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Power2Practice Unveils Strategic Partnership with Evexia Diagnostics to Revolutionize Lab Ordering and Patient Outcomes

Power2Practice

Power2Practice, the first specialized integrative and functional medicine EMR and practice management platform, is thrilled to announce a partnership with Evexia Diagnostics. This integration will enable healthcare providers to order and manage all labs seamlessly within a single, streamlined platform. Learn more about the Power2Practice and Evexia Diagnostics Partnership. Phil Hagerman, CEO, Power2Practice: “Integrating with Evexia Diagnostics is a game changer in lab order management, transforming the way our users streamline their workflows while elevating patient care and accessibility. This partnership reflects our dedication to optimizing the healthcare experience for providers and empowering patients with timely, accessible insights.” Marking a breakthrough in lab ordering efficiency, the collaboration is designed to simplify lab ordering for enhanced practice efficiency and improved patient outcomes while unlocking new revenue opportunities for practices. Dr. Kevin K. Bodling, President, Evexia Diagnostics: “This is a transformative step toward making lab services more accessible and affordable for providers and patients. By embedding our comprehensive lab solutions directly into Power2Practice, we’re equipping practitioners to deliver faster, more economical care. Together, we’re changing the landscape for integrative and functional medicine, enabling providers to leverage lab insights for optimal patient outcomes like never before." Discover the Key Benefits of the Power2Practice + Evexia Partnership: 1. Seamless Lab Ordering: Providers can easily order from their preferred labs directly within the Power2Practice EMR, resulting in a more efficient workflow that saves valuable time and reduces administrative burdens. 2. Cost Reduction: Evexia Diagnostics provides discounted cash pricing, allowing patients to save up to 90% on lab costs compared to traditional billing practices, facilitating easier access to necessary testing. 3. Boost Profitability: Leveraging competitive pricing and streamlined processes enhances practice profitability, allowing providers to offer valuable, affordable lab services to their patients. 4.Enhanced Patient Care: The cash-pay model empowers healthcare providers and patients to operate outside the limitations of insurance, enabling decisions that prioritize quality and affordability in care. Ryan L. Obermeier, Chief Commercial Officer, Evexia Diagnostics: "Our partnership with Power2Practice is a significant leap forward for integrative and functional medicine professionals. By integrating seamless access to over 10,000 tests from 40+ leading labs into P2P, clinicians gain faster, more precise lab results with expert interpretation. Our white-glove service ensures exceptional provider support, and our group purchasing power delivers cost savings. Together, we’re simplifying and elevating the care experience for both providers and their patients." Learn more about this partnership and experience the benefits firsthand! Visit Power2Practice at the upcoming A4M Tradeshow, booth #7072, or sign up for the P2P Evexia demo waitlist. About Evexia Diagnostics Evexia Diagnostics provides a comprehensive selection of cutting-edge clinical laboratory services at unbeatable prices. Streamline and simplify your practice, while expanding the options you’re able to offer your clients, at the very same time. Learn more. About Power2Practice Power2Practice is an innovative healthcare technology platform designed specifically for integrative and functional medicine practitioners. Offering a comprehensive suite of tools, Power2Practice streamlines practice management, enhances patient engagement, and simplifies lab integration to improve efficiency and care delivery. With features like telemedicine, automated patient communication, and customizable protocols, the platform empowers practitioners to deliver personalized, data-driven care. Power2Practice is committed to advancing the field of integrative medicine by providing the tools and support practitioners need to grow their practices and improve patient outcomes. Learn more. Contact Details Power2Practice Britt Wittelsberger +1 410-852-0738 marketing@power2practice.com Company Website https://power2practice.com/

November 19, 2024 08:50 AM Eastern Standard Time

Investment Firms AGP, Northland Initiate Coverage On Bitdeer (NASDAQ: BTDR) With Buy Ratings And Targets Close To 100% Higher – What's Driving The Hype?

