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ACTIVATE’S CUTTING-EDGE GAMING EXPANDS TO KANSAS CITY

Activate

Activate, the world’s first active gaming facility and TikTok viral sensation, is thrilled to announce its first location in Kansas City, set to open on June 21, 2024. Building on the success of its openings in Dallas-Southlake, Charlotte, Cincinnati, Atlanta, and Houston-Katy, Activate provides a one-of-a-kind entertainment experience that continues to capture the imagination of gamers everywhere. Activate Kansas City is located at 6900 W 119th St, Overland Park, KS 66209. Activate is transforming the gaming landscape, counting 11 locations in the United States and 13 locations across Canada with no signs of slowing down. Attracting over 2.6 million players worldwide, the experience blends cutting-edge technology with action-packed challenges for an adrenaline-fueled adventure. "Bringing our interactive and immersive gaming experience to Kansas City’s vibrant community is a significant milestone for us," expressed Will Gray, Director of Marketing at Activate Games. “We can't wait for locals to dive into our high-tech, adrenaline-pumping adventures that blend physical activity with digital gameplay. This opening marks our expansion into a dynamic new market and reinforces our commitment to delivering unforgettable experiences. Get ready, Kansas City – the future of gaming has arrived.” With over 11,000 square feet of fun, Activate Kansas City’s new state-of-the-art gaming facility welcomes all ages and skill levels, encouraging players to explore and create their own unique experiences. Here’s what to expect: Guests can sign up in groups of two to five players Through progress tracking via Activate’s high-tech electronic RFID wristbands, players can rack up points, level up, and earn prizes along the way. Top gaming rooms include the TikTok viral sensation Mega Grid with 500+ multi-activated rainbow-colored tiles, blasting the beaming bullseye in a game called Strike, and feel like a modern-day spy in the Laser room. Try Level 1 easy or take it to Level 10 extreme. Play as a team in cooperative mode, or challenge your friends in competitive mode games. In addition to Kansas City, Activate can be found in major U.S. markets such as Houston, Dallas, Chicago, Atlanta, and New Jersey, along with Canadian markets such as Calgary, Edmonton, Winnipeg, Halifax, and Brampton. Additional Activate locations are set to open in 2024 across the United States in markets such as New York (Roosevelt Field), and Detroit, MI, along with internationally, including Dubai opening in the Fall, 2024 and launching in the UK in 2025. Activate operates over 30 locations across Canada, and the U.S. PLAN YOUR VISIT Book in advance to save time and ensure your preferred time is available. Each game lasts 1-3 minutes. The entire gaming experience lasts 75 minutes. Complete the waiver required for you to play in advance. Wear activewear and indoor runners. Age requirements: 10 and older. Where: 6900 W 119th St Overland Park, KS 66209. When: Sun-Thurs 9:30am - 10:00pm, Fri-Sat 9:30am - 11:00pm. For a sneak peek into Activate’s dynamic gaming experience and to keep tabs on the Activate Kansas City grand opening, click here. Join the Inner Circle to be the first to hear about new locations, behind-the-scenes information, deals, and more. Please find imagery assets here. Activate is the world's first active gaming experience where players #EnterTheGame. Activate offers a unique blend of physical activity and gaming that promotes a healthy lifestyle. Each Activate location provides fun and interactive rooms for players to compete, earn stars and track achievements. With the global headquarters located in Winnipeg, Canada, Activate has grown to 30 locations across Canada, the U.S. and now the world! To join the active gaming movement, visit playactivate.com. Follow Activate on social media: Facebook: Activate Instagram: @activategames TikTok: @activategames Contact Details Jalila Singerff +1 613-614-6777 jalila@jiveprdigital.com Company Website https://playactivate.com

