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Maple Bridging Digital Divide For Students And Educators

Maple

Maple, a provider of reliable, remote online access for students and educators, announced its fully portable and pocket-sized WiFi hotspot connectivity solution will be available to schools and libraries as a new Emergency Connectivity Fund (ECF) application window opens. The Federal Communications Commission's ECF program provides more than $7 billion to meet remote learning needs. Maple leaders encourage schools to obtain their learning solutions by utilizing the third ECF opportunity launching on April 28, 2022. Maple technology provides students and educators with online connection by utilizing a pocket-sized router with a fast and reliable network connection. The ease of use, superior connectivity, security, and 24/7 bilingual technical support, make Maple a well-received partner of school systems in the United States and globally. "Maple provides a safe and reliable solution that unlocks opportunities and bridges the digital divide for students. Our technology solutions support learning in the classroom, at home, and in the community, giving students safe access to the internet," explained Michelle Mirshokri, Vice President at Maple. "Our school partners appreciate the customized settings available that include restrictions on web surfing, geolocation, and verification options that ensure students have safe experiences learning online." Conventional and “legacy” hotspots lack features school districts need, creating logistical challenges and added costs. Maple technologies are superior, providing unique benefits more desirable for schools in managing and students in utilizing. The cloud management capabilities allow for ease of tracking (making it nearly impossible to lose devices). The remote monitoring and shutdown features ensure students use the technology properly and lost/stolen equipment is promptly deactivated (messages on how to return devices are also displayed on the hostspot’s digital screen). Most importantly, Maple hotspots feature a proprietary and patented SIM management technology, that prevents disruptions in service as devices can switch seamlessly between mobile carrier networks to provide an optimal signal at all times. There are no SIMs in devices to remove or lose, saving schools time and money associated with the management and logistics of their fleets. Any changes to access or service, including website restrictions, are implemented remotely. The security, quality of connection, and cloud management are unparalleled. Schools may use the funds they secure through the ECF program to procure Maple's technology. A new application window opens from April 28 through May 13, where schools may request 100% funding for student connectivity needs. Maple also provides schools with a white-glove service, with end-to-end assistance on everything from government funding applications to hardware setup and device deployment. "We are proud to play a role in supporting students as virtual learning continues to open doors for more opportunities and experiences," Mirshokri continued. "We hope to help thousands more access a reliable, high-speed connection suitable for online learning.” Representatives from Beth Rivkah Colleges described their experience with Maple stating, "With Maple devices, we're able to provide portable internet devices to all of our students in need. This aids us in ensuring that no child falls behind and misses out on vital learning with their teachers and peers and allows them to remain connected." "The Maple team is pleased to assist schools with the ECF application process. The opportunity to provide internet access to all students is too important to pass up," Mirshokri said. "Remote and hybrid learning is here to stay, and Maple hotspots are the great equalizer in bridging access for so many." About Maple Maple provides trusted technology solutions for schools, students, and libraries that close the bridge divide by delivering high-quality internet access that unlocks valuable educational experiences for students. Please visit https://www.mapleconnect.co/. ### For more information or to schedule an interview with a Maple spokesperson please contact Dan Rene of kglobal, at daniel.rene@kglobal.com or 202-329-8357. Contact Details kglobal Dan Rene +1 202-329-8357 daniel.rene@kglobal.com Company Website https://www.mapleconnect.co/

April 18, 2022 12:00 PM Eastern Daylight Time

Justin Dealy New Chief Compliance & Operations Officer at Accelerated Wealth Advisors

