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Singaporean Telehealth Platform ORA Raises $10 Million Series A to Modernise Healthcare in the Region

ORA

Singaporean telehealth platform ORA has raised a $10 million USD Series A funding. This is the largest telehealth Series A in South-East Asia and was co-led by TNB Aura and Antler with participation from Gobi Partners, Kairous Capital and GMA Ventures, bringing total funding to date above $17 million USD. ORA is the fastest-growing and biggest vertically-integrated telehealth platform in South East Asia delivering over 250,000 consultations and has experienced uninterrupted monthly growth since its 2021 launch. ORA has launched three brands that serve the modern patient living with chronic conditions, making treatment more accessible, convenient and personal. Modules is a first to market online dermatology experience making personalised, prescription skincare accessible with 676 different formulations, andSons offers male health solutions and OVA delivers female reproductive healthcare. Founded by former ZALORA CMO Elias Pour, ORA is uniquely positioned with a diverse, proven leadership team with rich backgrounds across health, tech and consumer brands. Backed by a robust medical advisory board, ORA’s R&D team draws on experience from L’Oréal and Sephora creating high-touch products and experiences that are IP’d and 100% in-house developed. With a strong attention to customer experience, first to market solutions like Modules, andSons and Ova are meeting modern customer expectations head on. These interactions are translating into deeper patient relationships, building retention rates only rivalled by subscription models like Netflix and unrivalled within the industry. 90% of ORA’s patients are first to condition, under 38 years old and have never been treated before. The disconnect between this younger patient population and the traditional healthcare model is ORA’s biggest opportunity. These new patients have a different set of demands such as flexibility and speed which ORA’s telemedicine model is perfectly placed to treat. ORA’s seamless end-to-end experience joins up the fragmented traditional model, linking consultation, education, pharmacy, delivery and post purchase care for unparalleled convenience. “ORA is on a mission to deliver high touch, high-quality care to millions of patients and with our continued growth story throughout SEA, we are thrilled with today's announcement.” said Elias Pour, ORA’s founder and CEO. “ORA has had over 6 million patient touch points provide us with valuable health data through extensive health evaluations and consultation online. This has brought unique insights into these patient’s healthcare expectations that has and will inform future innovations with our key partners.” “We have the high growth potential of DTC, with a very high percentage of healthcare expenditure in our region being out of pocket. This is powered by an underlying SAAS type of recurring revenue, with subscriptions counting for more than 70% of our revenue and our retention is better than Netflix with 10x the monthly order value. We achieved post marketing breakeven at the end of last year on a group level after just 20 months of going live and have a very clear and believable path to profitability that is imminently ahead of us. With this new round of funding ORA will seek to expand its presence into new territories, both geographically and with new offerings. Later this year ORA’s brands will arrive in retail across 1300 tier one stores bringing its accessible, medically-backed range of products to shelves. Looking at different geographies there are opportunities to expand into regions like the GCC. Charles Wong, Founding Partner at TNB Aura commented: “Since ORA’s early days, TNB Aura has been a firm believer and strong supporter of Elias and the ORA team in their unwavering mission to provide access to affordable high-quality healthcare. Their combined focus on specialised, and often taboo, healthcare verticals as well as a direct-to-patient approach has led the team to clearly differentiate itself while delivering market-leading unit economics that meet the tailored needs of patients across the full value chain.” Teddy Himler - Global Partner at Antler added: “Elias and team have learned from the extraordinary rise of telehealth globally and have applied it masterfully to the idiosyncratic (and often challenging) South East Asia region. We are inspired and supportive of their mission to become the “ Healthcare House of Brands” for the ~1B people in South East Asia and GCC who are underserved by the traditional healthcare system. We think ORA’s platform approach is the future of direct-to-patient healthcare globally.” About ORA ORA is a house of healthcare brands powered by a vertically integrated telehealth platform. Founded in 2020 by ex ZALORA CMO Elias Pour, it is now SEA’s fastest growing digital health provider operating in Singapore, Malaysia and the Philippines with additional markets being launched during the rest of 2023. Its growing portfolio of healthcare brands includes Modules (prescription skincare), OVA (women’s health) and andSons (men’s health). Their HQ is located in Singapore. About TNB Aura At TNB Aura, we are investing in and helping to build the future of Southeast Asia. As a thesis-led, high-conviction venture capital firm, we use data-driven methodologies to identify and invest in select companies that are primed for the future and ready to change the very face of their categories. An approved co-investment partner of Enterprise Singapore, we invest US$2-10 million into Series A and B tech startups - and beyond that, we become true partners in their quest to uplift lives of The Next Billion. About Antler Antler is the investor backing the world’s most driven founders from day zero to greatness. Founded on the belief that people innovating is the key to building a better future, we partner with people across six continents to launch and scale high-potential startups that address meaningful opportunities and challenges. Knowing that exceptional founders can come from anywhere with any background, we have offices in 25 cities, including Austin, New York, London, Berlin, Stockholm, Bangalore, Jakarta, Singapore, Seoul, Tokyo, and Sydney. Our global community backs people from the beginning with co-founder matching, deep business model validation, initial capital, expansion support, and follow-on funding. Fueled by a personal passion that goes beyond traditional investing, we have helped create and invested in more than 750 startups across a wide range of industries and technologies, with the goal of backing more than 6,000 by 2030. Contact Details ORA Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://www.ora.group/