Benzinga

By Gerelyn Terzo, Benzinga With the broader stock market flirting with record territory once again, the bulls seem to be in control for the moment. As of mid-October, the S&P 500 index has advanced 22.4%, fueled by technology stocks like Nvidia (Nasdaq: NVDA) that are leading the generative AI race. Furthermore, even the Dow Jones Industrial Average advanced on Thursday to its fourth record close in five sessions on Oct. 17. One stock that also seems to have received some attention due to the positive Wall Street sentiment is Bitdeer Technologies Group (NASDAQ: BTDR), which continues to capture analysts’ attention. After debuting on the stock market in 2023 through a business combination with Blue Safari Group, Bitdeer stock has traded in a range of $2.77-$14.77 over the past 52-week period as of Oct. 18. While technology leaders have been fueling the broader stock market rally in 2024, Bitdeer isn’t riding on any coattails. The company feels that there is a great deal for it to be excited about, not least of which is the deployment of half-a-dozen mining data centers across the U.S., Norway and Bhutan, plus additional capacity in the pipeline. This seems to have caused some Wall Street analysts to take notice. Most recently, two new equity research firms have initiated coverage on Bitdeer stock, proving they want to document the company’s growth story fueled by innovations like cutting-edge Bitcoin mining equipment, global data centers, AI, strategic partnerships and more. Investors who are interested in learning more about Bitdeer’s stock can do so here. Northland Capital Markets Expects Bitdeer Stock To Outperform Last month, Northland Capital Markets analyst Mike Grondahl initiated coverage on Bitdeer stock with an “outperform” rating. The analyst firm predicts the stock price will nearly double from its then price of $7.07 to $13 per share in the near term. As of Oct. 17, the price of the stock stood at close to $8. Northland’s Grondahl reports that he is encouraged by several tailwinds at Bitdeer’s back, including its early-mover positioning, which allows it to capitalize on ongoing trends in growing market segments in Bitcoin mining – including both hosted and self-mining capabilities – as well as high-performance computing (HPC) for AI and machine learning. Bitdeer reports that its strategically located data centers in Texas, Ohio, Norway and Bhutan – the latter two of which are new facilities – allow it to benefit from stable, inexpensive power that’s key for the efficiency of BTC mining and HPC operations. The analyst touted Bitdeer’s milestone of securing a lease agreement with the Monroe County Port Authority, adding up to 570 MW of power capacity to its Ohio facility and demonstrating favorable relationships within these communities. Additionally, Bitdeer also reports having a distinct advantage in the competitive landscape given its attractive and unique offerings, including its “BTC/ASIC mining chip and rig production operation” and its SEAL Bitcoin mining chip suite and SEALMINER A1 Bitcoin mining machine, which is on track for mass production in Q4 2024. While the company continues to advance its product pipeline, it’s not resting on its laurels and continues to innovate, with a robust pipeline of future upgrades, offerings and expansions to look forward to. On fundamentals, Northland’s analyst appears to be impressed with Bitdeer’s rising gross profit margins amid soaring revenue and the stock’s valuation, which he believes is not currently truly appreciating the company’s potential. The Northland analyst is also encouraged by Bitdeer’s expansion plans, as the company continues to grow its hashrate and contracted power capacity while also remaining positioned to capitalize on booming AI and HPC demand with no signs of relenting. Alliance Global Partners Advises Investors To Buy Bitdeer Stock Alliance Global Partners (AGP) Analyst Brian Kinstlinger also initiated coverage on Bitdeer stock in October with a “buy” rating. He has attached a $14 price target, similarly suggesting that the stock will likely almost double from the date the report was published. Among the highlights of his maiden report on BTDR stock, Kinstlinger emphasized Bitdeer’s self-mining hash rate, which could be set to nearly quadruple between Q3 2024 and year-end 2025. AGP focused strongly on Bitdeer’s growing fundamentals as well as its healthy and strong balance sheet as catalysts for the stock. The AGP analyst also took note of Bitdeer’s diversified business operations, which shield it from the inherent volatility in the Bitcoin price, allowing it to capture what he called “favorable economics for several years during bull cycles.” Meanwhile, Bitdeer’s ASIC miners are also on most stakeholders’ radars, given their ability to bolster the company’s hash rate and provide a competitive edge among Bitcoin miners. On the AI/HPC side, AGP’s Kinstlinger believes that Bitdeer has developed the right infrastructure to secure contracts with the potential to bolster the company’s revenue streams for multiple years to come. On that note, the analyst predicts revenue of $343 million and $446 million in 2024 and 2025, respectively, as well as EBITDA of $22 million and $66 million in those periods, before any of Bitdeer’s ASIC miner sales. AGP is encouraged by the $213 million cash on Bitdeer’s balance sheet, far surpassing its $38 million in debt. Bitdeer To Finish 2024 Strong? While there’s no crystal ball for the future direction of stock prices, Bitdeer certainly seems to be gaining attention on Wall Street. With growing revenues, EBITDA and profit margins, the company’s fundamentals are appealing to multiple analysts. Given its specialization in burgeoning areas of technology, including Bitcoin mining, artificial intelligence and high-performance computing, Bitdeer has an early-mover advantage compared to many of its competitors, which could give it staying power for the long haul. Investors can learn more about what to expect from Bitdeer here. Featured photo by TreptowerAlex on Pixabay. Benzinga is a leading financial media and data provider, known for delivering accurate, timely, and actionable financial information to empower investors and traders. This post contains sponsored content. This content is for informational purposes only and is not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

November 19, 2024 08:30 AM Eastern Standard Time

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ACTIVATE EXPANDS AS THE WORLD'S LEADING ENTERTAINMENT GIANT WITH AN AMBITIOUS LAUNCH INTO THE DACH REGION OF CENTRAL EUROPE

