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Ensuring Community Sports Programs Survive and Keeping Your Kids Active

YourUpdateTV

Similar to so many other small business owners (restaurants, shops and other local services), the leaders running youth sports programs have faced an evolving multitude of challenges over the past 20 months as the pandemic continues to impact both the programs and the kids they serve. Recently, Olympic Gold Medalist Benita Fitzgerald Mosley participated in a nationwide satellite media tour to discuss the importance of organized sports for every kid, family and community. A video accompanying this announcement is available at: https://youtu.be/3jFXybKQ8qA Latest data shows more than 25% of kids stopped playing sports & many sports programs have ceased operations or have returned in a limited fashion. The stark realities of the pandemic are that there are far too many kids that have been left without access to the physical, mental and emotional benefits sports offer and the lack of access to sports for kids in underserved communities has been exacerbated by the pandemic. For kids, spending time engaging in physical activity through organized sport, free play, at school, and with friends is vital to childhood development and society’s overall well-being. At LeagueApps, Benita leads a program called FundPlay to help address the systemic participation and accessibility gaps. Its mission is to support youth sports organizations and foster those important sports experience opportunities for young people in underserved communities. FundPlay, a National Youth Sports Strategy Champion, offers a quarterly grant program where it awards sports-based youth development organizations with FREE lifetime access to the LeagueApps youth sports technology platform, cash awards and other benefits to help youth sports leaders build organizational capacity. By the end of this year, under Mosley’s leadership, FundPlay will have awarded more than 100 grants, ensuring nearly 300,000 kids have access to sports. For more information, visit leagueapps.com/tour. About Benita Fitzgerald Mosley: Fitzgerald Mosley, an Olympic Gold Medalist, is responsible for stewarding the LeagueApps NextUp community and FundPlay program to support youth sports organizations and foster sports experience opportunities for young people from underserved communities. She also serves as the executive director of the PLAY Sports Coalition, a unique coalition of thousands of stakeholders across the national and community youth sports industry. Prior to joining LeagueApps, Fitzgerald Mosley served as Chief Operating Officer for the United States Olympic & Paralympic Committee and Chief of Sport Performance for USA Track & Field. About LeagueApps: LeagueApps helps leading youth sports organizations operate and grow with the industry’s most comprehensive youth sports management platform. Powering thousands of leading organizations from professional leagues and teams to clubs and camps, LeagueApps is on a mission to bring the benefits of sport to kids everywhere. Through its NextUp program, LeagueApps goes beyond technology to provide industry leaders with opportunities for professional development and relationship building. LeagueApps also operates FundPlay, a program that supports sports-based youth development organizations to address issues of accessibility and equity. Learn more at leagueapps.com. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

October 22, 2021 11:40 AM Eastern Daylight Time

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Instant gifting app Prsnt goes public as demand soars