Accelerated Wealth

Justin Dealy has been appointed Chief Compliance & Operations Officer at Accelerated Wealth Advisors, LLC (AWA), succeeding Melissa Starr. AWA is a wealth strategy firm providing financial planning, and risk-controlled investment and tax strategies to help clients achieve their long-term goals. “I look forward to fostering a culture of compliance and operational excellence at Accelerated Wealth Advisors. In the coming months and years, I want to apply a systematic process to nurture an environment where employees understand AWA’s commitment to integrity and encourage everyone to do the right thing while our firm helps its clients to live life abundantly and with confidence.” - Justin Dealy, Chief Compliance & Operations Officer, Accelerated Wealth Advisors, LLC “All of us at AWA wish Melissa Starr good luck and happiness as she embarks on her new future. I am sure Melissa will carry the same commitments and energy to her new endeavor as we were accustomed at Accelerated Wealth. We’ve learned over the years that change is the one constant while we help our clients live rich and meaningful lives. One thing that hasn’t changed is our commitment to operational and regulatory excellence. With his vast experience, Justin Dealy will play an important and crucial role in future-proofing our compliance and operations strategy at Accelerated Wealth.” - Bill Walton, Founder & CEO Accelerated Wealth, LLC Dealy earned his master’s degree in Financial Analysis and Risk Management from the University of Colorado. Before joining AWA, Justin worked for the Royal Bank of Canada, T. Rowe Price, Integrity Wealth Group and Trellis Software. Away from the office, Justin spends every spare moment he can with his wonderful three-year-old daughter. Listen to Accelerated Wealth Radio on 740KVOR every Saturday and Sunday from 9am-10am. For more information please visit www.acceleratedwealth.com or https://www.facebook.com/AcceleratedWealthColoradoSprings/ About Accelerated Wealth Advisors, LLC (AWA) Accelerated Wealth Advisors, LLC (AWA) is a SEC Registered Investment Advisor, headquartered in Colorado Springs, CO, and dedicated to providing effective strategies to help its clients make wise financial decisions. AWA's business practices and culture are driven by its core values of faith, integrity, relationships, vision, excellence and being coachable. AWA is affiliated with Accelerated Wealth, LLC (Accelerated Wealth) also headquartered in Colorado Springs, CO. Accelerated Wealth and its affiliates have 5 offices located in three states including additional Colorado offices in Englewood, La Junta and Pueblo. Advisory services are offered through Accelerated Wealth Advisors, LLC, a SEC Registered Investment Advisor. Accelerated Wealth, LLC and Accelerated Wealth Advisors, LLC are affiliated entities. Neither Accelerated Wealth, LLC nor Accelerated Wealth Advisors, LLC provides legal or tax advice. The information contained herein is obtained from sources deemed to be reliable. Accelerated Wealth Advisors, LLC and Accelerated Wealth, LLC cannot be responsible for the accuracy of the information being presented. Contact Details Accelerated Wealth Advisors, LLC Sloane Herman, Director of Marketing +1 719-466-5639 sloaneh@acceleratedwealth.com Company Website https://www.acceleratedwealth.com

April 14, 2022 11:44 AM Eastern Daylight Time

Spiceology Welcomes Charlie’s Produce as a Distribution Partner to Provide Pacific Northwest Chefs and Restaurants Access to Next-Day Fresh Spices