Activate

Activate, the world’s first active gaming facility and TikTok viral sensation, is thrilled to unveil its ambitious expansion into the DACH region. This power move, fueled by an exclusive partnership with VRex Entertainment—the leading BattleKart franchisee and Germany's first EVA franchisee, as well as Sounds Fun Entertainment, creators of Breakout Escape Rooms, ushers in a new era of immersive entertainment across Germany, Austria, and Switzerland. “Our expansion into the DACH region marks an exciting new chapter for Activate as we bring cutting-edge entertainment to Germany, Austria, and Switzerland,” said Adam Schmidt, CEO and founder of Activate. “This isn’t just growth—it’s a vital step in our mission to redefine active, tech-driven experiences on a global scale. Our partnerships with VRex Entertainment and Sounds Fun Entertainment amplify our vision, and we can’t wait to introduce this innovative experience to a new audience.” VRex Entertainment first discovered Activate in 2022 through a video of its popular Mega Grid game room. The German expansion will kick off with four locations in the first year, followed by five new locations annually, building unstoppable momentum through to 2029. “We’re thrilled to bring Activate to Germany and transform the DACH region into a new global hub for immersive entertainment,” said Christian Ebster, Co-Founder of VRex Entertainment. “Our partnership with Sounds Fun brings invaluable expertise in family entertainment, making them the ideal partner to help us create vibrant, active experiences that resonate with all ages. Together, we’re excited to launch an entirely new kind of game-based adventure that we’re confident families and friends across Germany will love. With their deep industry insight and our shared commitment to innovation, we look forward to establishing Activate as a premier entertainment brand throughout Germany and beyond.” “Our partnership with Activate and founders Adam and Megan Schmidt started in 2019,” says Jeremiah Sizemore of Sounds Fun Entertainment. “As the first to bring Activate to the U.S., we’ve enjoyed incredible growth together, opening multiple locations with more on the horizon. Now, we’re thrilled to share our expertise with VRex Entertainment to help elevate Activate to the next level.” Founded in 2017, Activate has redefined the entertainment industry. Now with over 30 locations in North America, a flagship store in the Middle East (Dubai), 15 more under development worldwide, and plans for 200 future openings, Activate’s global growth journey is on a fast trajectory. The first German Activate location is slated to open in Q2 of 2025. For more information, visit playactivate.com or follow @activategames on social media for the latest updates. Activate is the world’s first active gaming experience where players #EnterTheGame. Activate offers a unique blend of physical activity and gaming that promotes a healthy lifestyle. Each Activate location provides fun and interactive rooms for players to compete, earn stars and track achievements. With the global headquarters located in Winnipeg, Canada, Activate has grown to 30 locations across Canada, the U.S. and now the world! To join the active gaming movement, visit playactivate.com. Follow Activate on social media: Facebook: Activate Instagram: @activategames TikTok: @activategames EDS: Click here for high-res assets Contact Details Jive PR + Digital Jalila Singerff +1 613-614-6777 jalila@jiveprdigital.com Company Website https://playactivate.com

November 19, 2024 08:00 AM Eastern Standard Time

Media and Democracy Project Urges FCC to Establish a 'Bright-Line Test' with Hearing on FOX Affiliate’s Broadcast License