Prsnt

UK-based Prsnt, the instant gifting app, is going live today after a successful beta testing phase over the past 6 months during which the search term “online gift” increased over 80% last year 1. The app enables users to choose a gift from hundreds of the UK’s high street brands (online or in-store) and sends it directly to another person’s smartphone. Prsnt’s unique “mini-gifting” concept involves sending affordable, meaningful gifts redeemable from shops, cafés, pubs or online retailers – all for the same price as a birthday card and a stamp. It has partnered with over 100 of household brands including the likes of Amazon, Asos, All Bar One, Spotify, Deliveroo, Uber, Costa Coffee, Starbucks, Nike, M&S, Sports Direct and The Body Shop among others. “What we’re trying to achieve is a modern way of gifting, removing all the bottlenecks in terms of hassle, whilst also addressing sustainability,” says Omid Moallemi, co-founder and CEO of Prsnt. “Prsnt achieves same-second delivery, so it’s perfect for when you realise that it’s a friend or a family birthday, or you don’t want the delay of sending something in the post.” The app reminds users when their friends’ birthdays are, and lets them send a gift – perhaps a coffee or glass of wine – and a personal video message straight to their phone when they can’t be there with them to celebrate. “With Prsnt, giftees receive an invite to the app, and once downloaded are able to view the personalised message from the sender, and reveal their gift by digitally “unwrapping” it with their finger on the phones touch screen – like a virtual scratch card,” says Moallemi. “Then, open it to find a voucher to buy their favourite Starbucks coffee, or a drink at their local pub to redeem from that day.” The Prsnt team formed in March 2020 at the height of the Covid-19 pandemic and launched the beta version of the app in December 2020 testing it through peer-to-peer referrals. The app amassed hundreds of users in the first evening of the beta launch followed by 1000’s over the coming months. The virality of the app coupled with the use case proved the time is now for a user focused digital gifting experience. Omid Moallemi describes why mini-gifts are a natural evolution for the gifting realm that reflects the make-up of our friendship circles today, thanks to social media. “Prsnt fulfils the momentary need to celebrate somebody you don’t get to see as often as you would like,” he says. “You don’t want to just send someone a WhatsApp or a text message - it feels underwhelming. It doesn’t in any way represent or reflect the way you feel about them. With Prsnt, you can send them all a little something instead - something a bit more thoughtful.” Currently, the aim is for the app to support UK retailers as they open up again after several lockdowns – riding the greenshoots consumers return to shops, pubs and cafés. “We want to be a catalyst for growth for UK high streets as society returns to pre-pandemic habits” says Omid Moallemi. Likewise, if lockdown restrictions were to return, Prsnt has enormous potential for helping people stay connected with digital mini-gifts that can be redeemed from online retailers. “I think the pandemic showed we’re a Covid-proof business,” says Omid Moallemi. “Lockdown showed everybody what life is like if you can’t physically see your friends on their birthday. If we did have a lockdown again, we would be in a good position as a digital gifting company.” The long-term vision for Prsnt is to increase the degree of personalisation the app offers. “The eventual goal is for Prsnt is to offer a personalised set of gift options for each friend,” says Omid Moallemi. “The idea is to take that pressure off of both parties, to give in a smarter way, and use tech to bridge the gap to remove that stress – we believe this is going to be a powerful feature. Our desktop version allows for group sending and cohorts which opens an exciting B2B to B2C model.” Prsnt is set to raise £3m funding (EIS Advance Assurance) from investors as it targets deeper integrations with retailers and more personalisation for users. The Co-Founders Omid Moallemi David Parr, Daniel Hamilton, Louis Wren and Hamish Page shared a co-working space in Brighton’s North Laine before coming together and forming the Prsnt leadership team. For over 2 years they have utilised their diverse skillsets in technology, marketing, media and product design to aid them in building their vision for the future of digital gifting. About Prsnt Prsnt is set to revolutionise the UK gifting market. Prsnt has a solution for anyone looking to send a gift. The Prsnt app enables users to send and share gifts directly from their smartphones. Partnered with over 100 of the UK’s very best high street brands, Prsnt offers you the ability to send the people the things that they truly love, no matter where they are. The app has a huge range of gift options that are suitable for any budget so you can celebrate everyone’s special days. Before sending you can attach a video or text message to wish them well and let them know you’re thinking of them. Finally, all of your gifts are delivered instantly and arrive digitally wrapped for the receiver to scratch away and reveal what’s inside! Contact Details Prsnt Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://prsnt.co.uk

October 21, 2021 09:30 AM Eastern Daylight Time

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Hear the Sounds of the Holidays Again

