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Completed Redwood Genome Sequence Reveals Genes for Climate Adaptation and Offers Insights into Genetic Basis for Survival

Save the Redwoods League

Save the Redwoods League, University of California, Davis, Johns Hopkins University, University of Connecticut and Northern Arizona University today announced new research that identifies the makeup of the coast redwood and giant sequoia genomes. The information helps scientists and conservationists better understand the genetic basis for these species’ ability to adapt to their changing environments. Through comparative analysis, the research also indicates that the coast redwood genome evolved from a single ancestral species. Today’s announcement follows the official publication of the coast redwood genome research this week in G3: Genes, Genomes, Genetics. The researchers previously made available the completed giant sequoia genome sequence, published in G3 in November 2020. The coast redwood and giant sequoia genome sequence data is available to the scientific community on Neale Lab’s UC Davis website. “It’s remarkable how far genomics research has come since we undertook this challenge in 2017,” said David Neale, Ph.D., plant sciences professor emeritus at UC Davis and lead author on the new coast redwood genome research. “Our work on the coast redwood and giant sequoia genomes will enable us to develop modern genetic tools that can be used in the restoration and conservation of these ecologically important tree species.” The League and its research partners launched the Redwood Genome Project in 2017. Project partners outlined an ambitious plan to fully sequence the coast redwood and giant sequoia genomes for the first time, using new conifer genetic sequencing techniques. The genomic resources and screening tools that can now be developed will allow researchers to quickly assess evolutionary adaptive potential in these forests and ultimately inform forest restoration and management plans. The Coast Redwood Genome The coast redwood is the world’s tallest tree, and its genome is among the most complex sequenced. Nearly nine times larger than the human genome, it is also the second-largest genome sequenced. The redwood genome has 26.5 billion base pairs of DNA, and it is hexaploid, meaning redwoods have six sets of chromosomes. Humans have 3 billion base pairs of DNA and are diploid, with two sets of chromosomes. When comparing the coast redwood genome sequence to that of other conifer species, researchers found hundreds of gene families that are unique to the coast redwood. Many of these are genes that help the trees respond to stress and play a role in resistance to fungal disease, detoxification, repair after injury and the synthesis of flavonoids, which help fight stress on the cellular level. The new research also sheds additional light on the origin of the rare and large hexaploid genome of the coast redwood. Multiple genes exist in triplicate, and those copies share more similarities to each other than to the sequences of other species. This analysis supports the hypothesis that the redwood genome originated from a single ancestral species (autopolyploidy), rather than through hybridization with other conifer species. The Giant Sequoia Genome The giant sequoia is the world’s largest tree species and among the oldest on the planet. As reported by the research team in November 2020, its genome contains 8.125 billion base pairs of DNA. Similar to the human genome, the giant sequoia genome is diploid. The reference genome produced for this study represents the first genome sequenced in the Cupressaceae family, and it lays a foundation for using genomic tools to aid in giant sequoia conservation and management. The genomes of conifers are three to 10 times larger than the human genome. They are highly repetitive and complex. The first conifer genomes ever sequenced were the Norway spruce in 2013 and loblolly pine in 2014, 10 years after the human genome was completed. Sequencing conifer genomes was not previously feasible due to economic and technological limitations. With technological advancements that also reduced the cost, 10 conifer genomes have now been sequenced, including the coast redwood and giant sequoia. The reference genome sequences of coast redwood and giant sequoia enabled the preliminary identification of genes that determine drought-related traits and those that determine adaptation to the environment. These discoveries are reported in papers published in The Plant Journal and Genes. About the Redwood Genome Project Save the Redwoods League has provided strategic guidance and funding for the Redwood Genome Project specifically to inform forest restoration and stewardship activities that will maintain the adaptive genetic diversity of the coast redwood and giant sequoia forests. In the last 160 years, commercial logging and clearcutting claimed 95% of the coast redwood range and about one-third of the giant sequoia range. In 2020, an