May 17, 2023 07:00 AM Eastern Daylight Time

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More Than Just a Room: How Airbnb Can Help You Travel Like a Local -- on a Budget

YourUpdateTV

Want to travel like a local, but on a budget? Airbnb is a great option for those looking to experience a destination authentically without breaking the bank. Recently, Airbnb Superhosts, Rhonda Voo and Eric Alan conducted a satellite media tour to talk about their experience being Airbnb hosts and how it helped them connect with people and have authentic experiences. A video accompanying this announcement is available at: https://youtu.be/6OnoHquTFMg In the current economic environment, people want to travel affordably. And after years of being isolated during the pandemic, they're looking for ways to connect with people and have authentic experiences. With the pandemic finally over, this summer is anticipated to be the biggest travel season of all time. Airbnb is expecting a record 300 million people to travel and host on Airbnb this year. To prepare, Airbnb is making the most extensive set of improvements to the platform ever, starting with the introduction of Airbnb Rooms, an all-new take on the original Airbnb. They’re also launching over 50 new features and upgrades that address top feedback from our guests and Hosts across the end-to-end Airbnb experience. Introducing Airbnb Rooms Airbnb began as a way to stay in a room in someone else’s home. This original idea of sharing a home offers two unique benefits. First, it’s more affordable for guests. More than 80% of private rooms are under $100/night, with an average rate of $67/night. Second, staying with a Host is a great way to meet someone new and experience the city like a local. In the current economic environment, people want to travel affordably. And after years of being isolated during the pandemic, they're looking for ways to connect with people and have authentic experiences. Now is the perfect time to stay in a room in someone else’s home. But for even more people to try it, they have to feel comfortable staying with a Host. Airbnb Rooms, an all-new take on the original Airbnb. Guests have told us that they want to know more about who they're staying with. Every Airbnb Room features a Host Passport, which helps guests get to know their Host before booking their stay. Airbnb has also created a Rooms category with over 1 million listings, redesigned filters and added new privacy features. 50+ new features and upgrades based on Hosts and Guests feedback: In preparation for an anticipated record-setting travel season, Airbnb is improving nearly every aspect of their service, here are some of the upgrades: Host Passport - Exclusive to Airbnb Rooms, the Host Passport helps you get to know your Host before booking your stay. Simply tap the Host Passport to view a larger photo and details Hosts have shared about themselves, including where they went to school, what they do for work, a fun fact about themselves, the amount of social interaction during the stay, and much more. Airbnb Rooms category - Airbnb Rooms are easy to discover, with a new category featuring a curated set of 1 million private bedrooms. Each listing includes access to shared spaces, such as the kitchen, living room, and backyard. Redesigned filters - Redesigned the “type of place” filter to make it easy to switch between Airbnb Rooms, entire homes, or all types of places. It’s simple to view the average price for each type of place with an enhanced price filter that updates based on your choice. New privacy features - Privacy is important. All Airbnb Rooms will clearly indicate if the bedroom door has a lock. The listing page also shows whether the bathrooms are shared or private, and whether people other than the Host will be in the home during your stay. To improve our service, Airbnb took a design-driven approach. They started by storyboarding the guest and Host journey - from sign up to checking out and created a blueprint of the experience - every screen, every policy, and every interaction with customer support mapped out. Then, analyzed millions of customer service tickets and mapped them across the journey. They also reviewed thousands of social media posts and spoke with hundreds of thousands of guests and Hosts about how to improve Airbnb. To find out more about the Airbnb 2023 Summer Release and how to become a host, visit Airbnb. About Rhonda and Erica Rhonda Voo and Eric Alan are superhosts of a private room in their stunning home in LA. Rhonda and Eric are both creatives at heart, pursuing careers in art and advertising – over the years they transformed their modest home into what is now an architecturally significant landmark in LA. After raising their three daughters, they noticed there was plenty of extra room around the house and decided to open their home to guests on Airbnb. Their experience continues to be rewarding — both financially and personally, making meaningful connections with visitors from around the globe. About Airbnb Airbnb was born in 2007 when two Hosts welcomed three guests to their San Francisco home and has since grown to 4 million Hosts who have welcomed more than 1 billion guest arrivals in almost every country across the globe. Every day, Hosts offer one-of-a-kind stays and unique Experiences that make it possible for guests to experience the world in a more authentic, connected way. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

