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Osmo From BYJU’s Names Peter Glovin Senior Vice President of Educational Sales

Osmo for Schools

Award-winning STEAM brand, Osmo from BYJU’S, announces Peter Glovin’s appointment as Senior VP of Educational Sales, effective immediately. In this role, Glovin, a seasoned senior edtech sales executive, will develop and implement a U.S. sales strategy for the brand’s educational sales division, Osmo Education, as well as expand its sales team, targeting the Pre-K to Grade 5 education market. Osmo Education celebrated its fifth anniversary last March. “Peter’s proven background in edtech sales and business development will undoubtedly help open doors for Osmo in the education field,” says Cherian Thomas, Senior Vice President of International Business at Osmo from BYJU’S. “While we’ve seen tremendous support from kindergarten and elementary teachers in the past five years who individually purchased Osmo to use inside classrooms across the country, we’d love to build sales and begin support for the education community at the district level.” Glovin’s remarkable track record of success and longevity in sales is defined by his expertise in creating and implementing innovative sales programs, and providing targeted solutions for high-level customers. He was previously Senior Vice President of Sales at MIDAS Education where he led sales efforts for K-12, Higher Ed and Workforce development markets. “I see enormous growth potential for Osmo in the education market,” says Glovin. “The combination of tactile exploration and innovative technology is a powerful package that will help transform the way students learn while in school, and I’m energized by the shared vision that its learning system will be used by many more school kids in the near term, in addition to the focus and dedication of the team leading Osmo. I’m very excited to be part of the worldwide growth of BYJU’S.” Prior to MIDAS Education, Glovin was Vice President of District Relations at BrainPOP, where he led sales efforts for the K-12 supplemental content segment, increasing sales 500% between 2008 and 2019, and helping to expand the company’s domestic K-12 market share to 35%, plus building presence in key states like Texas, New York, Florida, Georgia, Virginia, and California. He was also closely involved in STEM-related product launches and liaising with industry advocacy groups. Before BrainPOP, Glovin held a number of business development roles for educational technology companies. In his early career, he held marketing roles with a number of media and publishing companies. Glovin has a B.A. from Hobart College. About Osmo from BYJU’S Osmo is an award-winning STEAM brand, wholly owned by BYJU’S, the leading global edtech company. Osmo from BYJU’s and Osmo Education products are used in over 2.5 million homes and 50,000 classrooms, respectively. Osmo builds a universe of hands-on, curriculum-based learning experiences that nourish the minds of children by unleashing the power of imagination. The brand brings physical tools into the digital world through augmented reality and its proprietary reflective artificial intelligence. Learn more at PlayOsmo.com and Osmo Education. Contact Details Osmo Lisa Fujioka lisa@tangibleplay.com Company Website http://schools.playosmo.com

January 18, 2022 05:00 AM Pacific Standard Time

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Velocity Global and Icelantic’s Winter on the Rocks gives respite and relief to Marshall Fire victims

Velocity Global

$30,000 donation to relief fund VIP tickets to Red Rocks for those affected by the fire Velocity Global has partnered with Icelantic’s Winter on the Rocks to donate $30,0000 to the Boulder County Wildfire Fund to assist with recovery from the Marshall Fire, as well as a special VIP Red Rocks experience for those affected by the worst wildfire in Colorado history. “Our hearts go out to our neighbors who lost all of their possessions and precious life in the blink of an eye,” said Ben Wright, Velocity Global founder and CEO. “Money helps in times like this, but so does a brief escape from the realities of recovery. We chatted with our partners at Icelantic’s Winter on the Rocks to find a way to provide that getaway, even for just a night at Red Rocks.” Denver-based Velocity Global, the leading platform for global talent solutions, is a presenting sponsor of Icelantic’s Winter on the Rocks, a partnership between Icelantic Skis, The Pinecone Project, and AEG Presents Rocky Mountain. The group is donating VIP tickets to those affected by the Marshall Fire. “Music and community can help heal and we’re thrilled to be in a position to offer both to those impacted by this tragedy,” said Sam Warren, director and founder of Winter on the Rocks. “We’re asking anyone who knows someone affected to let us know and we’ll give them a night at Red Rocks.” The only winter concert at Red Rocks is celebrating its 10-year anniversary this year with Diplo, Sofi Tukker, Talib Kweli, DJ Matt Cassidy, and JACOBY on January 28th. Velocity Global will distribute tickets to those affected through its social media accounts on LinkedIn, Twitter, and Instagram starting today. About Velocity Global Velocity Global accelerates the future of work beyond borders. Its global work platform simplifies the employer and employee experience to employ any talent anywhere with just a click through its proprietary cloud-based workforce management technology, backed by personalized expertise and unmatched global scale. As the largest global Employer of Record (also known as International PEO) in 185 countries and all 50 United States, more than 1,000 brands rely on Velocity Global to build global teams without the cost or complexity of setting up foreign legal entities or state registrations. The company offers additional services including Independent Contractor Compliance to assess a workforce, and Agent of Record (AoR) to streamline payments to contractors. Velocity Global was named a “Leader” in Global Employer of Record services by prominent analyst firm NelsonHall. Founded in 2014, the company has hundreds of employees across six continents. For more information visit velocityglobal.com. Contact Details Velocity Global John Hall +1 720-650-4348 news@velocityglobal.com Company Website https://velocityglobal.com/