Media and Democracy Project

Today, the Media and Democracy Project (MAD), joined by a bipartisan coalition of prominent former FCC officials, legal experts, and media advocates, filed further comments with the Federal Communications Commission (FCC) urging the agency to designate the WTXF-TV broadcast license application for a hearing. In its filing, the coalition asserts that this matter is not controversial nor political and that action by the Commission is a straightforward application of its statutory obligations. “Our petition is not about speech or political slant—it’s about the deliberate business decision by the Murdochs and Fox to lie to the American people about the 2020 election to protect the company’s profits,” said Brian Hansbury, Co-Founder of the Media and Democracy Project. “That decision cannot be squared with the character requirements of the Communications Act, and the FCC has the opportunity to prove that its public interest policy matters.” The filing argues that this case is “easily distinguishable from routine complaints by politicians about the political slant of a particular channel or classic journalistic prerogatives.” The group calls for the Commission to establish a “bright-line test to provide clear guidance on when a hearing is required.” The filing continues, “[p]roviding this guidance also would be a crowning addition to this Commission’s legacy.” “Commissioner Carr’s recent threat against the broadcast industry (an echo of Trump’s threat against ABC and CBS – against whom there has been no judicial finding) illustrates the importance of this commission adopting a more clear bright line test that invokes the character provision of the communications act only after there has been a judicial finding,” said former Murdoch lobbyist Preston Padden. “If the FCC fails to act, it risks setting a dangerous precedent that undermines its own authority and the public’s trust in broadcast media.” In urging Commission action, the group also called on the FCC to pay particular attention to three passages from earlier informal comments: In an earlier filing from Former FCC Chairman Alfred Sikes, the radio station owner recounted preparing his first application for a station license. It required him to commit to operate in the ‘public interest.’ He recalled wondering whether that language was “just some bureaucratic construct or a legally enforceable requirement.” Later, after serving as Chairman of the Commission, he notes that “the answer is still elusive.” In an informal objection, Former FCC Commissioner Ervin S. Duggan and former Editor of The Weekly Standard Bill Kristol, cited Judge Davis’s findings in US Dominion, Inc. v. Fox News Network, emphasizing that Fox’s behavior “is not consistent with the FCC’s character requirements for broadcast licensees who are supposed to operate their stations in the public interest first and foremost.” The pair continued, “given that the Murdoch/Fox lies contributed to the January 6 riot in the Capitol and duped millions of Americans into believing that the election was stolen, their actions shocked the conscience.” In informal comments from preeminent defender of media First Amendment rights, Floyd Abrams, he recounted his long history of serving as counsel to media organizations whose First Amendment rights were threatened. Notwithstanding that history, Abrams states, “but knowing and repeated distortion of information about a forthcoming election is precisely what a broadcaster may not do, and that the Commission may consider in determining whether license renewal is appropriate.” The joint informal comments were filed by Brian Hansbury, MAD’s Co-founder; Alfred Sikes, former Republican Chairman of the FCC, Ervin S. Duggan, former Democratic FCC Commissioner and former PBS President, William Kristol, longtime Editor of The Weekly Standard, William Reyner, longtime lead regulatory and commercial outside counsel To Murdoch/Fox, and Preston Padden, former executive of Fox Broadcasting Company and former lead lobbyist for Rupert Murdoch/News Corporation/Fox. A copy of the informal comments is available here. A link to a timeline of MAD’s petition is available here. The Media and Democracy Project: MAD is a non-partisan, all-volunteer, grassroots organization focused on strengthening a free and independent media in the public interest. MAD aims to improve our national discourse so that American voters can engage in informed decision-making. As part of that goal, MAD has an interest in the responsibility of journalists and media to report fully, accurately, and fairly on the electoral process and the outcome of elections. Additional information is available at www.MediaAndDemocracyProject.Org. Contact Details Aaron Alberico +1 202-744-0786 aalberico@raynoravenue.com Company Website https://www.mediaanddemocracyproject.org/

November 19, 2024 08:00 AM Eastern Standard Time

New AI-Powered Mobile App Delivers Early Prediction of Heart Attack or Stroke

Before Health Intelligence Ltd.

Before Health Intelligence, Ltd. today emerged from stealth and announced a new mHealth app called Antshrike ™ that uses AI to transform wearable device data into highly precise and specific predictive cardiovascular health warnings. As an iOS app, Antshrike uses proprietary AI algorithms to identify early warning signs of critical cardiovascular events, such as heart attacks or strokes, with high predictive accuracy for individuals at risk. The app processes biometric time-series data collected by commercially available Apple smart phones and smart watches, calculates individual risk of critical events in real time and predicts when and how changes in a patient’s health states may occur. By notifying patients of imminent danger in advance, Antshrike enables timely intervention by healthcare providers, paving the way for personalized medical intervention and treatment and improved medical outcomes. “In South America, the Antshrike bird warns primates of upcoming dangers,” said Before Health Intelligence CEO & co-founder Ekaterina Mitricheva, MD, PhD. “We developed our new digital health app by the same name to warn those at risk of major ischemic cardiovascular events before they take place. With cardiovascular disease as the number one cause of death worldwide, there is an urgent need to predict and prevent heart attacks and strokes.” The Antshrike mHealth app: Passively monitors health status without interrupting daily routines, social interactions and work habits Predicts the danger and timing of cardiovascular events with more than 85% accuracy in a personalized manner Uses proven science based on decades of research, more than 130 billion data points analyzed by Before Health Intelligence’s scientists, as well as open source CDC data from tens of thousands of individuals Assures HIPAA-compliant patient privacy by preprocessing individual patient data (not patient records) on a patient’s phone with anonymized preprocessed values that can never be traced back to any specific person Requires no manual input of data or reliance on expensive hospital equipment and procedures Assists healthcare providers in saving more lives since timely predictive interventions are known to reduce the probability of lasting effects or fatality Antshrike uses two layers of AI, static and dynamic, to calculate an individual’s risk of critical events in real-time. The static layer processes data entered by an individual to determine an initial risk score, and the machine learning algorithm is trained on over 500,000 CDC datapoints of approximately 23,000 individuals. The dynamic layer collects and analyzes biometric time-series from smart watches in real-time, uses the proprietary AI algorithm to identify early warning signs of critical state transitions, and then delivers a personalized, time-sensitive risk score for an upcoming major ischemic cardiovascular event. The freemium app is expected to be available in the U.S. in 2025. To become a partner or learn more about the product, visit https://www.before-intelligence.com/contact. About Before Health Intelligence Ltd. Before Health Intelligence, a medical device manufacturer developing software-as-a-medical device (SaMD), offers mobile applications that identify the early warning signs of critical events in complex diseases. The apps analyze each individual’s health data, recorded by leading smart watch brands in combination with proprietary AI algorithms and data sets, as well as open source data from the Center for Disease Control (CDC). This continuous monitoring alerts individuals of early warning signs of critical cardiovascular events (e.g., heart attacks or strokes) or neuropsychiatric events (e.g., alcohol addiction relapse), enabling timely medical intervention and improved survival rates. Founded in 2022, the Before Health Intelligence team is comprised of highly skilled medical professionals, mathematicians, physicists and programmers with research experience at institutions such as Princeton University, Max Planck Society and MIT. Learn more at https://www.before-intelligence.com and follow the company on LinkedIn. Contact Details Rainier Communications Michelle Allard McMahon or Jenna Desimone beforehealth@rainierco.com Company Website https://www.before-intelligence.com/