estimated 10% to 14% of giant sequoia died from high-intensity wildfires, and in some areas, the seedbank also died. Two wildfires also burned through large sections of the giant sequoia range in 2021, and mortality from those is currently estimated to impact another 5% of the mature trees. As a result, both forests have experienced significant losses in total acreage and potentially a loss of genetic diversity as well. With these significant impacts to both populations, the League is leading restoration projects in both forest ranges. It aims to use this and future genetic research to inform efforts to restore and maintain genetic diversity and bolster the resilience of these species in the face of rapid, unprecedented environmental change. “This ambitious scientific research provides a critical foundation for the League and the entire redwoods community. It will ultimately help us understand the incredible range of responses that coast redwood and giant sequoia species have exhibited in the face of climate change and how native genetic diversity has informed these responses,” says Joanna Nelson, Ph.D., director of science and conservation planning for Save the Redwoods League. “The Redwood Genome Project helps us see, for the first time, the full genetic diversity that has allowed these forests to adapt and survive for millennia — and could protect them against a suite of conditions they have never experienced.” The Redwood Genome Project is made possible by Save the Redwoods League, University of California, Davis, Johns Hopkins University, University of Connecticut and Northern Arizona University. Generous donors of Save the Redwoods League have contributed more than $1 million to the project through Forever Forest: The Campaign for the Redwoods, including a significant lead gift from Ralph Eschenbach and Carol Joy Provan. In addition, genomic services companies Illumina, Oxford Nanopore Technologies and Dovetail Genomics contributed in-kind. To learn more about and support this groundbreaking initiative, visit the League’s website at SaveTheRedwoods.org/Genome. *** To schedule an interview, contact Robin Carr at (415) 971-3991 or redwoods@landispr.com. Save the Redwoods League One of the nation’s longest-running conservation organizations, Save the Redwoods League has been protecting and restoring redwood forests since 1918. The League has connected generations of visitors with the beauty and serenity of the redwood forest. The nonprofit’s 29,000 members have enabled the organization to protect more than 216,000 acres of irreplaceable forest in 66 local, state and national parks and reserves. For information, please visit SaveTheRedwoods.org. University of California, Davis UC Davis is a public institution, land-grant university and pioneer in interdisciplinary problem-solving. Its four colleges, five professional schools, more than 100 academic majors and 90 graduate programs make it the most comprehensive of all the University of California campuses. Johns Hopkins University Johns Hopkins is America’s first research university. For more than 140 years Johns Hopkins has been a world leader in both teaching and research, with nine academic divisions — the Krieger School of Arts and Sciences, the Whiting School of Engineering, the Bloomberg School of Public Health, the Carey Business School, the Peabody Institute, the Paul H. Nitze School of Advanced International Studies, and the schools of Medicine, Nursing, and Education — plus the Applied Physics Laboratory, a nonacademic division that supports national security and pursues space science. The University of Connecticut The University of Connecticut is a national leader among public research universities, with more than 32,000 students seeking answers to critical questions in classrooms, labs, and the community. A culture of innovation drives this pursuit of knowledge throughout the University’s network of campuses. Connecticut’s commitment to higher education helps UConn attract students who thrive in the most competitive environments, as well as globally renowned faculty members. Our school pride is fueled by a history of success that has made us a standout in Division I athletics. UConn fosters a diverse and vibrant culture that meets the needs and seizes the opportunities of a dynamic global society. Northern Arizona University Northern Arizona University is a high-research institution providing exceptional educational opportunities in Arizona and beyond. NAU delivers a student-centered experience to its nearly 30,000 students in Flagstaff, statewide and online through rigorous academic programs in a supportive, inclusive and diverse environment. Dedicated, world-renowned faculty help ensure students achieve academic excellence, experience personal growth, have meaningful research opportunities and are positioned for personal and professional success. ### Contact Details Landis Communications Inc. Robin Carr +1 415-971-3991 redwoods@landispr.com Company Website https://www.savetheredwoods.org/

