WA to tour the Spiceology flavor factory and formulate their very own Spiceology BBQ blend. “The Spiceology community is enthusiastic and ever growing, and we wanted to do something to bring our fans even closer to the brand,” said Tony Reed, Senior Director of Innovation and Partnerships at Spiceology. “What better way to continue growing our connection to the community than immersing them in our world and getting a few lucky fans into the lab to see where and how all of the magic happens? Spiceology is a beloved brand, and we have our customers, fans and community to thank for that.” Winners will work with Chef Tony Reed and Derek Wolf, Spiceology collaborator and the grill great behind the social phenomenon @overthefirecooking. “Flavor innovation is at the core of our company,” said Chip Overstreet, president and CEO of Spiceology. “Our unique flavor combinations, like Smoky Honey Habanero and Black & Bleu, are what makes us a fan favorite. We’re excited to share the creative experience with our community and see what flavors and ingredient combinations they come up with.” Following the trip to Spiceology’s headquarters in Spokane, each winner’s blend will be judged by the roster of Spiceology Collaborators, including award-winning pitmaster Christie Vanover, Burger Aficionado Chef Alvin Cailan, television celebrities and grilling experts The Grill Dads, Top Chef Chad White and more. One delicious blend will be chosen as the ‘Golden Tongs Blend’ and sold on Spiceology.com as a limited-time offering during the holidays. For more information visit www.spiceology.com/golden-tongs. ABOUT SPICEOLOGY Founded in 2013, Spiceology is the fastest-growing spice company in America and is on a mission to bring the magic back to spices, the world’s first currency. The chef-owned and operated, one-stop spice shop develops innovative blends and offers over 400 ingredients that are ground fresh in small-batches and shipped fresh to consumers and chefs. Spiceology’s “experiment with flavor” ethos is not only embraced through excellent ingredients and unique combinations, but also through responsible business practices designed to create a better world with diversity, equity and inclusion at the heart of the workforce. Spiceology products can be found on spiceology.com, in specialty retailers and grocers, in restaurants around the US, and as far away as Australia and Dubai. Visit spiceology.com for more information or to place an order,or follow Spiceology on Facebook and Instagram. For recipe inspiration, visit here. Contact Details Spiceology Cassidy Levine +1 908-770-7880 cassidy@spiceology.com Company Website https://spiceology.com/

May 02, 2022 08:00 AM Eastern Daylight Time

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Top Tips for Returning to the Office

YourUpdateTV

With pandemic restrictions being lifted around the country, people are returning to a work environment that looks familiar but feels much different. Recently, Dr. Dana Sumpter, a Professor of Organization Theory and Management at Pepperdine Graziadio Business School, participated in a nationwide satellite media tour to discuss tips for employees, especially working moms, returning to the office and what organizations can do to help facilitate the process. A video accompanying this announcement is available at: https://youtu.be/vdw5gcwfEuI Employees are facing many challenges as they return to the office, especially working parents and caregivers. The first is how returning to the office can impact scheduling. Going back to the office means creating new routines, which can impact an entire household. There is also the challenge of uncertainty. The continued uncertainty around childcare, schooling, health protocols, and more, can completely disrupt a work routine and make it difficult to integrate back into the office. One suggestion from Dr. Sumpter? Be very clear about your availability. During the pandemic, many employees became accustomed to being “constantly available,” which is unsustainable in an office environment. It’s important to be proactive in regard to what you want your work hours to be and be clear with co-workers about when you need to take some time for yourself. Companies and organizations can also take the lead in helping their employees successfully return to the office. The first thing they can do, is keep their finger on the pulse of how employee re-entry is going, which means listening and paying attention to how their employees are feeling. It’s also important to consider employees’ holistic needs. Employers can demonstrate they care about employees holistically by upping their support policies and structure opportunities for people to connect. One potential way to jumpstart or revitalize your work life? Dr. Sumpter suggests earning a higher degree, such as an MBA or aMasters in Leadership, can be an experience and credential to help employees reach their career goals. For more information, visit bschool.pepperdine.edu About Dr. Dana Sumpter: Dana Sumpter is an Associate Professor of Organization Theory and Management at Pepperdine Graziadio Business School. Her research employs a cross-cultural lens in understanding social behavior at work, studying topics including energy, mindfulness, power, work/family systems, people management, and work relationships. She has published in numerous academic journals, and her recent award-winning international management case focused on a woman’s human resource management expatriate role in Oman. In addition to her teaching and scholarship, Professor Sumpter enjoys consulting, giving presentations and talks, and running professional workshops. She gave a popular TEDx talk in 2018 titled "Don't Underestimate Working Mothers." Previously, she was a Vice President of Human Resources at Citigroup, based in New York and Singapore. Across 10 Asia-Pacific nations, Dr. Sumpter has led live executive training and coached executives on people management skills. She is an avid traveler, who has spent time in more than 30 countries, and counting! Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