May 16, 2023 03:00 PM Eastern Daylight Time

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SeneGence and Lashify Launch DIY Lash Extension System LashSense® Lashes by SeneGence®

SeneGence

For the first time today, SeneGence ® has announced its new product LashSense® Lashes by SeneGence® powered by Lashify® Technology. SeneGence is thrilled to collaborate with Lashify®, the inventor of the DIY lash extension system, to bring high-quality, incredible at-home DIY lash extensions. LashSense® Lashes by SeneGence® are high-quality at-home lash extensions featuring an undetectable spine and are virtually weightless for a luxurious and damage-free experience. As the leading innovator for at-home lash extension technology, Lashify revolutionized this product concept and made the DIY lash extension possible. This partnership came to life through a shared mission of female empowerment through Founder and CEO of SeneGence, Joni Rogers Kante, and Sahara Lotti, CEO and Founder of Lashify. “I am honored to partner with Sahara Lotti, a true innovator in the beauty space. As two women founders who have each brought revolutionary products to the industry, we share a common mission to empower and improve consumers' lives. This new lash kit marks a major milestone for SeneGence as we expand our product offerings and bring the latest beauty innovations to our customers. I am thrilled about this partnership and excited for the incredible new product line it brings to SeneGence,” said Joni Rogers Kante, CEO and Founder of SeneGence. “Joni is a stand-up businesswoman; what you see is what you get. She has enormous respect for female entrepreneurs, innovators, and intellectual property and understands the trials and tribulations. Creating the SeneGence lash kit using our revolutionary technology has been an excellent experience. I am thrilled to have them introduce this groundbreaking system to an entirely new demographic.” - Sahara Lotti, CEO and Founder of Lashify. The new SeneGence LashSense Lashes “Bloom Box” kit will offer consumers everything needed to get started and enjoy Lashify technology with eye-fluttering results. Packaged in a custom kit entitled the “Bloom Box,” each box contains three lengths of lash florettes in short, medium, and long, the Blooming Bond in Black, and a patented Applicator and Fusing Tool. Exclusively designed to attach your LashSense Lashes and hold them in place, the Blooming Bond creates a flexible and nourishing cushion underneath the lash line for long-lasting results. At the same time, the patented Applicator & Fusing Tool allows for precision when applying the LashSense Lashes. LashSense® Lashes by SeneGence® are now available at www.senegence.com, retailing at $95.00. To learn more about best lash uses and practices, please visit the LashSense Lashes Q&A site here. About SeneGence In 1999, SeneGence disrupted the cosmetics industry with the launch of LipSense and became a household name with its innovative long-lasting lip color. Today, after two decades of growth and evolution, SeneGence boasts an impressive lineup of a full range of cosmetics that stay put, anti-aging skincare solutions, hair care products, and a dedicated men's line. For more information on SeneGence, please visit www.SeneGence.com or @senegence. Contact Details Six One Agency Khortlyn Cole khortlyn@six-one.com

May 16, 2023 12:01 PM Eastern Daylight Time

Former L'Oréal President Jim Morrison, Chief Executive Officer of Emergent Health Reports Quarter over Quarter Revenue Increase of Over 2300%

Emergent Health Corp.