December 16, 2021 12:15 AM Pacific Standard Time

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Brevvie Chosen by Albertsons as In-Store Value Add Amenity

Brevvie

Earning acclaim for its ease of access, affordability, and its mission to be a leader in sustainability, Brevvie has forged a pivotal partnership with the nation’s second-largest supermarket chain, Albertsons Companies, Inc. Brevvie kiosks are now available in four stores in Southern California within Orange County and San Diego County. The kiosks offer everyday items such as Dyson vacuums, power washers, ladders, moving dollies, beach chairs, coolers, kayaks and more, for rent via the Brevvie mobile app. This partnership will further enhance each customer’s shopping experience as they now have access to even more in-demand items through one destination. From renting items to enjoy on an adventure or for entertainment, to practical items for completing chores, Brevvie allows consumers to have on demand access to these items without the hassle of storing them afterwards or a large upfront investment. Brevvie kiosks are currently located at these Albertsons locations: Albertsons at UCI: 4541 Campus Dr, Irvine, CA 92612, 14201 Jeffrey Rd, Irvine, CA 92620, 655 14th St, San Diego, CA 92101 and 8920 Fletcher Pkwy, La Mesa, CA 91942. Consumers simply need to download the Brevvie App, and then they are ready to start renting. A list of FAQs can be found here. In addition to a surge in sales through its product rental kiosks– which have experienced 51% year over year growth – Brevvie has received widespread customer and media interest in its business philosophy and industry-first retail rental lockers which are ideal for storing items for customers with limited space. “Imagine a life less confined, where all of the items you need are nearby to simply rent and return. No need to store them. No need for a costly upfront investment. No maintenance. This is the way of the future where exceptional quality of living goes hand in hand with sustainable living.” –Kristine Everly Smith, Co-Founder, Brevvie About Brevvie: Brevvie is a leading provider of consumer product rental management solutions for multi-family communities, commercial office buildings, city and state beaches, retailers and universities throughout North America. Brevvie’s mission is to reduce waste and free up storage space for consumers who value sustainable living. Brevvie combines renting consumer goods, electronic lockers and mobile applications to create a seamless customer experience, while increasing available amenities and property revenue for each retailer/location. Interested parties may contact Brevvie directly to learn more: (657) 204-5944 or via Brevvie.com. Contact Details Sterling Public Relations Paula Steurer +1 949-200-6566 concierge@sterlingpublicrelationsoc.com Company Website https://www.brevvie.com

December 15, 2021 03:20 PM Pacific Standard Time

How a Mountain Was Made by Greg Sarris Now Available on Audible

Greg Sarris

About the Book: How a Mountain was Made by Greg Sarris Narrated by Tanis Parenteau Length: 5 hours 39 minutes In the tradition of Calvino’s Italian Folktales, Greg Sarris, author of the award-winning novel Grand Avenue, turns his attention to his ancestral homeland of Sonoma Mountain in Northern California. In 16 interconnected original stories, twin crows Question Woman and Answer Woman take us through a world unlike yet oddly reminiscent of our own: one that blooms bright with poppies, lupines, and clover; one in which Water Bug kidnaps an entire creek; in which songs have the power to enchant; in which Rain is a beautiful woman who keeps people’s memories in stones. Inspired by traditional Coast Miwok and Southern Pomo creation tales, these stories are timeless in their wisdom and beauty, and because of this timelessness, their messages are vital and immediate. The figures in these stories ponder the meaning of leadership, of their place within the landscape and their community. In these stories we find a model for how we can all come home again. At once ancient and contemporary, How a Mountain Was Made is equally at home in modern letters as the ancient story cycle. Sarris infuses his stories with a prose stylist’s creativity and inventiveness, moving American Indian literature in a new and emergent direction. “These are charming and wise stories, simply told, to be enjoyed by young and old alike—'stories need us if they are to come forth and have life too.'” – Kirkus Reviews “Stunning.... Neither an arid anthropological text nor another pseudo-Indian as-told-to fabrication. Instead, Sarris has breathed new life into these ancient Northern California tales and legends, lending them a subtle, light-hearted voice and vision.” – Scott Lankford, Los Angeles Review of Books About the Author: Greg Sarris is author of the anthology Keeping Slug Woman Alive: A Holistic Approach to American Indian Texts, the novel Watermelon Nights, and scripts for screen and stage. He is Chairman of the Federated Indians of Graton Rancheria and holds the Endowed Chair in Native American Studies at Sonoma State University. ### Contact Details Landis Communications Inc. Brianne Miller +1 650-575-7727 brianne@landispr.com Company Website https://greg-sarris.com/

December 15, 2021 07:15 AM Pacific Standard Time

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OUT OF OFFICE ALERT: Work Anywhere in the World Courtesy of Velocity Global

