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Asia’s only diagnostic-first sexual health wellness startup Kindly secures funding round

Kindly

Health tech startup Kindly has set out to support men and women across asia dealing with sexual lifestyle disorders and fertility issues with a diagnostic-first approach. As they seek to grow and expand, Kindly has today announced a $3.25M seed round from investors around the world including Y Combinator, DG Daiwa, Olive Tree, Soma, Goodwater, and Gaingels. Founded in 2020 (previously known as Janani.life), Kindly is a holistic sexual performance and a lifestyle brand focussed on the sexual & reproductive health space. They are addressing the gap in the market of lifestyle disorders, sexual performance, and hormonal wellness – a $8b market opportunity - with their support and product range. The YCombinator (W22 cohort) backed start-up, Kindly is Asia’s only diagnostics-first lifestyle brand offering a full-stack sexual wellness solution, including at-home diagnostics, convenient expert consultations, and doctor-backed supplements. Kindly is the only brand in India to offer at-home-semen tests that are not only focused on fertility issues but also on lifestyle disorders, which are extremely common among men and women today. Kindly is addressing a marketplace of 130 million users in India alone who will benefit from Kindly’s full stack approach by early diagnosis of lifestyle disorder, expert doctor consultations and research backed supplements to overcome and manage lifestyle disorders such as sexual dysfunctions, low vitality, PCOS and menstrual pain. Nilay Mehrotra, Founder & CEO of Kindly, commented: “We’ve attracted investors from around the world and this bodes well for our expansion into markets beyond India. The whole team is passionate about empowering people to explore their sexual wellness safely and confidently and this shows in our community engagement and growth numbers. We’re breaking new ground with an all-inclusive approach to lifestyle and sexual disorders, something which hasn’t been done before. The funding round wil elevate us from from a disruptor brand to a market leader in the lifestyle and sexual wellness market. With fresh product lines, a tech-enabled platform for easy access to our services, and our intention for global expansion, we are poised to enter the next phase of our growth.” Kindly’s offerings are categorised into KindlyHis and KindlyHers to address the needs of both genders. KindlyHis is predominantly leading the conversation about sexual performance and sperm health whereas KindlyHers focuses on women’s holistic wellness offering products and services for sexual, menstrual, and hormonal wellness. Both men and women face sexual wellness concerns but due to lack of awareness and social stigma associated with these problems they refrain from seeking help. Erectile dysfunction, premature ejaculation and loss of libido are one of the major concerns for men. According to research, Prevalence of female sexual dysfunction increased with age, from 22% in women aged <20 years to 75.7% in women aged 40-50 years. Most women suffer from painful sex, vaginusmus, vaginal dryness and loss of libido but in most cases it is ignored due lack of knowledge. Kindly will use the capital to accelerate its growth and expansion across India and international markets. “As a growth-stage investor focused on bio health led businesses, we are excited to partner with Kindly. The wellness market has changed dramatically over the last year, and we believe the demand for at home diagnostics will only continue to grow. Kindly's diagnostics first based model is well positioned for success, and we believe it has the potential to grow” added Takeshi Kanamori, Managing Director, DG Daiwa ventures. About Kindly Kindly is a holistic sexual performance and a lifestyle brand for all, offering discreet, non-judgmental, convenient, end-to-end full-stack solutions. Launched in May 2022 by Nilay Malhotra and Raj Garg, the Bengaluru-based start-up provides an end-to-end, research-backed solution for sperm health & sexual performance for men, PCOS, irregular periods & period pain for women, and low libido for women. Kindly has two verticals: Kindly His and Kindly Hers. Kindly His is predominantly leading the conversation about sexual performance and sperm health whereas Kindly Hers focuses on women’s holistic wellness offering products and services for sexual, menstrual, and hormonal wellness. For more information, please visit: https://www.kindlyhealth.com/ Contact Details Kindly Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://www.kindlyhealth.com/

July 14, 2022 09:00 AM Eastern Daylight Time

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Design Guru Bobby Berk Helps Get Your Backyard Ready for Outdoor Entertaining