Emergent Health Corp. (OTC: EMGE), a curator, developer, and marketer of products in the Regenerative Health Space announced revenues of $340,531 for the quarter ended March 31, 2023, as compared to $14,267 for the quarter ended March 31, 2022, an increase of over 2300%. The financial statement can be viewed in its entirety at https://www.otcmarkets.com/stock/EMGE/disclosure. Jim Morrison, former L'Oréal President and Emergent’s full time CEO stated "Q1 was a good starting point for the 'new look' EMGE. You will see the effect of many of our new business initiatives as we move into the second quarter and throughout the year. We are on track for 2023 to be a very good year." Emergent believes it will continue increasing its revenues quarter over quarter as it expands its business internally and externally through acquisition. Recent Developments: On May 11, 2023, announced that its subsidiary Evolutionary Biologics, Inc. (EvoBio), a developer, manufacturer and distributor of private label regenerative medicine products and branded state-of-the-art biologic products, created in a pharmaceutical grade laboratory and manufacturing facility has executed a Product Manufacturing Agreement with a distributor of medical devices that desires to market a MSC Exosome product from EvoBio as a private label on an exclusive basis. The Company believes the new relationship will generate at least $2 million in new revenue. The press release can be viewed in its entirety here. On May 9, 2023, announced that it has engaged BF Borgers CPA PC, a full-service audit, tax, accounting, and advisory firm, as its Public Company Accounting Oversight Board (PCAOB) qualified auditor to audit the Company’s financial statement for the two-year period ending December 31 st, 2022 according to Generally Accepted Accounting Principles (GAAP). GAAP is the accounting standard adopted by the Securities and Exchange Commission (SEC) and is the default accounting standard used by companies based in the United States. The press release can be viewed in its entirety here. On May 4, 2023, announced the execution of an Engagement Letter with Boustead Securities LLC. to act as exclusive financial advisor with respect to a planned corporate financing transaction including the private placement of securities (pre-IPO Financing) and a planned $10 million initial public offering of Emergent subsidiary PharmaZu common stock (IPO) that will apply for listing on NASDAQ with NO DILUTION to the Emergent Shareholders. PharmaZu is a pure play, e-commerce products and service provider focused on the Pet Community, Pet Pharmacy and Pet Wellness using Influencers and their content, including pet pharmacy, vet telehealth and pet wellness businesses. Upon the effectiveness of the IPO and listing on NASDAQ, PharmaZu plans to acquire a 49-state authorized compounding pharmacy located in West Palm Beach, FL, doing approximately $10M a year in revenue, which will serve as the backbone and fulfilment center for PharmaZu, creating a national platform throughout the United States. The raise of capital will be used for expanding PharmaZu’s business, product offerings, as well as for acquisitions. Subsequently, Emergent plans to distribute the shares of PharmaZu as a dividend to its shareholders, pro rata at NO COST to the Emergent Shareholders. The press release can be viewed in its entirety here. The global biologics market size was valued at US $366.43 billion in 2021 and it is expected to hit over US$ 719.84 billion by 2030 with a noteworthy CAGR of 7.8% from 2022 to 2030. A biologic medication is a product that is made from live organisms and contains living organism components. Recombinant protein, tissues, allergens, genes, cells, blood components, blood, and vaccinations are all examples of biologics. Anemia, hemophilia, chronic migraine, hepatitis B, rheumatoid arthritis, inflammatory bowel disease, and other disorders and infections are treated with biologics. Various government efforts, higher share of biologics in the market, and rising use of biopharmaceuticals over chemically produced molecules, and many other factors are driving the biologics market expansion in the forecast period. ABOUT EMERGENT HEALTH CORPORATION Emergent curates, develops and sells products in the Regenerative Health Space. Its products comprise of ingestibles as well as topicals for the whole family. The company distributes its products online and through Content Based Shopping using Influencers to position products in their produced content throughout the United States and Internationally. Its subsidiaries; PharmaZu, is a pure play, e-commerce products and service provider focused on the Pet Community, Pet Pharmacy and Pet Wellness using Influencers and their content, including the pet pharmacy, vet telehealth and pet wellness businesses; Regen BioWellness, is a distributor of various products in the plant-based and regenerative medical fields. Evolutionary Biologics, is a new kind of biologics company founded for a clear purpose: bring cutting edge regenerative products to the medical community. Emergent does not claim any of its products are approved by the FDA to diagnose, treat, cure or prevent any disease. For more information, please visit Emergent's Website and Social Media on Twitter. Before using any products, you should always consult with your Veterinarian and/or Family Doctor. SAFE HARBOR STATEMENT This press release contains forward-looking statements that can be identified by terminology such as “believes,” “expects,” “potential,” “plans,” “suggests,” “may,” “should,” “could,” “intends,” or similar expressions. Many forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause actual results to be materially different from any future results implied by such statements. These factors include, but are not limited to, our ability to continue to enhance our products and systems to address industry changes, our ability to expand our customer base and retain existing customers, our ability to effectively compete in our market segment, the lack of public information on our company, our ability to raise sufficient capital to fund our business, operations, our ability to continue as a going concern, and a limited public market for our common stock, among other risks. Many factors are difficult to predict accurately and are generally beyond the company's control. Forward-looking statements speak only as to the date they are made, and we do not undertake to update forward-looking statements to reflect circumstances or events that occur after the date the forward-looking statements are made. FOR MORE INFORMATION, PLEASE CONTACT: Jim Morrison, CEO Emergent Health Corporation Website i nfo@emergenthealthcompany.com Contact Details Emergent Health Corp. info@emergenthealthcompany.com Company Website https://emergenthealthcompany.com/