January 13, 2022 07:01 AM Mountain Standard Time

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Spiceology Secures $7 Million Investment from San Francisco-Based Jackson Square Ventures

Spiceology

Spiceology, named the fastest growing spice company in America by Inc. 5000 for three years running, today announced the closing of a $7 million equity fundraising led by San Francisco investor Jackson Square Ventures (JSV). JSV specializes in early stage investments in SaaS, enterprise software and marketplace companies; their investment in Spiceology marks the company’s first addition of a consumer packaged goods (CPG) brand to their portfolio. Spiceology has built its brand and strong reputation with chefs and consumers through a focus on quality, innovation and sustainability. The company started selling products in local farmers’ markets and has grown into a beloved brand sold around the globe, from Dubai to Perth, Australia. “Challenger brands that disrupt industries share a few common attributes: a distinctive, authentic brand; a product that customers love and are passionate about; and the ability to engage and create a community,” said Pete Solvik, Founding Partner and Managing Director at JSV. “Spiceology has thoughtfully transformed a perceived commodity into an active community that people want to be a part of. We are proud to partner with Chip and team as they build Spiceology into a next generation beloved CPG brand.” JSV’s portfolio includes notable software standouts DocuSign, Upwork, OfferUp, Seismic and Strava -- companies that solve everyday challenges for consumers and businesses very simply -- the same ethos shared by Spiceology in helping chefs and consumers easily bring fresh, innovative flavors to their respective tables. Chef-founded in 2013, Spiceology has expanded into an omnichannel business with fast-growing segments in foodservice, direct-to-consumer, retail and grocery. “Younger generations want something different - something authentic, high quality and innovative that enables them to enjoy every meal,” said Chip Overstreet, CEO of Spiceology. “There’s nothing more rewarding than hearing from customers that Spiceology has changed their lives, that they’re having fun with food, experiencing never-before-tasted flavors and looking forward to every meal. We’re building a flavor community and the fresh capital and partnership with JSV will help us get out to even more consumers and chefs to inspire generations to experiment with flavor.” With more than 400 ingredients and innovative blends like Smoky Honey Habanero, Raspberry Chipotle, Black & Bleu, and Maui Wowee at the heart of the brand, Spiceology also routinely collaborates with notable brands and culinary experts, including New Belgium Brewing, Derek Wolf and Chef Jet Tila. For more information, visit spiceology.com. ABOUT SPICEOLOGY Founded in 2013, Spiceology is the fastest-growing spice company in America and is on a mission to bring the magic back to spices, the world’s first currency. The chef-owned and operated, one-stop spice shop develops innovative blends and offers over 400 ingredients that are ground fresh in small-batches and shipped fresh to consumers and chefs. Spiceology’s “experiment with flavor” ethos is not only embraced through excellent ingredients and unique combinations, but also through responsible business practices designed to create a better world with diversity, equity and inclusion at the heart of the workforce. Spiceology products can be found on spiceology.com, in specialty retailers and grocers, in restaurants around the US, and as far away as Australia and Dubai. Visit spiceology.com for more information or to place an order, or follow Spiceology on Facebook and Instagram. For recipe inspiration, visit here. Contact Details Spiceology Cassidy Levine +1 908-770-7880 cassidy@spiceology.com Company Website https://spiceology.com/