YourUpdateTV

Summer is here and many of us are dusting off our patios and getting ready to host family and friends. Recently, Bobby Berk, design expert from Netflix’s Queer Eye, teamed with Shutterfly on a nationwide satellite media tour to discuss some fresh and easy ways to personalize and style your outdoor space. A video accompanying this announcement is available at: https://youtu.be/qqw_Eo7WJA0 It’s time to take advantage of your outdoor space and find budget-friendly ways to make your entertaining area stand out. Luckily, with Shutterfly’s new outdoor home collections, it’s easier than ever before. The collection is made up of seven new products - from pint glasses and picnic baskets to pillows and serving platters - all uniquely designed in an array of aesthetics by independent artists, making it easy to bring your personal style into your outdoor space. According to Berk, “Infusing color is always a great way to elevate one’s outdoor tablescape. From neutral prints to earth tone colors, it's a simple way to perk up your outdoor dining scene.” Berk also suggests adding pillows to each dining chair or using a simple runner to brighten up your table. "A mistake people tend to make when designing their tablescape is choosing items that overpower the space," Berk says, "You want to make sure your space and your guests don’t feel so crowded and that they actually feel like they are outdoors.” For more information and tips on styling your outdoor space, visit shutterfly.com About Bobby Berk Berk is best known as the design guru on Netflix’s Queer Eye, but his rise to fame didn’t happen overnight. After years in the creative and design field, he took the leap to start his own brand. Epitomizing hip, urban luxury, Berk’s designs reflect a stylish and youthful spirit that perfectly fits any lifestyle. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 13, 2022 01:30 PM Eastern Daylight Time

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Custom Menswear Clothier J.Hilburn Names New CEO

J.Hilburn

DALLAS, US - Media OutReach - 13 July 2022 - J.Hilburn, a leading custom-made menswear brand, announces today that Chief Executive Officer (CEO) Dave DeFeo is retiring but will remain a Board Member and advisor to the Management Team. Stein Ove Fenne will succeed DeFeo as the new CEO, effective July 14, 2022. Stein Ove Fenne DeFeo was appointed as CEO in 2019, overseeing J.Hilburn's strategic vision, leading the company through the pandemic and returning the company to increased sales and profitable growth. Taking his place will be Fenne, a direct sales veteran with more than 25 years of experience in leading global businesses with a wealth of direct sales experience. A golf look from the J.Hilburn Spring 2022 Collection, featuring shirting by Ratti During his time as CEO, DeFeo led the company to success as it embraced the use of technology and various clienteling tools. These enabled Stylists to work with their Clients virtually using a state-of-the-art fitting technology app on their phones, a 3D garment configuration tool, visual closets and virtual calls, paving a new way for Clients to purchase custom clothing through meeting with their personal Stylists either virtually or in person, whichever they preferred. Under DeFeo's leadership, the brand also expanded its ever-popular range of custom casual clothing, proving to be a winner when the hybrid work model was adopted everywhere. A suiting look from the J.Hilburn Spring 2022 Collection, featuring cloth by Reda 1865 DeFeo says, “I am proud that we were able to transform our business and continuously provide high-quality products and services to our Clients through new technology while also expanding our casual assortment. It has been an amazing journey to lead J.Hilburn and see our progress throughout the pandemic. This is an exciting time for the company and our Stylists to grow, and I believe the company will thrive with Fenne’s leadership.” Roger Lee, Chairman of J.Hilburn, added, “I want to thank DeFeo for the tremendous work he has done to take J.Hilburn through the pandemic and transform the company into a healthy and growing one. I am sad to see DeFeo take a back seat in J.Hilburn’s future but glad he will be staying on as a Board Member and Advisor. We have been very fortunate to find Fenne during our search and are very confident that Fenne will drive our growth strategy and take the company to the next level.” Fenne served at Tupperware for 17 years before joining J.Hilburn. He was the Managing Director for the Northern Europe sector from 2007 to 2011, where he led the northern European business portfolio spanning 10 countries and successfully turned a four-year revenue decline. He was later appointed as President of the United States and Canada from 2011 to 2018 and Group President of EMEA from 2018 to 2020, overseeing Tupperware’s $1B division in Europe, the Middle East and Africa. He also helped spearhead portfolios of 17 independent business units with manufacturing operations in South Africa, Portugal, Belgium, and Greece. After abundant experiences with an Independent Stylist community like J.Hilburn’s, Fenne has a strong understanding of the direct sales business model. He has been influential in developing a high-performance leadership culture, championed innovative digital strategies and social media initiatives, and led the successful turnaround of multiple established and emerging markets. Most recently, Fenne was President of Yes You Can. Earlier in his career, he was recruited to the Norwegian Armed Forces and graduated from the Royal Norwegian Air Force Academy. Commenting on his new position at J.Hilburn, Fenne said, "I am extremely thankful and honored to be J.Hilburn’s new CEO and be part of an amazing and successful company. I have been impressed by the quality of our Stylists, product, and the strength of our Client relationships that I see so much potential in. With this, I am confident that J.Hilburn will continue to be the world's leading custom-made menswear brand." For more information on J.Hilburn, please visit www.jhilburn.com. About J.Hilburn J.Hilburn is a leading custom-made menswear brand with luxury fabrics sourced directly from the most storied Italian mills. These exceptional fabrics are crafted into individual, custom-made garments for each Client's fit and styling preference. J.Hilburn's custom-made garments are offered through a trusted network of independent Personal Stylists who offer personal fittings and styling sessions at a Client's convenience. J.Hilburn proudly delivers an unmatched apparel experience for men rooted in the core belief that every man deserves access to quality, service and value in his expression of personal style. Contact Details Liz Hickmott Liz Hickmott, Director, Marketing & Communications +1 214-738-5022 liz.hickmott@jhilburn.com