YourUpdateTV

HearingLife, a national hearing care company, recently commissioned The Harris Poll to conduct a survey* and found that 44% of Americans with hearing loss feel isolated during holiday gatherings because they struggle to hear their family and loved ones. HearingLife is helping to change that this holiday season through its “ Magic of Hearing Care ” campaign, giving back six free pairs of hearing aids to people in need. Recently, licensed psychotherapist and HearingLife spokesperson, Tom Kersting, as well as Chief Audiologist at HearingLife, Dr. Leslie Soiles teamed with YourUpdateTV on a satellite media tour to talk about the state of hearing loss in the U.S. and the available resources to better manage it. A video accompanying this announcement is available at: https://youtu.be/NfMOcbV6nTg The holiday season is a time for friends and family. It is a time to celebrate the magic of giving, receiving and the joy of spending time with loved ones. After a year of celebrating virtually, people will be cautiously and safely gathering with those they may have not seen in a year or more. Hearing loss can put a damper on those celebrations as individuals with hearing loss may experience feelings of embarrassment or frustration when they can’t hear or participate in conversations. Often, this can cause them to stop socializing or participating in events or activities that they used to enjoy. According to the latest HearingLife survey: 72% of Americans with hearing loss wish their hearing was better so they could enjoy holiday gatherings. And 43% would rather just stay home than attend large gatherings because they feel left out of conversation due to their hearing loss! Now is the time to learn more about hearing loss, its impact, and how to communicate and participate actively in life again. HearingLife provides the necessary resources for people with hearing loss to help them gain a renewed sense of self and revive relationships, especially during holiday gatherings or if you are joining events virtually this season. The holidays are a time to celebrate the magic of giving. Through the “Magic of Hearing Care” campaign, HearingLife is giving back 6 pairs of hearing aids for people in need with hearing loss. Submit your hearing loss story or your loved ones’ story at www.HearingLife.com/Magic by November 26 to participate. The hearing solutions that HearingLife offers not only benefit their customers, but their family and friends as well. With hearing aids, most people experiencing hearing loss can hear all the special moments and joyful music that they may have missed last year, like the sounds of bells ringing, glasses clinking, laughter and carolers. To learn more about hearing loss and the “Magic of Hearing Care” campaign go to: hearinglife.com/magic About Tom Kersting: Tom Kersting is a licensed psychotherapist, retired public school counselor and the author of Disconnected: How to protect your kids from the harmful effects of device dependency. He is a regular guest expert on many television news shows, including the TODAY Show, FOX & Friends, and more. Tom has also hosted various television series for A&E Network, Food Network, and the National Geographic Channel, offering insights and advice about parenting, relationships, and wellness. Because Tom is passionate about sharing his hearing experiences, he is working with HearingLife to spread awareness about #HearingGain. He lectures throughout the country and is the founder and owner of Valley Family Counseling Center in Ridgewood, NJ. About Dr. Leslie Soiles Au.D., Doctor of Audiology, Lic. #364: Dr. Leslie Soiles founded HearingLife's Shrewsbury's office (formerly New England Hearing Instruments) in 1996. As a Doctor of Audiology, she previously worked with Ear, Nose and Throat physicians for the first 20 years of her career. Dr. Soiles earned her Doctor of Audiology degree from A.T. Still University of Health Sciences in 2006; her Master of Science degree in audiology from the University of Massachusetts in Amherst in 1985; and a Bachelor of Science degree in communication disorders from Worcester State University in 1982. Dr. Soiles was born with hearing loss and utilizes her first-hand experience in her practice. In 2018, Dr. Soiles received the distinguished honor with the appointed role as Chief Audiologist for both HearingLife and the National Campaign for Better Hearing program in the U.S. As Chief Audiologist, Dr. Soiles trains and mentors hearing care providers, staff and helps people with hearing loss across the United States. Survey Method: *This survey was conducted online within the United States by The Harris Poll on behalf of HearingLife from August 19-23, 2021 among 2,044 adults ages 18+, among whom 253 have hearing loss. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables and subgroup sample sizes, please contact hearinglife@kaplow.com. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

October 20, 2021 04:15 PM Eastern Daylight Time

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What to Know About Planning a Wedding