January 13, 2022 08:00 AM Eastern Standard Time

iTradeNetwork Introduces OrderMaestro — The Food Industry’s Best-In-Class E-Commerce Platform That Gives Foodservice Distributors a Competitive Advantage

iTradeNetwork

iTradeNetwork, the food and beverage industry’s largest network with over 8,000 food and beverage trading partners, is proud to announce the launch of OrderMaestro for distributors — a mobile e-commerce solution that automates and streamlines the ordering process for their customers. OrderMaestro enables distributors to create powerful loyalty programs, easily promote specific products, increase sales opportunities and deliver a best-in-class mobile ordering experience that customers love. Over the last 18 months, distributors have had to evaluate business operations to survive in an ever-changing foodservice climate. Small and independent restaurants have closed their doors for good, forcing distributors to pivot to find new customers and explore different channels for revenue. Meanwhile, COVID-19 has accelerated digital transformation and technology adoption by three to four years 1, pressuring distributors to quickly adapt to new technologies to meet customer needs. Customers are expecting more — and faster — than ever before. In order to compete with the thousands of distributors on the market, they need to deliver a seamless mobile ordering experience that will attract customers — and keep them coming back. Introducing OrderMaestro OrderMaestro is a branded e-commerce platform that catapults distributors into the digital age and allows them to do more with less. iTradeNetwork designed OrderMaestro to offer a personalized experience for customers. Distributors will not only grow sales revenue, but they will also provide an intuitive and scalable ordering experience for their customers. This best-in-class solution provides clear order guides across units, auto-generates orders from past purchases and offers configurable workflows to streamline purchase order (PO) approvals — but that scratches the surface of what OrderMaestro is capable of doing: Create Powerful Loyalty Programs That Attract and Engage Customers: Build a loyal customer base and increase revenue with in-app promotions. With OrderMaestro, distributors can create loyalty programs, drive volume to specific products, get rid of excess inventory quickly, run holiday and seasonal promotions and more. Gift Your Customers with Effortless Onboarding in an Easy-to-Use Mobile App: With widespread labor shortages, onboarding and ease-of-use is top of mind for distributors and their customers. OrderMaestro is simple to manage and requires no formal training — customers can submit POs from their mobile devices in minutes. 3-Touch “Scan-To-Search'' Smart Barcode Scanning: Now, customers can place an order or take inventory in as little as three taps. OrderMaestro’s barcode scanning and voice recognition functionality allow users to auto-populate product information right from their mobile devices. Collaborate In Real-Time and Increase Customer Satisfaction: With alerts, distributors can notify their customers about when to expect delays based on weather conditions, changes in account cut-off times and more. Gain Visibility into Customer Purchases, So You Can Grow Your Business: With barcode scanning and voice recognition technology, collect rich, comprehensive data on the products customers are purchasing from other suppliers. “In a very competitive foodservice distribution market, OrderMaestro is the key to differentiating yourself,” said Wills McMahon, senior product manager at iTradeNetwork. “Distributors will be able to increase sales through our in-app promotions while delivering a best-in-class mobile ordering solution to their customers. It’s a win-win.” The OrderMaestro mobile app is currently available for foodservice distributors on the Apple and Android app stores. About iTradeNetwork iTradeNetwork, Inc. is the leading global provider of supply chain management solutions for the food and beverage industry. Built upon deep industry expertise, a rich data foundation and the industries’ most extensive trading partner network, iTradeNetwork’s collaborative solutions allow distributors, manufacturers, operators, retailers, suppliers and wholesalers of all sizes to reduce cost, grow revenue and strengthen trading partner relationships. Today, iTradeNetwork’s growing customer list includes more than 8,000 companies globally. For more information, visit: https://www.itradenetwork.com/. 1 https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/how-covid-19-has-pushed-companies-over-the-technology-tipping-point-and-transformed-business-forever Contact Details Landis Communications Inc. Robin Carr +1 415-971-3991 itn@landispr.com Company Website https://www.itradenetwork.com/