June 12, 2024 09:27 AM Eastern Daylight Time

News Release

Rising Bond Yield A Threat For Bitcoin, Investors Pouring Millions To GFOX

RoundHouse Media

The rising bond yields in the USA could impact investments in alternative assets like Bitcoin. Interest rates in 2024 range just over 5%, an increase from the average for most of the last decade. Investors are exploring alternative assets like $GFOX that offer more upside. Rising bond yields in the USA could dampen the appetite for alternative investments like Bitcoin. The Federal Reserve has kept the interest rates at a fairly high level since the Covid-19 Pandemic, which means better returns for bond investors. Bitcoin is still on a historic tear after a solid start to the year. A combination of the halving event and positive regulatory developments have added wind to the sails of the pioneer crypto. Investors keen on untapped potential are looking into exciting new projects like Galaxy Fox ($GFOX) for more upside. This project has strong momentum after listing on Uniswap in April and looks to be the next $1 crypto. Rising Bond Yields Could Affect Bitcoin US treasury bond yields have hit a four-month high, increasing the attractiveness of this investment. Bonds are some of the most stable investments in the financial markets and the higher return consolidates this advantage. The high level of yield could be to the detriment of other equities and alternative assets. Stock markets continue to operate at record highs making notable stocks expensive for traders. The possibility of getting excellent returns for bonds makes them a more attractive proposition. Bitcoin could also feel some of the aftershocks. Competing against high yield from the most stable investment in the financial sector is a tall order. That said, Bitcoin prices are a unique phenomenon and may not have the predicted symmetry with traditional financial markets. $GFOX Offers A Rising Alternative To BTC Bitcoin continues to hold steady but appears headed for a period of consolidation. Investors looking for assets with more upside potential are looking at growing altcoin projects for alternatives. One such proposition is Galaxy Fox ($GFOX). This utility meme coin continues to draw plaudits after launching its play-to-earn game (P2E) game in May. $GFOX is an ERC-20 and, therefore, broadly compatible with Ethereum wallets. Galaxy Fox’s gaming ecosystem involves players raising digital fox characters to engage in epic battles within the game. The players earn various rewards within the game in crypto tokens, making gameplay lucrative. This game also has NFT collectibles for players to improve their portfolios. The NFTs are unique and allow the player to track ownership effectively, which is useful for gaming items. Having NFTs ensures that players can leverage their gameplay for value within the ecosystem. The possibility of staking $GFOX adds more opportunities for users. This ecosystem looks to elevate the meme coin experience and create sustainability. Newer memecoins that purely rely on meme notoriety have not challenged Dogecoin significantly. Therefore, investors are looking at this project keenly as one of the credible alternatives in a transitioning market. For Info about $GFOX, visit Galaxyfox.io Conclusion Competing with treasury bonds is a tall order for any other asset class. After all, an investment with the backing of the government of the world’s largest economy having high yield is very endearing. Nonetheless, the crypto market has proven its resilience in varying market conditions. Bitcoin will likely consolidate, with emerging assets that have strong upside likely to gain some tailwinds. $GFOX fits the bill as a strong new asset with incredible potential. Its strong launch is a testament to the belief in this project and should continue as it continues to gain more dimension. Visit the Galaxy Fox website today to learn more about the project. Learn more about $GFOX here: Galaxyfox.io | Join the Community Contact Details Roundhouse Media media@galaxyfox.io