November 19, 2024 07:45 AM Eastern Standard Time

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Bacula Announces Version 18.2 of its Backup and Recovery Software with New HPC Features

Bacula Systems

Expanding its leadership in high security, high performance backup and recovery for HPC and other demanding IT environments, Bacula Systems today announced a host of new features in the latest version of its backup and recovery software. Version 18.2 introduces powerful new features that enhance Bacula’s ability to support backup across a wide variety of different Virtual Machine-types. This comes as the industry continues its shift towards more economical alternatives to traditional VM’s. "This latest Bacula release underscores its unique ability to handle backups for numerous virtual machine types, enabling organizations to boost security, comply with regulatory demands, and achieve substantial cost savings," said Frank Barker, CEO of Bacula Systems. The new features in Version 18.2 further strengthen Bacula's top-tier security capabilities while enhancing its adaptability to meet the demands of complex IT environments—especially in terms of supporting various VM types and workloads. Its broad hybrid cloud qualities are now expanded with Lock function, immutability synchronization and storage class function for all cloud providers. Bacula’s advanced security features a number of innovative security tools, such as data poisoning detection, centralized encryption, FIPS 140-3 compliance, and an extensive cybersecurity dashboard for single-pane security control. Bacula now offers advanced backup and recovery capabilities for the following Virtual Machines: Nutanix, VMware, Hyper-V, KVM, Xen, XCP-ng, RHV and OpenStack. XCP-ng support now includes Secure mode. Version 18.2 offers Single Item Restore to all Hypervisor plugins. It also delivers Hypervisor to Cloud (EC2) conversion capabilities, a feature that provides the ability to send On-Premise backed-up virtual machines to the cloud to avoid lock-in situations with Hypervisor vendors and to help with migration strategies. Increased Hyper-V capabilities Bacula’s latest version offers the following enhancements for Hyper-V WinAPI to complement its ability to backup Virtual Machines in an agentless manner: Support for any kind of deployment (standalone or clustered) Advanced boot handling (UEFI based systems, device order management) Full, Differential or Incremental backup Data directly streamed from the source to the destination storage without the need of reserving any space on the backup agent running the process. Version 18.2 makes further additions to its comprehensive Kubernetes module, adding intelligence to select automatically the better backup mode or to protect additional services within a cluster such as the Ingress resource manager, among other improvements to increase its flexibility to support any kind of Kubernetes deployment. Applications and Databases additions include: Amazon Relational Database (RDS) Plugin: It is now possible to not only orchestrate Database as a Service backups in Amazon cloud, but also to extract the data and have it available OnPremise for increased protection or for migration purposes. M365 Plugin improvements: SharePoint module now has page-level recovery capabilities. Exchange module can now export its data to PST format and the new Activity module was added to protect logs on the actions performed on the Cloud service, which complements one of the most comprehensive M365 solutions in the industry. HPC Leadership: Bacula’s dominance in the HPC space is underlined by its remarkable scalability, Quobyte support and efficiency improvements to Bacula’s Big File Split module, which greatly accelerates the backup of environments with billions of files. ZFS advanced support, through extremely high performance design, will soon be available. In addition, Bacula has further developed its renowned Deduplication capability, with new and more powerful scan & recovery tools. "Bacula offers licensing without capacity limits, supports 34 different operating systems, leads the industry in security, scales extensively, provides in-cloud functionality, and is compatible with more hypervisor and container types than any other backup provider. Its unmatched flexibility delivers significant advantages for our military, government, e-commerce, ISV, and HPC clients"said Jorge Gea, CTO, Bacula Systems. Bacula Systems customers include NASA, Navisite, Texas A&M University, Sky PLC, Warner Bros, Locaweb and many more. About Bacula Systems: Bacula Enterprise Edition is a highly scalable backup and recovery software for large organizations, data centers and MSPs. www.baculasystems.com OpenStack and the OpenStack logos are trademarks of the OpenStack Foundation. Quobyte is a registered trademark of Quobyte Inc. Contact Details Bacula Systems Corp Rob Morrison +41 21 508 29 36 rob.morrison@baculasystems.com Company Website https://www.baculasystems.com/