May 16, 2023 09:00 AM Eastern Daylight Time

Vacation® Inc. Announces $6M Series A Funding Round

Vacation®, Inc.

Vacation®, an award-winning sunscreen company that’s on a mission to make sunscreen fun, has announced the completion of a $6 million Series A funding round. Led by Silas Capital, an emerging growth equity and venture capital firm that invests behind exceptional next-generation consumer brands, the oversubscribed round includes investments from True Beauty Ventures, BFG Partners, Sonoma Brands, Marla Beck (Co-Founder and former CEO of Blue Mercury), David Grutman (Founder of Groot Hospitality), Heela Yang Tsuzuki (Co-Founder and CEO of Sol de Janeiro), and others. Vacation®’s rapid growth can be attributed to its ability to bring a fun, unexpected new approach to the sunscreen category. Pairing best-in-class skincare and suncare science with novel and innovative formats (such as a whipped cream-inspired SPF ), its “leisure-enhancing” products regularly go viral on social media platforms, organically racking up views in the millions and leading to inventory selling out across retailers. In addition to novel formats and best-in-class formulas, their cult-favorite products also focus heavily on the sensorial experience. They are carefully designed to make you look, feel, and smell like you’ve been to paradise and back, and are coupled with an immersive brand world that helps transport users to a place of bliss. Vacation® plans to use this infusion of capital to: Expand its distribution nationwide, entering all doors of Ulta Beauty, Nordstrom, and Anthropologie, as well as inking new partnerships with BlueMercury, CIBO, and Aerie. In addition to national retail partnerships, Vacation® will deepen its commitment to local “leisure destinations” such as The Standard, Kith, Ace Hotel, Palisociety, Mondrian, Fellow Barber, C.O. Bigelow and more. Invest in talent. Recent hires include London Nielsen-Krupski as Senior Vice President, Sales & Commercial Strategy (previously at Bondi Sands, L’Oreal, and PepsiCo), Ryan Bukstein as Vice President of Marketing (previously at Ace Hotels), Katrina Virani as Vice President of Product Development (previously at Pacifica, The Honest Company, MAC Cosmetics and KORRES), and Hannah Kollock as Director of Growth Marketing (previously at COOLA and Milk Makeup). Develop even more “leisure-enhancing” sunscreen products with the help of industry leaders such as Carlos Huber of ARQUISTE Parfumeur, Rodrigo Flores-Roux of Givaudan, and Dr. Elizabeth Hale, Dermatologist and SVP of the Skin Cancer Foundation. “Dakota, Lach, and Marty have built an incredible brand that is bringing fun back to the sun care category, while demonstrating the ability to break through the inefficiency of digital marketing today with innovative products and creative marketing – that’s their unfair advantage,” said Brian Thorne, Partner at Silas Capital and Head Chair of the Jimmy Buffett Excellence Committee at Vacation®. “While the company is laser-focused on building a sizable business within sun care, we do believe that Vacation® has the permission to extend into a wide array of adjacent categories and the opportunity to ultimately become this generation’s Margaritaville.” About Vacation®, Inc Vacation®, Inc is an award-winning sunscreen company from Miami USA on a mission to make sunscreen fun. Founded by Marty Bell, Lach Hall, and Dakota Green, the trio worked alongside Dr. Elizabeth Hale, Board Certified Dermatologist and an SVP of The Skin Cancer Foundation, as well as world-renowned perfumers Carlos Huber and Rodrigo Flores-Roux to create “Leisure-Enhancing” SPF products that are both unique in the category - take their whipped cream-inspired “Classic Whip Sunscreen Mousse” - and which make the wearer look, feel, and smell like they’ve been to paradise and back. Vacation® Inc launched in June 2021 and quickly became a viral sensation, beloved for its lust-worthy products and nostalgic 360-degree brand world inspired by the sun-soaked days of 1980s beach culture. Vacation® Inc has been praised by tastemakers including Kourtney Kardashian and Jasmine Sanders, has been featured in dozens of publications, from Fast Company to Vogue, and has received sought-after awards from GQ, Esquire, Allure, Refinery29, and many more. Contact Details Ray Smith vacation@vacation.inc Company Website https://www.vacation.inc/