June 11, 2024 01:00 PM Eastern Daylight Time

ACTIVATE’S CUTTING-EDGE GAMING EXPANDS TO MISSISSAUGA

Activate

Activate, the world’s first active gaming facility and TikTok viral sensation, is thrilled to announce its fourth location in Ontario, set to open in Mississauga on June 14, 2024. Following successful openings in Brampton, Burlington, and Scarborough, Activate offers an entertainment option like no other of unparalleled excitement that has sparked a nationwide gaming sensation. Activate Mississauga is located at 5980 Mclaughlin Rd, Unit 1, Mississauga, ON, L5R 3X9. Founded in Canada, Activate is transforming the gaming landscape, counting 13 locations across Canada and 10 locations in the United States with no signs of slowing down. Attracting over 2.6 million players worldwide, the experience blends cutting-edge technology with action-packed challenges for an adrenaline-fueled adventure. "Activate's expansion into Mississauga marks an exhilarating milestone in our journey to revolutionize gaming entertainment," expressed Adam Schmidt, Founder & CEO of Activate. "We are thrilled to introduce our action-packed challenges to a new market in Ontario. Our mission is to deliver an unforgettable social adventure, uniting friends and families and creating lasting excitement, camaraderie, and cherished memories." With over 9,000 square feet of fun, Activate Mississauga’s new state-of-the-art gaming facility welcomes all ages and skill levels, encouraging players to explore and create their own unique experiences. Here’s what to expect: Guests can sign up in groups of two to five players Through progress tracking via Activate’s high-tech electronic RFID wristbands, players can rack up points, leveling up and earning prizes along the way. Top gaming rooms include the TikTok viral sensation Mega Grid with 500+ multi-activated rainbow-coloured tiles, blasting the beaming bullseye in a game called Strike, and feel like a modern day spy in the Laser room. Try Level 1 easy or take it to Level 10 extreme. Play as a team in cooperative mode, or challenge your friends in competitive mode games. In addition to Mississauga, Activate can be found in major Canadian markets such as Calgary, Edmonton, Winnipeg, Halifax, and Brampton, along with U.S. markets such as Houston, Dallas, Chicago, Atlanta, and New Jersey. Additional Activate locations are set to open in 2024 across Canada in markets such as Southern Ontario, Saskatchewan and B.C, along with internationally, including Dubai opening in the Fall, 2024 and launching in the UK in 2025. Today, Activate operates over 30 locations across Canada and the U.S. PLAN YOUR VISIT Book in advance to save time and ensure your preferred time is available. Each game lasts 1-3 minutes. The full gaming experience lasts 75 minutes. Complete the waiver required for you to play in advance. Wear activewear and indoor runners. Age requirements: 10 and older. Where: 5980 Mclaughlin Rd, Unit 1 Mississauga, ON, L5R 3X9. When: Sun-Thurs 9:30 am - 10:00 pm, Fri-Sat 9:30 am - 11:00 pm. For a sneak peek into Activate’s dynamic gaming experience, and to keep tabs on the Activate Mississauga grand opening, click here. Join the Inner Circle to be the first to hear about new locations, behind-the-scenes information, deals, and more. Please find imagery assets here. Activate is the world’s first active gaming experience where players #EnterTheGame. Activate offers a unique blend of physical activity and gaming that promotes a healthy lifestyle. Each Activate location provides fun and interactive rooms for players to compete, earn stars and track achievements. With the global headquarters located in Winnipeg, Canada, Activate has grown to 30 locations across Canada, the U.S. and now the world! To join the active gaming movement, visit playactivate.com. Follow Activate on social media: Facebook: Activate Instagram: @activategames TikTok: @activategames Contact Details Jive PR + Digital Jalila Singerff +1 613-614-6777 jalila@jiveprdigital.com Company Website https://playactivate.com

June 10, 2024 09:07 AM Eastern Daylight Time

Room to Roam: ‎The Elephant’s Path to Climate Resilience

News Media Group, Inc.

Contact Details Karl Wayne +1 334-440-6397 karl@newsmg.com Company Website https://newsmg.com/

June 10, 2024 07:00 AM Eastern Daylight Time

Video

Comcast Announces Live American Sign Language Interpreting Services at Eight Bay Area Xfinity Store Locations