January 12, 2022 06:02 AM Pacific Standard Time

Exchange Listing Client, Siyata Mobile Inc., Secures $20M in Financing

Exchange Listing

Exchange Listing LLC announced that its client, Siyata Mobile Inc., (NASDAQ: SYTA, SYTAW) (“ Siyata ” or the “ Company ”), a B2B global vendor of next generation Push-To-Talk over Cellular (PoC) devices and cellular booster systems, announced the pricing and closing of its underwritten public offering of 8,695,652 common shares (or pre-funded warrants to purchase common shares in lieu thereof) and accompanying warrants to purchase up to 8,695,652 common shares at a unit price of $2.30 for a total gross proceeds of $20,000,000. Maxim Group LLC acted as sole book-running manager for the offering. Siyata Mobile Inc. is a leading global developer and provider of cellular communications solutions for enterprise customers, specializing in connected vehicle products for professional fleets and first responders, marketed under the popular Uniden® Cellular brand. Siyata plans to use the gross proceeds from the offering, approximately $20 million before deducting underwriting discounts and commissions and other expenses to repay a portion of its outstanding senior secured convertible promissory note, and for general corporate purposes including working capital, growth strategies, research and development, sales and marketing. “This is the start of another exciting chapter for Siyata Mobile Inc. as it leads the development of increasingly sophisticated next generation Push-to-Talk over cellular devices and booster systems to the global market,” explains Peter Goldstein, CEO, Exchange Listing who also serves as Chairman of the Board of Directors of the Company. “Exchange Listing has provided incredible value with its extensive network and capital market guidance. With the closing of this financing, Siyata Mobile can advance its leadership position,” affirms Marc Seelenfreund, Founder and CEO, Siyata Mobile Inc. “We are poised for continued market growth as a result of this offering.” Exchange Listing provides companies with cost-effective and efficient direct access to one-stop solutions in the strategic planning and implementation of listing and uplisting on senior exchanges such as the Nasdaq or NYSE. Focusing on company-specific structuring to meet listing requirements, Exchange Listing serves as the primary point of contact with the exchange, investment bankers and lawyers throughout the listing process. With extensive experience in investment banking, securities law, corporate governance and business management, Exchange Listing and its strategic partners facilitate clients' listing and capital markets objectives. About Exchange Listing Exchange Listing provides growth companies with direct access to a one-stop solution in the strategic planning and implementation of listing on a senior exchange such as NASDAQ or NYSE in a cost effective and efficient process. We assist clients in going public whether through an initial public offering, listing from another marketplace, merger or direct offering. We serve as the primary point of contact with the exchange, investment bankers, lawyers and other service providers. Our founders, strategic partners and advisors are entrepreneurs with backgrounds in investment banking, securities law, corporate governance and business management and have served as officers and directors of public and private companies. We pride ourselves in taking a hands-on role with our clients throughout the listing process. For more information, please visit: www.exchangelistingllc.com or contact info@exchangelistingllc.com. Contact Details WantLeverage Communications Julie Livingston +1 347-239-0249 julie@wantleverage.com Company Website https://exchangelistingllc.com/

January 12, 2022 08:11 AM Eastern Standard Time

Velocity Global welcomes LPGA Tour Stars Lexi Thompson and Albane Valenzuela as brand ambassadors

Velocity Global