Spiceology

Spiceology, the fastest-growing spice company in America, today announced its partnership with Charlie’s Produce, an independent, full-service produce company. By adding Spiceology products to their category lineup, Charlie’s Produce is now providing local chefs and grocery stores in Washington, Montana, Idaho, Alaska and Oregon with next-day access to the highest quality, freshly-ground, grade-A spices and blends. “As a partner of Spiceology and a Spokane native, it’s great to have my blends with Spiceology, as well as their entire spice and ingredient line, available through a local produce distributor like Charlie’s Produce,” said Chef Chad White, a Pacific Northwest-based chef and James Beard Awards Semifinalist. “I know how crucial it is to have a distributor in the area to get fresh ingredients that you can trust, and, similar to Spiceology, Charlie’s has a history of being a dedicated partner to the foodservice industry.” Charlie’s Spokane location, which services North Idaho and Montana, as well, was the first to offer Spiceology, and the company’s footprint has now expanded to Seattle, Anchorage and Portland. “As a produce distributor, our priority is to provide our clients with the freshest ingredients possible,” said Tygann Billow, Division President, Charlie’s Seattle. “We are excited to work with Spiceology and bring premium spices to chefs and grocery stores in the Northwest, and eventually expand into the west coast. Working with their team will ensure that we not only have the freshest produce, but also the freshest spices and seasonings.” Professional chefs and grocery stores look to Spiceology for its selection of 400+ spices, blends, chiles, salts, confections, and more. As a chef-owned and operated company, Spiceology’s Periodic Table of Flavor™ was designed to keep chefs organized with identifiable packaging that will ensure easy access to each ingredient. “It’s been a tough couple of years for the foodservice industry, and we are grateful to have partners like Charlie’s Produce, a leader in the industry, believe in us to help them move forward,” said Darby McLean, Spiceology’s Vice President of Channels and Distribution. “Spiceology is chef-owned and chef-operated, and we strive to be a good partner within the foodservice industry by offering chefs streamlined access to the most fresh and high-quality ingredients. We’re excited to partner with Charlie’s Produce, and continue to partner with more locations.” Charlie’s customers can add Spiceology ingredients to their next Charlie’s Produce order through their normal ordering process. To sign up as a Charlie’s customer or for more information, please visit https://www.charliesproduce.com/order/. ABOUT SPICEOLOGY Founded in 2013, Spiceology is the fastest-growing spice company in America and is on a mission to bring the magic back to spices, the world’s first currency. The chef-owned and operated, one-stop spice shop develops innovative blends and offers over 400 ingredients that are ground fresh in small-batches and shipped fresh to consumers and chefs. Spiceology’s “experiment with flavor” ethos is not only embraced through excellent ingredients and unique combinations, but also through responsible business practices designed to create a better world with diversity, equity and inclusion at the heart of the workforce. Spiceology products can be found on spiceology.com, in specialty retailers and grocers, in restaurants around the US, and as far away as Australia and Dubai. Visit spiceology.com for more information or to place an order, or follow Spiceology on Facebook and Instagram. For recipe inspiration, visit here. ABOUT CHARLIE’S PRODUCE The Charlie’s story begins in 1978 with a truck and three guys who thought they could do better. They were smart, hard-working and had a passion for produce. They had some ideas on how they could raise the bar on quality, inventory and the logistics of how produce moves from where it’s grown to where it’s enjoyed. Today, with innovation and technology woven into everything we do, Charlie’s has evolved into an independent, full-service produce company with 7 distributions centers throughout the west coast. We supply restaurants, grocery stores, institutions, wholesalers, the marine industry, and more with a full range of services. We offer conventional, organic, specialty produce, floral items, and a full line of fresh processed solutions for the retail and food service industries. We believe that forging rich, meaningful partnerships fosters success, from our employees, to our growers, to our customers and consumers, and ultimately, to the communities in which we live and work. Our aim is to nurture our partners so that together, we can nourish consumers and sustain communities. Learn more about Charlie’s Produce here. Contact Details Spiceology Cassidy Levine +1 908-770-7880 cassidy@spiceology.com Company Website https://spiceology.com/

April 14, 2022 08:00 AM Eastern Daylight Time

Air pollution levels crank up in March 2022 across European cities, reveals Airly insights