April 28, 2022 06:00 PM Eastern Daylight Time

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Texas Car Accident Data Reflects Worrisome Trend

Justinian & Associates

Vehicle accidents and fatalities in Texas have continued on a worrisome trend upward in 2022 according to recent data compiled by Justinian & Associates, an Austin personal injury lawyer firm. The trend is not only reflecting an increase in the number of overall accidents and deaths, it’s contributing to a growing economic loss for the state, up significantly from the $43-billion loss from vehicle accidents alone reported just over a year ago. “The worrisome trend of increased Texas car accidents and fatalities, particularly here in the general Austin area and surrounding communities of Round Rock and Pflugerville, is something that can’t be ignored,” said Dustin Fox, lead attorney for Justinian & Associates. “While not all car accidents result in fatalities,” said Fox, “they can result in catastrophic injuries and huge losses for those involved who don’t know what to do after a car accident occurs. This knowledge gap is one of the reasons why we’ve prepared a list of top things to do immediately after an accident occurs, to help Austin area residents limit potential losses and medical bills.” Fox has six primary tips for drivers who have been in an Austin car accident. “First, know that you have the right to know the other driver's information. Other parties involved are required to share specific information with you, and it's important that you get that information as soon as possible after the accident. Second, be cautious about what you say or share with the other driver or passengers involved. Any comments can be used against you later in court. For this reason, it’s best not to discuss the accident with the other driver at the scene.” The third tip has to do with paying medical bills, a topic many accident victims worry about. “Some personal injury lawyers will work with medical providers under a Letter of Protection after the accident,” says Fox. “If you've been injured in a car accident in Austin, this will delay the need for you to pay medical bills you might incur until after a settlement. A good personal injury lawyer will negotiate with medical providers on a client’s behalf.” Texas Department of Transportation data shows that 2021 was the deadliest year on record for Austin’s roads, with more than 106 deaths reported by year-end. This number reflects the danger of driving in Texas statewide, where, on average, more than 11 people died each day in traffic-related accidents in 2021. The record deaths-from-accidents data led one state official to lament the worrisome trend: “We have a real crisis in our state,” said Bob Kaufman, chief communications officer with the Texas Department of Transportation. The three most common causes of vehicle accident deaths in Texas shed some light on where Austin area drivers need to exercise more caution and restraint: Driving while intoxicated, not wearing a seatbelt, and speeding. “Oftentimes, the cases we see and try are situations that could have been avoided if drivers exercised more caution before getting on the road,” said Fox “That’s the general message we want to convey — be careful on the road because, while an Austin personal injury lawyer is there to help you navigate the challenges of the legal system, the best approach is to avoid having to deal with the hassles and potentially catastrophic consequences of a car accident in the first place.” Listen to a podcast interview with Dustin Fox on Six Things To Do after a car accident. Justinian & Associates is an Austin personal injury law firm with offices in Round Rock and San Antonio, Texas. www.justinian.com -###- Contact Details Threlkeld Communications, Inc. Bill Threlkeld bill@threlkeldcomm.com Company Website https://www.justinian.com

April 28, 2022 08:42 AM Pacific Daylight Time

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New Strategic Partnership Between Cardinal Sports Capital & HPL Digital Sport Creates Accelerator Program