Velocity Globa l, the leading provider of global talent solutions, welcomed 11-time LPGA Tour champion, Lexi Thompson, and former Stanford collegiate standout and rising LPGA star, Albane Valenzuela, as global golf brand ambassadors. Both 2021 Olympians will display the Velocity Global logo on their hats throughout the 2022 and 2023 seasons. Thompson and Valenzuela join six-time PGA TOUR champion and 2021 DP World Tour BMW PGA champion, Billy Horschel, and four-time Advocates Pro Golf Association (APGA) Tour champion, Kevin Hall, as global brand ambassadors for Velocity Global. “Studies are backed by stories from our clients and employees on how important ‘work anywhere’ is to women, and it was time for us to welcome two of the best professionals in the world of golf to help us tell that story,” said Rob Wellner, Velocity Global chief revenue officer. “Lexi and Albane carry our message to a global audience that embraces the opportunity to work for anyone, anywhere. We can’t wait to support both of them as they compete around the world.” Thompson is one of the biggest stars on the LPGA Tour and across all of sports, and has been a top performer since she turned pro in 2010 at the age of 15. She owns 14 worldwide professional victories, including one major championship, and she is currently ranked 12th on the Rolex Rankings. She has represented the U.S.A. five times at the Solheim Cup and twice as an Olympian in Rio and Tokyo. She turned her passion for fitness and self-care into businesses as an entrepreneur with her LEXI Skin and LEXI Fitness brands. “I’m blessed to apply my talents all over the world, and that’s what Velocity Global makes possible for other professions,” said Thompson. “They help people work for anyone, anywhere around the world. And as an entrepreneur, I love their passion for helping businesses grow. Velocity Global is a perfect fit and I’m proud to represent them.” Valenzuela is truly a global citizen of the game as she was born in New York, moved to Mexico at a young age, and later grew up in Switzerland. Her father is from Mexico and her mother is from France, which led to her fluencies in English, French, Spanish, and German. She had a historic collegiate career at Stanford University where she competed in 11 major championships as an amateur, was the 2019 Pac-12 Golfer of the Year, and was a two-time runner-up in the U.S. Women’s Amateur. Albane turned pro in 2020 and represented Switzerland in the last two Olympic games. She uses her platform on the LPGA Tour to support her other passion, Alexis for Autism, a foundation established with and named after her brother that raises funds for associations, foundations, and medical research for autism. “I grew up in a family that knows what it means to be global citizens, and I found a partner in Velocity Global that aligns with that world view,” said Valenzuela. “Golf is truly a global sport. To achieve success, you must perform against anyone, anywhere. That’s exactly what Velocity Global enables for businesses and talent.” Thompson and Valenzuela begin their 2022 seasons at the Gainbridge LPGA at Boca Rio on January 27. About Velocity Global Velocity Global accelerates the future of work beyond borders. Its global work platform simplifies the employer and employee experience to employ any talent anywhere with just a click through its proprietary cloud-based workforce management technology, backed by personalized expertise and unmatched global scale. As the largest global Employer of Record (also known as International PEO) in 185 countries and all 50 United States, more than 1,000 brands rely on Velocity Global to build global teams without the cost or complexity of setting up foreign legal entities or state registrations. The company offers additional services including Independent Contractor Compliance to assess a workforce, and Agent of Record (AoR) to streamline payments to contractors. Velocity Global was named a “Leader” in Global Employer of Record services by prominent analyst firm NelsonHall. Founded in 2014, the company has hundreds of employees across six continents. For more information visit velocityglobal.com. Contact Details Velocity Global John Hall +1 720-650-4348 news@velocityglobal.com For Lexi Thompson Brett Falkoff, VP, Golf, GSE Worldwide bfalkoff@gseworldwide.com For Albane Valenzuela Jon Heaton, VP, Excel Sports Management jheaton@excelsm.com Company Website https://velocityglobal.com/