Airly

Air pollution levels recorded across major European cities in March 2022 made for grim reading. Scientists at cleantech Airly reported on NO2 (nitrogen dioxide) and PM10 (particulate matter) elements of air pollution across European cities (full tables further below). The highest concentration of NO2 was recorded in Newcastle upon Tyne, a city in the north of England. And the highest concentrations of PM10 occurred in Spain (Malaga and Seville). The rise in air pollution was significantly influenced by a Sahara desert dust storm that traveled across Europe. The dust and other factors such as high pressure and lack of wind, meant that air pollution in southern and western Europe was slightly higher than in central Europe. Notably, the air in Portugal or Belgium was worse than the air in Poland or Romania. The new WHO standards are often exceeded In September 2021, the World Health Organisation (WHO) announced stricter standards on NO2 and PM10 levels. The new 24-hour PM10 norms were changed from 50µg / m3 to 45µg / m3 and NO2 levels were confirmed as 25µg / m3, previously as advisory level. There were several cities falling short of the new levels but two Spanish cities at the top of the list (Malaga and Seville) were above the daily safe levels of PM10 (45 µg / m3). Meanwhile, every city exceeded the safe daily average of NO2 levels (25 µg / m3). Effect on health Long term exposure to PM10 may lead to reduced lung function, the development of cardiovascular and respiratory diseases and increased rate of disease progression. Long-term exposure to Nitrogen dioxide may contribute to the development of asthma and increase susceptibility to respiratory diseases. Marcin Gnat, spokesperson at Airly commented: “This study confirms others which suggest that almost the entire global population (99%) breathes air that exceeds WHO air quality limits, and threatens their health. Although the number of countries and cities where air quality is monitored continuously is increasing, there is still a lack of such information in a great number of vulnerable sites. By knowing the exact pollution situation in their surroundings, local governments and communities are able to take appropriate steps to improve air quality, and then monitor the effectiveness of the actions taken”. NO2 Ranking: Newcastle upon Tyne - 44,6 µg/m3 (179% of WHO safe norm, 25 µg / m3) Naples - 42,4 (170%) Paris - 41,2 (165%) Antwerp - 35,9 (144%) Dortmund - 35,6 (142%) Zurich - 34,9 (140%) Stuttgart - 34,1 (137%) Munich - 33,5 (134%) Frankfurt am Main - 32,6 (130%) Hamburg - 32,0 (128%) Rotterdam [The Hague] - 31,8 (127%) Brussels - 31,2 (125%) Oslo - 30,5 (122%) Athens - 30,5 (122%) Sofia - 30,0 (120%) London - 29,4 (118%) Lyon - 29,2 (117%) Katowice - 29,1 (116%) Manchester - 28,9 (116%) Prague 29,7 (115%) PM10 Ranking: Malaga 56,1 µg/m3 (125% of WHO safe norm, 45 µg / m3) Seville 46,5 (103%) Belgrade 40,9 (91%) Katowice 40,5 (90%) Antwerp 38,3 (85%) Stockholm 37,2 (83%) Kraków 36,8 (82%) Stuttgart 35,4 (79%) Oslo 35,1 (78%) Wrocław 34,7 (77%) Leeds 34,3 (76%) Lisbon 34,0 (76%) Paris 33,9 (75%) Łódź 33,8 (75%) Poznań 33,7 (75%) Sofia 32,8 (73%) Zagreb 32,8 (73%) Thessaloniki 32,4 (72%) Rotterdam [The Hague] 31,8 (71%) Madrid 30,8 (68%) About Airly Using sensors, Airly provides accurate, ultra-local, predictive data for governments, media and businesses to tackle the issue of air pollution head-on. Airly’s platform acts as a warning system for pollution at street level and in real time with greater accuracy and at lower cost for cities & enterprises. Local councils and municipalities can start by monitoring air quality in real-time on an ongoing basis, locating sources of pollution and bringing forward policy that targets local pollution by reducing road traffic in the busiest, polluted places. Similarly, people need to make lifestyle choices that will benefit their air quality and environment. By choosing carsharing, cycling or electric scooters instead of cars will make a significant impact. Airly provides actionable insights about air quality with its AI-driven algorithms that predict air pollution for the next 24 hours with a verifiability of up to 95%. Airly gives customers across the globe an environmental intelligence platform by installing networks of sensors that track all the key pollution markers - particulate matter (PM1, PM2.5, PM10) and gases (NO2, O3, SO2 and CO). Contact Details Airly Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://airly.org/en/

April 14, 2022 07:13 AM Eastern Daylight Time

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Drug Residue Found in Empire Kosher Meat