Comcast California

As part of its ongoing commitment to digital inclusion and accessibility, Comcast today announced the availability of live American Sign Language (ASL) interpreting services at eight Xfinity Store Locations in the Greater Bay Area. Customers who need ASL support can stop into any of the select Bay Area Xfinity Stores, where representatives will utilize ASL Video Remote Interpreting (VRI) to access a live interpreter provided by partner, Communication Service for the Deaf (CSD). The Retail Associate simply taps the app on the store iPad and is connected in moments via video to a live interpreter who can translate from ASL to English and vice versa as the customer and Associate converse. “We’re proud to deliver an inclusive service solution that will help more customers better interact and engage with Retail Associates representing our Xfinity Products and Services, to provide them with a much better in-store experience,” said Thomas Wlodkowski, Comcast Vice President for Accessibility. “I’m also grateful to our partners in California — who are helping to close the digital divide for more members of our disabled community by working with us on a variety of digital equity initiatives.” Comcast launched the ASL VRI service as a pilot in select stores last year; it is the first telecommunications retailer in the country to offer live, on-demand, remote ASL interpreting services in stores to better serve customers. The company is expanding the service to additional stores across the country this year. The eight Xfinity Greater Bay Area stores that offer ASL VRI service include: San Jose: 1068 E. Brokaw Rd. # 50, San Jose, CA 95131 Sunnyvale: 301 W. McKinley Ave. Suite 140, Sunnyvale, CA 94086 San Jose: 1566 Monterey Hwy #20, San Jose, CA 95110 San Jose: 1600 Saratoga Ave., San Jose, CA 95129 Palo Alto: 2825 El Camino Real #100, Palo Alto, CA 94306 Fremont: 43325 Christy St., Fremont, CA 94538 Oakland: 3070 E. 9 th St., Oakland, CA 94601 Dublin: 4104 Grafton St., Dublin, CA 94568 “As part of California School for the Deaf’s mission, we are deeply committed to providing a language rich environment that maximizes communication access in order for our students to lead fulfilling lives,” said Amy Novotny, Superintendent, California School for the Deaf. “Access to technology and connectivity builds confidence and independence, and that’s why we are excited to partner with Comcast on opportunities to close the digital divide for members of our Deaf and hard of hearing community.” The American Community Survey (ACS) estimates that 3.6% of the U.S. population is “deaf or have serious difficulty hearing.” Additionally, according to Pew Research Center, 23% of people with disabilities say they never go online, with 57% saying they do not have a home broadband connection. That’s why, through its Project UP initiative, Comcast is working to address and eliminate the unique barriers to connectivity through a series of efforts, including Internet Essentials, Lift Zones, and skill development and training. In addition to announcing this inclusive retail experience for customers, Comcast donated $60,000 in digital equity grants to community partners, San Francisco LightHouse for the Blind and Visually Impaired, California School for the Deaf, and the World Institute on Disability. These grants aim to broaden the scope of digital inclusion and accessibility to students, families, seniors, and community members. “Assistive technologies are opening doors to greater independence for folks with a range of disabilities,” said Sharon Giovinazzo Chief Executive Officer of the San Francisco LightHouse of the Blind and Visually Impaired. “These innovations truly can level the playing field. Comcast has been a valued partner in delivering technologies and supporting our efforts to promote independence, community, and equity for blind and low vision people.” “Diversity, equity and inclusion are the guiding stars of what we do here at the World Institute on Disability, and it is gratifying to see partners, such as Comcast, who also believe that equity and accessibility go hand-in-hand,” said Marcie Roth, Executive Director and Chief Executive Officer, World Institute on Disability. “Technology continues to evolve rapidly, and we must continue to work together to invest in solutions, which will help support people with disabilities having equal and greater access to products and services in today’s world as well as laying the foundation for greater accessibility for future generations.” About Comcast’s Accessibility Program: For more than a decade, Comcast has invested in making its products, technology, and experiences accessible to the widest possible audience while opening new doors to independence for people with disabilities. These innovations include the Large Button Voice Remote, voted USA Today’s Best Accessible Design remote in 2023, and the Xfinity Adaptive Web Remote. To learn more about Comcast’s groundbreaking accessibility work, visit corporate.comcast.com/accessibility. About Comcast Corporation: Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company. From the connectivity and platforms, we provide, to the content and experiences we create, our businesses reach hundreds of millions of customers, viewers, and guests worldwide. We deliver world-class broadband, wireless, and video through Xfinity, Comcast Business, and Sky; produce, distribute, and stream leading entertainment, sports, and news through brands including NBC, Telemundo, Universal, Peacock, and Sky; and bring incredible theme parks and attractions to life through Universal Destinations & Experiences. Visit www.comcastcorporation.com for more information. Contact Details Comcast Calfornia Jon Koriel +1 925-315-2690 jon_koriel@comcast.com Company Website https://california.comcast.com/