Velocity Global

Nationwide contest sends three winners to live anywhere in the world for a full year and keep their current job Velocity Global to showcase the positive impact of remote work by supporting the winners at no cost to their employers Velocity Global, the leading provider of global talent solutions, today announced its Out of Office Year TM contest, which provides three winners the ability to work remotely in their current jobs from anywhere in the world, paid for by Velocity Global. "In this new world of work, you can be the CEO of your own career. Talent can move across the country or across the world on their own terms and their employer can benefit,” said Ben Wright, Velocity Global founder, and CEO. “The ‘Out of Office Year’ demonstrates to employers and employees how simple it is to work from anywhere, all while gaining new life experiences and a broader world view.” Workplace flexibility remains top of mind for workers. According to an August 2021 survey from FlexJobs, 58% of employees reported they wanted to be full-time remote post-pandemic. It’s a desire among business leaders as well. In the 2022 Velocity Global Work in Progress report, 63% of the more than 1,000 tech leaders surveyed said they would prefer to work from a new location such as closer to family or overseas. As employers continue to institute policies around different workplace concepts – remote, in-office, or hybrid – employees are evaluating if those policies align with their priorities. “The ability to work remotely is one of the most important conversations employers can have with their current and potential employees,” said Robert Herjavec, founder and CEO of Herjavec Group and Velocity Global brand ambassador. “I grew a leading cybersecurity company by committing to hire top talent from anywhere. I know the benefits that ‘work anywhere’ brings to a business, but now employees know the benefits it brings to their lives. There’s no turning back and Velocity Global’s Out of Office Year sheds light on how simple it can be to make this benefit a reality.” Out of Office Year Contest Details The contest is open to all U.S. residents interested in moving to another location while keeping their current job. At OOOyear.com, applicants submit up to a 60-second video explaining where and why they want to work remotely. Velocity Global will select three applicants and fulfill their dreams of working anywhere. Velocity Global will facilitate the conversation between the employees and their employers regarding worry-free compliance, payroll, and employee support. Velocity Global will support that employee through its global work platform in any of more than 185 countries for one year at no cost to the employer. The employer simply continues to pay the salary, benefits, and other regulatory requirements just as they do now for that employee. The winners and their stories will be chronicled through Velocity Global’s social media channels to inspire other employees and employers to enter the future of work. For more information about the contest or to submit an entry, please visit OOOyear.com. Applications are now open until January 31, 2022. About Velocity Global Velocity Global accelerates the future of work beyond borders. Its global work platform simplifies the employer and employee experience to employ any talent anywhere with just a click through its proprietary cloud-based workforce management technology, backed by personalized expertise and unmatched global scale. As the largest global Employer of Record (also known as International PEO) in 185 countries and all 50 United States, more than 1,000 brands rely on Velocity Global to build global teams without the cost or complexity of setting up foreign legal entities or state registrations. The company offers additional services including Independent Contractor Compliance to assess a workforce, and Agent of Record (AoR) to streamline payments to contractors. Velocity Global was named a “Leader” in Global Employer of Record services by prominent analyst firm NelsonHall. Founded in 2014, the company has hundreds of employees across six continents. For more information visit velocityglobal.com. Contact Details Velocity Global Eli Rice +1 720-650-4348 news@velocityglobal.com Company Website https://velocityglobal.com/

December 15, 2021 07:01 AM Mountain Standard Time

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The Perfect Last-Minute Gift from Style Icon Carolyne Roehm