Jewish Initiative For Animals

Nonprofit Jewish Initiative for Animals (JIFA) found drug residue in Empire kosher chicken by testing samples of meat purchased from supermarket shelves. The drug, fenbendazole, is widely used in conventional animal agriculture to treat or prevent parasites that are common in crowded conditions on factory farms. "Many shoppers, Jewish and non-Jewish alike, might perceive Empire's products to be higher quality and more ethically produced because they're kosher," said Melissa Hoffman, JIFA Director. "However, our testing found drug residue in Empire chicken. This reinforces what we already know: virtually all kosher chicken found in grocery stores comes from factory farms which pose an enormous risk to public health and where animals suffer tremendously." Health Motivates Kosher Purchases According to Mintel, more than 40 percent of all the food on U.S. store shelves is kosher. Why? Americans perceive kosher foods as more health-conscious. A recent survey by JIFA found that more than half of all adult shoppers of kosher food say they purchase kosher out of concern for public health (65 percent). Yet, kosher-certified animal products often fall short of consumer expectations. Pandemics and Superbugs On The Rise The widespread use of antibiotics and other drugs to treat animals has been known for years, but concerns are growing around the use contributing to the rise of superbugs or infections resistant to standard antibiotics. Farmed animals raised in confinement with no access to pasture provide a breeding ground for superbugs and pandemics. The current avian flu outbreak sweeping the globe shows how easily pandemics that originate in animals can spread. Kosher Humanewashing Continues Adding to shoppers' misconception that kosher certification equates to better conditions for animals, retailers and producers continue to deceive consumers with labels designed to mislead shoppers into buying products they think are healthier or more humane than they really are. Like Empire, kosher companies use claims such as "raised without antibiotics" and "humanely raised" to imply that the meat comes from animals who are treated with compassion and have access to the outdoors. The reality is that most meat purchased in the U.S., including virtually all kosher meat, comes from factory farms where drugs are needed to keep animals alive in conditions that may otherwise kill them. "More than 250 rabbis and Jewish leaders have already called upon Jewish communities to serve food that better aligns with their values, such as reducing meat consumption and serving plant-based foods by default," said Hoffman. "Drugs are used abundantly in kosher poultry, and shoppers have been misinformed. This is yet another reason why our communities must take action to adopt ethical food policies." To learn more, visit jewishinitiativeforanimals.org. About JIFA The Jewish Initiative for Animals (JIFA) supports innovative programs to turn the Jewish value of compassion for animals into action while building ethical and sustainable Jewish American communities in the process. JIFA is an initiative of Farm Forward. Contact Details SUSAN PETERS +1 708-759-7175 susan@farmforward.com

April 13, 2022 12:37 PM Pacific Daylight Time

NAMEPA receives grant from Cargill to implement program for educating students to become Marine Environment Protectors

North American Marine Environment Protection Association

The North American Marine Environmental Protection Association (NAMEPA) has received funding from Cargill to implement an afterschool enrichment program for youth in grades 6-8 in underserved communities in the greater Miami area with a goal to educate and activate students to be “Marine Environment Protectors”. The project will help “Save Our Seas” by encouraging this generation to become responsible stewards of the marine environment through hands-on educational programs and projects. NAMEPA’s Marine Environment Protectors program increases ocean literacy among underrepresented youth, highlights workforce development in marine fields, allows for long-term scientific research, and creates a framework for similar projects to expand across North America. “Cargill believes in being strong community partners and actively supports valuable programs that protect and promote our planet,” explained Jan-Willem van den Dijssel, Cargill’s Americas Lead for Ocean Transportation. “We are partnering with NAMEPA to help foster ocean literacy amongst students of today and steer them to become ocean ambassadors of tomorrow. This program supports this goal and will drive lasting positive change.” NAMEPA Co-Founder and Executive Director Carleen Lyden Walker commented, “ NAMEPA is grateful to Cargill Cares Community Fund for providing opportunities for organizations such as NAMEPA to engage with students in local communities to be better overall stewards. Marine Environment Protectors will provide hands-on educational programming by utilizing the natural environment, scientific instrumentation, and immersive classroom instruction. This funding allows NAMEPA to continue our educational outreach toward the goal of activating communities to ‘Save Our Seas’.” CARGILL - Cargill’s 155,000 employees across 70 countries work relentlessly to achieve our purpose of nourishing the world in a safe, responsible and sustainable way. Every day, we connect farmers with markets, customers with ingredients, and people and animals with the food they need to thrive. We combine 157 years of experience with new technologies and insights to serve as a trusted partner for food, agriculture, financial and industrial customers in more than 125 countries. Side-by-side, we are building a stronger, sustainable future for agriculture. NAMEPA - The North American Marine Environment Protection Association (NAMEPA) is a marine industry-led organization of environmental stewards preserving the marine environment by promoting sustainable marine industry best practices and educating seafarers, students and the public about the need and strategies for protecting global ocean, lake and river resources. Visit us at www.namepa.net. Contact Details NAMEPA Carleen Lyden Walker +1 203-260-0480 executivedirector@namepa.net Company Website https://namepa.net/