YourUpdateTV

While the last year and the half has been difficult for those planning a wedding – with nearly half of 2020 engaged couples delaying their celebrations – the wedding industry has adapted and is embracing new trends to help people celebrate despite these mitigating circumstances. Recently, Wedding Expert with Shutterfly, Claire Roche, participated in a nationwide satellite media tour to discuss tips on planning a wedding, new trends, and what to expect moving forward. A video accompanying this announcement is available at: https://youtu.be/kZNOU5Yyoew Over the past year and a half, wedding celebrations have been impacted as the country grappled with the COVID-19 pandemic. Now, as things return to normal, there is an emergence of thoughtful and unique personal touches added to the overall wedding design that truly celebrates a couple’s love story. The wedding industry has undergone big changes in the past year and a half and I’ve seen couples take a more simplified approach to their weddings. That doesn’t necessarily mean less expensive, but brides and grooms are really focusing on intimate ceremonies and celebrations that are unique to them. Finding those elements that are unique to a couple is something that has become even more important over the last year. Couples are diving deep into crafting their celebrations to look like them, feel like them, smell like them, and be full of their favorite things and people. With so many couples delaying their celebrations over the last 18 months, 2022 is already shaping up to be one of the busiest wedding years ever. One thing that all couples must do is to create a wedding day timeline. A detailed look at all of the things – setting a budget, finding a venue, booking vendors, finding a dress, etc – that couples will do before the big day. Shutterfly offers a breadth of customizable solutions to fit your personality and wedding style, no matter how you’re celebrating your nuptials. From cards to photobooks, from keepsakes to décor, Shutterfly offers everything you need to add your unique style to your wedding. Shutterfly offers a variety of styles to fit your wedding budget. For more information, visit Shutterfly.com/wedding About Claire Roche: As a Southern California wedding planner and owner of Grit and Grace Events, Claire is obsessed with the often forgotten and overlooked details of a wedding. She believes in the unique and customized elements that bring a wedding to life in a beautiful, yet attainable way. Claire has amassed nearly 1 million followers on TikTok and was recently named of one of the top people to follow if you’re planning a wedding. She’s an authentic voice in the wedding space and can speak to industry trends, products, and everything in between. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

October 20, 2021 03:00 PM Eastern Daylight Time

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Premium UK CBD brand Infused Amphora expands and launches in Hong Kong