January 11, 2022 07:01 AM Mountain Standard Time

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Kenny Clark Grows Minuteman Press Printing Franchise in McKinney, Texas

Minuteman Press International Inc

Minuteman Press in McKinney, Texas is located at 1502 W. University Drive, Suite 111. Owner Kenny Clark has owned the local printing franchise since August 2014. Operating as an essential business over the past two years, Kenny has consistently grown his sales and helped other local businesses meet their ever-changing needs for custom design, print, and marketing services. Kenny says, “We have worked hard to serve our customers with anything they have needed over the past two years and that hard work has paid off. I was born and raised in Texas, and one thing I did was remain open. I went to work every single day because I wanted to be there to answer the phone when other businesses weren’t. If you could hear the relief in their voices when I answered the phone, you would understand just how huge that personal touch and human connection was at that time.” “I was fortunate enough to remain open as an essential business, and by being there for new and existing clients at a time where they needed me most, that really was a big key to growing our business. Today, I am stronger than I was before the pandemic, and our client base is stronger as well.” -Kenny Clark, owner, Minuteman Press franchise, McKinney, Texas. With eight years of business under his belt including two years of operating under unprecedented circumstances, Kenny is able to share his insights and keys to growth for Minuteman Press in McKinney. He says, “We have many products that are in high demand, and the key to our success is that we sell ourselves through our actions. We offer speed and service, and a job done right, no matter what our clients need.” He continues, “We offer custom graphic design services with fast turnaround, which then leads to fast production of banners, signs, blueprints, business cards and stationery, and anything our clients need or want to grow their business through increased brand awareness and visibility. Direct mail has also been a growth point for us.” Why direct mail? Kenny explains, “I find printing to be one of the absolute core essentials of any marketing strategy. More than ever, we see that there are thousands of emails that get lost in the shuffle and deleted. When you have something in your hand that you can physically hold and touch, you are more likely to take a closer look at it. Emails can get swallowed up by spam filters and deleted with one click, while direct mail has that unique ability to capture someone’s attention because it’s right in their hands.” “Right now, one of my biggest clients is doing direct mail campaigns with us more than any other types of products and services. They have found that direct mail really works for them, and that Minuteman Press is the perfect local partner to help them design, print, and deliver their messages to best reach their target audience.” -Kenny Clark When it comes to marketing his business, Kenny takes a multi-faceted approach. “I tell my team all the time, we don’t just get out there and market for the sake of marketing. I like to say, ‘We quote it to win it.’ We have really focused on marketing ourselves on speed and service, and direct conversations with our clients. We are not the cheapest printer in McKinney, Texas, but if you want and need the job done right, I am your guy.” Kenny has also taken advantage of the proprietary Minuteman Press FLEX software as well as the Internet marketing resources available to him. “We used the FLEX software all of the time when quoting jobs for clients, and it’s a valuable tool to make sure we are managing pricing and production correctly. Specifically, I have been using the CSSP function that helps me see how to properly price orders for quotes based on current pricing trends. A year and a half ago, I really started bolstering our Internet marketing, and that has really paid off as well in generating new business.” “The support from Minuteman Press International has been exactly what it was promised to be. My Regional Vice President Pete Scaglione and the local field team are there for me. When I call them, they will jump through hoops to help me out. If I email the IT team at World Headquarters with a question about the FLEX software or anything else I need, I always receive quick replies that contain precise, detailed answers. We all have the same mindset, and we are all in this together.” -Kenny Clark Prior to franchising with Minuteman Press, Kenny saw his job in the electronics industry take him traveling around the world. “I had a working background in electronics, manufacturing of circuit boards, and business development. Flying everywhere was getting really old really fast and I wanted to be there for my kids. Minuteman Press helped me do that.” When asked about additional reasons Kenny chose to buy Minuteman Press in McKinney, Kenny answers, “At the end of the day, the cost to buy a Minuteman Press franchise was reasonable and cost less than most other franchises. The majority of franchises have the philosophy of ‘the more you make, the more we take.’ Essentially, you are punished for having a successful franchise, but that is not the case with Minuteman Press International. Their royalty cap was the deciding factor for me in joining Minuteman. I am allowed to keep more of my well-earned money and invest it back into the business as I see fit.” Kenny continues, “The other thing that other people don’t realize is the benefit of having low turnover due to the fact that we hire skilled workers. I looked into the fast food industry, and there just seemed to be too much turnover due to the nature of the work as well as other headaches that would carry over into weekends such as staffing as well as food supply.” He adds, “Not having to worry about the business on weekends and having that freedom is huge. You can’t put a price on that.” For those who are researching businesses including Minuteman Press, Kenny’s advice is this: “Ask yourself if you see yourself running the business you are buying Also, are you willing to do the work? The biggest mistake people make is that they open the business and hope that clients will just walk through your doors and automatically come to you. If you don’t get out and market, if you aren’t hustling, you are not going to make it. You have to want it and follow the business model, get out there and go get it. All of your marketing efforts will come back to you and pay off. I can attest to that.” For more information about Minuteman Press in McKinney, Texas, visit their website: https://minuteman.com/us/locations/tx/mckinney. Learn more about #1 rated Minuteman Press franchise opportunities at https://minutemanpressfranchise.com. Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