July 13, 2022 08:00 AM Eastern Daylight Time

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Clear Cannabis Inc. Partners with Stash House, New Mexico

Clear Cannabis Inc.

The Clear products will be available to recreational consumers state-wide in New Mexico due to a partnership between Clear Cannabis, Inc. (CCI) and Stash House Distribution New Mexico in August 2022. CCI is the national licensor of the legacy brand The Clear, known as the first company to create premium cannabis distillate that has paved the way to innovate award-winning flavors and products. CCI currently partners with Stash House Distribution in Oklahoma as well. “We like the Stash House manufacturing and distribution model. We work well together, we have seen success in other markets, and we have plans to continue the expansion of the partnership in other states soon” said Seth Wiggins, CCI’s President. The Clear’s launch in New Mexico will include Elite 1000mg cartridges and Elite 350mg All-in-one disposable vape pens. Both products will be offered with AAA grade premium distillate, The Clear’s award-winning flavors crafted with proprietary all-natural blends of botanically extracted compounds for a delicious and consistent consumer experience. The flavors will include Blue Raz, Golden Goat, Grapevine, Lime Sorbet, Orange Cream, and OG. “The companies with the best brands, quality, and service will win out. It’s a competitive market and only the best will survive and thrive, and we believe The Clear is a top-tier brand that delivers” said Shane Finn, COO at Stash House Distribution. Products will be made available to all licensed retail stores in August and early September 2022. Initial supply may be limited. New retail stores interested in The Clear brand may contact info@clrcan.com directly to inquire. The Clear is planning to launch additional products in New Mexico including ENDO, enhanced live resin cartridges and TWAX, infused pre-rolled joints later in the year or early 2023. About Clear Cannabis, Inc. The Clear™ is one of the original cannabis brands. The brand was founded in 2013 by a team of scientists who introduced molecular distillation to the legal cannabis market and in the process reinvented the cannabis industry. As a national cannabis brand and licensor of The Clear™, Clear Cannabis, Inc. products are available in multiple cannabis markets in the U.S. The company is focused on product consistency regardless of state, proprietary formulations, product safety, consumer experience, and expanding product lines. Contact Details Clear Cannabis Inc. Rebecca Maestas Sincere, Executive Director of Marketing +1 720-330-5000 r.sincere@clrcan.com

July 12, 2022 09:00 AM Eastern Daylight Time

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FRX Innovations Renews Engagement with Harbor Access for Cross Border Investor Relations Services