May 16, 2023 09:00 AM Eastern Daylight Time

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Perfitly Partners with TaylorMade-Japan to Enable True ‘Try Before You Buy’ in a Unique Solution

Perfitly

Perfitly is an AI-based AR/VR fitting room solution that is integrated into the e-commerce platforms of nation’s leading retailers, today announced its partnership with TaylorMade Japan, a subsidiary of TaylorMade USA, the world’s foremost manufacturer of high-performance golf equipment. The Perfitly virtual fitting room enables TaylorMade’s apparel collection to be tried-on before buying in an interactive visual experience. Through the Perfitly widget shoppers can see and select the size & style of garments that will fit and look best on their body. They can try on multiple garments concurrently to build outfits. This immersive and personalized process has solved the online challenges of low conversions, high returns and personalization. “We’re thrilled to be working with TaylorMade Japan,” said Kash Vyas, Chief Technology Officer and Co-founder at Perfitly. “Perfitly offers a stunning visual dressing room experience for shoppers. It allows shoppers to mix & match clothing to instantly create unique outfits providing an effective and fuller experience, as well as benefits for retailers from higher sales and lower returns.” Reduced return rates and increased conversion creates a large impact on profitability and sustainability simultaneously. “Partnering with Perfitly provides shoppers a fun, interactive and immersive experience,” said Jason Maitland, Director of Consumer Direct at TaylorMade. “The solution allows our customers to visualize clothes, sizes and styles on their personal body shape and buy with confidence.” About Perfitly Perfitly is an AI powered augmented reality & virtual reality (AR/VR) virtual fitting room solution that is being integrated into the e-commerce platforms of the world’s leading retailers. Perfitly’s cutting-edge size recommendation & visualization platform and end to end functions help fashion retailers to increase sales & conversion and reduce returns, while enhancing sustainability. Perfitly enables shoppers to try on clothes, find their perfect fit and look, and purchase with confidence - all from the comfort of their homes. The Perfitly functions generate vast amounts of apparel and consumer AI, data and analytics. To learn more, please visit: Perfitly.com. About TaylorMade-Japan TaylorMade Golf has led the golf industry's technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. To shop the collection, please visit: Taylormadegolf.jp. Contact Details North 6th Agency for Perfitly +1 215-460-6327 perfitly@n6a.com Company Website https://www.perfitly.com/

May 16, 2023 09:00 AM Eastern Daylight Time

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Cedrus Group Signs Investment And Advisory Collaboration Agreement With Xiuzheng Pharmaceutical Group