April 12, 2022 03:47 PM Eastern Daylight Time

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Toy Trends & Top Picks For The Children In Your Life

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/1cFzvKKiSB8 Active play helps with a child’s physical, emotional, social, and cognitive development. Additionally, toys often provide an opportunity for youngsters to learn by engaging their senses, sparking their imaginations, and encouraging them to interact with others. A recent Toy Association-commissioned survey revealed that most parents (82%) believe that toys are important for supporting imaginative play and discovery.Toy Trends Specialist with The Toy Association, Jennifer Lynch, says whether it is a stuffed animal, action figure, puzzle, or doll, toys help encourage play, which is important for healthy brain development. With that in mind, she highlights a few of this year’s top toys. TOP TOYS: LITTLE LIVE PETS CHAMELEON, MOOSE TOYS Lynch says one of the newest youth electronic offerings from Little Live Pets, Sunny the Bright Light Chameleon is a one-of-a-kind interactive light up pet that is packed with personality and full of features and surprises. She points out that it’s “Soft, squishy and fun to hold, Sunny responds to love and attention with more than 30 sounds and reactions along with a full body of coloring changing rainbow lights that reflect Sunny’s mood — from happy to super happy, full to sleepy and warm to cold and more. Kids will be delighted when they hear Sunny repeat back what they say.” Like a true chameleon, Lynch adds, “Sunny blends in everywhere. Switch to party mode and Sunny flashes to the beat of the music, and when the party really gets going Sunny sings. Get Sunny dancing on the ceiling, walls, windows – wherever – with the suction feet feature of this one-in-a-chameleon pet.” Direct link: https://www.moosetoys.com/our-toys/little-live-pets/bright-light-chameleon-sunny/ VTECH® KICK & SCORE PLAYGYM™, VTECH Babies are able to achieve motor-skill milestones with this multi-stage, developmental play mat that includes a detachable plush soccer ball, learning panels and gym pieces. Lynch says babies start with floor play by kicking the ball or swatting the giraffe, flip to tummy time to strengthen core muscles, and parents can engage kids during seated play with the interactive, detachable learning panel that reinforces language skills and provides on-the-go play and exploration. Direct link: https://www.vtechkids.com/product/detail/20258/Kick_and_Score_Playgym GABBY’S DOLLHOUSE FAIRY KITTY GARDEN, SPIN MASTER Inspired by the enchanted Cotton Candy Tree from the show, Lynch says, “This treehouse playset features lights, a transforming canopy, secret room, vine zipline, swing, figures, accessories and furniture pieces to play out exciting adventures!” Fans are able to explore the treehouse’s two floors with Kitty Fairy and an exclusive 3.5-inch-tall Gabby Girl figure. They can also discover a tree canopy that opens up to reveal a play area. After exploring all the features, youngsters can unbox their special Dollhouse Delivery, just like Gabby does in the show, and find a surprise watering-can accessory to use in their storytelling. Lynch highlights that there’s also a thumbwheel built into the floor. Kids can spin it to find a secret room in the trunk of the tree and watch as the trunk and table light up (batteries included)! For one last surprise, she says fans can scan the QR code inside the Dollhouse Delivery to unlock a special reward in the free Gabby’s Dollhouse App (available on iOS and Android). Direct link: https://www.spinmaster.com/brands/gabbys-dollhouse/gabby-s-dollhouse-transforming-garden-treehouse-playset-with-lights-2-figures-5-accessories-1-delivery-3-furniture-kids-toys-for-ages-3-and-up SONIC SPEED RC, JAKKS PACIFIC Lynch concludes with the world’s favorite blue hedgehog that’s back for a next-level adventure. The latest offering allows fans to recreate the action from the Sonic the Hedgehog 2 movie with this RC. She points out it includes an iconic ring-shaped controller allowing for forward motion, turns and spinning action. The toy trends specialist adds that the RC lights up when fans select Turbo mode for that extra boost. For convenience and additional fun, the six-inch scale articulated Sonic figure is removeable. Direct link: https://www.jakks.com/sonic-the-movie/sonic-the-hedgehog-2-sonic-speed-rc/ For more information, go to thegeniusofplay.org. Facebook: Facebook Instagram: Instagram Twitter: Twitter Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