HPL Digital Sport

Cardinal Sports Capital (CSC), a Toronto-based advisory and investment firm focused on the sports gaming and media/tech/data convergence space and HPL Digital Sport (HPLDS), a specialty group within New York-based Hot Paper Lantern, helping sports betting, fantasy sports and sports technology companies create greater brand relevance, announced the creation of a strategic partnership to form an Accelerator Program. CSC is planning to invest between $75-100 million through the Accelerator Program. The Accelerator Program unites the strengths and capabilities of both CSC and HPLDS to help companies in the sports betting, igaming, sports technology and fantasy sports categories navigate through a host of challenges to see their business models grow quicker and become more successful. The Accelerator Program will tap dozens of key investors within the firms’ networks to fund target companies at various emerging growth stage levels. Other specific services include: Helping to shape and create business strategies for marketplace success Relationship building and introductions to targeted customers, vendors, partners, advisors, counsel and others to make key inroads A guiding hand and a focus on capital raises through a large collective investor network Advertising, partnership development, positioning, marketing, public relations, influencer engagement, investor relations and other brand building and customer acquisition solutions The vision behind the Accelerator Program is to help streamline a company’s access to essential tools needed for entrepreneurs to obtain capital, network in the right channels, effectively articulate their value proposition and get their products and services into the hands of the right audiences. WagerWire, a proprietary sports betting futures marketplace, is the first company to participate in the Accelerator Program. “We are excited to leverage the combined skills of CSC and HPLDS to help jumpstart our company. The synergies between the two organizations align extremely well and, as a client, has made combined strategy calls, investor conversations, brand positioning initiatives, public relations goals, as well as overall workflow a seamless experience. These two groups work hand-in-hand, which minimizes the complexity of having a few disconnected agencies help control different parts of our business,” said Zach Doctor, co-founder and CEO at WagerWire. “While the attention surrounding the North American sports gaming market is high, market conditions have clearly become more challenging. We see that it’s harder for even the best companies to navigate the complexities of the capital markets, investment needs, all while positioning themselves the right way with investors, potential strategic partners and customers,” said Scott Secord, partner at Cardinal Sports Capital. “We’ve partnered with HPLDS before on a number of mutual clients and feel our end-to-end services, now offered through the Accelerator Program. really complement what these early growth stage companies need.” CSC also has a strategic partnership with Canaccord Genuity, a global investment banking and financial services company. CSC’s portfolio companies include low6, Quarter4, ThriveFantasy and WagerWire. HPLDS and CSC have previously collaborated on advisory and marketing communications efforts with Quarter4 and ThriveFantasy, as well as other clients. “Many passionate and driven entrepreneurs come to us wanting to market their offerings to build mindshare and new users. But, a lack of investment dollars and a misunderstanding of what the investment community cares about, often creates real challenges to conducting business as they had hoped,” said Ed Moed, CEO of HPL Digital Sport. “This partnership with CSC will allow us to tap our wide-scale network of investors to allow these worthy companies the opportunity to close on their early rounds of investments, and leverage our experience and guidance as advisors to build, market, sell and conduct business as they had planned to.” A number of HPL Digital Sport current and former clients include Sportradar, Monkey Knife Fight, BettorEdge, SharpLink Gaming, Champion Gaming, NBC Sports Edge and Rush Street Interactive. For more information on the Accelerator Program please email: Ed Moed at emoed@hotpaperlantern.com and John Libro at jlibro@cardinalsportscapital.com. About Cardinal Sports Capital: Founded in 2021, Cardinal Sports Capital focuses on market sectors that include sports gaming, and the media/tech/data convergence space. The firm aims to bring a different dynamic to the commercial sports and gaming marketplace through a combination of financial investment, marketing services, and industry connectivity. About HPL Digital Sport: Hot Paper Lantern Digital Sport is a specialty group within Hot Paper Lantern (HPL) that works with sports betting, fantasy and sports technology brands to build greater brand relevance and acquire new audiences. The group’s unique value proposition is how it leverages years of deep expertise in this category with the way it integrates specific services such as: strategic branding, customer research/analytics, performance marketing, public relations and social media strategy, experiential and high level creative design to generate results. Contact Details Michael Adorno +1 212-931-6143 madorno@hotpaperlantern.com Company Website https://www.hpldigitalsport.com/

April 28, 2022 09:01 AM Eastern Daylight Time

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