January 10, 2022 10:00 AM Eastern Standard Time

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Bonhams launches The Market – an Innovative Online Platform – in the US

The Market by Bonhams

The Market by Bonhams, the record-setting and fastest-growing online car and motorcycle marketplace, is launching on January 24 across the US, with the first sales at themarket.bonhams.com going live the same day and closing on January 31, 2022. Combining traditional auction practices with an innovative, exciting digital platform, The Market has a proven track record in the UK and Europe for delivering results, service and quality since its inception in 2016, achieving an average sell-through rate of 90%. No Buyers fees and a flat 5% Sellers’ Commission – the lowest in the industry – are the key benefits offered by The Market by Bonhams to US clients from launch. The cars, their custodians and customers will receive the same 5-star service which has been delivered for the past five years. The Market by Bonhams US will be headed by General Manager Caroline Cassini supported by US-based consigners and the wider Bonhams motoring team. Sellers with The Market by Bonhams US pay a commission (capped at $5000) and receive a comprehensive, professional auction listing at no extra cost, written by a team of motoring experts, depicting all aspects of the car. An auction can be set up in a few days and is live for seven days. HOW IT WORKS The bidding process is simple: would-be bidders register with their credit card details and are immediately able to bid. Automatic bidding is offered where bidders submit their maximum bid in advance. Winning bidders pay a 5% deposit to The Market by Bonhams and then agree payment terms with the seller before collecting their new vehicle. A key attribute of the platform is its transparency, with all auction results being listed and remaining visible on the website. Early consignments to The Market by Bonhams US range from an all-American Pontiac GTO to quintessentially British classics such as a 1952 MG TD and 1964 Rolls Royce Silver Cloud III Continental, as well as young-timers such as a 1999 Mitsubishi 3000 GT VR4 and contemporary collectibles including a 2019 Porsche GT2 RS. Launching The Market by Bonhams in the US meets a growing demand for the platform among buyers and sellers across North America. It marks a natural progression following the success of the platform in the UK, where it has doubled its hammer value over the past year, and Europe where it was launched in August 2021. 2021 STAR LOT In July, The Market by Bonhams sold an ultra-rare metallic blue 1989 Ferrari F40 for a record-breaking $1,325,482 (£1,000,500), the first seven-figure result for an online platform in the UK and Europe. BONHAMS MOTORING 24/7 The introduction of The Market in the US marks the latest development in Bonhams Motoring’s "always on" strategy, with its highly successful and prestigious live sales at Amelia Island, Quail Lodge and Scottsdale, complemented by the platform’s daily online auctions, allowing clients to buy and sell collector cars on a 24/7 and global basis. Caroline Cassini, General Manager of The Market by Bonhams US, said: “The Market by Bonhams has a proven track record for delivering results, service and quality, backed by Bonhams’ heritage and history. We are looking forward to providing US collectors with this premier service.” Maarten ten Holder, Managing Director of Bonhams Motoring, said: “This is a natural progression for our Bonhams Motoring business to further expand into the US. The launch marks a key milestone for our "always on" approach, offering cars at all price points, around the clock, to collectors wherever they are in the world. “Prospective clients want to choices when working with auctioneers and we are now able to provide these options, from live sales to online timed auctions and daily online sales via The Market. There is clearly an appetite from buyers and sellers for this service and the launch marks the next step in our motoring strategy.” END EDITOR’S NOTE Maarten ten Holder, Managing Director of Bonhams Motoring, and Caroline Cassini of The Market by Bonhams, are available for interview. Please email requests to Lynnie.farrant@bonhams.com or press@bonhams.com Images available: https://bonhams.box.com/s/qp845usrkq5sd1p87bplbtjwanvrt1g7 ABOUT THE MARKET BY BONHAMS The Market by Bonhams was launched in 2016 and is based near Oxford in the UK. The Market helps people buy and sell their classic vehicles through innovative, curated auctions via its state-of-the-art, high security online platform and app. The Market was conceived from a passion for classic cars and motorcycles as well as for technology and the crossovers that exist between the two. This crossover is disrupting the classic car auction market by providing the highest levels of transparency, accessibility and security as well as highly competitive buyers’ and sellers’ fees. The Market charges a seller’s commission of just 5% (plus tax) with no fees for buyers. For more details, please visit themarket.bonhams.com ABOUT BONHAMS Bonhams, founded in 1793, is one of the world's largest and most renowned auctioneers, offering fine art and antiques, motor cars and jewellery. The main salerooms are in London, New York, Los Angeles and Hong Kong, with auctions also held in Knightsbridge, Edinburgh, Paris, San Francisco and Sydney. With a worldwide network of offices and regional representatives in 22 countries, Bonhams offers advice and valuation services in 60 specialist areas. For a full list of forthcoming auctions and details of Bonhams specialist departments, please visit bonhams.com Contact Details Caroline Cassini caroline.cassini@bonhams.com Company Website https://themarket.bonhams.com/en/

January 10, 2022 05:55 AM Pacific Standard Time

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Luxury Outerwear Brand Cape de Coeur Moves into the Metaverse with 1st NFTs