Infused Amphora

Premium British CBD wellness company, Amphora Health, is pleased to announce they have secured the company’s first sales in Hong Kong of its 100% owned brand, Infused Amphora. With this first step into the Asian marketplace Amphora Health is initially offering two product categories under the Infused Amphora brand: ultra-high strength CBD infused oil tinctures and premium organic CBD vape cartridges. CBD consumers in Hong Kong are now able to purchase any of the company’s four high-quality, effects-based formulations through our partnership with Smart CBD, the only CBD multi-retail store in Hong Kong. These formulations are intended to support consumers with individual wellness goals and consist of the following four effects: INSPIRE: delivers an earthy and herbal vibe with lilac undertones, and a lemon-pepper nose. Allowing you to brainstorm, be unique, think differently or create a masterpiece. PEACE: combines a sweet woody flavour with a tickle of green peppercorn and a clean grapefruit finish. You will feel the embrace of a warm hug that removes the edge off stress. MEND: allows you to slip into a relaxing bath of sweet stone fruits, savory herbs and a pine finish. Find relief from tension and release muscular aches and pains. ZZZ: offers the sensation of walking through a forest after the rain. Like the perfect cup of tea to be taken at bedtime - hints of juniper and lemon. Removing the day’s worries and helping you to drift into a peaceful sleep. Throughout 2020 Amphora Health launched a broad range of CBD products across the United Kingdom and the European Union. The company is now leveraging its global network of fulfillment and supplier partners to enable its international growth. Their strategic entry into Hong Kong enables Amphora Health to take advantage of the expected global CBD & Hemp wellness market which is forecasted to reach USD $13.4 billion by 2028 – with the Asia Pacific region representing a sizeable portion of this opportunity. Their Infused Amphora product line is available through retail locations and online marketplaces. Angus Taylor, CEO of Amphora Health, commented “Over the past year we have focused on establishing Infused Amphora as a leading CBD brand in the United Kingdom and European Union. From this strong foundation we are now positioning Infused Amphora as a leading global CBD brand with plans to extend our business strategy to other countries in the Asia-Pacific region. Hong Kong presents Amphora Health with a tremendous opportunity to expand our presence with a range of additional products, including a therapeutic sports cream and CBD-infused mints.” David Wong, Co-Founder of SmartCBD, commented “We are thrilled to partner with Amphora Health and establish their presence in Hong Kong. Our team has more than 10 years of retail experience in health and supplements, while our E-Commerce websites have over 1.5 million cumulative users, and we also have three physical stores at the heart of Hong Kong's bustling areas Mong Kok, Kwun Tong and Causeway Bay. SmartCBD has a deep understanding of the health needs of the Hong Kong people. In our experience, the local CBD market is growing steadily as consumers seek out natural wellness solutions. It is exciting to be at the spearhead of this emerging industry while working with a brand partner we trust.” Amphora Health is actively looking to collaborate and partner with potential Brand Ambassadors on the many potential wellness benefits and financial opportunities of hemp-derived CBD oil. If interested, please send inquiries to clientcare@infusedamphora.com ENDS 1 Each product comes with a Eurofins Certificate of Analysis and carries the ILAC (International Laboratory Accreditation Cooperation) Mutual Recognition Arrangement and UKAS (UK's National Accreditation Body) marks. About Amphora Health and the Infused Amphora Brand Infused Amphora is a premium CBD wellness brand formulated in the UK, owned by Amphora Health LTD, a global health-and-wellness product entity business. Infused Amphora is dedicated to providing all-natural, symptom-targeting and high-quality CBD products. Elevating users on their wellness journeys, each product is designed with a specific purpose, whether it’s sparking creativity, relieving stress, calming their thoughts before bed, or soothing muscle aches & pains. With only two simple ingredients (CBD distillate sourced from 100% organically grown hemp and plant-based terpenes to supply that beneficial entourage effect) we keep our customer’s health as our top priority. All of our products have zero harmful additives & solvents, are nicotine-free, pesticide-free, and THC-free to ensure no intoxicating effects, just pure bliss in every breath. About Smart Supplement Smart Supplement was established in 2015, and over the past six years has quickly risen to become one of the most popular platforms in Hong Kong for sports and health supplements. Smart Supplement actively seeks innovative, high-quality health products to present to its customers, and embarked on their journey into CBD products in 2020 with an all-new CBD-focused sub-brand - SmartCBD. Contact Details Amphora Health LTD Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://www.infusedamphora.com