April 12, 2022 02:15 PM Eastern Daylight Time

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Fine Fragrance House LilaNur Parfums Finalists at 2022 US Fragrance Foundation Awards

LilaNur Parfums

India's luxury fragrance brand, LilaNur Parfums has been shortlisted for two of the most prestigious categories in the Fragrance Foundation Awards during their first year in the market. Davana Cèdre Eau de Parfum, created by Firmenich Master Perfumer, Honorine Blanc, was recognized for the Perfume Extraordinaire category for its olfactory innovation. Additionally, Rose Attar Absolu was recognized in the Fragrance Innovative Product of the Year for its unique product formulation and for utilizing pure Indian-grown Rose Centifolia in an international fragrance for the first time ever. LilaNur Parfums was created by Anita Lal, Founder and Creative Director of Good Earth India, and Paul Austin, former Senior Vice President for the Global Fine Fragrances division at Givaudan. LilaNur Parfums ’ mission is to inspire the world with India’s rich fragrance culture, build awareness around its array of natural perfumery ingredients, and to drive opportunities to the thousands of rural workers whose livelihoods depend upon India’s floriculture economy. From its inception, LilaNur Parfums forged partnerships with Jasmine C.E. in Madurai - the country’s leading supplier of floral absolutes to the fragrance industry - and the Firmenich Naturals Innovation Group in Grasse to create fully traceable and innovative scents from field to flacon. For Davana Cèdre, the idea was to harmonize the balsamic fruitiness of Davana - an herbaceous Indian plant used in worship - with something elemental and androgynous. “Davana Cèdre really took me out of my comfort zone” said Honorine Blanc. Master Perfumer at Firmenich. “I wanted to capture a sense of unexpected contrasts - between the spirituality of the Davana and the strength of the Cedarwood”. The Rose Attar Absolu is an alcohol-free, perfume oil infusion which delivers a singular, vivid true-to-flower bloom and luxurious skin feel. Absolutes of pure Indian-grown Rose Centifolia - cultivated exclusively for LilaNur Parfums in India and used for the first time in international perfumery - are macerated for over 100 days with pure, ethically sourced Sandalwood. “I’ve always had a desire to create a modern fragrance line that reflected the true essence of India’s majestic flora and to reintroduce the traditions of attars to the world,” said Anita Lal, co-creator of LilaNur Parfums, “I’m happy to see this innovation be recognized within the prestigious US fragrance community.” “These nominations attest to India’s incredible fragrance story and its ability to inspire so much creativity and imagination - from the jasmine fields of Madurai to the perfumery ateliers of Grasse.” said Paul Austin, co-creator of LilaNur Parfums. The Fragrance Foundation will officially announce the award winners on June 9, 2022, at their annual awards ceremony in New York City. About LilaNur Parfums LilaNur Parfums, which launched October 2021, is India’s first luxury fragrance house, celebrating the country’s abundant flora and olfactory riches, expressed through the lens of French master perfumery. Born in the fragrant fields of Madurai in Southern India and crafted in Grasse, each of the 7 Eau de Parfums and 3 Attar Absolus have been composed around India’s iconic flowers, spices, herbs and woods. LilaNur Parfums was created by Anita Lal, Founder and Creative Director of Good Earth India, and Paul Austin, former Senior Vice President for the Global Fine Fragrances division at Givaudan. For the launch collection, four of France's most revered perfumers - Honorine Blanc, Olivier Cresp, Fabrice Pellegrin, and Clément Gavarry - each with a shared passion for the rich fragrance culture of India - were invited to compose a scent using iconic Indian ingredients as their muse as a starting point. Many of these ingredients were borne from the joint venture between Jasmine C.E and Firmenich. aimed at developing unique and innovative extractions of Indian flora. LilaNur Parfums launched in October 2021 and is available exclusively at Bergdorf Goodman and lilanur.com. www.LilaNur.com @lilanurparfums Contact Details BPCM Laura Schroeder +1 631-885-2464 lschroeder@bpcm.com Company Website https://www.lilanur.com/

April 12, 2022 09:30 AM Eastern Daylight Time

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Metabolic fitness platform Ultrahuman acquires consumer-focused wearable company LazyCo