Cedrus Group

BEIJING, CHINA - Media OutReach - 16 May 2023 - Cedrus Group ("Cedrus"), a global Swiss financial group, is pleased to announce that it has signed a collaboration agreement with Xiuzheng Pharmaceutical Group ("Xiuzheng") in March 2023. Xiuzheng is a renowned Chinese pharmaceutical major; namely, it engages in R&D, production and marketing of patent medicine, chemical and biological medicine, franchise operation of pharmacies, and standardized cultivation of Traditional Chinese Medicine (TCM). Xiuzheng owns 130 subsidiaries, employs a workforce of over 100,000 and has more than 2,000 references of medicines and health foods. Central to the collaboration, which jointly aims to assess and conduct direct investments in the life sciences industry, is the eagerness to invest in the world's leading innovators in the sector and become their trusted partner in their expansion into the Greater China Region. Bringing these innovative companies to the region will yield a plethora of benefits for the already highly sophisticated Chinese life sciences sector. Cedrus will leverage its connectivity across the life sciences industry globally, along with its deploying its distinguished investment banking services and capitalizing on its European headquarters in Zurich, to act as a holistic enabler and connector between Xiuzheng and overseas technologies and products in the course successfully executing cross-border transactions. Additionally, Cedrus will advise Xiuzheng in order to establish itself on a global-scale and write further chapters in its success story. In addition to investment, Xiuzheng will provide valuable support to the opportunities brought to China, namely in the form of clinical trials advisory, access to manufacturing partners and utilizing its experienced work force to market and distribute products. For over a decade, Cedrus has been actively engaged in bringing foreign innovative technologies, products and treatments from across the life sciences space, in particular from Switzerland and other European countries to the Greater China region. Cedrus, in its capacity as an investor and advisor, identifies visionary companies looking to gain early access to one of the largest pharmaceutical markets in the world and partners with them, offering investment and ongoing advisory in their market entry and growth in China. Mr. Rani Jarkas, Chairman of the Cedrus Group, said that "We are proud to be working closely with Xiuzheng to invest and bring innovative life sciences companies to China. An investment committee has been formed and regular meetings are held to assess to robust pipeline of opportunities. Combining the unique domain expertise of Cedrus and Xiuzheng, we are creating an unparalleled and momentous win-win situation where we bring unique technologies to China and build on the esteemed reputation of our partner Xiuzheng in China and support its transition into a world-class Chinese global pharmaceutical group." About Cedrus Group Cedrus Group is a private Swiss financial group with integrated investment banking and investment capabilities. In addition to offering Private Wealth Management, Investment Management and Financial Advisory Services, Cedrus, through its group companies, invests directly and globally in businesses and projects by leveraging its specific expertise in life sciences, natural resources, nanotech and innovative technologies. Cedrus' Greater China Region headquarters are in Beijing, with European headquarters in Zurich and further offices strategically positioned across the globe. Contact Details Cedrus Group Amy Sin +852 3519 2828 information@cedrusinvestments.com