June 06, 2024 10:15 AM Pacific Daylight Time

Black Radiance Launches Beautyverse App as First Step into Beauty Tech Space

Black Radiance

Black Radiance, one of the first inclusive beauty brands, is excited to launch its first augmented reality app, Beyond Radiant. Available now in all app stores, Beyond Radiant empowers women of color with the confidence to be their best selves by seeing the unlimited possibilities in the avatars. Beyond Radiant stands at the intersection of augmented reality technology, beauty, and empowerment. Unlike traditional beauty apps that focus solely on makeup application, Beyond Radiant offers an immersive experience surrounding four diverse avatars, each with unique personalities and professions, to inspire women of color and foster a community of confident, empowered women who see themselves in the achievements and aspirations of the app’s avatar. “Black Radiance has always stood on the cutting-edge of the intersection between beauty and race,” said Sherry West, Brand Marketing Manager at Black Radiance. “We know the way of the future is to embrace technology in new and unique ways, especially with the increasing presence of AI in the beauty industry. We’re excited to step into the future in an inclusive way that holds true to Black Radiance’s long-standing mission of empowering women of color.” Beyond Radiant Augmented Reality avatars are inspired by history-making women who have blazed new paths for Black women, like NASA Astronaut Jessica Watkins, and record-breaking ice skater Starr Andrews. Jessica Watkins is the first Black woman to complete an International Space Station long-term mission, while Starr Andrews is the first African American woman to win a Grand Prix medal in the singles discipline. The dedication, creativity, imagination, and fortitude of these women can be seen in the four avatars: The Boss Babe, The Champ, The Content Creator, and The Innovator. “In a world where beauty standards often feel limiting, Black Radiance dares to redefine what beauty can mean for women of color,” said K. Parris MacDonald, Vice President of Marketing at Black Radiance. “The Beyond Radiant App feels like a natural progression to further offering space to women of color to be their authentic selves and see themselves reflected in the narratives of achievement and success.” The Beyond Radiant app is available to download in all app stores now and at www.blackradiancebeauty.com. For more information and updates, visit www.blackradiancebeauty.com/beyondradiant and follow @blackradiancebeauty on social media. Hi-res images and interviews are available upon request. About Black Radiance: For over 30 years, Black Radiance® has recognized, represented, and celebrated the diversity of darker complexions by offering affordable, high-quality cosmetics with uncompromising color, trusted coverage, and formula innovation. Black Radiance empowers and inspires women of color through cosmetics, beauty, and lifestyles. Our mission – to enable Black women worldwide to be even more beautiful. We promise to create both products and experiences that encourage women of color worldwide to embrace, enhance, define, and love their shade of beauty. Contact Details Cami Carlson camryn@six-one.com

June 06, 2024 08:03 AM Eastern Daylight Time

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West Hollywood’s 40th Anniversary: Vacation in The High-Energy Playground to the Stars, Full of Sunshine, Style, and Culture