October 20, 2021 09:00 AM Eastern Daylight Time

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MERLE NORMAN COSMETICS ANNOUNCES THE LAUNCH OF AQUA BLISS

Merle Norman Cosmetics

Merle Norman Cosmetics announces its FIRST foray into the world of clean skincare with the introduction of NEW Aqua Bliss, a 97% natural, plant-based moisturizer that provides superior barrier protection and time-released hydration for skin that is left feeling smooth and supple. This luxuriously weightless infusion of natural oils and antioxidants melts into skin, leaving it soothed, replenished, and blissfully hydrated. Merle Norman Cosmetics ( Affiliate Link ) is in a class among few, having served beauty enthusiasts and the industry for 90 years. The brand has stayed relevant by listening and evolving, including consumer requests for clean beauty. They believe in science and base their product innovation, like this new clean category, on that trust. The brand’s new clean formulation approach will continue to evolve as new science and data is available. Merle Norman Cosmetics is committed to mindfully developing safe, results-driven products with complete ingredient transparency. Meticulously formulated with Jojoba, Soy, Olive and Vitamin E oils, Aqua Bliss helps strengthen the skin’s natural moisture barrier and prevent the water-loss that can lead to dryness, fine lines and discomfort. It also contains sugar derived Aquaxyl, which is clinically proven to provide time-released hydration and plump the skin for a visibly hydrated, softer and smoother complexion. Additionally, antioxidant-rich Lavender Flower Powder and a Gingko Biloba derivative helps calm red, visibly stressed-out skin to keep it petal soft all year round. Merle Nethercutt Norman launched her eponymous beauty empire in 1931 with two skincare game-changers. As the brand celebrates its milestone 90 th Anniversary, they continue the tradition of advanced skincare innovations like Aqua Bliss, a new quench revolution in facial care. Aqua Bliss Product Benefits · 97% Natural + Plant Based Formula · Provides superior barrier protection and time-released hydration · Smooths, plumps and soothes · Calms visibly red, irritated skin · Safe for every skin type, every day · Dermatologist-tested · Free from Fragrance, Dyes, Parabens, Gluten, Colorants, Drying Alcohol, Formaldehyde and Phthalates Aqua Bliss (SRP: $37) is available at Merle Norman Cosmetics Studios nationwide and online at www.merlenorman.com. Click here for Merle Norman Cosmetics Affiliate Link About Merle Norman Cosmetics Merle Norman Cosmetics, Inc. is a prestige brand acclaimed for pioneering the “try before you buy” philosophy, as well as creating innovative and high-quality color cosmetics and skincare products that allow consumers to express their best selves. For 90 years, this iconic American brand has provided consumers the confidence to pursue their dreams, explore their ideas, and create their own version of extraordinary. Today, Merle Norman Cosmetics remains family-owned with franchise Studios located throughout the United States, Canada, and internationally. Continuously evolving and creating effective, exciting, and technologically advanced products, Merle Norman Cosmetics remains dedicated to setting trends and fulfilling the ongoing needs of diverse customers everywhere. For more information, visit www.merlenorman.com. Contact Details K3 Media Collective Brooke Hilton Brooke@K3MediaCollective.com Company Website https://www.merlenorman.com/homepage

October 19, 2021 11:55 AM Eastern Daylight Time

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Innersense Organic Beauty Launches Serenity Smoothing Cream

Innersense Organic Beauty

Award-winning clean beauty brand Innersense Organic Beauty is expanding their hair care range with the new Serenity Smoothing Cream. Officially launching today, this nutrient-rich lotion can be used on all hair types and textures to achieve a smooth, flawless blowout. Key ingredients include baobab and frangipani which help lock in moisture, provide care for thermal exposure from styling tools, and strengthen strands without weighing hair down. A combination of vitamin-rich mango seed butter, avocado and coconut oils help nourish and boost hair hydration while smoothing out the cuticle to reduce frizz. The cream contains light fragrance notes of citrus floral, to help promote relaxation and create a soothing, uplifting mood. The Serenity Smoothing Cream is vegan, gluten free, non-GMO and cruelty free. The tube is made from 65% PCR and the flip top is 100% PCR The brand recently achieved its Climate Neutral Certification, to measure and offset its carbon footprint, while also reducing its emissions over time. “Our goal is to create products that are not only essential for styling but are formulated using natural ingredients that won’t damage hair or the planet,” says Greg Starkman, Founder of Innersense Organic Beauty. “We combined baobab with frangipani and nutrient rich oils to help give hair a beautiful, healthy shine.” The Serenity Smoothing Cream is available in a 6 oz size ($28) at innersensebeauty.com. About Innersense Organic Beauty Beauty professionals Greg and Joanne Starkman founded Innersense Organic Beauty to bring clean, pure and toxin free hair care to salons, stylists and consumers. The clean hair care brand’s products include shampoo, conditioner, scalp scrubs, styling and treatment products for all hair types. For more information, visit innersensebeauty.com. Contact Details BPCM Archita Patel +1 281-725-2121 archita@bpcm.com Company Website https://innersensebeauty.com/

October 19, 2021 11:00 AM Eastern Daylight Time

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Pinpoint: UK startup Naurt unveils first-of-its-kind location hyper-precise tracking software that improves GPS