FRX Innovations Inc

FRX Innovations (TSXV:FRXI) (“FRX,” or the “Company”), is pleased to announce that the Company has renewed its engagement with Harbor Access, a strategic investor relations firm with offices in Stamford, Connecticut and Toronto, Ontario. Graham Farrell, Managing Partner of Harbor Access commented, “We are delighted to continue our work with Marc and the FRX team. Consumers have exposure to toxic flame retardant chemicals through multiple products in everyday life. These toxic chemicals are being phased out, positioning FRX as one of only a few companies in the world that can address this seismic shift in demand. We are excited for what the future holds for FRX as the Company is at the leading edge of an industry that is on the cusp of major disruption.” The agreement is for a 6-month term with a monthly retainer of US$8,000. Harbor Access does not have any interest, directly or indirectly, in the Company or its securities, or any right or intent to acquire such an interest. About FRX Innovations FRX Innovations is a global manufacturing company, producing a family of environmentally sustainable flame-retardant products that serve several large markets spanning electronics, automotive, electric vehicles (EV) and medical devices. FRX is led by a team of highly experienced business and technical professionals and is positioned to be a leader in the rapidly growing flame retardant plastics and additives market. Nofia® is a registered trademark of FRX. Nofia® products are manufactured at its manufacturing facility on the Port of Antwerp in Belgium, one of the world's largest chemical producing clusters. Nofia Polyphosphonates are produced using sustainable green chemistry principles such as a solvent-free production process, no waste by-products, and near 100% atom efficiency. FRX's portfolio includes an extensive patent estate. FRX has been the recipient of numerous awards, including the EPA's Environmental Merit Award, the Belgium Business Award for the Environment, and the Flanders Investment of the Year Award. FRX has also been recognized six times on the Global Cleantech 100 list. CAUTIONARY STATEMENTS REGARDING FORWARD-LOOKING INFORMATION This press release contains "forward-looking information" within the meaning of applicable Canadian securities legislation. Generally, forward-looking information can be identified by the use of forward looking terminology such as "plans", "expects" or "does not expect", "expected", "budget", "scheduled", "estimates", "forecasts", "intends", "anticipates" or "does not anticipate", or "believes", or variations of such words and phrases or state that certain acts, events or results "may", "could", "would", "might" or "will be taken", "occur" or "be achieved". Forward-looking information in this press release may include, without limitation, statements with respect to the safety and/or efficacy of Nofia® flame retardants, the positioning of the Company within the industry, and the expected shift in consumer demand benefitting the Company. Forward-looking information is subject to known and unknown risks, uncertainties and other factors that may cause the actual results, level of activity, performance or achievements of the Company, as the case may be, to be materially different from those expressed or implied by such forward-looking information. Although the Company has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking information, there may be other factors that cause results not to be as anticipated, estimated or intended. There can be no assurance that such information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking information. The Company does not undertake to update any forward-looking information, except in accordance with applicable securities laws. Contact Details FRX Innovations Mike Goode +1 978-244-9500 mgoode@frx-innovations.com Investor Relations Graham Farrell +1 416-842-9003 ir@frx-innovations.com Media Inquiries Joseph Grande +1 413-684-2463 joe@jgrandecommunications.com

July 12, 2022 07:00 AM Eastern Daylight Time

Nearly Half a Million Young People Are Quitting E-cigarettes Through Text: First-of-its-kind program from truth® is helping young people quit vaping nicotine

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/qb2xLRu2VOQ E-cigarette use among young people remains at epidemic levels with nearly one in five high school students using e-cigarettes and approximately 40% of users doing so on a regular basis, according to recent data. What can be done to turn around this troubling trend? Text message programs are available to help young people on their quitting journey. This is Quitting from truth is a free and anonymous text messaging program designed to help young people quit vaping nicotine. The first-of-its-kind quit program incorporates messages from real young people like them who have attempted to, or successfully quit, e-cigarettes. Results from a clinical trial demonstrate the effectiveness of the program and found that This is Quitting from truth increased quit rates among young adults aged 18-24 by nearly 40% compared to a control group. How it works To enroll in This is Quitting, teens and young adults can text DITCHVAPE to 88709. The first messages they receive will ask for their age and product usage so that they are able to receive relevant messages. Users receive one age-appropriate message per day tailored to their enrollment date or quit date, which can be set and reset via text message. Those who are not ready to quit receive at least four weeks of messages focused on building skills and confidence. Users with a quit date receive one week of messages prior to that date and at least eight weeks of messages after their quit date. Throughout the program, users can text COPE, STRESS, SLIP or MORE to receive instant support. Upon completion of the program, users receive periodic text messages from truth and may continue to use supportive keywords for as long as they like. For more information, visit TRUTHINITIATIVE.ORG Teens and young adults can join for free by texting DITCHVAPE to 88709. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 11, 2022 04:00 PM Eastern Daylight Time