May 15, 2023 10:00 PM Eastern Daylight Time

Kite Hill PR Reaches 10-Year Milestone

Kite Hill PR

Kite Hill PR, the award-winning agile tech PR and B2B communications agency, celebrates 10 years of business and has been named a Top B2B PR Agency by PR Daily. The award honors agencies that deliver on their promises to clients and raise the bar on effective communications strategies and tactics. The agency credits its success to its award-winning culture of collaboration, which has prioritized and operationalized mentorship. To celebrate this notable business milestone, the agency is launching a “Modern Mentorship” campaign highlighting advice from top female leaders on innovation, agility and collaboration. Helmed by an all-female leadership team, the agency has worked with over 180 clients in the last decade, organized and managed 30+ industry events and won 18 awards for its culture, leadership and the results it drives for clients. The company’s notable organic growth was bolstered by the acquisition of Cutler PR in 2018. With a history of working with tech innovators, the agency’s practice areas currently include adtech, media, B2B tech, healthtech, fintech, climate tech, cybersecurity and mobility. Kite Hill PR’s founding team launched Communications Week® in 2014, a preeminent event created to inspire, inform and connect those in PR and communications, which was acquired by Ragan Communications in 2021. The company’s innovative approach to agile PR, the PR Sprint ® Workflow, was launched in 2018 and the company was awarded a US trademark for this unique approach to managing PR campaigns in 2021. “I attribute our continued success to our culture of innovation, collaboration and learning. Over the last decade, we have focused on supporting our team through robust learning and development resources to fuel growth and encourage innovative thinking,” said Tiffany Guarnaccia, CEO and Founder of Kite Hill PR. “Mentorship plays a huge role in my life and in our agency. In the spirit of collaboration, we’re marking our anniversary by celebrating modern mentorship.” The anniversary video series “Modern Mentorship” highlights perspectives from industry luminaries on mentorship and features reflections from the last decade along with actionable tips for professionals seeking career advice. Interviewees include Janet Balis, Partner, CMO Practice Leader - Business Transformation, EY; Shannan Herbert, EVP, Inclusive Credit; Tameka Kee, Deputy Managing Director, Coalition for Innovative Media Measurement; Bonnie Kintzer, President and CEO, TMB; Linda Ong, CEO and founder, CULTIQUE; Tiffany Ricks, CEO, HacWare; Diane Schwartz, CEO, Ragan Communications; Patrice Tanaka, founder, Joyful Planet; Tonia Wellons, President and CEO, Greater Washington Community Foundation and Lisa Marrocchino, CEO of Proteus Ocean Group. Videos will be released on the Kite Hill PR website, LinkedIn and YouTube today through July 2023. “As we continue to shape a best-in-class work from anywhere culture, we have operationalized our L&D program to make mentorship a part of our DNA. We cultivate peer-to-peer relationships based on various parameters, encourage reverse mentoring, and create opportunities for department levels to problem solve and learn from one another,” said Guarnaccia. “The campaign is a natural extension of Kite Hill PR’s ethos as we seek to strengthen the PR industry at large and empower the next generation of leaders.” To learn more about Kite Hill PR’s unique approach to mentorship and its Modern Mentorship campaign, visit https://www.kitehillpr.com/modern-mentorship Headquartered in New York City with team members in the UK and across North America, Kite Hill PR is a leading B2B communications and agile tech PR agency with practice areas in adtech, martech and creative agencies; B2B and enterprise tech; climate tech; cybersecurity; fintech; healthtech; media and entertainment and mobility. The company's winning approach combines thought leadership, strategy and media relations to drive clients' businesses forward. Kite Hill PR has been recognized as one of the "Top Tech Specialist PR Agencies in NYC,” “Most Powerful PR Firms,” and a “Top 50 PR Firm in America” by the Observer, a “Best Place to Work” by PR News and one of "America's Best PR Agencies" by Forbes Contact Details Kite Hill PR Kerriann Becker kerriann@kitehillpr.com

May 15, 2023 10:31 AM Eastern Daylight Time

Small Business Drives the US Economy

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/v0QdeVWGsMg Small business owners are the backbone of the U.S. economy and the true powerhouses behind the nation’s economic success. Entrepreneurship is booming in the United States. In fact, 5.1 million U.S. business applications were filed in 2022. These small businesses fuel the nation’s economy and drive growth. Our economy is an ecosystem where big businesses and small businesses are vendors, employees, partners, and customers to each other. The U.S. Chamber of Commerce helps to strengthen and support America’s small businesses especially during challenging and uncertain times. The Chamber’s new Prompt Pay Pledge asks companies to pay their small business suppliers and vendors quicker to ensure the nation’s economic success. Companies who sign the Prompt Pay Pledge commit to quicker payment for invoices or enabling private financing solutions, and clearly communicating payment policies and terms to their small business suppliers or vendors. Several major U.S. companies including JP Morgan Chase, Intuit, Alpha Technologies, Accion Opportunity Fund, and Vistage partnered with the U.S. Chamber to launch the Pledge. In recognition of small businesses nationwide, the U.S. Chamber recently announced it is looking for “America’s Top Small Business” of 2023. The awards program celebrates America’s small business owners who are making a meaningful contribution to the economy and job creation and embody the spirit of innovation, entrepreneurship, and initiative. Eligible small business owners can apply for the awards online at uschamber.com/co by July 7, 2023. How the U.S. Chamber Supports Small Business The Prompt Pay Pledge and “America’s Top Small Business” is part of the U.S. Chamber’s longstanding commitment to supporting and advocating for small businesses. We work every day to give small businesses a big voice in Washington, connecting entrepreneurs and federal officials and advocating for policies that help them grow rather than holding them back. Our Small Business Council is made up of 100 small business owners from across the country that steer our work in fighting for policies that keep Main Street businesses thriving and regularly visit Capitol Hill. Since 2017, we have partnered with MetLife to survey small businesses on a quarterly basis for the Small Business Index, which provides valuable insights on current challenges and opportunities for small business that inform our advocacy in Congress. Through our small business platform CO—, which helps almost 20,000 businesses every day and had more than six million site visits last year alone, we are equipping small businesses with the tools and insights they need to ensure their own resilience in the face of any challenge. For more information visit: uschamber.com Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

May 12, 2023 03:00 PM Eastern Daylight Time

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