Naurt

Geo-location startup, Naurt, has today announced full public access to a game-changing software set to unlock the future of hyper-precise location tracking. Following a year of beta testing with a pilot group of high-profile local and international businesses and governments, Naurt has now made their first-of-its-kind software accessible to any and all businesses around the globe. The startup’s plug-and-play toolkit currently has no direct competitors and promises to deliver 45 times more accurate location data when used indoors or outdoors and across borders. Current Global Navigation Satellite System (GNSS) technology – what most people think of as GPS or SatNav – simply cannot ensure accuracy in built-up areas where even a reasonably large tree can make pinpointing an exact location impossible. Even in open spaces, industries that rely on knowing where something is in relation to something else are still using outdated technology that is good enough at best. Naurt’s software does not replace the satellite location services businesses currently use. Instead, it simply integrates seamlessly with it and fixes the problems that cause the location data to be inaccurate. Where businesses might currently be able to pinpoint a location to within around 20 metres, integrating Naurt could improve accuracy to within centimetres. Jack Maddalena, Co-founder and CEO of Naurt commented: “Naurt is making geo-location ultra precise. Standard satellite location services are no longer fit for purpose and are costing businesses and people time, money and safety. We have created the world’s first platform that is able to improve on this without the need for extra hardware. The work we are doing will be transformational for people and businesses around the world”. In a recent pilot for a large micro-mobility company, Naurt corrected location fixes by an average of 14.6 metres with a maximum correction of as much as 78 metres. Enabling their fleet with Naurt software made it possible for the company to expand into extremely built-up cities that would have previously been out of the question. There will soon be a scooter on every street corner as the micro-mobility trend builds momentum globally. However, many cities will refuse to invite these companies onto their streets if they cannot guarantee the level of safety only Naurt enablement can ensure. In practical terms, Naurt has already improved one of the largest food delivery companies in the world by 40%. Despite unprecedented growth in the last mile delivery market recently, major players still rely on location data that is miles away from accurate. Innovation has halted in similar areas such as micro-mobility, autonomous construction, drone delivery and smart city design as a result of inadequate tracking capabilities. Naurt is making waves in the micro-mobility sector, helping companies win bids through passing safety legislation and enabling them to expand into previously untouchable places. A Naurt-enabled fleet can enforce parking zones (no more scooter litter), throttle speeds in no-go zones and offer smart lane detection. Naurt has helped micro-mobility companies improve their location fixes by an average of 40% during beta testing, eliminating what is known as GNSS drift, so customers and charge teams can track scooters down to the lamp post they are leaning against. “Put simply, your on-demand food delivery service cannot accurately estimate when your pizza will arrive or guarantee that it will be hot when it does. The restaurant cannot tell how far away your driver is or whether to wait before firing up the oven. That means your driver will wait longer when they arrive at the restaurant and fit in less deliveries that evening as a result. Once your pizza is en route, you can only track its progress through vague updates like “on it’s way”, “around the corner” or “nearby” leaving you hanging out the window or loitering by the door waiting for them to get your location wrong – just like last time. But all that is about to change” added J ack Maddalena. Naurt’s mission is to unlock innovation by providing an essential enabler without which rapid progress in sectors that rely on GNSS would simply not be possible. The startup will remove a significant barrier to breakthroughs in emerging technologies and industries such as self-driving cars, automated construction, drone deliveries, last mile logistics, micro-mobility and more. Jack Maddalena said: “Naurt’s innovation enables a diverse sphere of enterprises to improve their solutions, unlock opportunities and break into new markets. We have seen the impact of our work with our customers who, through intelligent location data, are identifying revenues in ways once thought impossible. Here at Naurt, we can imagine a future where there is a new technological revolution based on location hyper-precision and we believe strongly that Naurt is the company to make this happen.” About Naurt Naurt is a location intelligence platform creating the future of geolocation mapping and tracking. Because GNSS technologies have too many limitations, Naurt's world-class team is tackling the core issue by solving problems once thought impossible. The team aspires to make the new standard tool for tracking for everyone. Naurt was founded in April 2020 in Brighton, England, by Jack Maddalena and Nicolas Slack. Jack is an entrepreneur and commercial specialist as well as the former sales director and cofounder of VRCraftworks, a company known for making one of the “10 top VR apps to download” according to The Guardian and many others publications. Nicolas Slack, Naurt CTO, is a published researcher and programmer whose vision catalysed modern acoustic-levitation, and pivoted his attention to geo-location. Under his watchful eye, geo-location technology has entered a new era of innovation! Contact Details Naurt Bilal Mahmoood +44 7714 007257 press@naurt.com Company Website https://www.naurt.com