November 19, 2024 07:12 AM Eastern Standard Time

Novela and Film Star Carlos Ponce, Brilla Media, Numatec, and Chicano Hollywood Team Up to Launch Minivela: A Bold New Era for American Latino Filmmakers, Creators, and Advertisers

Brilla Media

Novela and film star Carlos Ponce, Brilla Media, Numatec, and Chicano Hollywood are partnering to launch Minivela, a digital shorts joint venture that starting in January marks a bold new era for American Latino filmmakers, creators, and advertisers. The announcement was made today in Las Vegas as part of the 26th annual ANA Multicultural Marketing & Diversity Conference that is taking place at the Bellagio. (See the Minivela trailer here ). True to its name, Minivela combines the fast-paced nature of vertical short-form content with the iconic, entertaining essence of the telenovela—a genre created by Latinos. The advertiser-supported Minivelas, – ranging from 10 to 90 minutes – are being developed collaboratively with filmmakers and influencers in English, Spanish, or bilingually, depending on the organic needs of the stories. “This is a groundbreaking journey that we believe will empower Latino storytellers and drive U.S. Hispanic digital advertising for years to come,” said Manny Ruiz, who will serve as the Chief Creative Officer and Executive Producer of the joint venture alongside Ponce and will also write and direct select Minivelas. “Our focus is on consistently producing universally appealing stories with a vision that extends beyond Minivelas. A key pillar of our innovative approach is to catapult select narratives into independent features or series.” “Minivela represents a beacon of hope, experimentation, and opportunities for Latino creatives at a time when the Hollywood system is undergoing a much-needed reboot,” said Ponce, who in addition to executive producing, will also act and/or direct in select Minivelas. “I’m thrilled that our Latino-owned venture will address the representation gap for our community organically, and that our operations are driven by pioneers in Latino social media, digital media, and adtech.” Minivela primarily targets American Latinos 18-34, and will commence weekly in January with content verticals that feature romantic comedies, strange happenings, the supernatural, and even La Mala Suegra (The evil mother-in-law). The family-friendly digital films will be accessible free on Minivela’s YouTube, and social media channels, as well as thru adtech conglomerate, Numatec’s distribution partnerships. Combined with Brilla Media’s Nuestro Media network, brand sponsors will be able to secure USH audiences effectively across digital, CTV, and other platforms. Let the Films Roll! A cornerstone of Minivela is Chicano Hollywood, the influential L.A.-based production, media, and magazine company that produces the annual Elevate conference for Latino filmmakers, and is the exclusive West Coast production arm of the company. Chicano Hollywood is already producing one of the platform’s early bets, a feel good romcom called “Cholita Takes L.A.” that is being directed by a rising Chicana director. Cholitas, Cholos, and Cholas shine in this story about a young Bolivian luchadora and aspiring fashion designer who journeys to L.A. to care for her ailing grandmother—only to discover she must also overcome culture clashes and personal challenges on her path to unexpected love. “Minivela is putting deeds before words, and that’s something the Latino film community will root hard for, and why we’re a proud partner,” said Johnny Murrillo, founder and CEO of Chicano Hollywood. “It’s also critical to note that for Minivela, the projects must be Latino-produced but the stories must appeal to audiences universally even outside our core Hispanic community. We have some fun ones lined up!” A Force For Good Being a force for good also matters deeply to Minivela’s founders. “We’re going to push boundaries and prove that you can be creative and positively provocative without leaning on the usual violent drug dealers, and other tired tropes that diminish our community,” said Angela Sustaita-Ruiz, chairwoman of Brilla Media, the parent company of Minivela. “I believe Minivela will also prove to be a catalyst for many Latinas and Latinos who one day will remember that they got their big Hollywood break writing/directing, producing and/or acting in a Minivela.” About Minivela Co-headquartered in Los Angeles and Miami, Minivela is an American Latino-owned and operated company dedicated to producing advertiser-supported digital shorts created by Latino filmmakers and creators. The company is a joint venture between actor Carlos Ponce, Brilla Media, and Numatec. Minivela merges the fast-paced appeal of short-form vertical content with the iconic, entertaining essence of the telenovela—a genre proudly created by Latinos. These advertiser-supported Minivelas, ranging from 10 to 90 minutes, are developed in collaboration with filmmakers and influencers, featuring content in English, Spanish, or a bilingual mix based on the organic needs of the stories. Minivela content is available through its YouTube, and social media channels, as well as through adtech conglomerate, Numatec’s distribution partnerships, which include CTV. About Brilla Media Ventures Brilla Media Ventures provides engaging cultural content for multicultural marketers through its owned and operated platforms, Nuestro Stories, Minivela, Nuestro Studios, and Brilla Latina. Offerings also include programmatic advertising technology services for scalable media delivery, digital shorts, influencer marketing, creative studio services, and brand activations. Brilla Media is a certified women-owned Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC). The company is led by Angela Sustaita-Ruiz, its chairwoman, and Manny Ruiz, creators of Hispanicize, and trailblazers in the Hispanic media, social and influencer marketing industries, the Latino press release wire industry, and the first network of Hispanic print media companies online. About Numatec Based in Miami, FL, NUMATEC is a holding company that owns and operates 11 subsidiaries in its fast-growing portfolio. The company actively seeks out new opportunities to scale companies in the AdTech and MarTech industries to build the world’s premier network of service providers for today’s global brands. Uniquely positioned to offer superior service and value, NUMATEC boasts a global footprint across 22 countries that is unparalleled. Learn more at www.NUMATEC.com / www.ekn.solutions/usa/media/ About Chicano Hollywood Chicano Hollywood is a L.A.-based production, media, and magazine company that produces the annual Elevate conference for Latino filmmakers, and is the exclusive West Coast arm of Minivela. Chicano Hollywood is dedicated to elevating Chicano/Latino stories, creators, and talent across the entertainment spectrum. With a mission to champion authentic representation and bring Chicano/Latino-driven narratives to the forefront, Chicano Hollywood is empowering a new wave of creatives in film, television, and digital media. Contact Details Brilla Media Rameh Echeverri +1 305-303-2322 Rameh@brillamedia.com Company Website https://www.facecuba.org/