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Bringing Convenience to ‘Summer Essentials’

YourUpdateTV

With summer here, people are excited to head out to the pool or beach for a little fun in the sun. Recently, TV Host and Lifestyle Expert Ereka Vetrini, teamed with DoorDash on a nationwide satellite media tour to discuss some tips to take the stress out of summer planning. A video accompanying this announcement is available at: Summer is the perfect chance to spend some lazy days at the pool or beach, hang out with the kids, reset, relax, and unwind. But with only a couple months to enjoy the summer season, it’s important to set yourself up for success and not waste any time stressing the little things. With DoorDash, it’s easy to stop sweating the small stuff. DoorDash is the one-stop shop for all things summer. Most people think of food delivery when you think DoorDash, but they have also partnered with Walgreens, Dollar General, CVS, Rite-Aid and more local convenience stores to give you quick access to all of the summer essentials that you need. Using DoorDash can help prevent those last-minute trips to the store, which alleviates so much anxiety and allows you to truly enjoy the summer. Did you know the average American has to turn around and go back inside their home to retrieve a forgotten item four times a month? Many Americans forget to pack these essentials and end up paying the price later. Whether that means finding another local store near their destination or going without sunscreen and sunglasses for the day, it’s not an ideal way to start a summer experience. DoorDash is the quickest and easiest way to help you access these summer essentials from wherever you are. Also keep an eye out for summer deals that you can take advantage of. DashPass members get huge discounts across a wide-variety of summer essentials, whether ordering from a restaurant, grocery, or convenience store. DashPass members also get free delivery on orders over $12. These deals will help save you money on summer essentials AND save time that could be better spent on a beach or pool deck, soaking up the sun with your family. For more information, download the app or visit DoorDash.com About Ereka Vetrini Ereka Vetrini is a TV Host, Lifestyle Expert, Brand Spokesperson, Producer, Blogger and proud mom of two. Ereka is currently the host of Lifetime’s Access Health. Access Health brings you the latest cutting-edge developments and innovations in medicine, nutrition and fitness, so women everywhere can take charge of their health starting today! She is also a regular contributor to NBC’s 1st Look and NY Live. As an on-air correspondent for NBC she covers the hottest spots to dine, travel and shop! Ereka was previously the host of TLC Sunday Brunch where she brought you the very best brunch & cocktail recipes, styling tips and so much more! As a mother of two, Ereka enjoys spending every spare minute running after her 9 and 7 year-old. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 08, 2022 12:30 PM Eastern Daylight Time

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Beverage Industry Seems To Be Readying A Lineup of Summer Drinks For A Younger And Pandemic-Weary Consumer Demographic