Greenleaf Book Group

Style icon and lifestyle maven Carolyne Roehm has been part of American design culture for more than four decades, with a career spanning the fashion, gardening, entertaining, publishing, and decorative arts worlds. Her new book collection, Passions (Greenleaf Book Group, Dec 7, 2021), demonstrates Roehm’s ability to find beauty in all phases of life. Passions consists of three volumes of elegant and inspiring images representing aspects of Roehm’s life that define her remarkable career: Flowers and Gardens, Feminine Touch, and Furry Friends. Roehm’s enchanting watercolors and stunning photographs are interspersed with charming quotes and thoughts to add context and small delights to readers’ lives. “I hope this little trio of books about the joy I’ve found in flowers and gardening, allure in feminine style, and love of furry friends delights and inspires you as it has me,” Roehm said. Meant to enliven and endear, these pages are filled with beautiful images that will encourage the stylish friends and family on your holiday list to embrace their own passions in life. “Carolyne is an artist and lives an artist’s life,” said a recent feature from New York Social Diary. “She’s famous to many for being a fashion designer. Her work is beauty. She’s a doer and gets out there and does it herself. But always with the eye for beauty. Beauty to please, to pleasure, and to assure. This book is about that for me, and that is what this artist does.” Pick up your copy of Passions today and stay updated on Carolyne Roehm’s endeavors by visiting carolyneroehm.com. About the Author Carolyne Roehm is one of America’s most renowned and beloved fashion, interior, and garden designers. Finding a mentor in Oscar de la Renta, Carolyne worked alongside the couture great for 10 years before launching her own fashion house in 1985. A discerning eye and passion for beauty led her into the world of flowers, where her books are often referred to as the best in their field. Subsequent entertaining and interiors titles cemented her position as one of America’s lifestyle experts. She is a former President of the Council of Fashion Designers of America, with appearances in both the Who’s Who of Women in America and the International Best Dressed List Hall of Fame. She was honored by Manolo Blahnik with a shoe in her name and in a fitting tribute legendary designer Bill Blass labeled Carolyne “The ultimate tastemaker.” Regardless of the medium, Carolyne’s unerring eye and innate sense of style has turned out timeless products including clothes, jewelry, shoes, swimwear, fragrance, candles, table linens, home accessories, and luggage. Now the author of twelve books, Roehm’s mission is to teach others how to capture and create beauty in their lives, in both the everyday and out of the ordinary. More about Greenleaf Book Group Greenleaf Book Group is an independent publisher and distributor located in Austin, Texas, dedicated to empowering authors. Greenleaf’s hybrid publishing model is uniquely positioned to offer the benefits of both traditional publishing and self-publishing. To learn more about Greenleaf, visit www.greenleafbookgroup.com. Contact Details Greenleaf Book Group Sam Ofman +1 512-891-6100 media@greenleafbookgroup.com

December 14, 2021 11:10 AM Eastern Standard Time

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Earth-scorching electric motorcycle, fleet fueling with no credit card, AI-powered telematics for driver safety and training coming to ShowStoppers press event during CES 2022

ShowStoppers

Earth-scorching electrified speed, fleet payment for fuel, and AI-driven telematics for driver safety and training are coming to ShowStoppers® at CES, the press event scheduled for 5 Jan. 2022 during the CES tradeshow in Las Vegas. For press registration, please contact Steve Leon, mailto:sl@showstoppers.com, +1 310-936-8530. Journalists attending the press event will see advances to the winner of multiple transportation awards -- the new earth-scorching HyperSport streetfighter model, HyperFighter, the smartest, safest, all-electric sportbike in the world, from Damon Motors, https://damon.com. Car IQ®, https://www.gocariq.com, has created a payment solution that enables fleet vehicles to pay for fuel without a credit card. All it takes is three easy steps: Pull into the station, select the pump number and let the vehicle take it from there. Video telematics provider SmartWitness, https://www.smartwitness.com, a CES 2022 Innovations Award Honoree, showcases two cameras and a suite of AI solutions that improve safety and risk analysis for commercial truck fleets. The press event organizes product launches, sneak previews and hands-on demonstrations of new tech for work, home and play for journalists, industry and financial analysts, venture capitalists and business executives -- from AI to 5G to cloud, VR to digital health; to better, safer, healthier tools for working from home or going back to the office; to future mobility and autonomy, robotics or smart cities; to apps and hardware that drive mobile and desktop innovation; to wearables, IoT, appliances, entertainment, and more. About ShowStoppers Now in its 26th year, ShowStoppers, https://www.showstoppers.com/, is the global leader in producing press and business events spanning the U.S., Europe and Asia. Each event organizes product launches, sneak previews and demonstrations for selected journalists, bloggers, industry and financial analysts, venture capitalists and business executives. Industry leaders, innovators and startups exhibit to generate news coverage and product reviews, make new connections, promote brand and open new markets. ShowStoppers produces official press events at CE Week, IFA and NAB; partners with CTA, IFA, GSMA and CEATEC; and produces events during CES, IFA, MWC, NAB, CE Week, CEATEC and other tradeshows. ShowStoppers streams online, broadcasting live events, month after month. To learn more about how you and your company can meet the press at ShowStoppers press events in person and online at ShowStoppers TV, contact Lauren Merel, mailto:lauren@showstoppers.com, +1 908-692-6068, or Dave Leon, mailto:dave@showstoppers.com, +1 845-821-6123. Contact Details For press registration, please contact: Steve Leon +1 310-936-8530 sl@showstoppers.com Company Website https://showstoppers.com