November 18, 2024 02:21 PM Eastern Standard Time

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Mercado Bitcoin Launches MBRL Stablecoin on the TRON Blockchain, Pegged to the Brazilian Real

Mercado Bitcoin

São Paulo, November 18, 2024 - Mercado Bitcoin (MB), the largest digital asset platform in Latin America, announces the launch of MBRL stablecoin on the TRON blockchain. The MBRL stablecoin presents an innovative means of payment that combines the trust and stability of Brazilian fiat currency with the utility and ease of tokenization. The MBRL stablecoin is an MB project that uses the TRON network through integration with the blockchain. This integration aims to create a fast, accessible and scalable smart contract platform. MBRL is designed to act as a reliable store of value with liquidity for withdrawals around the clock, including weekends and public holidays. Additionally, MBRL can be easily integrated into blockchain wallets, DeFi platforms, and dApps, making it incredibly versatile and easy to use. Lucca Benedetti, Product Analyst at MB, commented, "The introduction of MBRL is a significant milestone for both MB and the growing crypto community in Brazil. The TRON blockchain has already seen widespread adoption in the region. We are further solidifying our presence within the TRON ecosystem through the launch of MBRL. I'm looking forward to seeing the positive effects MBRL will bring”. Sam Elfarra, Community Spokesperson at TRON DAO commented, "We are thrilled to see MRBL launch in the TRON ecosystem. The launch is a significant step forward in our mission to provide accessible, efficient, and scalable blockchain solutions globally, showcasing the versatility and robustness of the TRON network. I believe MRBL will play a key role in accelerating the adoption of blockchain technology across the region". TRON network, the trusted network for developers, institutions, and individuals worldwide, is a layer-1 open-source blockchain protocol with over 271 million user accounts. With a total transfer volume exceeding $14 trillion, TRON stands out for its ability to efficiently handle both large and small transactions. Its speed and cost-effectiveness make it especially popular among retail users for fast, frequent, low-value transactions like remittances, micropayments, and peer-to-peer transfers. Leveraging the TRON network will enable MB to offer users faster, more reliable asset transfers with lower fees, enhancing the overall efficiency and accessibility of transactions. Customers in supported jurisdictions can now buy MBRL on Mercado Bitcoin's offer book or issue it directly with a deposit of BRL. They then receive MBRL stablecoins, which can be easily transacted in just a few seconds. Management and custody of the assets are carried out by MB Pay, Mercado Bitcoin's payment institution. About Mercado Bitcoin With 4 million customers in 11 years of operation, Mercado Bitcoin is the leading digital asset investment platform in Latin America and a benchmark in blockchain and the tokenized economy, operating with the highest standards of transparency and financial integrity. It is Brazil's first crypto unicorn and has been audited since 2018, and since 2022 by EY - one of the world's largest auditing firms. Mercado Bitcoin - Agência Pub Treicy Keller: treicy.keller@agencia.pub | +55 11. 98990-2218 Patrícia Martins: patricia.martins@agencia.pub | +55 24. 99942-3041 Anne Fadul: anne.fadul@agencia.pub | +55 11. 99335-4527 Chico Marcelino: chico.marcelino@agencia.pub | +33. 76945-0275 About TRON DAO TRON DAO is a community-governed DAO dedicated to accelerating the decentralization of the internet via blockchain technology and dApps. Founded in September 2017 by Justin Sun, the TRON network has continued to deliver impressive achievements since MainNet launch in May 2018. July 2018 also marked the integration of BitTorrent, a pioneer in decentralized Web3 services, boasting over 100 million monthly active users. The TRON network has gained incredible traction in recent years. As of November 2024, it has over 271 million total user accounts on the blockchain, more than 8.9 billion total transactions, and over $18 billion in total value locked (TVL), as reported on TRONSCAN. In addition, TRON hosts the largest circulating supply of USD Tether (USDT) stablecoin across the globe, overtaking USDT on Ethereum since April 2021. The TRON network completed full decentralization in December 2021 and is now a community-governed DAO. Most recently in October 2022, TRON was designated as the national blockchain for the Commonwealth of Dominica, which marks the first time a major public blockchain partnered with a sovereign nation to develop its national blockchain infrastructure. On top of the government’s endorsement to issue Dominica Coin (“DMC”), a blockchain-based fan token to help promote Dominica’s global fanfare, seven existing TRON-based tokens – TRX, BTT, NFT, JST, USDD, USDT, TUSD, have been granted statutory status as authorized digital currency and medium of exchange in the country. TRONNetwork | TRONDAO | Twitter | YouTube | Telegram | Discord | Reddit | GitHub | Medium | Forum Media Contact Yeweon Park press@tron.network Contact Details Patrícia Martins patricia.martins@agencia.pub