Ultrahuman

Ultrahuman, the world’s most advanced metabolic fitness platform, has today announced the acquisition of consumer-focused wearable company LazyCo famed for creating the Aina ring wearable. LazyCo will integrate with Ultrahuman’s global in-house hardware development team as they seek opportunities to enhance the user experience and help improve global metabolic health standards. Ultrahuman will leverage the LazyCo team’s expertise to generate deeper metabolic insights and better overall health insights for consumers. The metabolic health crisis is unarguably one of the largest healthcare crises that exist today. Over a billion people in the world suffer from a metabolic health disorder which contributes to almost 85% of all chronic diseases in the world. By helping people understand how food and exercise affect their metabolic health, people would be able to make informed choices about what they eat and their activity levels. The approach is a geography/diet agnostic way to help people eat and exercise better. Measuring a powerful biomarker like glucose can reveal so much about how a particular food item affects the user’s metabolic health by measuring the glucose response. This response is unique to an individual and it depends on various factors like their gut microbiome diversity, stress levels, time of the day, food ingredient quality, etc. With this acquisition, the idea would be to expand the set of real-time biomarkers that could provide unique health insights upon correlation. LazyCo was founded by engineers turned product designers, Apoorv Shankar and Yogansh Namdeo in 2017. The company focused on building hardware products that made daily life easier. One of the notable products included the Aina Ring - an AI-powered smart ring designed to predict and automate daily tasks without the need to take the phone out of the pocket. Digital tasks such as booking cabs, controlling smart home devices, activating SOS alerts, and taking phone calls, were 7x faster and easier through the ring. LazyCo completed a successful Kickstarter campaign in 2019 and won several design and startup awards from the likes of Alibaba and Qualcomm. “Ultrahuman’s vision of making health more personalized and impactful for people syncs with LazyCo’s vision of building products that solve problems for people in the most effortless ways. Together, we can create a deeper impact on the overall health of the world,” said Apoorv Shankar, Co-Founder and CEO, LazyCo. Ultrahuman launched with a wearable (the “Ultrahuman M1”) - a metabolic health tracking platform that provides intelligent nudges based on glucose biomarkers. This helps people optimize their exercise, sleep and nutrition based on deep insights from the platform. The M1 tracks the wearer’s metabolism as they go about their day. It triggers timely nudges to the user such as alerts to a high blood glucose event and suggestions to take a walk for optimizing their glucose levels. “We want to make it easy to get healthy. At Ultrahuman, we’re deep believers in passive personalized health, specifically in a health platform that requires very minimal effort from a user’s perspective. This perfectly aligns with the philosophy of LazyCo.” said Mohit Kumar, Founder and CEO, Ultrahuman. Ultrahuman was started by Mohit Kumar and Vatsal Singhal who were also co-founders at Runnr which later merged with India’s largest food delivery service Zomato. Mohit is an avid cyclist, biohacker and Brazilian Jiu-Jitsu enthusiast. Vatsal is a cross-fit enthusiast and a biohacker. Mohit was training at one of the largest MMA Camps in the world (Tiger Muay Thai in Thailand). There, he observed athletes train smartly via the usage of data, recovery tools and protocols. He got together with Vatsal and they came up with a vision for Ultrahuman where they can make the journey of fitness for people more personalized and impactful. Ultrahuman is a venture-backed startup that has raised $25m to date. Their investors include Alpha Wave Incubation (AWI), which is backed by DisruptAD and managed by Falcon Edge, Steadview Capital, Nexus Venture Partners, Blume Ventures and Utsav Somani’s iSeed fund, and a range of marquee founders and angel investors including Tiger Global’s Scott Schleifer. About Ultrahuman Ultrahuman is the world's most advanced metabolic fitness platform. By using glucose and other biomarkers, Ultrahuman is helping people improve their energy levels, lose fat and avoid metabolic disorders. For more information and updates on Ultrahuman, please visit ultrahuman.com or follow us on Facebook, Instagram, Twitter, LinkedIn, and YouTube. Contact Details Ultrahuman Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://ultrahuman.com/

April 12, 2022 09:00 AM Eastern Daylight Time

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