December 14, 2021 09:45 AM Eastern Standard Time

The Roberto Clemente Museum Tour Experience Sponsored By AARP

Atlantino LLC

Atlantino LLC, producers of the broadcast special “The Roberto Clemente Museum Tour Experience,” announced today that it will air this one-hour special on December 18th and 19th, 2021 via Regional Sports Networks in English and select Hispanic Networks in Spanish. AARP will be the broadcast’s presenting sponsor. The Roberto Clemente Museum Tour Experience will air in multiple markets in the United States and Puerto Rico, at varying dates and times on December 18th and 19th, 2021. The broadcast event will take the audience on a tour through the newly re-opened Roberto Clemente Museum at the Museo del Deporte in Guaynabo, Puerto Rico. It will also feature interviews with: Manny Ramirez, Richie Ray, Lou Melendez, Ray Negron, Omar Minaya, Bart Hernandez, Luis Sojo, Leonor Colon, and more! The special broadcast event will air during Prime Time on the following channels and platforms December 18th and 19th in the US: YES Network, NBC Sports, Vme TV, AT&T SportsNet, MASN, BronxNet, Bally Sports, Spectrum TV Noticias en Español, and Mega TV. NESN will also air it on December 26th, 2021. Local air dates and times can be found at http://atlantinoevents.com/. “With the 50th anniversary of the passing of Roberto Clemente approaching on December 31st, 2022, this broadcast marks the beginning of a year-long campaign to promote the legacy of Roberto Clemente by encouraging Clemente fans to visit this historic museum exhibit and see first-hand the Clemente memorabilia, art, personal documents, and photos,” according to Broadcast Executive Producer, Ralph Paniagua of Atlantino LLC. "We are proud to continue to highlight the enduring legacy of Roberto Clemente, one of the greatest sports icons of our time,”, said Yvette Peña, AARP's vice president of Hispanic/Latino Audience Strategy, in the Office of Diversity, Equity and Inclusion. "Through service, integrity and grace, Clemente continues to be an example for our communities and AARP is committed to keeping that Latino legacy alive," she added. This broadcast event is co-sponsored by Goya Foods and Guaynabo City. Strategic partners, producers, and media allies for this event include FizzyLabs, 3 Eyes LLC, HypeSmack, LatinoBaseball.Com, Museo del Deporte de Puerto Rico, 21 In Rights, Inc, The Roberto Clemente Foundation, and Soundwave Riders. About AARP AARP is the nation’s largest nonprofit, non-partisan organization dedicated to empowering Americans 50 and older to choose how they live as they age. With nearly 38 million members and offices in every state, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, AARP works to strengthen communities and advocate for what matters most to families with a focus on health security, financial stability, and personal fulfillment. AARP also works for individuals in the marketplace by sparking new solutions and allowing carefully chosen, high-quality products and services to carry the AARP name. As a trusted source for news and information, AARP produces the nation’s largest circulation publications, AARP The Magazine and AARP Bulletin. To learn more, visit www.aarp.org or follow @AARP and @AARPadvocates on social media. About Atlantino LLC Over the past 36 years, Ralph and Joseph Paniagua have built Atlantino into a powerhouse sponsorship and activations platform for Latino sports, entertainment, experiential, and digital. Through Atlantino and the company’s Latino Baseball and Latino Boxing media properties, Ralph has spearheaded Fortune100 brand activations with more than 18 Major League Baseball teams, the Roberto Clemente Foundation, and more recently Golden Boy. Contact Details Heather Lopez +1 305-647-9275 atlantinollc@gmail.com Company Website https://atlantinoevents.com/

December 14, 2021 09:30 AM Eastern Standard Time

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Series of Infographics From Quidel Corporation Helps Educate Consumers on the Characteristics, Warning Signs and Prevalence of Lyme Disease