Cape de Coeur

Vancouver-based elevated, technical outerwear brand Cape de Coeur, in tandem with digital artist Tony Murray & renowned creative director Isabel Martinez (Isabelita Virtual), is excited to announce the launch of their capsule collection of three, one-of-one edition NFTs, linked to three of their Guardian capes - their signature cape design. Cape de Coeur, Murray, and Martinez worked together to visualize, design and produce a special digital artwork video, titled “The Guardian”, that they then used to create the unique non-fungible tokens. Bettina Mueller Reichl - Founder and Creative director of Cape de Coeur - met Isabelita Virtual during the last months of 2020. Bettina had been a dedicated follower of Isabelita's work, admiring different projects and partnerships Isabelita had participated in with some of Bettina’s favorite brands and publications, such as Delpozo, Viktor & Rolf, and Vogue Italia. Bettina reached out to Isabelita in hopes of partnering on a digital activation that could introduce Cape de Coeur to the world and build awareness around it. Isabel loved the concept, innovation, technology, and creativity behind Cape de Coeur. She understood what Cape de Coeur is at its core: a high fashion luxury brand, designing waterproof capes. She wanted to produce a piece of digital art that would break boundaries, as the product does itself - through technology. She suggested contacting Tony Murray, a digital creator with specific expertise working in the fashion industry, to design a ‘universe’ that represents all that is Cape de Coeur. Murray’s efforts resulted in a surprising piece, complete with a surreal outdoors built into a futuristic world, where even among the 3D ‘women’ featured in the video, the rain remains the main character. It starts raining - but the rain doesn’t touch the women, as if they are protected by invisible, unseen umbrellas. “The first thing that struck me about Cape de Coeur was the striking silhouettes of the capes. I wanted to model the capes in the realm of the unreal, but in a virtual environment that highlighted and didn’t distract from or compete with the capes...The design of the environments was quite minimal, letting the reflective materials and the dynamic skies do the work of spotlighting and quite literally reflecting the capes. The Cape de Coeur pieces are truly the merging of fashion and function with waterproof performance fabric, so the images of water droplets beading up on ther surface sparked the use of orbs throughout the scenes. And of course, rain became an important graphic element." - Tony Murray, Digital Creator Cape de Coeur, Tony Murray and Isabelita Virtual’s digital art video aims to ‘conquer’ the weather in an experimental way. The characters in the work are identifiably ‘women’ but remain ambiguous in all other characteristics - a purposeful choice to help build a connection between the brand and the viewers. ‘ The Guardian ’ is a futuristic and romantic universe, a unique piece of artwork linked to an exclusive product - Cape de Coeur’s first NFTs. “Cape de Coeur is a perfect example of a contemporary brand that talks to its audience in a contemporary way. Today’s most advanced brands are fully engaged through technology. Most of them use it to develop new products, but some also to build culture and share values with their audiences. Cape de Coeur is a disruptive label that brings fresh air to the rainwear landscape, merging reason and emotion.” - Isabelita Virtual, Creative Director The values of the Cape de Coeur brand - innovation, creativity, romanticism, technology, futurism - immediately aligned with the values of Tony and Isabelita’s respective worlds. Bettina, Tony and Isabelita wanted to create a piece of ‘communication’- but also a piece of digital art, one that would make a long-lasting impact. All three creatives share the same ambition - to break boundaries in their work through technology. All Cape de Coeur pieces are available to purchase online, directly from the brand’s website. Prices range from $995-$2,195 Click HERE for more information on ‘The Guardian’ NFTs For more information on Cape de Coeur, please visit https://capedecoeur.com and @capedecoeur ABOUT Cape de Coeur: Cape de Coeur is luxury technical outerwear designed to redefine your wardrobe and your lifestyle. The brand is the brainchild of Austrian-born designer Bettina Mueller Reichl, who has lived and breathed European design culture, having worked in the luxury design industry there for most of her life. She has more than 20 years of experience in technical apparel design, working with the most renowned international design teams of technical performance wear. Crafted in the brand’s proprietary wind, rain, and snow-proof CoeurTex™ fabric, Cape de Coeur capes blend functional freedom with uncompromising beauty. The focus on the cape silhouette comes from the brand’s emphasis on fashion meeting function – as capes allow the wearer to shield handbags from rain and snow, and wear statement sleeves, boxy silhouettes, and easy-to-wrinkle pieces underneath their outerwear. ABOUT Isabel Martinez / @IsabelitaVirtual – Creative Director: Isabel Martinez is a Creative Director with over 12 years helping brands to establish meaningful relationships with their audiences by explaining stories that connect with them. She has collaborated with brands and cultural institutions such as Tiffany & Co, Delpozo, Hermès, Coach, Apple, Sony, Vogue, Other Stories, Tous, Viktor&Rolf, Dior, Inditex, Louis Vuitton Foundation and The Moscow Ballet. In 2015 she moved to NYC to try new things in digital environments, such as blending VR with Photography & developing digital content for luxury brands in collaboration with W Magazine. In 2018 she was named the WEBBY AWARD HONOREE for BEST SOCIAL CONTENT in ART & CULTURE on Instagram. She was the only individual to achieve this recognition along with two of the biggest cultural institutions in the world, The Metropolitan Museum and LACMA Museum. Isabel is the first Spanish woman featured in the Times Square Midnight Moment - the longest and largest public digital exhibition, synchronized on electronic billboards throughout Times Square. Other names featured in the past years were Andy Warhol, Yoko Ono, Björk, JR or Alex Prager. She is part of the new creator’s economy- she is a featured artist on Superrare and Foundation NFTs Marketplaces. In 2021 she joined Meta (Facebook) to work in the luxury vertical at Creative Shop Paris. ABOUT Tony Murray / @to.mu.lab – Digital Creator, 3D Artist: Tony Murray is a San Francisco-based designer, digital creator and fashion vet who’s creating some of the most vital and vibrant 3D style available, pointing the way forward for a new discipline that borrows from the past but is never backward. Rooted in physical garments, Murray’s latest work shows that the most open-minded among the traditional fashion community are finding fertile new ground in software, creatively and commercially. Contact Details OGAKI Amber Cardullo ACARDULLO@OGAKIDIGITAL.COM Company Website https://capedecoeur.com

January 06, 2022 09:01 AM Eastern Standard Time

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