Splash Beverage Group

As millennials rapidly displace Generation Xers and baby boomers as the biggest spenders in the food and beverage industry, brands are looking for new ways to stay relevant by adapting to their different tastes and habits. Meanwhile, a prolonged pandemic has given rise to its own beverage trends as consumers seek leisure and experiences that they can recreate outside of the traditional bar or restaurant setting. This summer, consumers might be ready to spend more for bolder flavors, premium ingredients and containers that can go with them on adventures they take. Subtle Notes Out, Bold Flavors In? When seltzers began sweeping the market a few years ago, they were capitalizing on demand for gentle, nuanced flavor profiles — hints of citrus and aromas of melon you found in sparkling beverages like Lacroix Group (EPA: LACR) or hard seltzers like White Claw. Now, some brands are reportedly differentiating themselves in a crowded seltzer market by moving toward bigger, single-note flavors that are more distinctive but still familiar. In February, for example, PepsiCo Inc. (NASDAQ: PEP) partnered with Boston Beer Company Inc. (NYSE: SAM) to begin slowly rolling out hard Mountain Dew, an alcoholic version of some of the brand’s most successful flavors, to capitalize on this shift toward bolder but still familiar flavors. The news of the hard mountain dew launch came just months after Boston Beer’s sales of its Truly Hard Seltzer, a subtler seltzer, tanked in 2021. Similarly, Splash Beverage Group (NYSEAMERICAN: SBEV) reported that its sales skyrocket 71% year over year last summer of its Pulpoloco Sangria, the company’s wine cocktail featuring fresh, fruity flavors and bold spices infused in authentic Spanish wines. The “bold yet refreshing” sangria is sold in eco-friendly and portable packaging, capitalizing on other beverage trends, which makes the company optimistic that this summer will see a similar boost to the brand’s sales. The new biodegradable cans are made from 8 layers of paper, making them sturdy yet environmentally conscientious. Quality and Simplicity In Ingredients As younger drinkers shift toward drinking less than older consumers, they’re also seemingly placing increased importance on the ritual and indulgence of the experience. That is, when they do drink, they want quality ingredients and beverages that are free of artificial additives. They want distinctive beverages they can savor. That may be leading to a rise in natural flavor additives and premium ingredients. SALT Tequila, for example, is made from 100% blue agave plants, cultivated for 7 to 10 years before harvesting. Each of the three flavored tequilas uses natural ingredients to infuse those notes of citrus, berry or chocolate. On-the-Go Packaging As temperatures climb, pandemic-weary Americans are clamoring to make up for lost time by getting outdoors and meeting friends for new adventures. A 2022 Trends Report released by Viator revealed that 48% of all bookings made on the site last year were outdoor experiences, a major increase compared to 2019. The largest growth was seen in water sports, which rose 311% over 2019 levels as well as sailing and boating, which rose 122%. Those trends reveal an interest in experiences that balance adventure with leisure — lounging on the deck of a sailboat as you hop from island to island or relaxing on the beach after an afternoon riding jet skis. That uptick in leisurely outdoor adventures is also reportedly driving demand for more portable packaging for premium beverages. Some consumers say they want a sense of luxury and quality but also the convenience of single-serving containers and lighter-weight alternatives to glass bottles. The 2021 launch of Copa di Vino, single-servings of premium Oregon wines, hopes to help answer that demand with a 100% recyclable plastic package that comes with a splash-proof lid. The packaging is meant to allow consumers to toss wine in their bags for a hike or beach day without worrying about corkscrews or packing extra glasses. Splash Beverage Group, an innovator in the beverage industry, owns a growing portfolio of alcoholic and non-alcoholic beverage brands including Copa di Vino wine by the glass, SALT flavored tequilas, Pulpoloco sangria, and TapouT performance hydration and recovery drink. Splash’s strategy is to rapidly develop early-stage brands already in its portfolio as well as acquire and then accelerate brands that have high visibility or are innovators in their categories. Led by a management team that has built and managed some of the top brands in the beverage industry and led sales from product launch into the billions, Splash is rapidly expanding its brand portfolio and global distribution. For more information visit: www.SplashBeverageGroup.com www.copadivino.com www.drinksalttequila.com www.pulpo-loco.com www.tapoutdrinks.com This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. Contact Details Splash Beverage Group +1 954-745-5815 Info@SplashBeverageGroup.com Company Website https://splashbeveragegroup.com/

July 07, 2022 09:09 AM Eastern Daylight Time

90% Of Consumers Under 40 Report Wanting Healthier, Eco-Friendlier Options — This Plant-Based Brand Says It’s Delivering