Quidel Corporation

With Lyme disease being identified in record numbers throughout the country, Quidel releases a series of consumer-friendly infographics to help educate Americans on its characteristics, warning signs, seasonality and areas of prevalence. The infographics can be found at LymeDiseaseAnswers.com. “Lyme disease afflicts nearly 480,000 Americans each year; so people are rightfully concerned about where it is most pervasive, how to avoid getting it, and what to do if you think you may have been bitten by an infected tick,” said Judi Tilghman, Ph.D., vice president of technology assessment at Quidel Corporation. “These infographics provide the information people are seeking in an easy-to-understand manner, and we encourage anyone who spends any time outdoors to educate themselves on this vitally important topic.” One infographic, for example, displays the early warning signs of Lyme disease—which could include headache, fatigue, a bulls-eye rash and muscle aches—while a second infographic depicts such late-stage symptoms as nerve pain, shortness of breath, brain fog and heart palpitations. There is an infographic showing the relative sizes of the larva, nymph and adult ticks; while still another infographic illustrates the evolution of these ticks through spring, summer, fall and winter. There is also a map showing those states where various types of ticks are most prevalent. Lyme disease can strike anyone of any age, especially those who spend time in wooded or grassy areas or who play sports on grass fields in high-risk areas of the country. The challenge is that unlike a mosquito bite where people know immediately if they have been bitten, deer ticks that may carry Lyme disease are tiny—the size of a poppy seed—and symptoms may not appear for two to six weeks. That makes it critically important that anyone who spends time outdoors in heavily wooded areas—hikers, hunters, campers—or travels to such places be particularly vigilant and educated. Quidel is the diagnostic health care manufacturer behind the industry’s most rapid and reliable in-office test for Lyme disease, the Sofia® 2 Lyme FIA test. This revolutionary test provides the patient and physician with indicative results within 15 minutes, as opposed to days, which has historically been the norm (and during which time organisms can spread and become systemic). It can be performed in the privacy of a doctor’s office or local clinic; and it is the only test that can get results from a simple finger prick of blood. In addition to the infographics, LymeDiseaseAnswers.com contains answers to frequently asked questions, the latest statistics and clinical research taking place regarding the disease, and links to additional resources on the subject. Also housed on the site is a series of attention-grabbing educational videos called “Quick Takes” that help consumers and health care professionals alike enhance their knowledge of Lyme disease by providing the information and up-to-the-minute data needed to confront this disease quickly and clearly. About Quidel Corporation Quidel Corporation (Nasdaq: QDEL) is a leading manufacturer of diagnostic solutions at the point of care, delivering a continuum of rapid testing technologies that further improve the quality of health care throughout the globe. An innovator for over 40 years in the medical device industry, Quidel pioneered the first point-of-care test for influenza in 1999 and was the first to market a rapid SARS-CoV-2 antigen test in the U.S. Under trusted brand names, SofiaÂ®, SolanaÂ®, LyraÂ®, TriageÂ® and QuickVueÂ®, Quidel's comprehensive product portfolio includes tests for a wide range of infectious diseases, cardiac and autoimmune biomarkers, as well as a host of products to detect COVID-19. Quidel's mission is to provide patients with immediate and frequent access to highly accurate, affordable testing for the good of our families, our communities and the world. For more information about Quidel, visit quidel.com. # # # Contact Details Jim Yeager +1 818-264-6812 jim@breakwhitelight.com Company Website http://Quidel.com

December 14, 2021 06:00 AM Pacific Standard Time

ThriveFantasy Partners with Fanatics to Continue NFL and College Football Growth Strategy

ThriveFantasy

ThriveFantasy, the leading player prop daily fantasy sports and esports platform, announced today it has signed a partnership deal with Fanatics, the fast growing American online retailer of licensed sportswear, sports equipment and merchandise. Through this partnership, Fanatics will provide ThriveFantasy with several co-branded marketing benefits aimed at cross promoting its unique offerings to the growing and active Fanatics fan and user base. Among these services will include advertising on Fanatics social media platforms and co-branded email marketing to its fan base. “Fanatics has become a one-of-a-kind brand in this space. Because of this, it made complete sense to create this type of partnership,” says Adam Weinstein, founder and CEO of ThriveFantasy. “We believe that there is a large cross over between the Fanatics fan base and those who play daily fantasy and esports and we can’t wait to engage, so that ThriveFantasy can become a go to destination for them.” About ThriveFantasy ThriveFantasy is a Daily Fantasy Sports and Esports App for Player Props. Thrive eliminates the countless hours of research users have to spend, by only focusing on the top-tier athletes that have the biggest impact on the game. Follow ThriveFantasy on Instagram (@ThriveFantasy), Twitter (@ThriveFantasy) and Facebook (ThriveFantasy). Download the app today via the App Store and Google Play. App Store https://apps.apple.com/us/app/thrivefantasy/id1240062484 Google Play https://play.google.com/store/apps/details?id=com.appster.p2f&hl=en_US Contact Details Michael Adorno +1 917-399-3743 mvadorno@gmail.com Company Website https://www.thrivefantasy.com/

December 13, 2021 09:01 AM Eastern Standard Time