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/XeWP9LIZ9Nw Style, culture, glamour, luxury, fun, wellness, shopping, design, trendsetting, playground to the stars, iconic. Those are just some of the words to describe West Hollywood, California’s most walkable city in the heart of LA. This year, West Hollywood celebrates its 40th anniversary with four decades of cultural innovation, diversity, and unparalleled experiences in one of Southern California’s most iconic cities, measuring only 1.9 square miles. With influence from rock ‘n roll, folk, hair, metal bands and the distinct charm and the continuance of the famed Halloween Carnaval and WeHo Pride contribute to the rich tapestry of West Hollywood's cultural relevance, not to mention being the hub of many reality TV shows and paparazzi sightings. West Hollywood also has a long history of enacting progressive policies that protect and promote the rights of the minority, including the LGBTQ+ community. West Hollywood became an official city in 1984 with a majority-gay city council and its first openly gay mayor was elected in 1985. West Hollywood hosts one of the largest and most vibrant Pride celebrations in the country, attracting global visitation. This annual event showcases the city's commitment to LGBTQ+ inclusivity and provides a platform for the local LGBTQ+ community and the many businesses that serve it. West Hollywood commemorates these milestones with 40 Days of Pride and the return of WeHo Pride. “Pride Starts Here” kicked off on Harvey Milk Day (May 22) and runs through June 30 for “40 Days of Pride'' with programming that includes the WeHo Pride Weekend Parade, the Dyke March, the WeHo Pride Arts Festival and more. Headliners for the 2024 OUTLOUD festival included Kylie Minogue, Janelle Monāe, Kesha, and Diplo. A nationwide media tour was conducted on May 21st with Jeff Morris, Chief Marketing Officer, West Hollywood Travel and Tom Kiely, President and CEO, West Hollywood Travel + Tourism Board. Topics that were discussed during the media tour included: ● How guests can dive into the cultural forefront by exploring West Hollywood's three neighborhoods: The Design District, Santa Monica Boulevard (including LA’s Rainbow District) and the famed Sunset Strip, all nestled in the heart of LA. ● WeHo Pride celebrates 40 Days of Pride, coinciding this year with West Hollywood’s 40th Anniversary. ● What some of the summer cultural, culinary and entertainment highlights will be for anyone visiting including new trendsetting restaurants, bars, boutique, including 20 fabulous hotels, ranging from luxury to historic to celebrity drenched, not to mention the phenomenon of "roof topping” (swimming pools, sun decks and even pickleball). For more information, visit VisitWestHollywood.com. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

June 05, 2024 02:29 PM Eastern Daylight Time

Video

VISIONARY DIRECTOR JONATHAN BAKER ANNOUNCES FINAL FILM “ICON” AND SETS PRODUCTION FOR 2025

FATE

Los Angeles, CA (May 28, 2024) - Baker Entertainment Group, a film development and production company rooted in the tradition of classic Hollywood romance by visionary filmmaker Jonathan Baker, announced today it has wrapped production on “Fate” and is looking ahead to its next and final film. Baker’s next project “ICON” will be his final act as he sets sail on his directorial career in Hollywood. ”ICON” is about a soul that moves through a hundred years until it reaches its destiny as a rock star, using one family’s saga through immigration and musical history as its backdrop. “ICON” will head into production in 2025. "I've waited my entire life to share this story," said Jonathan Baker. "This narrative of ICON is crucial to America, highlighting the significance of immigration and how it shaped our nation. Our past is integral to our identity. A film like ICON is truly unique; it blends a historical perspective with a musical lens like never before." Baker envisions a star-studded ensemble cast coming together to create what he calls “a musical masterpiece” for “ICON”. Production on Baker’s last film “Fate” has wrapped, featuring an all star cast that includes Academy Award-winning actor Faye Dunaway (“Bonnie & Clyde”, “Chinatown”), Academy Award-nominee Harvey Keitel (“Bugsy”, “Taxi Driver”), Actor, Director, Writer, Andrew McCarthy (“The Blacklist,” “Orange is the New Black”, “Brats”), Brandon Routh (“Superman Returns”), Mena Suvari (“Grace and Grit”), Cheech Marin (“From Dusk Till Dawn”), and Janet Montgomery (“Black Swan”, “Black Mirror”). “The magic of the film is that everyone is not what they appear to be”, said Academy Award-winner Faye Dunaway. Jonathan Baker spent two years crafting the cast of “Fate” by hiring against type for each role. “Fate” and “ICON” are both co-written by Micheal Buhlman and Jonathan Baker. “Fate” is currently looking for a domestic distributor who believes in theatrical releases. Highland Film Group is handling international sales which kicked off at this year's Cannes Film Festival. For more information, please visit https://www.bakerentertainmentgroup.com/. ### Contact Details Jive PR + Digital Jordan Parlee jordan@jiveprdigital.com Company Website https://www.bakerentertainmentgroup.com

June 04, 2024 02:31 PM Eastern Daylight Time

Is Gamification The Future Of Advertising? Here’s How One Company Is Shaking Up The Industry