Simply Better Brands

Together, the companies state they have gamified Simply Better’s new line of CBD wellness products sold under the PureKana brand. The natural, non-GMO line of CBD-infused tinctures, capsules, topical treatments and gummies are available in a virtual storefront inside New Frontier’s Odds City. This year’s Deloitte Global 2022 Gen Z & Millennial Survey reported that 90% of younger consumers surveyed were making at least some effort to reduce their impact on the environment. At least 64% were willing to pay more for more sustainable or healthier products — opting for clean ingredients and plant-based products to fuel a more active and eco-conscious lifestyle. As younger consumers take a more holistic approach to health, wellness and the environment, companies like Simply Better Brands (OTCQB: PKANF) (TSXV: SBBC) say they are committed to delivering products that are meant to hit all the right notes: clean, all-natural ingredients, a focus on well-being and driven by a sense of purpose. Against Arguably Difficult Odds, Younger Consumers Still Shop With Purpose What perhaps stands out even more about the Deloitte report’s findings is the dedication of millennials and Gen Z to healthier, more environmentally conscious consumer habits. Compared to previous generations, millennials and Gen Z consumers are less financially secure. As wages seemingly stagnate and the cost of living increases, making those more informed and eco-conscious choices gets harder. Around half of Gen Z and millennial workers are living paycheck to paycheck. Over a third are working more than one job to cover costs. Despite these extreme financial constraints, these younger consumers are reportedly still prioritizing healthier, plant-based foods and brands across categories that are more purpose-driven. Often, delivering on that mission means prioritizing healthy, natural ingredients — even in beauty products, where 45% of millennials and 46% of Gen Z shoppers say healthy ingredients are among the top factors they consider when choosing what to buy. Simply Better Brands Says It Delivers Clean, Natural, Plant-Based Products Across An Expanding Portfolio Of Categories Simply Better Brand’s portfolio of brands offers products across the plant-based, holistic wellness and lifestyle categories. Its TRUBAR line of plant-based protein bars is aimed at consumers who want natural ingredients and balanced nutrition in a convenient, on-the-go snack. TRUBAR adheres to the strict nutritional guardrails of dairy-free, soy-free, no sugar alcohol, vegan, non-GMO and gluten-free expected by loyal consumers of the brand. Meanwhile, the company’s line of clean label beauty and skincare products No B.S. emphasizes safe, clean, science-based formulas for the skin by banning roughly 1,500 ingredients from its portfolio. Products are sold in recyclable packaging that minimizes waste, and the brand regularly partners with nonprofits and organizations driving social change like the She Recovers Foundation. The company reports selling across a range of channels, including e-commerce platforms, like Amazon.com Inc. (NASDAQ: AMZN) or Shopify Inc. (NYSE: SHOP) and traditional retailers like Target Corp. (NYSE: TGT), Whole Foods (NASDAQ: WFM) and Costco Wholesale Corp. (NASDAQ: COST). The cross-selling direct-to-consumer platform can also help brands reach more consumers who share their same passion for healthier choices while assisting consumers to more easily find the products and services that fit their conscious and informed buying habits. Simply Better Also Opens Shop In The Metaverse In February, Simply Better partnered with New Frontier Presents, a metaverse company in the emerging non-fungible token (NFT) and play-to-earn gaming market. The partnership signals a commitment to being truly omnichannel by breaking in early on the opportunities for metaverse shopping experiences. Odds City is a gaming ecosystem where users can earn NFTs and cryptocurrency from playing games. Now, they can spend those earnings at the virtual PureKana storefront and get real CBD wellness products delivered to their homes. Simply Better Brands Corp. manufactures and sells hemp-based cannabidiol related products in the United States. The company offers tinctures, capsules, gummies, oils, edibles, topicals, sprays, vape pens, pet treats, bath bombs, pet wellness products, and skincare and pet-care products as well as tees, hoodies, beanies, caps, and other related products. Simply Better Brands Corp. distributes its products through e-commerce website PureKana.com, as well as through retail stores, including larger retail chains and small independent retailers; wholesalers; and various brick and mortar retailers. The company was formerly known as PureK Holdings Corp. The company was founded in 2017 and is headquartered in Vancouver, Canada. Simply Better Brands Corp. is a subsidiary of Heavenly Rx Ltd. This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. Contact Details Simply Better Brands ir@simplybetterbrands.com Company Website http://www.simplybetterbrands.com

July 07, 2022 09:01 AM Eastern Daylight Time

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