November 18, 2024 12:58 PM Eastern Standard Time

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Henson Group Named Managed Services Provider of the Year at the 2024 Ingram Micro ONE Innovation Summit

Spark Metro

Henson Group, a leading provider of cloud solutions and managed services, is proud to announce it has been awarded the Ingram Micro Managed Services Provider of the Year. Ingram Micro is a leading technology company for the global information technology ecosystem with the ability to reach nearly 90% of the world’s population. The award was presented as part of the 2024 INGRAM MICRO ONE INNOVATION SUMMIT, held from November 6-8 in Maryland. The Ingram Micro Partner Awards program honors the success of top-performing channel partners who have measurably exhibited an elite ability to drive business growth and positively impact the IT ecosystem with the support of Ingram Micro. This year’s honorees have displayed extraordinary levels of innovation, advocacy, performance, and sales success in 2024. Ingram Micro’s Managed Services Provider of the Year award recognizes Henson Group for consistently demonstrating exceptional expertise and innovation across multiple solution areas. Their dedication to innovation and unwavering commitment to customer satisfaction have made them an industry leader. Henson Group is celebrated for providing comprehensive cloud solutions, including Azure Spend Management, Azure Environment Monitoring & Tuning, Azure Optimization, and end-to-end Microsoft cloud managed services. The company’s unique approach combines cost savings and value, with a focus on enhancing security and providing industry-leading customer experiences. The Henson Group serves various industries including financial services, retail, manufacturing, healthcare, and technology. David Fuess, CEO of Henson Group, said, "This award reflects our relentless pursuit of excellence and our commitment to helping our clients achieve their digital transformation goals. We are proud of our team's hard work and the strong partnerships we have built with our clients and Ingram Micro." "We are incredibly honored to receive this prestigious award from Ingram Micro," said Alex Larsson, Chief Revenue Officer at Henson Group. "This recognition is a testament to our team's dedication to delivering cloud solutions and services that drive significant value for our clients." “We are proud to recognize Henson Group’s growing success and strategic engagement with Ingram Micro,” said Jennifer Anaya, Senior Vice President, Global Marketing, Ingram Micro. “This year’s honorees are among the best in the business and continue to lead by example, evolving their services and solutions to best support the needs of their customers now and in the future. Congratulations to all our winners and thank you for playing such an important and growing role in the success of today’s global, regional, and local B2B and B2C markets.” Henson Group is a six-time Microsoft Partner of the Year and holds multiple Microsoft-certified competencies, including the exclusive Azure Expert MSP certification. This extensive experience and expertise enable Henson Group to provide tailored solutions that precisely align with customer requirements, ensuring utmost satisfaction. Henson Group has helped over 1,000 companies across various industries, including financial services, retail/CPG, manufacturing, healthcare, and technology, media & entertainment. Discover how Henson Group's cloud solutions can transform your business. Visit HensonGroup.com to learn more about the company’s comprehensive suite of services designed to optimize your IT operations and drive innovation. About the Henson Group The Henson Group is not only the industry's Generative AI expert and Microsoft's top Azure/M365 and Managed Services Provider but also a distinguished Azure Expert MSP that has achieved all of Microsoft Azure Solution Designations. Our customer-centric approach extends beyond traditional managed services, offering comprehensive solutions for your complete cloud and machine learning journey. With expertise in Azure Infrastructure and Database Migrations, Cloud Security, and more, we leverage the full spectrum of Microsoft Solutions to drive innovation and maximize your technology infrastructure's efficiency and effectiveness. For more information, please contact: Bobby Lynch Chief Marketing Officer Henson Group Bobby@HensonGroup.com (212) 220-6711 Contact Details Henson Group Bobby Lynch +1 302-597-6768 Bobby@HensonGroup.com Company Website https://hensongroup.com/

November 18, 2024 11:49 AM Eastern Standard Time

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