Overplay

By Faith Ashmore, Benzinga In the early 90s and even 2000s, ads were a key part of consuming media and advertising was, in a way, fun. Commercials were part of the popular culture monolith and it was clear that advertising budgets were spent with intention. Ask any 90s kid, and they can quote the most popular ads of the time, whether that is Tony the Tiger’s “They’re G-r-r-reat!” or Verizon’s (NYSE: VZ) “Can you hear me now?” Today, the landscape of ads has changed, and the overall feeling is not one of enjoyment but rather fatigue. Advertising seems to be missing its mark for the majority of viewers. While ads have always been looked at through the lens of doubt, only 4% of people in a recent study by Inc. Magazine believed they were trustworthy. Not to mention, people feel overwhelmed by the sheer volume of ads they are exposed to on a daily basis, which makes them more likely to tune them out. Additionally, the cultural significance of advertising has diminished due to the increasing amount of ads on the internet, and most ads are not viewed as entertaining or effective at selling products. There has also been recent discourse that criticizes the rise of "woke-wash" advertising or makes false claims about social or environmental responsibility just for profit. “It’s harder to reach audiences, the cost of marketing is going up, the number of channels has exponentially proliferated and the cost to cover all of those channels has proliferated,” Jay Pattisall, the lead author of a recent advertising report, shared in an interview. “It’s a continual pressure for marketers – we’re no longer just creating advertising campaigns three or four times a year and running them across a few networks and print.” What Does The Future Of Successful Advertising Look Like? In a world where everyone seems to despise ads, gamification could be the next frontier for advertising, with 2 out of 3 Americans spending an hour on gaming every day. In this landscape, Overplay emerges as a solution that aims to disrupt the status quo. Overplay leverages the power of gamification and introduces a new approach to advertising that transforms traditional ads into interactive games. By turning ads into engaging experiences, Overplay seeks to capture users' attention and boost their active participation. Overplay's innovative platform empowers creators to effortlessly infuse their videos with interactive elements, removing the need for coding skills and technical expertise. This democratization of interactive content creation opens up a world of possibilities for creators, allowing them to tap into the immense popularity of gaming culture quickly and easily. The result is a more immersive and enjoyable ad experience that stands out amidst the noise of traditional advertising. Not only does Overplay benefit creators, but it also offers value to brands. By harnessing the power of playable game ads, brands can connect with their target audience in a highly interactive and memorable way. Plus, playable ads have been shown to achieve a staggering 7x higher conversion rate compared to other ad formats, making them a powerful tool for driving results. With Overplay, brands can create these effective playable game ads at a fraction of the cost and time traditionally required. The allure of Overplay is undeniable, with hundreds of thousands of app downloads and millions of games played. By recognizing that the current zeitgeist has shifted away from enjoying ads, Overplay has set out to transform the advertising landscape by making ads more enjoyable, interactive and effective through the power of gamification. Featured photo by Joshua Earle on Unsplash. Overplay is revolutionizing a $574 billion digital media landscape with the first frictionless platform for user-generated games.With Overplay, everyone can turn their videos into games and share them with the world — in minutes, for free, with no code. Overplay’s app can be used to quickly and easily make games from anything: funny moments with your friends, cat memes, cooking tutorials, extreme sports POVs, and more!Imagine the NBA creating playable highlights reels, movie studios releasing trailers that are games, and car companies making commercials where you virtually test drive their cars. Overplay’s app and licensable technology allows billions of creators, social media users, and brands to amplify audience engagement by making their content interactive.Overplay sits at the intersection of three massive markets: social media, video advertising, and casual gaming. We are merging everything that makes these markets successful into one revolutionary form of digital media that will be consumed and created by BILLIONs of potential Overplayers worldwideWith Overplay’s API, brands can apply a thin layer of gaming on top of videos already being streamed in advertisements. Because our technology is so simple and takes only a few minutes, Overplay cuts down on thousands of hours of production time and millions of dollars in costs for brands to leverage this highly engaging ad format. This post contains sponsored content. This content is for informational purposes only and not intended to be investing advice. Contact Details Caroline Strzalka caroline@overplay.com Company Website https://overplay.com/

June 04, 2024 09:00 AM Eastern Daylight Time

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