October 19, 2021 08:00 AM Eastern Daylight Time

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Pediatric Lyme Disease—'An Epidemic Within a Pandemic!’—to be Focus of Free Webinar Hosted by Quidel Corporation Oct. 21

Quidel Corporation

Among the many health challenges facing children is the very real threat of contracting Lyme disease as nearly 30% of the estimated 476,000 people in the U.S. each year who are diagnosed and treated for this disease are ages 0-19. In response to this troubling fact, an important webinar focused on how Lyme disease affects the pediatric population will be held on Thursday, Oct. 21. The free webinar—titled Pediatric Lyme Disease: “An Epidemic Within a Pandemic!”—is part of an ongoing series hosted by Quidel, the California-based diagnostic health care manufacturer known for successfully developing rapid diagnostic health solutions. The program is being held in collaboration with the Global Lyme Alliance. Registration is now available at http://education.quidel.com/frontmatter/2591/1/Ped-Lyme. Conducting the webinar will be Robert A. Dracker, M.D., medical director at Summerwood Pediatrics and Infusacare Medical Services in Liverpool, New York. Dr. Dracker currently serves as chair of the heart, lung and cancer committee for the Medical Society of New York State and is a board member of the Office of Professional Conduct for the New York State Department of Health. Since 2014 he has been a member of the Pediatric Advisory Committee of the FDA and served as chairman of the committee from 2018-2019. The Oct. 21 webinar will discuss how Lyme disease presents in children (often flu-like symptoms including fever, chills, malaise and headache), how it progresses and tick-exposure management. Also discussed will be how to test for Lyme disease, including the innovative Sofia® 2 Lyme FIA test. This revolutionary test provides the patient and physician with indicative results within 15 minutes, as opposed to days, which has historically been the norm (and during which time organisms can spread and become systemic). It can be performed in the privacy of a doctor’s office or local clinic, and it is the only test that can get results from a simple finger prick of blood. “Children, for the most part, are more engaged on a regular basis than are adults in outside activities, which is why being on guard and testing for Lyme disease is so important,” said Dr. Dracker. “If left untreated, the bacteria that cause Lyme disease can attack many systems of a child’s body, including the skin, heart, nerves and joints. While each child is different, to a tick they are all the same and are all just waiting to be bitten. Parents need to be vigilant, and physicians need to be attuned so children can enjoy the wonderment of being a child while remaining safe and smart.” Among those expected to attend the webinar are pediatricians, representatives of physician office laboratories, urgent care centers, and any other allied health professionals or health care researchers interested in hearing the latest regarding the prevalence of Lyme disease in children. The free, Oct. 21, webinar will take place from noon to 1 p.m. (EDT). To register, visit http://education.quidel.com/frontmatter/2591/1/Ped-Lyme. About Quidel Corporation Quidel Corporation (Nasdaq: QDEL) is a leading manufacturer of diagnostic solutions at the point of care, delivering a continuum of rapid testing technologies that further improve the quality of health care throughout the globe. An innovator for over 40 years in the medical device industry, Quidel pioneered the first FDA-cleared point-of-care test for influenza in 1999 and was the first to market a rapid SARS-CoV-2 antigen test in the U.S. Under trusted brand names, Sofia®, Solana®, Lyra®, Triage® and QuickVue®, Quidel’s comprehensive product portfolio includes tests for a wide range of infectious diseases, cardiac and autoimmune biomarkers, as well as a host of products to detect COVID-19. With products made in America, Quidel’s mission is to provide patients with immediate and frequent access to highly accurate, affordable testing for the good of our families, our communities and the world. For more information about Quidel, visit quidel.com. Contact Details Jim Yeager +1 818-264-6812 jim@breakwhitelight.com Company Website http://Quidel.com

October 18, 2021 02:56 PM Eastern Daylight Time

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